BF bd INDUSTR" - AT A CROSSROADS TORONTO (CP) — The life insurance now is at a crossroads after watching its markets being picked off by banks and other financial institutions, says the executive vice-president of Aetna Canada of Toronto. Michael Stephen said time could be running out for the industry. “Unless it can radically change, become market driven and expand its product and services base sub- stantially I simply cannot see how it can survive,” he said. Excess capacity lies at the root of the industry's troubles, partly because of technology, which enables companies to manage a large asset base with only mar- ginally increasing expenses, and partly because there are too many players. About 150 life insurance companies in Canada serve 24 million people, while in Japan, 24 life insurance companies serve 150 million people. To survive, life insurance companies must come to grips with the issues of inflation, competition, the regulatory lag and their own marketing myopia, Stephen said. capture more of the market whenever the Bank Act is changed?” he asked. Canada is clearly several years behind the consumer and deregulatory trends currently sweeping the United States, Stephen said. However, companies such as Trilon Financial Coxe. of Toronto and Power Corp. of Canada, to cross the financial wecviees boundaries. The answer for Aetna, made up of Excelsior Life Insurance Co. and Aetna Casualty Co. of Canada has been to reorganize itself along consumer market lines, rather than specific product lines, Stephen said. This includes the multiple licencing of new agents to sell life, residential and and ping in Ads come WATERLOO, ONT. (CP) — “Do you know who your daughter is sleeping with tonight?” reads a toy advertise ment in a glossy U.S. magazine The ad pictures a little girl hugging a teddy bear. The image is an example of the increasing trend in advertising toward portraying children in a promiscuous light, says U.S. author and media analyst Jean Kilbourne. Kilbourne, who used examples of U.S. ads in a talk this week on sex role stereotyping in the media, said commercials using children as sex objects create a climate where child pornography becomes acceptable. Speaking at the University of Waterloo, she said children as young as four have been made up in seductive poses in ads. This kind of socialization “creates a climate where a judge can say about a five-year-old rape victim that she was promiscuous,” she said. Another dangerous trend in the advertising industry is the increasing use of violence against women to sell products, sais Kilbourne, co-author of the film Killing Us Softly: Advertising’s Image of Women. “There is a trend in advertising to women being beaten, attacked. MTV (the U.S. music video channel) now has images of bondage. The audiences are young kids who are forming their attitudes towards sexuality.” BECOMES ACCEPTABLE She said images of rape, sadism, dismemberment and even murder are le in movies, billboards and television. A store window in the U.S. recently used a female corpse in a garbage can to sell shoes. “We kill for these,” read the ig slogan. under fire objectionable, particularly those using children and violence because advertisers are “still ‘testing the waters and seeing what they can get away with.” People can get involved in their own community, she said, citing the example of a woman who was able to get a birthday card pulled from a store by taking it to the manager and asking him whether he really wanted it in his business. The card said: “Birthdays are like rape. Relax and enjoy them.” Fitness service different TORONTO (CP) — A Tor- onto entrepreneur has de- veloped a service matching fitness enthusiasts with suit able partners as an alter- native to health clubs. Sports Partners, a one. woman operation organized by Jessica Squires, matches those with similar interests, comparable fitness levels and By conditioning people to accept images, advertisers encourage people to become callous toward