6 CASTLEGAR NEWS,

Thursday, March 13, 1958

He who !s prejudiced is
usually down on something he's
mot up on.

“Veto” comes from the
Latin meaning ‘I forbid’,

|

KEM-GLO

Teme ce MAS ©

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WEST'S

Schoo! To Function
As Usual In Fall

At the regular meeting of
Directors of the Castlegar Branch,
Society for Handicapped Child-
ren, Monday night, it was point-
edd out that rumours of closing
the Silver Birch School in the
fall are incorrect.

The School will continue to
function as usual, with the same
children attending advised Dir-

Population Trends In B.C.

By Tv. 1

‘ed of entrants in

Department of Economics, UBC

British Columbia's popula-
tion growth is marked by insta-
bility and recent large birth
figures are not Hkely to main-
tain themselves over the next
8-10 years,

A very large part of the
population increase is made up
of immigration from other parts
of Canada and from abroad. The

ectors, the only being
that as 3 of the pupils will have
rerched the age where the Pro-
vineial Government stops making
Brants, the School will be in a
serious situation, and will be
needing contributions even more
to keep going.

A general Membership meet-
ing is slated for May 6, and will
feature a guest speaker and a
showing of films,

It was reported that a dona-
tion of $60.00 had been received
from the Castlegar Co-op Wom-
en’s Giuld, also $60.00 form the
Soroptomists International.

L. Korody reported on his
atlendance as delegate at the
mecting of the Board of Gover-
nors at Balfour, saying discus-
sions were held on the site at
Blewett, which was donated to
the West Kootenay Branch of
the Society,

disprop: large number
of elderly persons who are ‘im-
migrants coupled with B.C.'s
low fertility rate relative to that
of other Canadian provinces is
for the age
of B.C.’s population being defin-
itely ‘biased’ toward older age
groups.

Another feature is the mark-

the age group 20-35. It is in
this age group that there has
been, and still is, a ‘deficiency’ in
the age structure of the’ B.C,
population, In the next ten
years the proportion of our own
people will increase very sharp-
ly’ in exactly those age groups
which are so strongly over-
represented among the immi-
grants. a

The two bulges will meet in
the next decade and other
things being equal this will mean
a growing difficulty in fitting
the new entrants into the pro-
vineial economy,

The rather special pattern
of family formation in B.C. is
the second major cause of in-
Stability. B.C.'’s natural increase

post war baby boom has been
to a substantial extent due to
the making up of postponed

the average child bearing age.

maruea temporary worsening of
the re-

SOLVE

is the lowest in Canada and the}

YOUR

births and to the lowering of!

DECORATING

Even-in the absence of|§

QUESTIONS

eae large birth figures for our
province are not likely to nrain-
tain themselves in the next 8-
10 years, and in the next five to
eight years the birthrate will
decline somewhat, G

Within the next few years
increasing numbers of our popu-
lation will be entering the labour
market and manifesting them-
selves as consumers and in the
coming decade people in their
twenties will be particularly
numerous in B.C.

for the woman of the house

A SNEAKY

Lookout ladies — the ad-
vertising men are planning to do
you dirt! They are going after
your subconscious mind, And —-|
if their plans succeed — they
will be separating you from more
sales dollars.

The plan is called “sublimal

and it's in

It’s an I for an I when two
egotists get together.

OGLOW BROS.
anaes & Supply Co. Ltd.
Building Supplies
hone
ee ce

its cunning. It will be used in
movie theatres and it consists
merely of a faint outline mes-
sage flashed on the screen while
the picture is being shown. The
viewer is barely conscious of
the sales impact, but it is there,
nevertheless. And the results, ac-
cording to first sampling, have
been quite remarkable. *

An advertiser in the United

"| States

that the sale of

in the movie house has

THANKS

MY SINCERE THANKS FOR YOUR SUPPORT
AT THE POLL LAST FRIDAY

been inereased by as much as 55
per cent through suggestions
fleshed on the screen,

of the process

GEO. CARR

Natural Gas Units

HOT WATER TANKS

COLEMAN-VIT-ROCK INSULATION
AND WHITE GLASS LINED

NATURAL GAS FURNACES

COLEMAN BLEND-AIB AND ARMSTRONG
FURNACES

TAPPAN GAS RANGES

NO DOWN

KOOTENAY

FINANCING ARRANGEMENTS

AND SUPPLIERS
PHONE 5155,

PAYMENT

BUILDERS

raised a storm of protest from

APPROACH ¢j most men and women fall into

one of three different types.

