2 x

CONTINUOUS USE of the Castlegar Arena, in spite of many rainy days, has become a reality t _ with the plastic cover installed on the arena roof : in early November by the Town of Castlegar. ‘This has stopped leakage which in the past seasons resulted in the calling off of many a

CASTLEGAR NEWS, Thu

game and practice session. Arena worker John Rizzotti, shown here cleaning the ice surface, said he felt soveral days of ice use would have already been lost this season had taken the necessary steps to solve the major leakage problem.—Castlegar News Photo

the town not

By GEORGE FROEHLICH °

Banks Woo Small Customer

Main Concern No Longer Blue Chip Corporate Accounis

Although for the most part the. k P

Sun f

Gone are the days when banks were mainly concerned with their blue chip. corporate. <3 accounts. is i

Today the customer, the small customer, is being wooed. The effect of this is quite revolutionary. i

A once-staid industry is being forced to become more ‘innovative and daring in its & to lure

of the Royal Bank of Canada, the Canadian Imperial Bank of Commerce and Bank of British Columbia are similar there are small differences.

What package banking attempts to do is to provide a set number of services for a fee. In the case of the Bank of B.C. and the Royal Bank the monthly fee amounts to $3 and

“away from another bank, a ‘trust’ company or a credit wunion,

4 Marketing departments of some banks are beginning to i wield more power and influence -as their staffs are being «upgraded. And more money is being allocated to them so that ~ adequate research on consum- <ers wants and needs can be carried out.

* Television advertising by the banks is becoming more visible as each one tries to present a distinct and unique image. ~.

-Says Katherine . Booth, recently. appointed marketing ‘manager of the-British Colum-

bia region for the . Canadian

‘Imperial Bank ‘of Commerce: « ;

i “There is no doubt about it. ‘banks are attempting t

pect:

consumer banking.” The implications of aggressive consumer banking pose some interesting chal- lenges for management. They force a bank to be more specific in its marketing approach as it attempts to devise a service

that will appeal to its custom- - er:

S.

Evidence of this is appar- ent in the approaches taken by three banks offering what the industry refers to as, package

banking. r

for the C it is $2.50. The reason for introducing the packages is twofold: one, to provide a service that custom- ers want and need, and two, to increase a bank's profitability. Jack Smith, manager of marketing, planning and oper- ations, for the B.C. region, of the Royal Bank, contends that customers “more and more are in favor of package banking.” He says package banking is something “that our customers

want and it is good for the bank **

because by using computers, the cost of processing the various customer transactions can be reduced.”

Mr, Smith says ‘the ‘com- puter is an essential ingredient of package banking. “It allows ‘us; todo all:the) things (that:

opens epee

introduc package banking is also a competitive factor. Notes Smith:

‘All banks are competitive and if we want to get more of our share of the market, we have to provide a better service to our customers at a lower cost. What this ultimately means is producing a better package for. the _ consumer which allows the banks to be more efficient.”

Wayne Allen, vice-presi- dent in charge of marketing for

the Bank of B,C.—the first Canadian bank into the new packages—says the bank got the idea for its Western account from the Wells Fargo bank in California, which had held a seminar for other bankers in Chicago . describing its “Gold Account.” bi Mr. Allen says seminar was attended by all Canadian banks, except one. Bank of B.C. supplemented the Wells Fargo findings with its own research efforts in the B.C, market.

“We did what best could be described as a mini survey, for we did not want to tip off our competitors by doing a major- research study.”

He says being first with its package, the Western Account. was “definitely of great import- ance.” The other banks. fol- lowed the Bank of B.C, by introducing similar packages,

Letter to the Editor '

ee

Gre sey win ipso ANC ARTA

Mrs. Jack: Phipps Named President of Kinnaird Wi

Members of the’ Kinnaird Women's) Institute! recently wound up their yeur's activilies with a dinner atthe HU Arrow Arms. This was followed by the annual meeting held. at. the home of Mrs, M. Bonderoff,

*. Members of the executive were all returned by acclama-

during .Young Canada: ‘Book Week; $25 lo Save ‘the: Sight Fund (a project of the W.1. in Indin) and $10. to Kootenay Sociaty Handicapped; Children Christmas fund.) \.575%)s

Tho Kinnaird. WI's® local -

project is the Raspborry Lodge. On: Valentines Day, Basler, ani

tion, They are it rs. duck \' Phipps, .. vice-president Mrs. J. Wisled, treasurer Mrs, H. Geotting, secretary Mrs, J. Brownlie and direclor Mrs, M. Shelfontiuk.

