we Castlegar News —4.9s1 13, 1989

CLs

Help Wanted

TAXI Drivers 45% of company Boys gos. Full time ond part-time, Clas

ce required, Contact Castlegar Tox: 965.7222 thn 62

HELP WANTED AT LOCAL FOOD STORE

Apply stating experience and phone number to Castlegar News, Box 3007-X Castlegar, B.C.

VIN 3H4

ATTENTION

PASS CREEK RESIDENTS

The Pass Creek Fire Depar tment is now accepting ap plications for Volunt Firefighters

FOR INFORMATION CONTACT AFTER 6 P.M BRIAN 365-2556 OR DAVE AT 365-6007

LOOKING for atter 2 p.m September 12th. Must be hospital area 365-2554 3 63

sitter starting

‘Help Wanted Nev =

WELCOME WAGON LID. Enthusiastic outgoing person required tor part-time position in Castlegar, Use of cor essen hal, good organizational background. Cali Pat Neuman (409) 298:1240 by Aug. 15.

SPARTAN SECURITY SERVICES 1s ow ac cepting applications for part-time security guards. Phone 364-1118, 7/64

Work Wanted

For New, Ulira-Lock

ROOFING STEEL BOUNDARY METAL BLDGS

HANDYMAN experienced in carpentry patio decks, fences, renovations, pain ting in and out, cement work, etc. Very reasonable rates, (senior discount). Lor ne 365-2267 tin, 52

THE PLUMBING

and

HEATING DOCTOR

* GAS CONTRACTING

+ REPAIRS & RENOVATIONS

* COMMERCIAL, RESIDENTIAL PLUMBING 24 Hour Emergency Service

Ph. 399-4762

SET OF KEYS, Ist week August. Claim ot

Castlegar News. 365-7266. 65

SCOTTY JAMES PETRIE please call into

the Castlegar News for an item you lost 3.65

FOUND items ore noi charged for. Wi you've found something, phone the Ac tion Ad number 365-2212 anytime during” business hours. We'll run the ad 3 issues tree of chorge. 19/59

SHELTIE CROSS, dusty-bionde, female, tound Tuesday, Castlegar/Salmo hit

claim at Dr. Wil

Castlegar

continued on page B5

BUSINESS DIRECTORY

TELEPHONE 365-5210

Mi dor the C ws

New copy ch ond Business Directory will be accepted up to.5 p.m. Tuesday, August 29 for “the month of September.

Brian L. Brown

CERTIFIED GENERAL ACCOUNTANT

270 Columbia Avenue Castlegar © 365-2151

TAXIDERMIST ASSISTANT

Full time position available Taxidermist Assistant female or male. Experience beneficial but not necessary Will. train. Age — non restrictive, Must be prepared to deal with all aspects of taxidermy

AASLAND MUSEUM TAXIDERMY 1927 Columbia Ave Phone 365-6067 For interview

Ambulance Driver/ Attendant ees PREFERRED:

A. ticket, Class 4 d good physical <

Valid onditior Apply to Cast

Station or contac 365-2617 or 365-6

Ambulance 4 Mart:

Closing Date: Augus? 30. 1989

SCHOOL DISTRICT No. 9 (CASTLEGAR) Full Time, Temparary Vacancy at Stanley Humprhies Senior Secondary For

— JR. &SR. ENGLISH — JR.P.ED.

Boys & Girls FOR FURTHER INFORMATION CALL THE SCHOOL BOARD OFFICE AT 365-7731 Applications must be received by noon August <8, 1989 and should be submitted to SUPERINTENDENT OF SCHOOLS 865 Columbia Avenue Costlegar, B.C. VIN 1H3 Fox 365-3817

Up to 10 words for only $2.49 fot one time, $3.49 for two insertions of $4.49 for three consecutive issues Ads must be poid for at time of placement.

FOR ‘all ‘your Business and personal yping needs, call Velma at DAWN'S TYPING SERVICE 365-6170 13735 362-5076

a

Branching Out .. Tree Service

CONCRETE PROJECT?

