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ny. a Castlegar News November 23, 1988

BUSINESS

Promotions aimed at male shoppers

TORONTO (CP) — Marketers of the future will likely be wooing “kidults,” a new term for children and adults, a marketing seminar has been told.

This follows closely on the heels of one of the hottest trends of the 1980s — men increasingly lining up at grocery checkouts after some heavy-duty shopping, says John Cassaday, president of Campbell Soup Co: Ltd. of Toronto.

For marketers, these new trends mean that products will be pitched to dual audiences, not just to women, Cassaday said to an audience of about 450 people attending the seminar, organized by Reader's Digest Association (Canada) Ltd.

Promotions should appeal simultaneously to men and women, or adults and children, he suggested.

A new tool of the future for these multiple audiences is computer videos in supermarkets to help shoppers — men, women and youngsters figure out where products are located in the store, present easy recipes that can be made with the products and indicate special discounts and other tips, he said

Sobeys Stores Ltd. of Stellarton, N.S., is experimenting with videos in the Maritimes and Campbell is discussing the possibility of videos at Food City and IGa outlets, owned by Oshaws Group Ltd. of Toronto, Cassaday said in an interview

“If you can blend two big ideas, you've almost got a guaranteed winner,” he said

He cited a new frozen meal Campbell plans to introduce in the next year that should appeal to both children and adults.

To be called Super Combos, the product combines soup and something else, like a hot dog, hamburger, grilled cheese sandwich or croissant, and ean be cooked quickly in a microwave.

“The primary user of this product is going to be kids coming home from school either at lunch or at four,” Cassaday said.

“Mum's either not home from work or doesn't get home ‘til six.”

Doris Walsh, vice-president of American Demographies Inc., told the seminar that teenagers are becoming bigger shoppers in the United.States as their working parents leave them the cheque books on the way to the office.

“As their fathers tend to be the people in the household who do the Saturday shopping . . . you'll have to reach down to the (teenage) boys as well in order to get them to understand what your products are,” said Walsh, who is also publisher of American Demographics Magazine of Ithaca, N.Y.

The trend to youngsters doing the grocery shopping has emerged particularly in California, Cassaday said, and is likely to find its way to Canada soon.

As for the growing number of men finding their way to the grocery store, a Campbell study done in the United States has suggested that 77 per cent of men do major food shopping, compared with about 50 per cent a decade ago and 30 per cent 15 years ago.

For the most part, men have favorable impressions of men who shop for food and unfavorable impressions of men who don't, the study showed.

“Men non-shoppers tend to be viewed as lazy, busy, selfish and traditional people,” Cassaday said.

By DEAN BEEBY Press

Investors who had snapped up Canadian stocks and dollars in a post-election buying spree appeared to be having second thoughts at mid-day.

The TSE 300 composite index, a barometer of share values on the Toronto exchange, slumped by 6.2 points to 3259.2 in late-morning trading. That wiped out an early-morning burst that had added 22.30 points to the index.

Canada's currency also weakened slightly after opening in North America at 83.40 cents US, up more than half a penny from Monday's roaring close of 82.88. By late morning its value had been trimmed to 83.31 cents US.

‘When you strip away the

Canadian dollar atfected by election

Some analysts predicted the post-election optimism would dissipate by the end of trading today.

“I would not be surprised if it was all played out today,” said Lyle Stein, a portfolio strategist with Nesbitt Thomson Deacon.

“Recess is over,” said Wilf Hahn, director of research with Prudential-Bache Securit:

“When you strip away the euphoria, .what immediate benefit is the free-trade deal right now to the stock market? Not a whole lot.”

The dollar began to gather momentum late Sunday as investors, bouyed by weekend polls favoring the Conservatives, flooded overseas markets with buy orders in expectation of a Tory majority.

That galloping optimism faltered late Monday when the vote count in Atlantic Canada suggested the Liberals were sprinting ahead of the Tories. Nervous

equphoria, what i diate benefit is the free-trade deal right now to the stock market? Not a whole lot.'

The creeping weakness in both markets followed trading overnight on markets in Tokyo and London that drove up the value of the dollar dramatically.