Members tured in cookies which were packed into Christ mas boxes. for shut-ins. Gifts were purchased for. the mem- bers of Raspberry Lodge and a box of cookies will also be given

qT ro Christmas cakes’ and“ candies have been Laken to the lodge.

Flowers were also taken during

the opening of Lhe new annex.

The W.1, also looks ‘after the Loan Cupboard , where. articles are loaned [ree to any needy person’ residing within the boundaries, of School District No. 9.

Castlegar Socials

Mrs. H. Johnson 365-8294

Two bus loads of people left from the Recreation Office for Spokane carly one morning recently where they attended the Ice, Capades matinee. This wasa first time for many of the passengers to sce this production. In one bus there were 29 Senior Citizens along with some of thelr family and (riends, All’ had a most wonderful day returning home tired and very happy late that same’ evening, Passengers extended their thanks to those who arranged the trip and to the bus’ driver, Bruce, Ferguson.

Mrs, R. C, Donnan was the guest of her son and daughter-

Oyama, '' Congratulations... are extended to Mrs. Donnan on her very firat grand child,

Mrs, i. Johnson accompanied her son-in-law and _ daughter, Mr, and Mrs. G. Enstcott of Rossland, to Victoria where they spent Christmas weck the guests of her’ daughter and. grand- daughter Mrs. L, Taylor and Bonnie. The weather was beautiful “and Mrs, Taylor picked a bouquet of mums in her garden two days before Christmas. Enroute home they made an over night stop in Vancouver where they were the guests of Mr. and Mrs.

HOMEPLAN

MORTGAGES "First ‘on second morte goges for the purchase of existing homes, consolide- tion of debts, etc. . One | day © approval service, competitive rates,

‘Jno lock-in, ‘no, bonus,

Phone 492-384) days collect, evenings or week- lends 493-1291) or write

HOMEPLAN | REALTY 283 Martin St., Penticton, B.C.

“Division: of \ Traders Group, | an- All-

Canadian Company’

in-law and baby. dson over the Christmas holiday

Patricia Young Says . ..

of funds, iL was noted a cheque for $25 was sent to the: Queen Alexandra Solarium; $10. to Kinnaird Library for prizes

the Royal with its Royal Certified, Service and’ the Commerce with its Key Account. y

Without wanting to be too specific, Mr. Allen says that the bank has signed up “in excess” of 9,000 Western accounts, of which’: an0-third were / from existing “customers and” the remainder were new custom- ers, :

The other banks, while also declining to be specific because their plans are not. yet operational (the Commerce will

start Dec. 8 and the Royal early .

in January), all say that the response to their accounts has been extremely good.

» Mr. Allen feels that the introduction of package bank- ing is just the beginning and that banks will come up with further new marketing concepts, -

Council to be Elected March 30

Controls Fate of Marathon Land

thon: ‘Realty: property:-will’ nly’ not be decided by the interim council, even if they should be in office long enough to do so. Mayor Landis, being a progressive administrator, will no doubt " investigate all possible uses for this land and pass on his findings to a jointly elected council. Any decision he may come to will be governed by the good of the community and not to protect the interests of the speculators whose holdings surround this area. I> might point out that

rattelty that’

this “ 2 ‘ fails to attract new industry is a

dead city. Already industry, prepared to locate here, has been turned away by the selfish interests of some of our zens.

Mr. Maddocks, whose term of office. was singularly barrel of any positive achievement but

highly productive of the seedy” of dissension and obstruction,

seems to be running true to form. G. A. Wilson Castlegar --

Ul

lan

INSURANCE CORPORATION OF BRITISH COLUMBIA

B.C. Motor Vehicle

License and Insurance

NOW O

N SALE

AT

Just What is Public Interest!

a. find it

strange that so

mapt many people,

4 while: champion- “eee ing.'irce” medical

id, < free” day

, centres,

“free” heroin and “free” love, see “free" enterprise as the sin of the ‘capitolistic imperiaiist.

Personally, “I even. take issue ‘with | Webster's . diction- ary, which defines the free enterprise system. as ‘freedom of private business within those government regulations neces- sary to protect public interest and keep the national economy in balance.”

To he sure it is the job of government to. protect the public. But is it the business of government to determine what a businessman should be paid for his labor? What ‘he should pay his workers. Should government be put into the position of being able to grant business concessions?

Have we not seen over and over again in communist countries. where ‘“‘public interest” adds up to nothing more than the dictatorship of the State elite?

