‘ , % Castlegar News 1988 Review, March 30, 1988 Castlegar News 1988 Review, March 30, 1988 37 Businesses just keep improving SUPPORT YOUR LOCAL ECONOMY BUY PALM MILK. Buying Palm milk is good for the Kootenays When you buy Palm milk in the handy Pure Pak or Pouch Pak, you're buying into your own community! Because Palm Dairies is the only dairy processor located in the Kootenays. And that means Palm supports the local economy in ways other milk pro- cessors can't. Buying Palm milk is good for local farmers Every delicious drop of Pure Pak and Pouch Pak milk processed by Palm Dairies in Nelson is produced right here—by Kootenay area dairy farmers. So when you buy Palm milk, you're supporting the regional economy. Buying Palm milk is good for employment Buying Palm milk helps farmers and other local workers, too! Today, Palm Dairies pro- vides more than 30 full-time jobs for Kootenay area residents. So when you want to support jobs in the Kootenays—reach for Palm milk in the Pure Pak or Pouch Pak! Buying Palm milk is Gg for you Fresh, nutritious Palm milk is the tradi- tional favorite of local families. Because Palm Dairies in Nelson has been serving the Kootenays for more than 50 years. So you can trust the Palm name for quality, service and good milk value every time! We make things good for you. Shaw Cable opens new studio Part of $1.1m upgrading Shaw Cablesystems is improving services, spending more than $1.1 million on technological advances and more than $200,000 on a new color production studio. “My feeling is that we have the finest studio in the Interior,” says program manager Ed Chernoff. The new studio is fully equipped for “live” production with an editing room and a volunteer's room containing tape and computers. The fully soundproofed studio has 3.9 meter high ceilings, lighting and cameras. Shaw Cable sees the potential for more community programming ‘with the new studio. “The whole facility is geared to the community channel. We'll provide the equipment and we have a couple of production people but it’s up to to the community to decide what kinds of programs they want to produce,” said manager Lynn Greentree of Shaw Cable. Chernoff adds: “There's a few things I would like to see happen.” He would like to see a program concerning municipal affairs and another on “what's going on” at Selkirk College. He also has “an arts scene” program in mind, featuring area artists. Chernoff explained that the people who work on the production side of community TV are not professionals but volunteers involved with local service groups “who have, over the years, learned how to operate the equip- ment.” “People come in with an idea or a program and we work with them and train them to achieve their goal,” he said. And Chernoff said, Shaw Cable always has room for new ideas. “We really would like to see the community use the channel and feel it's a part of the community and feel it's something they have access to.” In addition to the studio, Shaw Cable is also re- designing parts of its cable system Improved service includes: e $405,000 for a multi-channel microwave system to link Castlegar and Trail and provide live community programming. . @ $250,000 to extend cable service to Pass Creek and Ootischenia. e@ $330,000 to improve signal quality with new equipment. e@ $92,000 to add and replace community pro- gramming equipment. The “head end” site — where channels are processed NEW STUDIO . . . (from left) Victor Spatarri, Lilian Michallik and Ray Bouliani at work in the editing — will be moved from its location on Meadowbrook Road to behind the Shaw Cable office. And satellite dishes at the head-end site will be moved behind the office. Castlegar cable users will receive their cable signal from Granite Mountain when the site is moved from its Robson ridge location. “It’s the best site for signal quality,” Chernoff said. room of Shaw Cable's new color production studio. Studio is the finest in the B.C. Interior, according to The signal for Trail cable already comes from Granite Mountain. In addition, Shaw Cable will be extending its services from the Nelson's north shore area out to the Balfour-Procter area and plans for “major” upgrading to the north shore. Greentree says Shaw Cable would like to improve program manager Ed Chernoff. the line between Trail and Castlegar by splitting it in the middle. The split will make the system more efficient. Currently, the whole line is affected when something goes wrong at one end. Shaw Cable also in the last year has added two new basic cable services: the CBC French channel and the House of Commons channel. Chahko-Mika Mall goes ‘main street’ “$ > MAIN STREET LOOK... Chahko-Mika Mall underwent a major facelift in 1987 installing 64 incandescent globes which project soft, bright light from 14 lamp standards. Mall also features newly finished 2,000-sq.ft expansion of the Saan budget department store.