In Tokyo, after the Tory majority was confirmed, the dollar touched 83.75 cents US before closing at 83.68, dizzying levels not seen since mid-July, and then

tors dumped Canadian dollars until election results from central Canada confirmed a Tory majority was in the offing. The dollar then bounced up again.

KNOCKED AROUND

The Canadian dollar has been knocked around by investors for the last three weeks as voter surveys suggested that a widely expected Tory majority was evaporating in the face of powerful anti-free-trade sentiment. ‘

Any threat to a Conservative-controlled Commons spooked investors, who are bullish about how the

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Walker scores

Castlegar's Gordie Walker got help scor- ing a goal from Wayne Gretzky... B1

Poll by poll

The CasNews wraps up Election. ‘88 with poll-by-poll results from outside the Cas- tlegar area in the Koo-

tenay West-Revelstoke face... A6

LOTTERY NUMBERS

The winning numbers in Saturday's Lotto 6-49 draw were 2, 18, 23, 35, 37 and 42. The bonus number was 1.

The $1,000,000 winning number in Fri do¥'s Provincial lottery draw is 1734763.

The winning numbers drawn Friday in The Pick lottery were 7, 8, 19, 23, 26, 39, 44 and 46,

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3 Sections (A, B & C)

PRODUCT DIVERSIFICATION

Seminar pitches sales

in a cyclical process of boom and bust periods.

If you are considering a project which will develop new products, new markets or new technology, en The concept behind Western Div hanced productivity or replace im-' ersification, therefore, is to lessen ports, the Western Diversification the dependence of the West on its Seminar is the starting place for you. feito industries by encouraging

The seminar, presented by West.-“the diversification of the economy. ern Economic Diversification Can The Western Diversification Pro- ada, will be held Dec. 8 at the gram is particularly targetted tow. Slumber Lodge (Peebles) Motor Inn ard projects that involve new prod. in Nelson. ucts, new markets, new technologies,

There is no registration fee (lunch import replacements and produc included) and you can register by~> tivity improvement. contacting the Castlegar Chamber of WD funding is intended to “top- Commerce. up” — that is, to supplement rather

Western Economic Diversification than displace — funding available Canada was established in an effort from traditional sources. As a result, to counter some of the vulnerability the majority of projects assisted to that the West had traditionally date involve numerous funding part experienced as a result of the dom- ners and almost always include a hance of its resource industries, the significant equity involvement on the impact of forces in the international part of the proponent, together with marketplace and the wide swings in bank, venture capital or other gov commodity prices. This has resulted ernment program funds.

Usually, a WD contribution re. quires replayment by the applicant. This requirement is a marked departure from traditional funding programs. The repayment terms are kept flexible, simple and straight forward.

Western Economic Diversification Canada is different from other fed. eral government departments in a number of ways. It is headquartered in Edmonton, and has regional offices in Vancouver, Saskatoon and Win- nipeg and a liaison office in Ottawa.

only briefly

“It was really heavy last night,” said Charlie Piermarini, a Bank of Montreal trader who, like traders at other Canadian banks, stayed late at the office Monday to handle the crush of orders.

“We were here till past midnight and we were seeing a lot of heavy trading from the corporate side. We were basically busier last night than we are this morning.”

Tories’ free-trade deal with Washington will affect the economy. The Liberals and New Democrats both campaigned on promises to shred the pact.

But recent enthusiasm for the dollar may be reaching its peak, warned Mark Vandal, a currency trader for the Bank of Montreal.

“The election process has brought out a few of the warts of the Canadian economy to the international community, in particular the deficit,” he said from Tokyo.

“So it's questionable whether the Canadian dollar will strengthen a lot from here.”

PUSH UP INDEX Earlier on Monday, confident investors pushed up the TSE index by 44.4 points in expectation of a decisive Tory win.

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DRIVERS HIT SKIDS

By CasNews Staff

A Chilliwack truck driver mis. judged the slippery road conditions Thursday morning on the Kinnaird overpass off-ramp and became one of several drivers who fell victim to this week's 18-centimetre snowfall.

