y c_Castli@Re News sonar ,106 ’ ‘Sexy’ seltzer big | : | hit with Canadi ans TELEPHONE 368-5210 eee VANCOUVER (CP) — “It's sexy, it’s style, it's Now, both the Canadian and European companies Accounting fashion,” says booster Richard Genovese, explaining the are listed on the Vancouver Stock Exchange. The image of a prodvet that is making impressive inroads into American company: is privately owned. the Canadian soft-drink market. said that, pr bl ion has But Original New York Seltzer may owe its developed. Major soft-drink companies, ineluding Canada CH ANG’S popularity more to what it's not than what's it's got. Dry, have introduced a seltzer, “but nobody has been able MOROSO. * ‘The beverage, a mixture of carbonated water and to come up with # taste as refreshing as this.” y Nursery & Florists Ltd. flavoring, has no salt, preservatives or caffeine. WON EXPO PRIZE MARKIN & A complete nursery stock! Contained in a squat bottle with a plastic label P his interviewer with a large wine the New York City skyline, sales of the produet in Canada glass filled with raspberry seltzer — the flavor that won BLAIN jumped to $11 million for the fiscal year which ended Oct. top prize at an international food and beverage fair at 31 from $1.8 million a year earlier. The compafiy predicts Expo 86. It was crisp, clear, tasty and tinted faintly pink. CERTIFIED 1987 Canadian sales at $25 million to $30 million. Original New York Seltzer was promoted mainly GENERAL “It’s 100-per-cent natural,” containing only water and through free samples — at universities, schools, ACCOUNTANTS fruit concentrate, says Genovese, president of- restaurants. Its advertising budget last year was only Euro-Pacifie Capital Group Inc., the Vancouver company $800,000 in Canada. 241 Columbia Ave. handling investor relations for Original New York Seltzer, Despite its price — it costs about 20 per cent more by Castlegar of Canada. volume than most soft drinks — and fast-track image, BEGAN IN '85 Genovese insists the drink isn't just for yuppies. Ph. 365-7287 David Krenbrink, the Victoria entrep who serve it now, mothers let their children brought the seltzer to Canada in 1985, is in Europe drink as much as they want.” promoting the product there. G says predicti & promotional video describes seltzer 4 are for $36 million to $40 million U.S: in European sales in coftsumers as “young, energetic, health conscious — ri an COMPLETE 1987. Company president Robert Cunningham, a former they're trendsetters.” 2 RESIDENTIAL & COMMERCIAL Pepsi-Cola executive, works out of the Toronto head WANTS CHANGE LARRECAPING SECS office. Genovese says New York Seltzer has about two per Brown “‘He’s trying to talk!” -73 But Genovese, himself a shareholde? was happy to cent of the soft-drink market in British Columbia and a e 365 12. relate the almost classic yuppie success story behind the major brewery has predicted that seltzers generally product. could capture 10 to 15 per cent of the market. CERTIFIED = 2601 - 9th Avenue, Cost Krenbrink, 80, a former nightclub owner in Vietoria, “My personal opinion is that what we've got is the NERAL was in Los Angeles in 1984 when he met Alan Miller, creation of a brand-new category in the soft-drink ACC HURT ART Carpet D aperies whose family had been making seltzer in New York since industry,” says Genovese. “People want a change.” ° . the late 1800s. Original New York Seltzer comes in 10 flavors — Cleaning Optometrist As the story goes, Miller gave Krenbrink a couple of soon to expand to 12 with the addition of peach and 270 Columbia Ave. bottles to try. chocolate egg cream — and the company plans to c CREATINE DRAPERIEZ LT (TIM) ALLEN 9 “Three or four nights later, after a night of drinking introduce a diet line — “15 calories and still natural.” Ph. 365-2151 CLEAN -SCEN E THE STORE THAT HAS IT ALL B.Sc. O.D. IN DRAPERY! wine, he went to the fridge, tasted the product, and just So why is seltzer now a hot item? It's not