Canadian gambles and even bigger before the visu th re gpemeng e se recovery with unaccustomed caution.

Gone are the days when they would take on huge debts in the hope that inflation would reduce their value while increasing income and land values. A-more conservative outlook has taken hold, and with it, prospects for steady rather than spectacular growth.

“I think we have learned a great deal from the last two or three years,” Richard Shiff, chairman and chief executive of Bramalea Ltd. of Toronto, said in an interview. “I don’t think you're going to have the go-go type of development that you saw in the past. What you will have now is very conservative, well-financed projects in the best parts of any

city, centres

Shiff said the recession has that survived, our portfolios and consolidate

ed primarily to office buildings and, shopping

strengthened the companies

“in that we have been forced to re-examine

our position.”

REPAIRED DAMAGE Many have undertaken some form of equity financing. Some are in the process of refocussing their business, while

others, particularly in Western

Canada, are still straggling.

McDonald's head has done ‘bang-up job’

By ANDREA GORDON

TORONTO (CP) — When the average Canadian kid thinks Sir John A. Macdonald is the guy who invested ham- burgers, you know McDon- ald’s of Canada president George Cohon must have done a bang-up marketing job.

Cohon, who has headed one of the country’s most suc- cessful promotion jobs since bringing the worldwide ham- burger chain to Canada in 1967, shared some of his secrets at a Conference Board of Canada marketing seminar.

“Delivering what you promise is hard but that's what it comes down to,” said the Chicago-born lawyer.

He says McDonald's has never left the basics: “We give you meat, bread, pota- - we em- phasize quality, service, cleanliness and value.

“Always deliver what you promise because we can have the best ads in the world and we can spend millions and millions of dollars and really pound the consumers telling our story .. . but if you don't deliver, then forget about it.”

But there has been, un- disputably, much more to it

than that to propel a single London, Ont., restaurant into a 450-store empire with sales of $700 million in 1983.

First, there's the clown, Ronald McDonald, “Big Mac Attacks” and an enormous assortment of other McGim- micks.

But Cohon says even more important is rolling up your sleeves and getting involved in the community.

“A corporation like Me- Donald's is involved in a lot of other things other than the pure business of selling ham- burgers,” he said.

Ronald McDonald Houses are springing up across the country to house families of children stricken with cancer who often travel from far away to be with their son or daughter in hospital, The houses offer private reoms, cooking facilities and com- panionship for $5 a night or for free for those who can't afford it. The 10th such fac- ility is currently under con- struction in Ottawa.

McDonald's Canada has also raised $2.6 million in the past three years putting on McHappy Days, during which part of what you pay for a Big Mac, fries or apple pie goes toward local chil- dren's charities.

VSE stock prices

VANCOUVER (CP) — Prices were down in moder- ate trading Friday on the Vancouver Stock Exchange. Volume to close was 10,793,374 shares.

Of issues traded, 209 ad- vanced, 276 declined and 393 were h: d. The VSE

same at .02 on 338,637, Inter- national Westward warrants fell .02 to .20 on 200,000, International Westward De- velopment declined .01 to .65 on 176,550 and Tri-Star Re- sources rose .02 to $1.72 on 140,855. Rea Gold Corp. was at $2.12 and Gold-

index was 1104.30, down .03 from Thursday's close. In the industrials, B.C. Re-

belt Mines warrants were down .04 to $1.17. On the development honed

G

sources d at $3.70 on 16,550, Swensens Inc. was steady at $5 7/8 on 12,500, Dynatronics Laser rose .15 to .70 on 7,900 and York Centre Class A dropped "4 to $4.75 on 6,800. Proflex Ltd. advanced .03 to .08 and Webb and Knapp Ltd. was un- changed at $2.

On the resource board, Rea Gold Corp. rights was the

fell “08 to 47 on TAS. Landmark Resources climb- ed .02 to .65 on 280,000, Greyhawk Resources war- rants declined .01 to .20 on 245,367 and Royce Ventures Ltd. was down .05 to .95 on 170,600. Groton Minerals Ltd. gained .10 to $1.65 and Starfire Resources Ltd. ad- vanced .03 to $1.75.

sty hire pi ‘

developer

quite small for a company like ours. But we'd still like to get it lower.”