The trucker, Norman Calkin, es. caped injury in the accident but his trailer, which came to rest on its side in front of Aasland Taxidermy on Columbia Avenue, suffered about $5,000 damage, a Castlegar RCMP news release reported. The trailer was loaded with metal I-beams which slid off during the accident.

Calkin was attempting to negotiate the off-ramp but was unable to keep

his truck on the road, drove across the median and slid sideways over the slight embankment on the east side of Columbia Avenue about 9:20 a.m,

The RCMP charged Calkin with driving too fast for the road—eon- ditions.

The RCMP repoted nine minor motor vehicle accidents Thursday and Friday. All accidents were directly attributed to icy roads and snow conditions.

The main cause of the accidents was drivers not allowing sufficient time and space to stop their vehicles, the RCMP reported.

TOUGH GOING . . . The driver of a truck loaded with I-beams (above) found the Kinnaird overpass off-ramp too slick to handle Thursday while the driver of the Castlegar city bus (below) managed to pull his

vehicle oct ot a-sideways stide snowfall

during this week's" 18-centimetre

City agrees to pay for site preparation

By RON NORMAN

Editor

The City of Gastlegar has agreed to pay the site preparation costs for the new $2.2 million indoor aquatic centre.

Mayor Audrey Moore persuaded coyncil that since the centre will be located in the city, the city should pick up the estimated $3,500 cost to clear the property.

“I know there is some concern about the $3,500 and the clearing of the site to put up the aquatic centre,” Moore said. “But I think we should bear in mind that this aquatic centre is going up in the City of Castlegar and it's being funded by Areas I and J... I think the city is going to have a disproportionate benefit.”

Moore said council shouldn't be “counting nickels and dimes” in view of the fact that the outlying areas are helping finance the centre.

“Perhaps the city should be just a little bit generous,” she added.

Moore also appeared to make ref. erence to the recently defeated re- gional library referendum for Nelson and its surrounding areas.

“It's not every group in the Koot. enays or anywhere in the province of

ih Columbia where you can have the city and the two surrounding areas come together,” she said.

Moore added that the aquatic centre building committee is short of cash at the moment and is concerned

that if the site isn’t cleared before tenders are let in January, con struction may be delayed.

Several aldermen initially balked at the cost, saying the city should attempt to retrieve the $3,500 by “backcharging” the regional district.

“It should be backcharged,” Ald. Albert Calderbank said. “I think that for good accounting purposes, you would have to do this.”

Calderbank expressed concern council might find itself asked to fund other unexpected costs.

“You can’t just keep putting into a

Station

By CasNews Staff

Ambitious plans for the develop- ment of the exterior of the former CPRail station on 13th Avenue were unveiled Thursday.

The plans, by Robson landscape architect Nancy Felde, include:

@ a small section-of track on which rolling stock will be displayed;

¢ a wooden viewing platform and train shed;

© a wooden platform around the exterior of the station, with wooden steps leading from 13th Avenue to the entrance;

e a “theme garden” benches;

with two

great old pot whatever is necessary.”

Ald. Len Embree suggested site clearing funds should be included in the $2.2 million construction costs for the pool.

“Why is the city paying the $3,500?" Embree asked. “Why isn’t that sum then refundable at a later date or backcharged?”

Embree said he couldn't under stand why the city is expected to “front-end a $3,500 capital expendi. ture for a project that went to a ref. erendum that should be fully finan ced by the referendum.” ~ ;

plans u

© a parking area for 18 cars; © extensive landscaping

“It's a simple design, but I think it’s going to be very workable,” said Felde, who presented the plans at a special Castlegar and District Heri. tage Society meeting.

Felde said the development will allow tour buses to pull alongside 13th Avenue and visitors to enter the museum via the wooden steps.

Society president John Charters said he has no estimate of the cost of the development. He said some of the funding will come from a B.C,

Ald. Terry Rogers pointed out that the parks and recreation committee, of which he is a member, has “some difficulties” with projected extra costs that may arise from the centre construction.

“There is the whole question of costs,” he sai

Ald. Lawrence Chernoff, chairman of the parks and recreation com mittee, said city staff is preparing a plan outlining expected extra costs and how they will be handled.

continued on page A2

nveiled

Heritage Trust grant and he hopes the city will contribute some funding.