While on the surface it may sound all very magnanimous for government to be interested in

“keeping ‘the national economy in balance” evidence of govern- ment ownership of the national economy all too often results in government by ‘edict.

For instance, the. govern- ment that. controls the forests, also controls the pulp and paper mills since ,the latter cannot operate without the produce of the ‘forests. | Similarly” are newspapers affected - if they cannot get paper. The ultimate here would be for government to “punish”’'a newspaper for criticism’ by’ cutting ‘off it's paper supply! i

Similarly, when govern- ment takes over ‘a telephone communications system, theirs is the ability to control “free speech” by way of refusing telephone ‘facilities to “open line” radio shows that might tend to be critical, To be sure, government wouldn't do that, say the socialist apologists. But the potential is there nonethe- less,

_I for one have no intention of taking the chance—of relin- quishing one scrap of my freedom to ‘a State. bureau- cracy, no matter what assur- ances they might give me that it would be different to the socialism of the USSR, Cuba or. Hungary.. R

Wayne Eastcott.

“KINNAIRD TRANSFER ITD,

EXCAVATION — HAULING — BACK; HOES - CONCRETE GRAVEL — PIT RUN GRAVEL TOP SOIL — ¥% CRUSHED ROAD GRAVEL". DRAIN ROCK — MORTAR SAND “Septic Tanks and Disposal Fields a Specialty” i

Phone 365-7124:

always in

“IN CASTLEGAR

Proudly announces the Glorious Colors

GENERAL PAINT

BREEZE LATEX for interiors Easy to apply and odor free... For years of beauty and protection to exterior wall surfaces, the answer is: WOODCRAFT SOLID COLOR STAIN

+. and just a reminder... Oglows have several hundred rolls of Wallpsper

601 Columbia Avenue — Telephone 365-7202

PI

OVERIS

is the new p

British Columbia.

What does it cost to join? | There is no cost of

drug prc

Who is eligible?

All British Columbians who are 65 years of age and over and who satisfy the 90-day residency requirement are eligible to receive a Pharmacare Card. The benefits provided must ve for the sole use of the person to whom the card is issued, Individuals over 65 who are in the same family group will each receive their own card. Dependent children and spouses not over the age of 65 years are ineligible.

How do you enrol?

nor are p

When will you receive your Pharmacare card?

MACARE PROGRAMME FOR THOSE ~~ 65YEARS OFAGE AND |

EFFECTIVE JANUARY 1,1974.

What is Pharmacare?_ 2 of the Province of

If you are 65 years of age or over and are presently enrolled in the B.C. Medical Plan, M.S.A, or CU. & C. you will automatically receive notice of eligibility. ; If you are 65 years of age or over and have resided in British Columbia for at least 90 days but are not enrolled in any of the above medical plans you . must apply for eligibility. Application forms are available from your pharmacy.

Senlor Citizens Appotnt ~ Their 1974 Committees

- Castlegar and District Sen- for Citizens’ first’ meoting of 1974,.was held last Thursday afternoon in the centre with 34 members, present, First vice- president J, Raino presided in the absence *of president J. » Btier. }

Mr. Stier was named the association's representative to attend the United © Appeal annual meeting Jan, 28,

A letter was received from the:'Heart Foundation. Ar- rangements will. be made to have a:guest speaker from the Foundation at the February meeting. ».

It_was. reported a few get-well cards were sent out during the holiday season,

Mrs. J. Raine gave a verbal report on! the ‘recent ‘trip ‘to Spokane when several local residents attended the Ice Capades: ‘Thanks were ex- tended to Mrs. C. Brady for arranging ‘the transportation, to Regional Recreation Dir-

Letter to the Editor

ector, Jack Alouf, for arranging for the bus and’ to Bruce Ferguson, the bus driver, for a safe journey and many cour- tesles,

+. An Invitation is being sent to the Trail branch of the association inviting them to attend a cribbage game. here early this month,

After some discussion the secretary was instructed to write the provincial secretary ingiring about the dues for 1974.

It was. suggested that a spring tea be held. This is to be left to the ways and means committee,

Committees appointed for the year are: ways and means—Mrs, F. Fuller, Sick visiting and cards—Mrs. J. Stier, entertainment—Mrs. C. Newhouser, kitchen—Mrs. K. Keating, Mrs, J. Dyck, Mrs. S. Englund and Mrs. J. Pederson and publicity and travel—Mrs, M. Olsen.