Analysts say this is typical of the change in philosophy of Canada’s development ly went on an asset-buying binge in the 1970s, financed substantially by floating-rate debt. This proved costly when interest rates soared.

and sly eed earings Recatoee ea

However, it ie & different story for western Canadian real estate companies, © While Triast avctsiod the Volatile poodddlithal nitrieet and

“Right now Daon is the first one to come through the problem of ‘its debt and signi- ficantly reducing its operating costs,” said Ira Katzin, an analyst with Pitfield Mackay Ross Ltd. “Carma and Nu-West still have some way to go.” Nu-West president Earl Joudrie said recently that the company, which has $1.3 billion of debt, faces bankruptcy unless creditors accept a proposed restructuring plan.

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Morris pitches no-hitter

CHICAGO (AP) — Detroit Tigers jumped all over right-hander Jack Morris Saturday after he pitched his American League baseball no-hitter over Chicago White Sox on national television.

All_except manager Sparky Anderson, whose defensive move in the seventh inning — when he inserted Dave Bergman at first base — probably preserved the feat for Morris.

“I didn't want anyone from the other club to see me running or jumping,” Anderson said. “It's tough enough when something like that happens against you.”

No sooner had Anderson brought Bergman into the game when the first baseman became a vital part of situation. Bergman made a leaping stab of Tom Paciorek's liner in the seventh inning and then went on the seat of his pants to grab pinch-hitter Jerry Hairston's smash behind first to throw him out with Morris covering.

“Anytime someone is going for a no-hitter you have to dive for balls,” Bergman, who was acquired in a trade

San Giants and Philadelphia Phillies last month, said. ‘I'm just happy for Jack that the ball went into my glove.”

Catcher Lance Parrish, the first to jump all over Morris after he fanned Kittle to end the game, said: “Jack pitehed a smart game. Only a couple of guys hit the ball hard. He walked a few (six) but he wouldn't give in to them.

“Thad a feeling about this. In the ninth inning I called for nothing but split-fingered fastballs. I was as excited as he was. He might have been in trouble once, when they had the bases loaded, but you have to give him credit for pitching out of it.”

FILLS BASES

‘That was in the fourth inning and the “turning point,” said Morris, who walked the bases full after retiring the first nine men in order.

Morris, 28, then got Greg Luzinski to bounce to the mound for a home-to-first double play and struck out Ron Kittle to end the inning.

Aside from the line drive 4yPacierek and.the smash by Hairston which were fielded by Bergman, the only thing resembling a hit came by the leadoff man, Rudy Law, who sent a drive deep to right field which was snared by Kirk Gibson.

“He hit a mistake pitch,” Morris said. “I assure you I wasn’t thinking no-hitter at that point.

But after the fifth inning fans were trying to jinx me by letting me know about it.”

Yet the same fans among the crowd of 24,616 were standing and cheering his every pitch in the ninth inning.

“I could feel the fans were with me,” Morris said. “It's kind of nice to see the crowd get behind you.”

How much luck was involved?

“A lot — I've had better stuff before but anytime you throw a no-hitter or even a shutout, you have to have luck,” he said.

The White Sox haven't had much luck as they suffered their second no-hitter in their last seven regular season games. They were no-hit by Mike Warren of Oakland A's last Sept. 29.

GIVE CREDIT

“I don't see a no-hitter for my whole career and then T'm on the wrong end of two in a one week,” said Chicago catcher Carlton Fisk. “You have to give him credit, he’s one of the toughest right-handers in the league.”

White Sox manager Tony LaRussa, comparing the no-hitter of Warren and Morris, said: “Morris had better stuff.

“We had a few more pitches to swing at in Warren's game. We didn’t have too many hard hit balls (in this game). Some people think it’s a great thing to be a part of a no-hitter, but the club that get’s no-hit suffers some embarrassment. I was looking for just any kind of a hit, I was kind of frustrated.”