SPECIALIZING IN: * FLOORS * FOUNDATIONS * RETAINING WALLS

He Hazstwooo OLDINGS

CALL RALPH BIRD 365-5063

NEED A KID-FREE WEEKEND or holiday? Willing to babysit weekends or holidays. Call me at 365-6646. ttn 43

° » RENOVATIONS ° Carpentry — Plumbing — Overhead Doors — — Security Fencing — BOWSER’S SERVICES Phone 365-5948

BRICK then toa ‘or ates phone 364.

Ba) Tax Service

Sincere fox Returns * Bookkeeping BEV ,GALL 365-7033

5-3rd Street, Castlegar

HANDYMAN electrical plumbing, steps decks, exterior. interior, light carpentry 365-5289 tin/ 44

B.C. SEAL COATING

Do it once! Do it right!

INDUSTRIAL ASPHALT SEALER Guaranteed 3 Years!

FREE ESTIMATES

Call Brian at 693-2226

Gordon A. Read & Co.

Certified General Accountant Office 368-6471 Residence 365-2339 1250 Bay Ave., Trail

BUY or SELL by AUCTION

© Consign

USSELL soveaie Ras... onmemn sat 9

399-4793

p25

LER FEATONEN 1

“The kitchen sink is all greasy.”

Masonry

Electrical Contractor

* Hourly and Contract Rates

Carpet Cleaning

CLEAN-SCENE CARPET CLEANERS

* Most Advanced System Gets more deep down soil than ony other cleaning method

% Upholstery Cleaning Too pag tengo brpsye arr bianad ot Call Us Today FREE eatunares PHONE 3 - 6969

IZO0N

COMPUTERS

COMPUTERS AND ACCESSORIES

GRANT DE wou 365-3760

KOOTENAY INFORMATICS Now Hos o Full Line of LAZER XT AND LAZER 128s EX South Slocan Junction 359-7755

1975 GMC |-ton wind 365-2241

COMPLETE satellite sy $350 0.b.0. 365-224

16-FT. STARCRAFT chuckw H.P. trailer included. $3.50

RIFLE, RUGER M77, 30-06 sling, case, ammo. 365-2324 89 SUZUKI A.T.V

7531

%4-T., HD Mercury tr lent dition, 96° camper, $3000, 399.4438 1981 SUZUKI 400 on, off 9.000 km., $90 0.b.0. 365-8067 36 McLARY automatic

Asking $150. 365-362:

83 BRA protector

others. 365-6888

1985 SUZUKI GS!

365-8285

1975 VOLKSWAGEN

dition, stere

9017 /365-8455.

1979 DATSUN B210, excellent

new paint, $1,900. 365-7284

NEW apple bo $2.50 ¢ crates, $2.00. 359.7307, 365-68 15. ft, Stingray ski boot, 65 HP 365-8285 HUSQVARNA 30-06 ritl« 1985 HONDA shadow 1100

km., $3,895! 365-7677 atteré6p.m. 363 1958 GMC small cam) 7044 evenings. 36 1984 TEMPO GL 5.speed, 4-door, $5,006 0.b.0. 365-8498 363 1978 DODGE Omn 0. 4-door, auto 365-5028 3/63

$3,800 3 64 399-4206 perized bus. 359 Honda Odyssey dune

365-6434 363

FUN machine buggy. just red Excellent 1980_24.ION Ford S. Cab. 2WD condition, $4,000. 365-2567

good 3,63

Giveaway

365-6199. 3.65

WE NEED HOMES! Adorable lab-setter n 365-6060

3/65

female cat eed of good 3/65

the cutting

tem you'd like to p us a line or un your ad for 3 25

365-6491 3, 64 t white kittens 399-4405 FEMALE needs g

>ne-year 365-8452

+ Syringa boot ne 365-8293 tin, 60

Meadowbrobk ame of Wilma, 3/65

2 German Pork area. 359 3/65

Found

at Woodland Park Set To claim, phone 365-3958, 3/64

MENS (boy Park. Ow tity

watch found at Syringo

er may call 365-3091 to iden: 3/63

WEST K CONCRETE LTD.