1, — The innovators, These
people are among the first to
buy new products and embrace
new styles an dtrends, They are
the most receptive to the mer-
chandise which embodies ‘new
ideas. Personality tests showed
that these persons were among
the most liberal thinkers. They
were creative, imaginative and
generous, :

2. — The formalists, These
people ‘are scldom among the
first to buy. anything. They wait
to see what others are buying
when they go shopping, are more
likely to have a “keep up with
the Joneses” complex than the
other two.types. They are found
to be stereotyped in their think-
ing, price and prestige-conscious,
and concerned about conforming
to custom. They also tend to be
penny-wise and pound-foolish.
On the other hand, they are
much Jess suseeptiblle to fads and

than the

ig circles,
some members of which ques-
tioned the ethics of such types of
advertising. Some shied away
from permitting such types of
suggestion molding the public
mind, and the natural “question
seemed to be: “Who is going to
police, or censor, this type of

advertising?”

‘A British inventor has gone
even further, He has developed
a technique that cannot be de-
tected by either a television or a
movie audience. It is called by
the awe-inspiring name of Stro-
bonie Psycho-Injection.

The word Stroboscope is in-
triguing. What does it mean? I
didn’t know, either. So I looked
it up in the dictionary. Here is
the definition: “An instrument
used in studying the motion of
a body (as one in rapid vibration
or revolution) by rendering it
visible at frequent intervals, as
by illuminating it intermittently
with an electric spark or the
like, or by viewing it through

Jess likely to be taken in by
half-baked ideas,

3. — The traditionalists. The
people in this group are among
the last to try anything new.
Their shopping habits reflect a
tendency to cling to the past,
and to commodities which have
been tried and tested over the

years.

Unlike the persons in the
other two groups, the tradition-
alist is not excited and stimulated
by modern ways. He is disturbed
by them. Resistant to change,
he tends to view innovations of
any sort with a jaundiced eye,
and is ultraconservative in his
thinking.

Assess yourself to find out
which category fits you.

Appointed Treasurer
.For Inland Gas Go.

Ww. D. Alexander has been

1g disk.”
That's what the dictionary says,
and the’ inventor hasn’t elabor-
ated on his plan, ‘so we'll have
to take the dictionary’s word for
it.

Whatever the meaning, the
fundamental principle is a fur-
ther assault on your pocketbook.
So, be careful, ladies!

WHAT a Paik SHOPPING

Do your comeeate habits re-

Treasurer of Inland
Natural Gas Co. Ltd., it was an-
nounced by Mr. John A. McMa-
hon, President.

Mr. Alexander studied ac-
countancy with the firm of Rid-
dell, Stead, Graham & Hutchi-
son in Vancouver, and received
the degree of Chartered Ac-
countant upon graduation,

He’ served as Assistant Sec-
retary-Treasurer of West Koot-
enay Power and Light Co. Ltd.
and for the past two years was
with the C * Division

vealll your general
and attitude toward life? ie
cording to the

of, The Consohdated Mining and
of Canada

do, The researchers found that

Limited at Ret

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biggest value

in heme

cenvenience

oe an

extension phone

BRITISH COLUMBIA TELEPHONE COMPANY

PER. MONTH,

St. Patrick’s Day
Tea & Sale Saturday

Everything is well in hand
for the CWL St. Patrick’s Tea,
Sale and Bingo, scheduled for
this Saturday it was reported at
their regular meeting last week.