Morris said he “didn't shake off Parrish very much and not at all in the ninth,” when he kept going with his split-fingered fastball.

And Anderson said he didn't say anything to Morris during the game.

“When you have a pitcher like Jack, you leave him alone,” Anderson said. “He had great stuff, unhittable.”

Neither would Anderson take any credit for inserting Bergman into the lineup in place of rookie first baseman Barbaro Garbey.

“We always have our best defensive team in the game in the eighth or ninth innings,” Anderson said.

‘And that included Morris, who posted his second straight triumph after winning 20 games last season.

“Thad the best spring training I've ever had because I was getting my breaking ball over,” said Morris. “Usually, I don't do that until well after the season has started.”

LET ‘ER al . .. One of the delegates

to the S nN \nterior Construction Aasccigt ion con\ ention shows his

form at bowling alley. Convention, which was in town for three days, wasn't all work as delegates also

tain.

took in a day of skiing at Red Moun-

CasNewsPhotos

KEEP PLAYOFE HOPES ALIVE

Canucks douse Flames

VANCOUVER (CP) — Veteran goaltender Richard Brodeur recorded his first shutout of the Stanley Cup playoffs and defenceman Doug Halward scored three goals as Vancouver blanked Calgary 7-0 Saturday night to extend the Smythe Division semifinal series to a fourth game.

Brodeur faced just 15 shots as the Canucks dominated the game, peppering two Calgary goaltenders with 34 shots.

The fourth game in the best-of-five series is tonight with the Flames holding a 2-1 edge after earlier 5-3 and 4-2 wins in Calgary. Should a fifth game be necessary, it would be Tuesday in Calgary.

Halward scored two goals for the Canucks in the first period and defender Neil Belland added another as the Canucks took a dommanding 3-0 lead in the opening period.

Ron Delorme and rookie Cam Neely scored in the second period against Calgary netminder Reggie Lemelin, who was pulled midway through the second period after the fifth Vancouver goal and replaced by Don Edwards.

MONTREAL 5 BOSTON

MONTREAL (CP) — Mario Tremblay scored twice and Steve Penney recorded his first National Hockey League shutout as Montreal Canadiens ended a three-year string of playoff disaster with a stunning 5-0 victory to sweep the best-of-five series with Boston Bruins.

Bob Gainey, Pierre Mondou and Mike McPhee also scored for Montreal as the Canadiens advanced beyond the first playoff round for the first time since 1980.

The Canadiens, who finished five games under .500 — their worst season in 33 years — and 29 points behind first-place Boston, advanced to the Adams Division final against Quebec Nordiques who swept Buffalo Sabres in three games.

ST. LOUIS 4 DETROIT 3

DETROIT (AP) — Mark Reeds's goal at 17:07 of the second overtime ended a four-hour, eight-minute game and lifted St. Lquis to a 4-3 victory over Detroit and gave the Blues a 2-1 edge in the best-of-five Norris Division semifinal.

Reeds took a pass from Jorgen Pettersson and skated in on Detoir goalie Greg Stefan. When Stefan was knocked out of goal mouth by Red Wings’ defencemen Greg Smith and Colin Campbell, Reeds scored easily on a backhander into an empty net.

Each team finished the game with 39 shots on goal. Detroit had five shots in the first overtime and six in the second. The Blues had six in the first extra period and scored on their fifth shot of the second extra period.

QUEBEC 4 BUFFALO 1

QUEBEC CITY (CP) — Jean-Francois Sauve scored the winning goal and added two assists leading Quebec to a 4-1 triumph and a three-game sweep over Buffalo in their divisional semifinal.

Sauve set up goals by Quebec defenceman Mario Marois in the first period and centre Peter Stastny in the second, and also got one of his own on a power-play late in the first period to put the Nordiques ahead 2-1.

Savard picked up two short-handed goals in the series against his former team, including one Saturday night at 19:15 of the second period to give Quebec a 4-1 lead.

WASHINGTON 5 FLYERS 1

PHILADELPHIA (AP) — Glen Currie scored a goal 8:47 into the first period and Washington Capitals went on to defeat Philadelphia 5-1, sweeping their best-of-five playoff series in three games.