violence, Kil. bourne said. “It's no real surprise that advertisers have started using images of violence against women”, sheadded. Such ads are a logical outeome of the type of advertising that has existed all along and which has “objectified” women. “This objectification is often the first step towards justifying violence against them,” Kilbourne said Other ads, like the one which asks, “Why aren't your feet as sexy as the rest of your body?” focus on parts of the body “Through this, women are dismembered. The body is an object — a package. Violence is inevitable when you turn the body into things.” Kilbourne urged the public to protest ads they find y degrees of skill. “Sports Partners is not a dating service, but our clients do use it for social reasons,” said Squires, a runner and tennis player who once managed a singles’ lounge. For $30, a member is en titled to two introductions, arranged by Squires, or there is an annual member. ship fee of $200. There are more than 200 members, the majority of them men, she said. Dear Boys and Girls... The Castlegar News my helper this year and receive letters your letter to Santa Be sure it is in the mail to reach us by Dec. 12. Remember to be good boys ond girls and mind your perents. I'm starting my list right now. Love, has agreed to be from you to me. These letters will be published ina special edition on December 19, in plenty of time for me to read them. In your BEST handwriting (or printing), write and mail it to: Santa Claus, » clo Castlegar News, Box 3007, Castlegar, B.C. VIN 3H4 Pacific Western bunches its flights in the early mor- ning and late afternoon, when most business people to their travelling, said Jack The only competition to date has come from diminu- tive Time Air of Lethbridge, itself now 40-per-cent owned by Pacific Western. Time Air has three flights a day but its 50-passenger planes are propeller driven and take 20 minutes longer to make the 290-kilometre trip between Calgary's interna- tional airport and Edmon- ton's downtown municipal terminal. Pacific Western's 117-seat Boeing 737s fly 15 times each way on weekdays, whe are duced Lawless, a for the carrier. Mid-Day traffic is fairly thin. It will be hard for Air Canada to expand its service because Pacific Western runs flights every half hour during peak periods, he said. “There's little room to manoeuvre,” said Lawless. Air Canada doesn't think so. Henry Thow, its Van- couver-based public affairs spokesman, said the airline is poised to take advantage of an improvement in Alberta's economic health. Its refurbished, 100-seat DC-9 jets will be limited to 80 ‘s due to noise and Lawless said Pacific Western has no plans to match the features. The 40-minute flight barely allows time for attendants to whiz through the eabin, dispensing coffee and soft drinks. Advance booking is avail- able for the airbus but Law less said passengers prefer the convenience of buying a ticket and walking on the plane. There are enough flights at peak hours to ensure people won't be left behind, he said. lednesday, how do you feel? he same way a carrier teels if he is not paid on time Your Castlegar News carrier is running his own business, and he deserves to be paid promptly. If you're late with your payment, your carrier will have to dig into his own pocket to pay for your paper until you do. Keep him in business and he'll keep you in papers. Remember your Castlegar News carrier likes that CASTLEGAR NEWS Fer Your Carrier SALE PRICES TORO ELECTRIC POWER SHOVEL $1 4 4 Reg. $179 Now Also Gas Powered Available at Sale Prices SNOWBLOWER REPAIRS All Makes & models with B&S and Tecumseh Engines OFF ALL PARTS HENNE'S MARINA Castlegar 365-3219 x. EQUIPMENT AT BARGAIN AA rated K2-812 skis porcm wah Sal. 737 bindiny $275. Rossignol 212 cm. DH with Geze SS0SER bindings $250. Rossignol 170 cm FP Junior racing skis boots zs lodies size 3(36 ike cow su Dwin- 1975 440 Merc snowmobile. Excellent con. dition. 1700 miles. 226 7677 Winlaw. 3/9 Gere bindiny RB-18 range $75. 