- Revelstoke Diamond Jubilee

Dear Sir: At The beginning of this New, Year 1974, we would like to mention that this year marks a very important anniversary “for Revelstoke. >: oS The city:is 75 years young and plans are underway for a gigantic cel

dating back to 1914,

Other events during

* Homecoming include dances,

plane rides, beer gardens, open houses, art displays, a wine and cheese party, honky tonk, parade, senior citizens picnic, moose ‘barbeque, ball

To date we have mailed out over 2,000 homecoming invitations to former residents of Revelstok there

giant family picnic, summer curling bonspiel, judging for beard growing contest and an open air

are'several people we have not been able to locate. Would you be so kind as to print this letter for the = people of your community in hope that we may ‘reach more of cur former neighbors and friends?

We are inviting all visitors to the area to join in our Diamond Jubilee Celebrations, with ‘special ‘invitation to all former realdents of Revelstoke,

ce Arrowhead

service. And believe it or not, plans are still being made for even more events!

To all former residents who have not received their homecoming invitation in the mail, please send us your address so. we may keep you informed.as the plans develop. We are really looking forward to seeing you.

There's so much more in'74 Diamond Jubilee.

regions.

coming Week, and will be highlighted by the Revelstoke High School” Class’ Reunions

July. 12-21 marks Home.

Revelstoke Diamond Jubilee Society

Box 750 Revelstoke, B.C.

NEW CITY'S FIRST CHILD and the New Year Day baby for the Castlegar and District Hospital ia Nancy Ellen, daughter of Mr. and Mrs. Ted Fedunec of 5th Ave., Kinnaird. The 7-pcund 13-ounce miss made her appearance at 4:59 p.m.

While the infant

it becomes a celebrity by her

‘timely arrival, special’ in the eyes of her jd Susan and four-y

just being a new baby makes her two" ‘sisters,

Id Marie and

big brother, 10-year-old Mike, who await her scrival home with mother.—Castlegar News ito

District Socials

‘Mrs, Jim Horswill

_ 365-6856.

Holiday visitors at the home of Mr. and Mrs. D. Calder and children of Kinnaird were Mrs, Calder's parents, Mr. and

. Mrs. R. Easton and her brother * Jerry, all of Fort St. James.

- and Mrs. E.. C. Ackerman of Castlegar re- turned recently after spending the holidays with their son-in- law and daughter, Mr. and Mrs, D. Brost and children in Pine Point, N.W.T.

Mr. George Trusz of Barrier returned home. after visiting his parents, Mr. and Mrs. W. Trusz of Kinnaird, over the Christmas holidays.

Mr. and Mrs. Dave Calder and family of Kinnaird travel- led to Creston during the holidays to visit Mr. Calder's moreey Mrs. V. Calder of that city. +

An Amazing Discovery About Cooking Fish and Dishwashers

In_ an. edition of the Farmer’s Almanac, it says a fish can be poached in one cycle of a standard dishwasher.

Stan Wren, co-owner of a Toronto firm. dealing © with domestic and imported seafood, put the Almanac's claim to a test.

He. dressed 4 six-pound cohoe salmon and a five-pound cod with blobs of butter, a sprinkle of salt and garlic powder, a squirt of lemon juice and sprigs of parsley.’ He then wrapped the fish individually in double layers of heavy duty aluminum foil.

An hour later, when: the dishwasher had completed its cycle, Mr. Wren was astonished at the results.

“Look at the moisture. Look at the way the fish flakes from the bone,” he said. “That salmon is done. You couldn't get a salmon as good as that in the oven.”

The cod ‘was not quite finished. After further. testing, Mr. Wren found that © cod needed two cycles in. the dishwasher.

“Actually,” he said, “an- other cycle wouldn't hurt the salmon either. You do the fish one cycle, then turn it over and put it through again. That way, it'll be perfect.”

Mr. Wren said: “You could do any kind of fish this way. You could do cod or: haddock, salmon and sole and pollock. I bet you could do perch or trout

too, It's ab: great.”

coming to college.

the province.

part time.

ever dreamed.

far-reaching than ever. And it’s all yours.

coupon below.