It was the second straight year that the Flyers were blanked in the Patrick Division semifinals, and it was their ninth straight playoff defeat in the last three years.

The Capitals advanced beyond the first round for the first time in the franchise's 10-year history. Washington will play the winner of the Rangers-New York Islanders series in a best-of-seven division final.

Washington edged the Flyers for second place in the division in the final game of the season to earn the Ihome-ice advantage. They opened with a 4-2 and 6-2 victories in their building.

EDMONTON 4 WINNIPEG 1

WINNIPEG (CP) — Mark Messier's goal early in the third period and alert goaltending by Grant Fuhr carried Edmonton to a 4-1 win over Winnipeg Jets, giving the Oilers a sweep of their series.

The Oilers took the best-of-five semifinal 3-0 and advanced to the Smythe Division final against either Calgary Flames or Vancouver Canucks. It was also the 15th win in a row for the Oilers over the Jets — including thee straight in last year's division semifinals.

The third game, before 12,497 fans, was similar to the second in Edmonton last Thursday when the Jets lost 5-4 in overtime after being humiliated 9-2 the previous night.

Like the second game, the Winnipeg club had a number of excellent scoring opportunities but Fubr foiled the Jets on most occasions. The Oilers also kept goalie Marc Behrend busy but the rookie wasn't as sharp as his counterpart, enabling the Oilers to score key goals when they decided to put on the pressure.

RANGERS 7 ISLANDERS 2 NEW YORK (AP) — Pierre Larouche scored two goals

Ashton and Geroge Ferguson all scored to give Minnesota North Stars a 4-1 victory and a 2-1 lead in their divisional semifinal over Chicago Black Hawks.

Defenceman Bob Murray scored the Hawks only goal.

which has been

d by Chicago in the

playoffs each of the past two seasons, can win its first post-season series ever against the Black Hawks with a victory here tonight. In no prior playoff with Chicago had the North Stars won as many as iwo games.

Noted more for a free-skating style, the North Stars frustrated the Black Hawks on Saturday by matching them

check-for-check.

As a result, Minnesota never trailed in the contest.

Don Beaupre was back in goal for Minnesota after being sidelined since March 24 with a strained knee. Murray Bannerman starts his third straight playoff game for

Chicago.

Canadian rink loses to Swiss

DULUTH, MINN. (CP) — Two missed shots by Cana- dian skip Mike Riley in the 10th allowed Switzerland to tie the score, and he was short with the draw on his last rock in the 11th to allow the Peter Attinger rink a 9-8 semifinal victory Saturday at the men's world curling championship.

Attinger and his brother team from Bern now faces

and New York Rangers surged within a game of New York Islanders’ four-year reign as NHL champions with a 7-2 demolition.

If the Rangers, who finished fourth in the Patrick Division this season — 11 points behind the first-place Islanders — win at Madison Square Garden tonight, the Islanders’ stranglehold on the Stanley Cup will end.

The Rangers were the last team to beat the Islanders in the playoffs — in 1979 — and the champions have won a record 16 straight post-season series games since then.

The Rangers had the Islanders off-balance from the outset, using air-tight ing, Glen Hanlon's goaltending and faultless penalty killing to take a 2-1 lead in the best-of-five series.

‘A 4 CHICAGO 1

CHICAGO (AP) — Lars Lindgren, Keith Acton, Brent

Draft choices unsigned

TORONTO (CP) — With little more than one month left before the nine Canadian Football League training

Atlanta's Perez still working out

SANTO DOMINGO (AP) the reduced charge March 23

- pea sagt agen and fined $1,000. The San- am his athewtons sockets tiago appelete wrbeit at Cibao Stadium in the sath as he waits out the 10-day _jectin, appeals period on his misde- conviction, his lawyers say.

Perez, 26, was convicted on

and a minimum two-year jail sentence be imposed.

camps open, only three of the clubs’ 18 tertitorial and first- round draft. choices have signed contracts.

Some general

Canadian kids with agents,” Ottawa Rough Riders gen- eral manager Don Holyby says. “It’s not like that any more.