365-34: 7 RUSSELL AUCTION HOUSE New & Used Furniture for Sale Phone 399-4793 Fudsons Bay Company Qift ideas. All at a ‘dickens’ of a price. You not only be amused, youl laugh (al the way to the bank) when you see AT ALL BAY STORES PERSONAL SHOPPING ONLY, PLEASE Or, you mey drop off your letter at the Castlegar News ot 197 Columbio Ave DISCOVERY NEW Cabbage Patch | eines Reasonably priced mi 4 ANTIQUE chairs. Bentwood dining room chairs. 365-2206. 1% WATERWORLD ENTERPRISES © Facials © Gift Items °c Thursday, Nov. 29 Friday, Nov. 30 7. mat 1684 Ridgewood Drive (Woodland Perk) Or phone 365-5705 ALL ITEMS AVAILABLE 10% DISCOUNT ACCOUNTING For Small Businesses eo, aay USED GUNS bought ond sold Phone Bill Waldie Cash or trade. Wises Hardware. 365-5552 Rossland. 112-362-517). ttn/93 RENT THIS SPACE 365-5210 5 HP SNOWBLOWER Very condition, $250. (365-6545. 9S and chair chestertield needs recovering. Offers, 365-6334 EY VIKING RANGE, continous clean Excellent condition a”. Rates First 10 Words $3.15 gold 4767 of 359-7403 Additional Words 15¢ Special 13x, 18x, 2ox, 52x, 104x ere Also Aveilable Legal ede: 20¢ por word one insertion; ise pov soed tar ooheoasent consecutive insertions Payment may be mode by cash, cheque or Viso ond MasterCard credit cords. It is not odvisable to send cosh through the mail. Clossified Ads may be charged, but o $1 billing charge will be mode it the ad is not poid tor seven days after it first appears (This $1 charge does NOT ap. ply to Visa and MasterCard 4 WESTINGHOUSE Wosher, dryer Crib with mattress. Recliner. che with 2 chairs For all your BAKING NEEDS from Dried to glazed FRUIT Assorted NUTS etc., etc., etc. Compare our () freshness and low prices! THIS WEEK Naturally Super Lecithin 19 gram, 100 cops Regular $7.95 SPECIAL $449 Only at Mother Nature’s Pantry ACRYLIC HOT TUB, 4 jets, | HP. system, new, $1950. 368-3142 [A an = CROSSROADS JANITOR SERVICE Professionalcleaning too expensive? You may be surprised! CALL FOR FREE ESTIMATE * Daily * Weekly * Monthly COMMERCIAL — RESIDENTIAL 365-6093 ee Be ready for the snow... SINCOW TRAILS vers 2 Living SALES & SERVICE SNOW THROWERS 502 - 12th in Ave. Genelle For Better or For Worse® by Lynn Johnston ELLYS GETTING ON IN YEARS SHE'S OVER 35. SHE COULD BE HEADING INTO THE. Term Deposire HIGH Savings Rates — sormits: improved Pion 24 LOW Loan Rates Mortgages. Persona! Kootenay Savings Credit Union CASTUGAR AND SOUTH SLOCAN KITCHEN TABLE and 4 chairs. Red fabric upholstery $100. 365-3578 3/94 Aluminum Sheets 24'2" x 36" 1 to 12 13 to 24 25 or More 75¢ Each 60¢ Each 50¢ Each CASTLEGAR NEWS 197 Columbia Avenue Castlegar WELLCO Log grapple. Phone 365- 5164 3/94 TWO OFFICE DIVIDERS. Ap. proximately 5x5. “Alurhinum con. panels. $70 le bed-frame $30. Single mattress/box-spring New stereo co ent cabinet fequiorly $179, will sell tor $90 Thomas Malibu solid wood elec tronic organ with bench. $850 365-647: 3/94 SPECIALS BEEF & PORK Quolity Guaranteed BIRTH firewood. Lengths or cut split and delivered. 365-6141 7/95 WAGNER UPRIGHT. $1300 Mason Risch Console no $1250. 112-442-2912 in/78 STATIONERY SUPPLIES PHOTOCOPYING WEDDING STATIONERY GENERAL PRINTING 3 Hel PrintQ%2 623 Columbia Avenue 365-6385 Sides of Lean pork $1.09 Ib. caw Beet — A-1 Government inspected siwes $1.55 caw Hinos $1.89 caw FRONTS $1.35 caw 1982 Alphil Camper Lots of extras Excellent Condition Circa 1890 Complete 10-piece walnut dining Room Set. Bargain tor the serious collector Ass'tment of Jewellery Diamonds aquamarines, rings etc TRIPLE D MEATS Canyon, B.C. Ph. 428-5613 17’ Coleman Canoe NoR ible Offer Refused Ph. 365-6165 APPLE I+ computer c/w disc drive, monitor, printer. Loads of software. 365-5891 3/95 Wonted must comply the British Columbio ili MANUFACTURERS PRE-GRAND OPENING ALE! new kitchen lore Chr Two-Galion PAILS ONLY EACH ard win. $4 each. ‘one girls TWO PAIRS Weather: jer boots. Sizes | ond Two winter jackets one boys. Fits 10 to 1! year olds $5 each. Phone 365-2455. 