“We have a $40,000 grant and we hope to negotiate some arrangement with the city to share these outside expenses,” he told the Castlegar News in an interview.

Charters said he hopes work on the station will begin “very soon.” He pointed out that the Selkirk Weavers and Spinners Guild has expressed interest in renting part of the upper floor of the station, and have said they will help get it into shape.

“They're all gung ho,” Charters said.

continued on page A2

@

Ferry case

goes to court Monday

By BRENDAN NAGLE AND BONNE MORGAN

The group representing ferry users in the Robson-Castlegar area is going to B.C. Supreme Court tomor- row in an attempt to get the cable ferry service going again.

It's been seven months since the Raspberry-Robson Ferry Users Ad Hoe Committee began its campaign to get the ferry — which was shut down April 26 — back in operation.

Committee lawyer Terry Dalton first approached the provincial At- torney General's office in May with a proposed court action. Since that time, Dalton said the committee has “been doing everything possible” to get the ferry back without going to court. He said the court date with the provincial government is the last option for the group

Dalton and the committee are seeking a judicial review of the provincial government's closure of the ferry service,last April. He main tains that then highways minister Stephen Rogers closed the ferry without giving proper notice needed to close “a section of highway.”

“We believe that it is a closure of a highway and that the minister, in not complying with the express statu- tory conditions of the Highways Act, did not do so properly,” Dalton told the Castlegar News. “Closing the ferry is in express breach of his statutory duties.”

Dalton will plead the committee's case Monday at 10 a.m. before a Supreme Court Justice — to be named tomorrow — in Nelson armed with a stack of affidavits from 21 area residents and interest groups. Castlegar Ald. Terry Rogers, school trustee Ed Conroy, Rossland-Trail MLA Chris D'Arcy and Kootenay West-Revelstoke MP-elect Lyle Kris- tiansen are just a. few of the indi- viduals filing affidavits on behalf of the committee. As well, the Down- town Business Association, the Castlegar Chamber of Commerce and Area J director Martin Vanderpol are also backing the committee's challenge. But one group has not filed an affidavit to help the committee's cause — Castlegar city council

“We did ask for an affidavit from city council and it was declined,”

continued on page A2

Doucette loses legal maneuver over summons

By CasNews Staff

The court has decided to proceed with the case involving former West Kootenay National Exhibition Centre director Lucille Doucette

Doucette is charged with misap. propriation of funds and two counts of criminal breach of trust stem ming from the time she was director of the NEC.

But her lawyer argued last week that the court had lost jurisdiction over Doucette and the alleged offences when it issued her a sum mons for a day when there was no court. The court postponed her case when she appeared on the court list but neither she nor her lawyer were present

“The judge decided the court has jurisdiction to hear the case,” Crown lawyer Doug Soga told the Castlegar News.

Judge Ron Fabbro rendered his decision after considering arguments from her lawyer, Don Niedermayer, that the court had acted improperly.

Doucette, who now lives in Cal. gary, had received a summons to appear in Castlegar provincial court Oct. 17

Neidermayer told the court that Doucette appeared in Castlegar at the RCMP station on Oct. 17 as requested for fingerprints and photo- graphs and then went to the Castle-

continued on page A2

it's less than 300 words.

and 12, 13 and 14.

will receive gift certificates.

Deadline nears for short stories

Hey kids, have you written your Christmas short story yet? Don't delay, there’s one week left to get the stories in.

The contest is open to children ages 14 and under. And it's easy to enter. All you have to do is write a story of any length as long as

The story must begin with the line, “As the snowflakes swirled in the wind outside, the snowdrifts grew higher and higher” and end with the line, “The spirit of Christmas really shone that day.

There are three age categories: eight and under, nine, 10 and 11,

Three stories from each group chosen by judges as the best in their categories will be published in the Castlegar News Dee. 24. In addition, first, second and third place winners in each category

Just mail or drop off your story at the Castlegar library or at the Pe Castlegar News, 197 Columbia Ave.

Be sure to include your name, address, telephone number and

ge. But hurry — the deadline is 1 p.m. Monday, Dee. 5.