PIPELINE PITT ROAD CALL PLANT

693-2430

CASTLEGAR

365-2430

ALL TYPES OF COMMERCIAL PRINTING

* Letterheads * Envelopes * Brochures ® Raffle Tickets

Castlegar News”

197 Columbie Ave. 365-7266

D & M Painting & Insulation * Blown Insulation © Batts & Poly DUNCAN MORRISON 650-5th Avenue

365-5255

ALL-AYES RESOURCES INC. TD-9 Loader/Doze' Winkie Diamond Drilling

Financing Available

Phone 365-7081

* industrial CALL pikes LIVINGSTONE

365-6767

J & S ENTERPRISES

* BRICK ° BLOCK © STONEWORK GLASS BLOCK

362-9640

Box 91, Rossland OG 1Y0

fi STEEL a Better Way to Build

* COMMERCIAL * INDUSTRIAL © AGRICULTURAL For more information, call your Authorized Gorco Builder Midwest Construction ices Ltd.

Moving & Storage

Williams Moving

& Storage

2337-6th Avenue, Castlegar Invite you to call them for a free moving estimate. Let our representative tell you about the many services which have made Williams the most respected name in the moving business

Ph. 365-3328 Collect

Optometrist

FAX MACHINES |

Just Slightly Ahead of Our Time! Call Grant DeWolf, Your Authorized Dealer * 365-3760

ML LeRoy

B.C. O.D. OPTOMETRIST

1012 - 4th St., Castlegar

PHONE 365-3361 Tuesday to Friday

9.a.m,. to 4:30 p.m. Saturday 9 a.m. to 12 Noon

MODERN® REFLEXOLOGY

AND FOOTCARE «+ -_ columbia Ave. =

S. Castlegar 365-5121

DANIEL’S PAINTING

“Quality workmanship at reasonable rates Phone 365-6971

‘CASTLEGAR

Plumbing & Heating

FUNERAL CHAPEL

Dedicated to kindly thoughtful service. COMPLETE FUNERAL SERVICE Cremation, Traditional Burial and Pre-Arrangement Plan Available Gronite, Bronze Memorials

SILVER CREST PLUMBING

713 Tamarack St., Castlegar

Call 365-3044

Cremation Urns and Ploques

PHONE 365-3222

IAN MACKIE BONDED

CASTLEGAR PLUMBING & HEATING

For all your plumbing needs and supplies © FIXTURES

PARTS * SERVICE

CALL 365-3388 TRAIL CUSTOMERS ONLY CALL 0343

Plumbing & Heating

Bartle & Gibson

The Plumbing & Heating Centre

© American Standard * Valley Fibrebath

* Crane ¢ Guilt Stream Spas

* Duro Pumps & Softeners

© PVC Pipe Fittings ® Septic Tanks

* Electrical & G.E. Lighting Supplies 2317-6th Avenue, Castlegor

Phone 365-7702

Radiator Repair

Mike’s Radiator Repair & Sales

New Location 690 Rossland Ave., Trail ‘Open 8:30 - 5 p.m. Mondoy-Friday 9:30-2 Srvosipig A Phone 364-1606 After Hours Emergency or Pickup Call Perry, 364-1506; Tim 359-7951; Mike 359-7058

RENTAL APPLIANCES & TV Rent to Own

Washers, Dryers, VCRs, V, Stereos

cot 365-3388

1008 Columbia Ave., Castlegar

Roofing

ROOF REPAIR * Quality Work * Exceptional Prices * FREE Estimates CALL JAMES 365-3282

Experienced Rooter

~ ROOFING ©

* Guaranteed Work

* Fair Prices

. 30 Years in Business ree Estimates

‘JAMES SWANSON AND SONS Ph. 367-7680

KEN BLACK ROOFING ir.

NELSON 352-6399

WICKLUM ROOFING

CALL LORNE

352-2917 “FREE ESTIMATES!

Seal Coating

KOOTENAY SEALCOATING

Serving the Kootenays — East & West!

© HIGH PRESSURE SEAL COATING

* ASHPALT |AYS & PARKING AREAS © LINE PAINTING

* PROTECT CONCRETE & BRICK WITH HI-PRESSURE WATER PROOFING

PHONE 365-2635 or 825-4216

Septic Service

COLEMAN COUNTRY

BOY SERVICE

Sump & Septic Tank Pumping Phone 365-5013

3400-4th Avenue Castlegar

August 13,1989 ¢

Castlégar News SECTION.