3/95 Auction Location RUSSELL AUCTION jeavy duty all-purpose plastic pails with tight-fitting covers and Need cleaning. $1.50 each CASTLEGAR NEWS 197 Columbia Ave. Castlegar General Sole of Antiques & Household Items. Open Mon. day to Soturdey. 9 om pad AMANK Wodoronge. Good con dition, $250. 365-6037. 3/95 SELKIRK cousos — VOCATIONAL DIVISION SEMONT CAMPUS secures the following Instructional Assistant AUTOMOTIVE: This is @ short term position (3 months’ services to special needs students in the TRAC Program. We are seeking an euigoing individual with good skills Position to commence Jonvory, 1985. Solery in accordance with the BCGEU. collective Marine VHF/FM Transceiver, $499 gar FSHEINOER $175 SYRINGA PARK MARINA Authorised Mercury Ovtboord ‘ond Mercruiser deoler! 365-5472 esteiner $18. Phone - 3/95 HAND.-KNITTED ski-sweater Size medium Phone 365-6567 3 ticles must not total over $20. ond each item must hove its price stoted. We will run your ad for three issues. tin/ad new: COCKER SPANIEL puppies. AKC istered $225. Unregistered $125. 226-7677 Winkow 9% EVANGELICAL FREE CHURCH 914 Columbia Ave. Family Bible Hour 9:45 Sunday Worship Service liam Bible Study & Prayer Tues. 7:30 p.m Pastor: Tom Mulder Phone: 365-2281 ANGLICAN CHURCH 1401 Columbia Ave. Sunday Services 8:00 a.m. & 10:00 a.m Robson Church 2nd and 4th Sundays 10a.m Rev. Charles Balfour 365-2271 SEVENTH-DAY ADVENTIST CHURCH 1471 chen Ave.. Trail 0117 leguior Sotrdey Services iar sc Cliff Drieberg 365-2649 OF CANADA 2224-6th Ave 1% Blocks South of Community Complex 713 - 4th Street Worship Service 9 a.m Sunday School 10:15a.m Pastor Terry Detoe Office 365-3664 Residence 365-7622 Listen to the Lutheran Hour — Sundgy, 9.a.m on Radio CKQR SUNDAY SERVICES Sunday School 9:45 a.m Morning Worship 11:00 Evening Fellowship 6:30 Wednesday: Bible Study ond Prayer 7:00 p.m Thursday Youth Meeting 6:30 HOME OF CASTLEGAR CHRISTIAN ACADEMY 365-7818 CHURCH OF GOD 2404 Columbia Avenue Church Schoo! 9:450.m Morning Worship DOGS BOARDED. Alcoa Kennels, Salmo. Phone 357-9964 eves. tin/49 wie WAL A livestock car- hone 367.9964 after FORSESHOEING Hot or ais 4 corrective. Call Jann 365-6238. tin/23 WHERE CAN YOU LEASE a truck for only $119.97 per month? Call Dave Hinton collect at 294-011! or toll free at Zenith 2200. Atter 6 p.m. call collect 590-4589 pe 5674 CLOSE-OUT Auction, Vary Tool Dec 4 Peardonville Clearbrook, 8.C. 112-859. /% USED GOLF CARS. clearance prices tro Glectric. Call for Sorat 12 348 B11) oF 234 Seale tor cniocon: We manatee ture trailers. 9% SURPLUS CONTAINERS marine cargo shippi portable storage wor 8 from track Systems 112-941-8925. (403) 475-4650 Grand Forks Equipment 112-442. 2104 VHS 1120 $9.99. Quali TEACHER wanted Tumbleweed Parent Participation Playschoo! Merritt, 8.C. Two days ook with three and four year olds ’ N Phone” 112-738. on7 Broadway, Vancouver. V6K 2Ek 9% 20) every part B.C., Yukon. Small in vestment $500. Excellent percen toge return. Interested persons coll 112-374-5805 or write Box 1275, Kamloops, B.C. V2C 6H3 % WELL ESTABLISHED Toy and Hob. ity operation ec 25-word ‘blanket chose in more Your Action Ad pes oppeor in Ad number 365-2212, tor details ttn/87 DIRECTORY| — fhow Gralitute tn tr pave 809 Merry Creek Rood Past Fireside Motel Pastor: R.H. Duckworth Study & Prayer — 7 p.m Church 365-3430 Pestor 345-2808 PENTECOSTAL TABERNACLE ee 767-1\th Ave., Castlegor Smith Sundey ot 81S. a.m. and 11:00 0.m. Christion Education — 9:45 0.m SHOP LATE AT THE BAY! 9:40 a.m.—Singing CHRISTMAS STORE HOURS NOW IN EFFECT Mon. - Fri. 9:30 - 9:00 p.m. Seturdays 9:30 o.m. - 5:30 p.m. Jade P.S. Be sure te put your name end age at the bottom of your letter. P.P.S. We wil drew 16 letters from afl these submitted, and each of the 10 letter writers will receive twe tickets te the Castle Theetre. Call Coltect —3 _ $65.31 10 2228 - 6th Ave., Castlegar 8a.m. and 10 a.m ST. MARIA GORETTI Geneile—12Noon Morning Worship 1] a.m Sunday Family Sox 1208 Castlegar, 6.C. VIM 3)! Fellowship 6:30 p.m Home Bible Studies