Prizes for the raffle and
bingo have been displayed in
downtown store windows for the
past week,

The Tea and Sale will take
place in the Marlane Hotel and
the Bingo in the evening will be
held in the Twin Rivers Hall,

ee ee
FOR SALE — Small house on} FOR SALE or TRADE — 1952

large improved lot, garage,
trult trees — C. J. McCrelght,
Dumont, Kinnaird. tin 6

3-ton Mercury Dump Truck,
will take pick-up in trade.
Phone 3493, Castlegar. in

FOR SALE — G.E. Refrigerator, | FOR SALE — 3

es cu. ft, apply 627-3rd Ave.
3210

$2.90 QUART

FOR SALE — 2 corner lots in
Dumont, Kinnaird — one lot

with 2 room house—plumbing} FOR SALE — 2 TV Antennas

gonnections ready, Phone
1072X,, Trail, B.C. 210

modern

FOR SALE — 3 bedroom home|
in Robson, 1 mile from ferry,
unfinished, For further infor-
mation, write Box 316, Castle-
gar, B.C. : 310

home, full basement with ex-
tra room, gas furnace, heavy
wiring, garage, apply 111-4th
Ave., Castlegar. 112

channels 4 and 1 mast. Apply
47, Columbia Ave, 21k

BUSINESS DIRECTORY

FOR SALE — Berkley electric
mixer as new, $20—Combina-
tion radio cabinet with records
. $40—Trailer, 5$50—smal? chest
of drawers, ae large

circular saws, $4—] trunk,
$5—electric, heating pad, $2—
single treadle sewing

FOR RENT — 2 bedroom house,
1 block from high school, ap-
ply 582, 3rd. Ave. Castlegar.

310

FOR RENT — Modern 4-room
house with self containing
suite in basement at Kinnaird.
Phone 2836. 31r

FOR RENT — Heated business
premises with or without fix-
tures. Phone 7081, except Mon-
days, 311

CASTLEGAR NEWS, Thursday, March 13,

FOR RENT — Furnished aopart-|
ment, apply A. Eremenko or
phone 3061. Wi

$8—garden chair, $2—garden
seat, $2—single mattress and
spring, ‘$4,—box of odd tools,
$4. Apply 345, 4th Ave.

1.

EMitchell Supply Ltd:

PHONE 3551

CASTLEGAR
FUNERAL HOME
DEDICATED TO KINDLY
THOUGHTFUL SERVICE
Ambulance — Flowers

_ Granite, Marble & Bronze
Plaques
Phone 3601

FURNITURE
MOVING
10!

FOR SALE — 3 Wearever Alu-
minum saucepans and man’s
CCM bicycle, phone ‘7741,

1

ING
ANXWHERE — ANYTIMF
For Free Estimates

PHO)
Castlegar 2521
Nelson 1471
UNITED TRUCKING

high chair & play table, double
as car seat $15, Schick razor
$15, Kodak camera $15, 6 yr.
size crib, plastic spring filled
$35. Washer $15.

Phone 5165, 211

31, 1958

ing that date

The Corporation of the Village of Castlegar

Dog Owners

WARNING.

All Dog Licences MUST BE PAID BEFORE MARCH

Owners of unlicenced dogs may be prosecuted follow-

BY ORDER OF THE
VILLAGE COMMISSIONERS

RIGBY’S
BUS DEPOT

COFFEE SHOP

TAXI

Phones 28861 & 2311

HOME
BUILDING SUPPLIES

FOR RENT — 4 room house on
4th Ave. — Main St. — Phone
9861,

WANTED — For 2 weeks in
April, woman to look after 3
small children, one school age.
Phone 9811. 311

NOTICE — “The Doukhobor
women of Robson, will hold a
Tea and Bake Sale including
Borsh and Tarts at the Rob-
son Hall en March 22 from
2-6 p.m., also raffel for quilt
and cushion will be held.

ai

Timber Sale K76640

There will be offered for
sale at public auction at 10:30 a.
m. Local Time on 14, April, 1958,
in the office of the Forest Rang-
er, Castlegar, B.C. the Licence
‘76640, to cut 3,750,000 cubic
feet of spruce, cedar, balsam,
larch, lodgepole pine, fir hem-
lock and white pine trees on an
area situated on unsubdivided
portion of Lot 5817 on Shields
Creek, Land District.