Talk to us today. ‘KS

Kootenay Savings Where You a

ANADIAN CONTENT

Rules produce some jewels...

Since Canadian content rules were introduced for radio and TV almost 20 years ago, the doom and gloom forecasts have faded. In many ways the broadcast quotas have worked, but do they havea future? By KATHYRN YOUNG The Canadian Press

As expatriate Torontonian living in Los Angeles uses Japanese musical instruments to record American lyrics on German equipment and what have you got?

Canadian content

Nineteen years ago, when rules were unfurled forcing radio and television broadcasters to devote time to Canadian songs and programs, the response was radical.

CTV president Murray Chercover said it would mean the end of the television system

Thousands of Canadians mediocre TV and radio, they pleaded.

Radio stations feared their listeners would tune to America.

Private broadcasters considered taking their stations off air for 24 hours — before they came to their financial senses

Even the CBC moaned.

Gone would be the unlimited fixes of The Mod Squad, LLove Lucy and the American Top 20. On TV, 60 per cent of prime-time shows would have to be Canadian; on AM radio, 30 per cent of the music had to be domestic

In came a swirl of new Canadian shows that often looked sloppy and shoddy by comparison with the American — cheap quiz shows, cliche-laden comedies, downright laughable drama. On air came new Canadian music that often sounded limp and lame, with little of the passion of the hits from abroad.

Today, however, there are legitimate successes resulting from the Canadian content rules. The quotas are accepted, if grudgingly in some cases. But how well do they work? Are there too many loopholes? What lies ahead?

Technically, there’s no question the quotas have worked in making Canadian performances and com- positions available to the domestic audience. Public and private broadcasters alike admit they wouldn’t have sup- plied as much Canadian content if they had not been forced to.

wrote their MPs. No

The jewels are there to see Degrassi Jr. High, The Fifth Estate, WS — and hear — Anne Murray, Bryan Ad- ams, CBC's Morningside, K.D. Lang.

CANUCKS AND YANKS . is one of thre:

. David Halton (left) reports for CBC's The noni which news, sports and public affairs programs among the top 10 shows in Canada.

But The Cosby Show (right) leads the pack of American entertainment shows which

the in English Canada.

“I don't think we'd have any Canadian culture at ail if they hadn’t insisted on those rules," says Pierre Berton, the snowy haired author and broadcaster

“What goes on the tube — that’s the culture what gives usa sense of community.”

MAJORITY APPROVE

While resistance was strong at first, opinion polls this decade suggest that about two-thirds of Canadians approve of radio and TV quotas, with western Canadians. and Maritimers somewhat less enthusiastic and Quebecers the staunchest supporters.

Canadian content has been more successful on French TV than on English TV. Viewers of French-language stations spend 74 per cent of their time watching Canadian shows, compared with only 28 per cent for English language viewers.

On the French networks, the nine most popular shows are Canadian dramas and comedies while the 10th is Dynasty. In English Canada, however, the top seven most popular shows are American sitcoms and dramas

In English Canada, CBC is the leader in televising Canadian programs, with about 82 per cent in prime time It had planned to raise that to 95 per cent within the next

that’s

five years, but recently announced budget cuts scuttled the plan

Private broadcasters, while still grumbling about the cost, now endorse Canadian content in principle.

With increasing competition for viewers and adver tising dollars, private broadcasters say they need Canadian content to make their services stand out in the crowd of American fare.

IT’S THE FUTURE

“The Canadian content factor is the only thing we can offer the viewer that is exclusive to our service,"’ says CTV vice-president John Coleman, a serene elder statesman of Canadian boradcasting. ‘‘It’s the inescapable reality of the future.”"

For all its successes, Canadian content regulations have not done all that supporters had hoped

Al Johnson, CBC president from 1975 to 1982, declares the TV experience a failure because people still don’t have a 50-50 chance of finding a Canadian show

Broadcasters may have increased their Canadian con tent levels but cable television, satellites, pay TV and specialty cable channels have watered down the effect by bringing in a wealth of American programming

In fact, Canadians prefer to watch domestic news, in- formation and sports programs but turn to American drama, comedy and entertainment. Canadian drama, for example, makes up only 2.4 per cent of the shows broadcast on TV and people watch it 2.2 per cent of the time

Some say any Canadian content success is hollow because it’s a legislated success, not based on talent or quality

‘It may be artificial,’’ says John Meisel, former chairman of the CRTC. **But you know, being overrun by American goods because their market’s so much larger — that’s also artificial.”

