You Lose
ut of 10
Customers
Every Year

-..and 30 per cent of
your business leaves with them!

Hard to believe, but true! If yours is an average business, you
LOSE 30 PER CENT of your customers each year. H you don't
belie it, look through last year's accounts and see how

many are no longer active.

WHY DO YOU LOSE THEM?

Through death, hard feelings, moving to another community
or through the efforts of hard-driving competitors a
variety of reasons, some of them beyond your control. At the
same time, there's a normal business increase of only four per
cent each year. That leaves you facing a 26 PER CENT HAN
DICAP each year. A handicap you must overcome if your

business is toremain healthy and profitable

WHAT TO DO ABOUT IT?
The answer lies in better merchandising, better planning
more vigorous promotion of fast-selling goods and service

The surest, most protitable method of sales promotion is con-

sistent, timely newspaper advertising

Castlégar News

Display Advertising 365-5210

ENUMERATING . . . Cherry! Greep (left) and Betty
rey) a in Casth

for

the job interesting, but at times tough going
b of the recent hot weather. CostewsPhote

the upcoming Sept. 4 election. Both women found

Enumerator’s job interesting

By CasNew Staff

Being an enumerator for
the upcoming federal ele-
ction may be a lot of things,
but boring isn't one of
them.

Just ask enumerators
Betty Middleton and
Cherryl Greep about the
time they knocked on one
door in Castlegar and were
greeted by a man wearing
no pants.

“We just about died
laughing,” said Greep. “He
came to the door explain-
ing his ball uniform was all
dirty and sweaty, and he's
taken it off.”

The man conducted the
whole conversation by
peering his head around a
half-open door.

“He said, ‘It's not really
that funny.’ We said, ‘Oh
yes, it is," " said Greep.

Middleton and Greep are

housewives most of the
year, but for a wéek be-
came enumerators for a
section of Castlegar run-
ning approximately from
the Robson/Castlegar fer-
ry, along Columbia Avenue
to the downtown area.
The women have col-
lected about 260 names, for
which they will each be
paid 48 cents for each name
under 200, and 72 cents for
each name over. An addi-
tional six cents a name is
paid for typing up the vot-
er’s list for their area.

Greep said they will
probably each earn
tween $150 and $200 after
their job ends Thursday.

“It's not what you call a
money making proposi-
tion,” said Greep, adding
that each of them have put
in over 30 hours of work,
much of it during the re-

cent heat wave in the West

though they enumerate
both during the evening
and the day, usually only
half the people on any
given block are at home.

If they aren't, the enu-
merators are required to
leave a card explaining
when they'll be back, or
else find out relevant infor-
mation about the absent

enumerators’ intentions
until they explained who
they were, and what they
were doing.

“One person thought we
were Jehovah's Witnesses,

door,” she said.
Middleton said a neigh-
bor tried to phone the man

to explain that the in-
truders were merely
enumerators, but he didn't

about doing it for another
election.

“I don't think we'd do it,”
she said. “Not if it's this
hot again.”

Man supported
by Ombudsman

VERNON (CP) — A man
who says his home has been
turned into a swamp by a city
sewage system received
strong support from provin
cial Ombudsman Karl Fried-
man, who blames the city for
the problem.

Ken Holmes, who owns a
mobile home in the Rolling
Hills subdivision, is suing the
city and the Ministry of En-
vironment for $10,000 in

damages he says he has suf.
fered because of the flooding.

Friedman issued a report
this week blaming seepage
from the City of Vernon's
spray irrigation and rapid in
filtration sewage disposal
systems for the fleoding- He
did not hold the Environment
Ministry, which issued a
permit for the new sewage
system, to blame.

your

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produced
gwned agencies and re-recorded in North 7

financed in North America.

Last Month, the Indian government imposed visa res-
trictions on all aliens entering the country and special
permits are required for entry to Punjab. Commonwealth
citizens previously did not require visas.

Indian consulates are asking people to apply at least two
months before their departure for India. Detailed reasons

for the visit are required.

SIKHS NOT ALLOWED

“For security reasons, foreigners are not allowed in
Punjab and Sikhs are foreigners having adopted foreign na-
tionality,” Vohra said in an interview from Washington.

Although the consulates in Washington and Ottawa are
reluctant to give out costs for the public relations campaign,
at $20 a copy, the bill for the U.S. cassettes would be about
$120,000, not counting production costs in India.