“The agents are probably the main reason for the de- lays these days. It's become like union

say they're puzzled; others say a proliferation of player agents is causing the prob- lem.

“I really don't know what the reason is,” agg Joe Zuger of Hamilton Cats, “I can't put my Fiat on it.”

»Zsiger is one of the few managers who has signed his top choice, defensive lineman

Scholz.

“You never used to see

“Where these agents come from I couldn't tell you. Some of them we know, some of them we don't..Some of them are OK, some of them are strange, difficult to deal with. So, you can no longer make the quick deals with the Can- adian draft choices.”

Toronto agent Gil Scott, prominent in CFL circles to- day, says it's unwise to hurry a client into signing.

“In the NFL last year, (de-

fensive halfback) Joey Brow- ner signed with Minnesota Vikings a few days after the NFL draft. He was the first guy to sign. But he was the only player in the entire first round not to receive a $1-million package.

“Look, with the CFL's in- creased television revenue and with the rate of inflation, the going rate for Canadian rookies is not what it used to be. The salaries for these players must increase. They're very important to the CFL.”

Last season, the best Can- adian nairdira choices uecived average z about $30,000, plus pool bonuses of about $6,000.

“With the marketplace of-

fering so many opportunities to football players, it doesn’t really matter what a player's nationality is,” says Jack Gotta, former coach-general manager of Calgary Stam- peders. “Canadians are being sought in the States, too.”

Running back Sterling Hines, Toronto Argonauts’ territorial choice, hasn't even started talking with the Tor. onto club yet, preferring to wait for the NFL draft before assessing his bargaining po- sition.

The only two high 1964 choices besides Scholz who have signed are receiver Gord Bolstad with Edmonton Eskimos and defensive line- man Mike Anderson with Saskatchewan Roughriders.

the Eigil for the Air Canada Silver Broom after the Norwegians counted two in the 10th to eliminate Per Lindeman of Sweden 5-3 in their semifinal match.

Lindeman won the 10-rink round-robin portion of the tournament Friday after completing the preliminary draw with a 7-2 record.

Switzerland had the same numbers but was relegated to second because of an ear- lier loss to the Swedes.

Canda Norway and the United States all were at 6-3, but Canada got the bye to the semifinal with victories over the other two rinks in the preliminary rounds.

Norway deflated American Bruce Roberts's efforts to repeat for the crown he won here in 1976 with a 6-6 tie breaker victory Friday night over the U.S. the U.S.

But the manner ip which Riley lost his bid to become the third straight Canadian rink to win the Silver Broom stunned many among the 3,175 fans at the Duluth Arena—many of them here from Winnipeg to give their vocal support to the Can- adian team.

Erratic shooting by the Canadian skip allowed the Swiss to pick up three in the fifth to tie the score at 5-5 and again in the 10th and 11th ends that gave the Swiss steals.

Riley, a eS tice invest- ment counsellor, blamed him-

self and the rocks. “They were different weights,” said Riley. “I could believe the difference and I just couldn't adjust. “T've played with different (weight) rocks before, but

this time I couldn't adjust.”

He said the rocks affected his decision to make shots on several occasions, particular- ly in the 10th and 11th ends.

Both his shots in the 10th were too heavy — his first slipping to the back of the four which allowed Attinger to lie into it and making its removal all but impossible and his second missed the Swiss rock entirely.

Again in the 11th, Attin- ger, realizing Riley was hav- ing trouble with his shots, continued his cat-and-mouse game, moving the play down! the right side of the sheet that had been walked on most of the game.

“Both teams had been playing out turns so I knew the ice was sticky,” Attinger said of his strategy. “That's why we changed ice.

“We had always walked there before, so when I saw he was too heavy with’ both his stones in the 10th we were suspicious that he was going too slow in the 11th.

“We tried to draw behind the front Canadian stone to make him try the draw and it

LOOK FOR TITLE Attinger will be looking for his first title in four appear- ances at the world cham- pionship, getting as far as the final at Bern in 1979 before

year at Regina where Can- ada's Ed Werenich defended the title won in 1962 by Al Hackner.