J CASTLEGAR NEWS, Thursday, sion Control Devices i

Tampering Can be Expensive

In response to recent publicity suggesting . that substantial fuel economy gains can be achieved by the removal or. disconnection of emission control systems in recent model cars, Transport Minister Jean Marchand has warned Cana- dian motorists against taking such action,

Mr. Marchand said that’ a large part of these control systems is designed into the engine, and significant reduc- Uons of fuel consumption could only be achieved through major and expensive changes which are beyond the capability of most dealers or service personnel,

The fuel economy penalty associated ‘with emission control systems has been estimated at about seven per cent, This compares with a fuel economy loss of close to 25 per eent due to automobile weight and horsepower increases and the introduction and wide-

spread use of power-consuming °

oplions such as power stecring, power brakes and air condition- ing during the period 1968 to

The modest’ emission con- tro! fuel penalty is due to such factors as lower compression ratios, valve timing, spark retard, exhaust gas recircul- ation and a combination of minor details. Of these factors, compression ratio and spark retard are the most significant.

Compression’ ratio is an inherent’ part. of the engine design and only smal! changes in spark’ timing are possible without changing ‘distributor components, Incorrect adjust- ment. of spark timing to improve fuel consumption and performance could result in expensive engine damage at highway speeds,

Changes to emission con- trol systems within the capab- ility of most dealers may result in fuel saving in the order of two to five per cent at the expense of a large increase in emissions. Far more dramatic economy benefits are obtain- able without any detrimental trade-off and without expense lo the car owner. A well-tuned car in good mechanical condi-

tion and with its tires, inflated to the correct pressure can return much improved fue! economy if driven correctly. Driver <anticipation and concentration avoid the need of sudden breaking and rapid acceleration and will result in

lanuary 10,1974

= ene =

SPlowers-

FOR N OCCASIONS We specialize in weddings, funerals and everyday arrangements Creative designs by

safer roads as well as fuel consumption. In. combin- ation with with lower cruising speeds and avoidance of long idling periods modified driving techniques can result in fuel savings of as much as 25 per cent,

Removal of emision contro! devices would not cost effeqtive for the individual and would be detrimental to the environment. Neglect of vehicles can be equally unecon- omical,

See Our Large Selection of Gifts From the Gift Shop HELEN'S

& GIFT. SHOPLTD. 73 Mapte Street Castlegar 365-5191 “We Wire Flowers Anywhere”

Typewriter Repairs

See the

CASTLEGAR NEWS

_ 845 Hornby St., Vencovve

Mayfair Hotel located at Hornby For reservations, write to :

THE MAYFAIR HOTEL |

IN THE HEART OF DOWNTOWN VANCOUVER THE MAYFAIR HOTEL

Provides spacious new accommodation — with fully equipped kitchens, cable TV, phone, free parking and view balconies. All this for + $15.00single and $3.00 per additional guest ...with compli- mentary. coffee and tea service for your added enjoyment. On your next visit to Vancouver stay downtown at tha and Robson Streets. .

‘

C. er Phon 4731.

College isn’t what it used to be.

For a'start, it isn’t where it used to be: At one time, higher education was available only.in the two major cities. Now there are colleges in nine

, British Columbia communities and, through the use of various other facilities, they're spreading their advantages to every area of

They aren't offering the same, limited range of subjects either. Now they span a complete range of

_academic, technical, vocational and - recreational programs, both full and

They are now serving more people — the high school graduates, loggers, housewives, businessmen, welders, . artists, people from every walk of life = all enjoying quality educational programs, And the result is more stimulating and exciting than anyone -

So you see, college has changed. Thanks to the Community College System, it's bigger, better and more

Find out about the community college in your area — and what it can do for you. Just clip and mail the

DEPARTMENT OF EDUCATION GOVERNMENT OF BRITISH COLUMBIA, VICTORIA, B.C.

‘The Hon, Fileen Daily. Minister,

| beraRrMent OF EDUCATION

I Division of Post-Secondary, - Partlament Bi fi

Victoria, B

Please send me more informatign about my nearest Communily Callege. Z

During the month of December, 1973.

Anderson Insurance Agency Ltd.

Phone 365-3392 —

What if you are eligible but do not receive your Pharmacare card

61 Maple Street Bs Castlegar during December? : vi . : Ifyour card has been delayed in the mail or sent to a wrong address, pharmacies will accept your M.S.A:, C.U. & C. or B.C.M.P. card as temporary proof of «

your eligibility. NAME

AUTHORIZED 1.¢.B.C. AGENT

How the programme works. ADDRESS

During January and February our office hours are Monday through Saturday, CITY OR TOWN...

When you receive your personalized eligibility card, sign 9 a.m. to 6 p.m. — Fridays open till 9 p.m.

it at once. Your card is for your use only. You will find more inf i ilabl displaying this symbol.

POSTAL CODE...

at Pt

sty Buy Early and Avoid Lineup!

sz On-the-Spot Financing Available! Le Aad ne ieee

<y Our Insurance Services are Free!