NOTICE — Cars washed and
simonized, phone 9721 or 2496.
310

NOTICE — Reserve Sat. April
26, Buffet Supper, entertain-
ment, sponsored by Women's
Assn. to Robson Church,

20.

Fifteen (15) years will be
allowed for removal of timber.

Provided anyone unable to
attend the auction in person may
submit a sealed tender, to be
opened at the hour of auction
and treated as one bid.

Further particulars may be
from the Deputy Min-

Phone 3131 — , B.C,

LUMBER — PAINT .
PLUMBING AND
ELECTRICAL SUPPLIES

NORA‘S
HAIR DRESSING PARLOR
Acemplete beauty service
by appointment
PHONE 2564
Nora Mojelski

CENTRAL SHOE
& LEATHER REPAIR
PHONE 4621 —

{INSURE}

For All Your
INSURANCE NEEDS
Phone 3441
ANDERSON
AGENCIES

NOTICE — Beauty Parlor ~-.
768, Maple St, Castlegar, B.C.
Alice Zuckerberg, phone 4631,

38

NOTICE — Castlegar Film
Council presents the 4th An-
ual

ister of Forests, Victoria, B.C.;
the District Forester, Nelson,
BC.; or the Forest Ranger,
Castlegar, B.C.
* C-8-7
Gazette, February 6th., 1958

5258

Special

VIEW-MASTER REELS

ALL SINGLE REELS WHILE THEY LAST

3 FOR $1.00
PETTITT PHOTOS

fT |
Corooration of ‘the Village of Castlegar

NOTICE OF ELECTION

Public notice is hereby given to the electors of
the Munleipality of Castlegar, that I require the
presence of the said electors ot Village Office ov
TUESDAY, the 18th day of MARCH, 1958, at the
hour ‘of ten o'clock in the forenoon, for the purpose
of electing persons to represent them as Chairman.

The mode of nomination of candidates shall be
as follows: Candidates shall be nominated in writing
by two duly qualified electors of the municipality.
The 1-paper shall be delivered to the Re-

n
Film ‘Festival in SHHS Acti-
vity Room at 8 pm., March
13-14-15, 39

We attach ‘“Dinkle” Nickle
Rim Heels on ladies’ shoes

CASTLEGAR, B.C.

UNITED
TRUCKING
DAILY FREIGHT SERVICE
‘Trail, Rossland, Castlegar

Nelson

YHONE

MARLANE GRILL
Open 8:00 a.m. to 9:80 p.m.

Not Jut Another Place To Eat
But The Place To Eat Another

PHONE S681
CASTLEGAR -

now available:

A Spring Treat for Your Enjoyment.
Brewed in the Keotenays to Kootenay tastes,

by

Inferior Breweries Limited

Brewers of

COLUMBIA BEER x COLUMBIA CREAM STOUT
FERNIE BEER x KOOTENAY PALE ALE

This advertisement 4 fs not published or displayed by the Liquor Control Board
“by the Government of British Columbia.

SMITH'S
PLUMBING & HEATING
For. Estimates Phone
S401 & - 76t

We Service
What We Install

GREEPS ELECTRIC

KOOTENAY.
NURSERIES

“Plant A Tree In ‘58”
Keep B.C. Green
Order Now For
SPRING DELIVERY

Complete Line’ of Nursery.

Phone 4042

Box 10 Kinnaird, B.C,

CONTRACTING
Free Estimates

PHONE 3571
Castlegar, B.C.

CASTLEGAR
DRY CLEANERS
Phone 4851

We Pick-Up and
, Deliver

«J. 1. LAUGHTON
B&. OD,

OPTOMETRIST

Office Hours’ -
MON. — WED. — FEL
TO-22 = 1:30-5:00

+ PHONE 2581 ©

G. A. SUMNER
Naturopathic Physician

Eremenko Building
PHONE 2021

’

GENERAL . BUILDING
CONTRACTORS
All Kinds of Building
‘Supplies
C.LL, PAINTS

CASTLEGAR BUILDING
SUPPLY STORE
Box 292 Phone 2161

LLS. Ltd.