“If anyone is implying that because India is a poor
country, it should not try to educate the rest of the world on
what is happening there, then there is a now sequitur there
somethwere,” said Kalarickal Pranchu Fabian, acting high
commissioner of India in Ottawa.

The tapes are an assortment of talks by Prime Minister
Indira Gandhi and interviews conducted by the production
agencies with army officers outside the holiest Sikh shrine,
the Golden Temple, which was stormed by the Indian Army

on June 5.

One of the tapes, made eight days after the attack,
shows a major-general standing outside the temple. Some
gunfire is heard in the background and he points toward it,
saying that the Sikhs are still fighting.

Key issue not
addressed, activist

MONTREAL (CP) — Dis
armament activist Helen Cal
dicott says Canada's leaders,
especially Prime Minister
Turner, aren't addressing the
key issue facing Canadians —
how to avoid a nuclear hol
ocaust.

Turner's lack of emphasis
on the nuclear threat
amounts to ‘psychic numb-
ing,” Caldicott said Tuesday.

“I think you'd better get on
to that man Turner,” she told
reporters. “It seems he
doesn't know an awful lot
about this issue. If he took a
lead on this as Pierre Tru
deau did, he would be widely
admired by the Canadian

Caldicott also took Conser-
vative Leader Brian Mul
roney to task for placing too
little emphasis on the nuclear
issue in campaigning for the
Sept. 4 federal election

“It is the single most im

nt issue,” she said. “The
United States and politicians
in Canada are talking about
the economy. All money will
be vaporized (in a nuclear
war) with the rest of us.”

ULTIMATE ISSUE

She deseribed nuclear dis-
armament as the ultimate
parental, medical, political
and theological issue of the
day as well as the ultimate
social issue facing mankind.

Visiting Montreal to de
liver the keynote speech at
this week's International
Conferences on Social De
velopment, Caldicott urged
the heads of western coun-
tries and ially U8.

the United States is a refer
endum on the fate of the
earth, no less, no more,” said
Caldicott, central figure in
the 1983 Oscar-winning film
If You Love This Planet.

Soviet Leader Konstantin
Chernenko, Dr. Eugene Cha-
zov — a fellow member of the
Physicians for Social Res-
ponsibility — says the So

tries spend $616 billion year.
ly on weapons, “producing
the global gas oven, poten-
tially,” she added, 40,000 ba.
bies under the age of one die
e day because of malnu.
trition.

Janie Thomas, president of
the International Federation
of Social Workers, added that
“the money being spent on
nuclear weapons is having
dire consequences on social

“The social workers of the
world share the feelings of
Dr. Caldicot,” she said, add-
ing that federations of social
workers have pledged a pol-
icy to lobby for arms reduc
tion.

The two-week bienniel con-

President Ronald Reagan to
begin meaningful arms
reduction talks rather than
resort to what the called half
hearted “face-saving” tactics.

“The November election in

ferences.

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ey

S85
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the local Jewish communities

— both candidates are Jew-
ish — and between French-
and English-Canadi

federal Liberal candidate,
and some of the party es

Finestone is a Liberal vet-
eran at both the provincial
and federal levels. She was a
founder of Alliance-Quebec,
the province's English rights
lobby group, ands was active
with the Yvettes, a federalist
women’s group, during Que-
bec’s 1980 constitutional ref
erendum.

She had support from
active feminists within the
party such as Lucie Pepin,
former chairman of the Can
adian Advisory Council on
the Status of Women and a

Sen
Dahlia Wood, president of
the riding association and a
one-time key organizer for
Trudeau.

Dery was the local organ-
izer for Turner during the
recent Liberal leadership
race. Under Wood's leader-
ship, the riding delivered a
slate to External Affairs Min-
ister Jean Chretien.

More than half the popula-
tion in the riding is Jewish.
Finestone is a member of the
larger an dlonger-established
Ashkenazi community, which

y successor

community to which many of
the Sephardim belong.

Both sides recuited ac-
tively. Total membership has
soared to about 4,500 from
560 since the beginning of the
year, making it the largest
Liberal association among
the 75 federal ridings in
Quebec.

said Finestone
signed up 250 members from
outside the riding, and Dery
150. Another candidate, Har-

DISCOVERY

1/3 TO
1/2 OFF

The Bay's tall ship of
savings lands Thursday!
With a load of goods from
almost every department
of every Bay store.

Captain Hudson himself has

made high prices walk the plank!

Be here early for the
best selection!

THURSDAY ONLY AT ALL BAY
STORES. PERSONAL
SHOPPING ONLY, PLEASE.

eDSay |