Weel ‘kly, Fy: eae ‘Weokly averting “Bureau SUBSCRIPTION RATE *, $3.00: sper) year; ' 25c per aatts by carrier: “Authariaa ‘as ‘Second ones Mail,: Post Oeics Devartment, NATIONAL NEWSPAPER WEEK ‘This is National. Newspaper Week for Canada’s over 700 weekly, twice-weekly, and. tri-weekly news- papers, fostered by their, editors and publishers not - in the hope of soliciting tributes, but rather as an occasion to. explain: more fully the: role of Canada’s non-daily newspapers, in the life of this country. Perhaps because ‘‘weekly’’ sounds like “weakly”, many people, especially those in metropolitan areas, fave come to, look upon the newspapers which serve the towns and villages merely as small sisters of the \ big ‘city -dailies—relatively unimportant, . a The truth, ‘and it is recognized. ‘not only by the readers of these. papers but by the big city dailies themselves, that: Canada’s, weekly newspapers per- form an entirely’ different function than do ‘their ur- ban contemporaries. The bigger a newspaper becomes, the more difficult itis for.its staff to’ cover all the news and. record. and interpret fully the life of the local area. And there lies the strength of the weekly “press. : es ae : Another vital: function is the commercial mar- ket place‘of.the community. tn 1954, Canada’s week- ly papers carried eight and a half. million dollars of local retail display advertising, two anda half million dollars’ of ‘national ‘advertising: and just under one”. million doflars of classifieds. This is not unusual when i one realizes that these papers are read regularly and > thoroughly ‘by an average of 85% of the: families. in .the markets in which they’ are published: It is ques- tionable if. there | is any other advertising medium ; which can even approach such a density of coverage. Weekly: journalism hos been a growing factor: in: both. the editorial and advertising life: ‘off ‘Canada _ and’ the staff? ‘ofthis: newspaper is, on the oécasion of National. Newspaper Week, proud to be listed..a- mong the 5, 000 Canadians who earn their livelifiood writing for, _and paintiog weekly newspapers, “OUR PHARMACISTS ” October .2-8 is being ‘observed as National Phar- macy Week this year,and we were reminded when * ‘we... read ‘this news of the many. services that we have come: to expect from our pharmacist, ‘unthinkingly- Take a prescription ‘for. example. It may be for one. of ten thousand different drugs," and yet, we hand « it across the ‘counter to our pharmacist without. a “thought to his not. having ‘it at hand, it is just one - of those things: that. we have.‘come to’ accept from’ him, in his health service to our families. Yet, should we accept - it merely as “standard” practice’? His investment in. stock ‘alone runs . to, ‘amazing proportions today. in our world .of new drugs and medication.. Hundreds of his drugs, are called for but once or’ twice a month, causing him, to keep. those items on hand,; at an incalculable cost i? His is a professional ° service, far ‘at mercantile standards of running.a ‘store. ‘He, knows. “his * responsibility; dgainst the: threat’ of. disease, no matter’ what or when it may strike. Our pharmacists here in Castlegar , a fl our. major bulwarks ‘against: “the. ‘threat® of. disease. This .week, we. belatedly: pay our. _respect—and . OX= press our gratitude—to Pele their, cedsetess Ser-: wunidée a 74 degree sun, a unton sound truck played..a ‘bouncy recording of ‘Let the the. Union. Shine onMe’-as_1,- 700: employees of ;the d land. Aircraft walked’: out strike yesterday.” . Thus began $1.98 an hour) whe Treason given for the walk-out is that the CIO United Auto Workers ‘were “seek- ing a. 10-cent-an-hour wage in: crease; and- asking the to pay the {ull cost of a health and : welfare: plan,.,to which the a news. item! ting} on the front page of The .Globe: and Mail of Toronto,: The“item. was! headed, ‘1,700 WALK OFF THEIR JOBS’. In another- column ap- pears an item headed, ‘TORON- TO. JOBLESS TOTAL | RISES 706’.. And’ at the bottom of the :|front page there is‘ the :regular “MORNING reads: « . “Now, Willie, how: many “senses do we have?”- > “Seven, Ma’am.” “Oh? Name them,”. “Touch, © sight, smelling, “taste, “hearing; |. common ‘" and horse.” “"This-brought to mind the say- A little child shall lead them.” According to the jobless item, the, Toronto office..of the Na- tional ‘Employment, Service has| SMILE,” :swhich ‘shad been“ contribu-| ting about. one and’ a ‘half’ cents an hour. |): Even: supposing - the demand for an, extra ten cents am hour were; reasonable, _ there is “no reason ‘or common. or: horse sense ‘in quitting the’ job and reducing’ the’, hourly’. wage ‘of $1.98 to zero. If they. remain’ out on strike for only a month. all the extra ten cents they ‘might gain‘in a year would not..make up for the loss. of* that month's wages. ‘Actually it' would take a year. and:.a_ half to get’ out ‘of debt, and’ by that time. the PTO-} og cess of inflation would have’ re- duced the purchasing power of the wage. increase. When collective bargaining| was first: introduced: and agreed, to it. was believed that, disputes would be settled by mutual son of °.the 25,463 for jobs on: its list. With ;the vaddi- tion ofthe 1,700 ‘de "Havilland| employees; who walked. off ‘their jobs,. there ,is now. a,,total of ‘|27,163. out of work in. Toronto. ‘That. is. not only',a. matter of simple arithmetic, it ‘is:,a,.thing| to,-wonder at. On; the,,one hand we, have |25,463,. ‘persons: Janxi- ously ‘seeking jobs, and. on the other 1,700 both parties. There were to be no: more or..fewer strikes; but} there have since been more and worse, strikes, Unions have gain- ed in. number: and in power over. the industrial ‘and economic life of the count developed. into: cO! munity, and sometimes,. | national. :; hold-ups. Picketing, :which: was ‘or! ‘iginally itted.as a,lawful means of off: jobs ‘to the strains of “Let the. Light of the Union : Shine on. Mel” - That is a new: son it sounds like a parody; on. one of Moody and Sankey’s gospel solos, ‘It is a new gospel, which defies ‘the ‘Union, as a:sublunary Providence, ‘and theonly® “light” it» can- give to its jobless con- verts:is ‘cold, moonshines‘A* more appropriate" appeal to ‘the Union would ‘be, in the words, of ’ the original, “Let ‘thy mercy fall on me—Ever me!” This latter’ from the striker’s wife: |’ ‘But. why did: these ' men ‘walk off their jobs and deprive them- ; selves and their families of the| F '(They| were Sets ‘an average: wage of WHO. ‘WOULDN'T. BE. IN .. CASTLEGAR. IN OCTOBER ;Some changes have begn.made —or, ‘were you: so, busy. making money~ that you hand’. noticed?. Last week ‘the world: (of the ‘Kootenays, that is): was.’ warm green” and-\calm. ‘Today thet same world’ is“,full . of? sound, fury : and’ ‘colour ‘signifying .-the coming: ‘of; winter. The |. snow} tinged , October: wind