Charter Service
Tewing - Barges
anywhere on the Arrow
Lokes

Phone 4331

Arrow Lakes Ferry.
Service
ROBSON TO EDGEWOOD
Leave Robson Wharf
10:00 am. Monday.

Arrive Edgewood
4:00 p.m. Monday.
Leave Edgewood,
7:00 am. Tuesday.
Arrive Robson Wharf.
1:00 p.m. Tuesday,
Leave Robson Wharf
10:00 a.m. Thursday.
Arrive

4:00 p.m. ‘Thursday.

WALDIE
LUMBER & BUILDING
SUPPLY LTD.

We can supply all yout

building needs. Estimates
gladly given.

Phone 7112

DESMOND T.
LITTLEWOOD.
OPTOMETRIST

Wed. 2:30 p.m. to 8:00 p.m.
Phone 3022 or 2231

DUTCH MAID
BAKERY LIMITED

Birthday Cakes
‘Wedding Cakes
Anniversary Cakes

PHONE 324i

For .
COAL, SAND, GRAVEL
BULLDOZING &
‘EXCAVATING
SEE

CASTLEGAR TRANSFER
W. Sharples Phone 6091

Leave
7:00 am. Firday.
Arrive Robson Wharf
1:00 p.m. Friday.

NOTICE — Fall Fair Board
meeting Monday, March 17, in
Legion Hall at 7:30 p.m.

Al

KARLEEN APT. ~+ Room or
room and board, phone 2492,
5tin

. CARD OF THANKS
I wish to express my sincere

-| thanks to the people of Castle-

gar and Kinnaird for thelr kind-

ness to me. and my family dur-

ing my stay in the hospital.
(Mrs.) Francis Haywood.

No man with a burden ‘of
debt hgs a right to pro-
tect his creditors if he
has not first protected his
wife and children with
Life Assurance.

Plans to suit your individ-
ual requirements may be
arranged through,

Dick Fowler
North American,

Life
Robson, B.C,

* GILBEYS

turning Officer at any time between the date of this
notice and noon of she day of nominatian. The nomin-
ation-paper may be in the form prescribed in the
‘Municipal Act’ and shall state the name, residence,
and occupation of the person naminated in such
manner as to sufficiently identify such candidat
The nomination-paper shall be subscribed to by thi
candidate.

’ In the event of a poll blag necessary, such palk :
will be onened at LEGION: HALL on the 27 day of

March, 1958, between the hours of 8:00 a.m. and
8:00 p.m. of which every person is required
to take notice and govern himself accordingfy.

Given under my hand at Castlegar this Fi th dk
of March. 1958, me

J. £. WALLACE,
Returning Officer.

PAUL T.

The Sppotntment of Paul T. Brooker
of Vernon as Sales Representative for
W.& A, ‘Glibey (Canada) Ltd. in the
Okanagan and A Kgotenay, Districts is
announced by R. S. Douglas, General
Sales Manages th

Mr, Brooker has been a Kinsman
since 1930 and is a member of the
Local Centennial Comt je has
been a resident of the Tater forthe
Past twenty years and for the last
sixteen years was connected with the
Industry before joining Gilbeys.

SAH

CASTLEGAR
SASH & DOOR WORKS
phone 321

— Se
CASTLE THEATRE

TONITE — FRI, — SAT.

MON.

THE GREAT LOVE STORY!

++ TUES. - WED.

BROADWAY'S Bla
BOY-LOVES-
PAJAMA-GIRL
SENSATION

JS ON THE
SCREEN!!.

ry 7
WARNERCOLOR-WARNER BHO:

Doris Day

‘John Raitt: Fat Haney Eiders.

(Baa Hae ee Fan oy SSESL TY wt Wt
Prune 4 eee my Cle WATT ae

Sat. Matinee
1:30 p.m.

Serial
‘GREEN ARCHER’

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