PROBLEM IS HOW

The debate now is not so much whether quotas are justified but how to fill them with high-quality TV that people will watch and good music that people want to hear on radio

Radio complain about not getting enough good Canadian recordings to fill the quotas, especially in the golden oldies format and specialized genres like classical and jazz

The problem area in television is producing enough drama, comedy and entertainment programs. Cost is the inhibiting factor. Broadcasters who can buy a one-hour American program for $50,000 to $70,000 must spend roughly 10 times that amount to produce a Canadian show.

And although private broadcasters tout Canadian content as the way of the future, they're loath to increase the quantity. Instead, they argue that money should be put into increasing the quality to attract bigger audiences.

Many Canadians now bypass the Canadian content system by renting home videos of setting up their own satellite dishes, leading some observers to wonder whether quotas are becoming obsolete

Former communications minister Flora MacDonald says they aren't yet but could be if broadcasters fail to produce quality programs that attract audiences.

HERETOSTAY

Still, there’s little doubt CanCon is here to stay in some form or other. The CRTC recently took the issue in a new direction by telling TV broadcasters they must spend cer- tain amounts on Canadian shows in proportion to their revenues.

A review of FM radio policy is planned this fall and Canadian content may see further changes when the gover- nment reintroduces its broadcast bill

broadcasters

but entertainment still lacking

Private TV broadcasters favor Canadian content these days — a switch from their attitude in the past. But the big question is how to produce the shows, especially in the fields of drama, comedy and entertainment. By KATHRYN YOUNG The Canadian Press

Bob Harrison is adamant

“don’t want anything the Americans have rejected."*

The studio audience chuckles, but his stage wife isn’t listening.

She wants the shocking-pink, ‘high-tech fridge, with sushi cooler and beer-glass frostifier, to replace the ailing 1953 Coolstream 2000 fridge that has chilled beer for a generation at the family retreat. She. doesn’t care if the Americans across the lake didn’t like the color

This is not just anothet U.S. situation comedy

This is Mosquito Lake — an adventures-in-cottage country sitcom for CBC next fall and only the 14th English- Canadian sitcom attempted since Trouble with Tracy in the 1960s.

The anti-American barb makes it clear it's a distinctly Canadian show, not just imitation American fare

And the show itself signals a turn in the continuing debate on Canadian content. No longer is the question whether Canadians can develop their own comedy shows, drama stars and entertainment industry; it’s a question of how

Canadian content quotas were introduced in the 1950s and expanded in the 1970s to ensure that Canadian shows of any type made it into people’ living rooms.

MAJOR GAP

Over the years, broadcasters have produced abundant domestic news, public affairs and sports, but there’s still a gaping lack of Canadian drama, comedy and entertain ment

Consider the sheer numbers

Nearly 48 per cent of all shows on Canadian television are American. drama, comedy and entertainment

‘A lot of crap has been made in the name of nationalism.’ — Paul Chato, CBC's director of sitcom development

Canadian shows total only 5.5~per-cent in the same categories: 2.4 per cent drama, 0.3 per cent comedy and 2.8 per cent entertainment

There have been some grand successes in both of cial languages: The Beachcombers, Tommy Hunter, Lance et compte, The Nature of Things.

There have also been grand flops, such as 90 Minutes Live with Peter Gzowski and Mount Royal

And any tally must include the shows that never even appeared on TV because of shaky funding, a small market and, until recently, indifference from private broadcasters.

The good news is that public opinion polls continue to suggest healthy support for Canadian content, and

NORTH AND SOUTH produced in Canada but American shows

The Beachcombers (left) is one of a handful of successful shows ke thirtysomething (right) are much less

expensive to buy than to produce for Canadian networks.

statistics show that Canadians tend to watch all the domestic shows that are offered

The question remains, will ever get to see themselves substantially reflected in their own entertainment programs, one of the principal frontiers for culture

The CBC carries on TV about 60 per cent Canadian shows, 82 percent in prime time.

Private broadcasters are Canadian overall, prime-time quota

The reason is mostly economic

Canadian news and sports generally pay for them selves, but entertainment programs are costly. CBC's Toronto-made Street Legal costs $700,000 to $750,000 for each hour, while an A: an show like L.A one-tenth that price to buy for the Canadian market

¥ ING CONFLICT

Economics also affect the content of shows

Cultural nationalists prefer shows that afe identifiably Canadian: Quebec licence plates are in focus, references to Vancouver or Halifax aren't edited out trooms wear black robes

But the more **Canadian for producers to sell it elsewhere lucrative U.S. market

Private broadcasters, p Canadiana in order to sell abroad. But many people object that the aim of the quotas to foster Canadian culture is being lost

Producer Dick Cooper says his new series Denim Blues, a half-hour teen drama for C1 V's Ottawa affiliate,

however, whether Canadians

also around 60-per-cent but only just above the 50-per-cent

Law costs

lawyers in cour

a show is, the tougher it is particularly in the

ticularly, tend to reduce the

CJOH, had its Canadian elements toned down in the hope it will sell in the United States

But the all-time favorite target for cultural nationalists is CTV's detective show Night Heat. Camera sweeps of the Toronto skyline omit the CN Tower and Ontario licence plates are kept in fuzzy focus.

CTV vice-president John apologies. Night Heat is popular, seen in prime time in the United States for years.

“Certainly those are attributes that ought not to be * he says. nationalistic objective

SEE THE NEED

Even at CBC, where it once might have been a firing offence to talk about making programs for Americans, there’s a growing awareness of the need for universal

Coleman makes no

earns money and was

criticize “Successes aren't born out of a purely

programs

“A lot of crap has been made in the nationalism,"’ says Paul Chato, CBC's director of sitcom development

Actor Mike MacDonald, who plays Bob in Mosquito Lake, would like more pro-Canada jokes included — on free trade, acid rain, ozone depletion

“But if you want to sell this thing in the United States, I don’t know if a lot of Americans are going to enjoy wat ching another group of people put them down so much

name of

he says. A side benefit of content rules has been the develop ment of the TV production industry in Canada now_the_third-largest-TV_ production centre atter Los Angeles and New York, and Vancouver is widely used for such U.S. prime-time shows as Wise Guys and MacGyver

Toronto is

Private broadcasters candidly admit they had a bad at- titude about Canadian content rules in the past and acknowledge there wouldn't be as many domestic shows on air without the quotas.

But in recent years, as pay television, specialty cable channels and U.S. satellite stations have fragmented audiences and advertising pies, broadcasters have begun turning to Canadian content as their future.

Like it or not, it’s the only thing that makes them look different

I think the marketplace has told us our best in- terest is in increasing Canadian programs,”’ says Paul Mor- ton, president of the Ontario-based Global TV network,

And CBC even has a plan to invade the United States with a satellite-to-cable station called Northstar to deliver the best of its work

CBC believes its future is also best served as a distinct Canadian broadcaster. But a pall hangs over its Canadianization plans these days. The network is facing more budget cuts from government and must decide if it can afford to shed its profitable American programs. ending his term as CBC remains CBC’s top

Pierre Juneau, Canadianization

For now, president, says

priority

TOP 10 TV SHOWS IN CANADA

By The Canadian Press The top 10 most popular television shows on Canadian networks during the 1988-89 fall-winter season English-language 1. CTV The Cosby Show — U.S. 1. CTV Cheers — U.S 3. CTV A Different World — U.S. 4. CTV Matlock — 5. CBC Dallas — U.S. 6. CTV Night Court — U.S. 7. CTV MacGyver — U.S. 8: CBC Hockey Night in Canada — Canada 9. CBC The National — Canada 10. CBC Market Place — Canada French-language 1. CBC Lance et compte Ill — Canada 2. CBC Des dames de coeur — Canada 3. TVA Entre chien et loup — Canada 4. CBC L'Heritage — Canada 5. CBC Samedi de rire— Canada 6. CBC LeGrand Remous — Canada TVA Chop Suey — Canada 8. CBC Juste Pour rire— Canada 9. TVAL'Ordu temps — Canada 10. TVA Dynastie— U.S