new, could not believe the taste,” said Genovese. Miller's grandfather sold it in Brooklyn from a ENTERPRISES OPTOMETRIST MAKE IT ‘FUN’ horse-drawn cart. SOLIGO Gwen Kissock No. 2 - 615 Columbia, Castlegor Krenbrink bought the Canadian rights to the seltzer It’s all in the image, says Genovese. , ROTARY-JET STEAM In-home drapery estimates — 365-2220 or for $200,000. Later, he secured the European rights as Seltzer had “never been marketed under the name of EXTRACTION (TRUCK no charge. no obligation 366 Boker $., Nelson well. The Canadian company has a 12.5-per-cent interest New York Seltzer, a name that connotes image, style, KOIDE POWERED) 352-5152 in the overseas company, based in London. fun.” © UPHOLSTERY CLEANING Ce ee He and Miller changed the bottle and label to what He adds that the function of his firm is to “find & JOHN WATER & FIRE DAMAGE ve ) Genovese describes as “a fun package.” The Canadian companies that have proven themselves in the CHARTERED CLEAN-UP SPECIALISTS Bus. 365-3515 Res. 365-6880 ML. LeRoy company imports the flavor concentrate from thé United marketplace with a product that’s very unique and sexy 1434 Columbia Ave., Castleger States, contracts out the bottling, and then arranges and really all they need is a capital injection to expand the ACCOUNTANTS 365-6969 — B.S.0.D. distribution. market base of their product.” 615 Columbia Ave. OPTOMETRIST Castlegar CHEM-DRY® 1012. athst. Phone 365-7745 ce astlegar Henry John, B.Sc. C.A. orwesth e PHONE Boomers will live longer Rchidonitomner” | Sig «eile IT ELECTRIC LTD. | 365-3961 * Contracting * Maintenance TORONTO (CP) — They In addition, with increas: “Unless we can grow older the elderly want and need ° Se ainutet * Consulting * Class A were raised on Dr. Spock, ingly better health care and people well, we'll havea huge but we don't. We overstate Appliances ee cottom sicne ESTIMATING 6 SALES cabal RAR Rll television, the drug culture more emphasis on fitness, health care problem. We their misery, yet only 18 per bs Corpote, Draperisc * CALL 365-8028 r and the sexual revolution. baby boomers who reach the need to do it with positive cent are struggling with - pholstery Cleaning Plumbing & ‘And as they move from age of 65 will be only in their planning.” money. e poy ln middle to old age, Canada’s mid-life and age expectancy As their parents live lon. «qygo, Call 365-3912 Heati ox 2 people have more eatin seven million baby boomers could leap to well beyond the ger — again because of better assets and siond than or 364-2223 g will have more clout me 75, he says. medical care — baby boom- 50° ther proup. Seventy. more impact than any pry By the year 2000, the ers, especially women, will four per cent of them live in vious generation, says a US. genetics, organ transplants spend more time caring for psychologist, gerontologist and other miraculous break- their parents than the par- their own households which Computers — CASTLEGAR & CIBSON and consultant. throughs in medicine could ents spent on their children, *T¢ paid off. Not all older : 7 peoy poor t I “This generation born af- mean that a baby born 14 Dychtwald adds. mlevere:poor snd, oat’ all ie FUNERAL CHAPEL The Plumbing & are living in misery and de- KOOTENAY INFORMATICS Heating Centre ter the Second World War years from now canexpectto But he warns that the care i ation.” shes Nas oddede full Dedicated to kindly Aiestecn Geese and on until the early 1960s live well into his or her 90s.” must go hand in hand with i“ . ae es line of thoughiful service Petpaliraheire 4 has set its own values and Dychtwald says it is be new attitudes and urges the Dychtwald says that be- Rebuilt Timers C Jocuzzi * Crane styles that will be reflected coming clear that most dis- younger generation to dis- cause of their interest in Used Appliances and COMPLETE FUNERAL SERVICE Duro Pumps & Softeners ; ei ; ; - ;: i Consignments wraes ond home a Cremation, Traditional PVC Pipe Fittings into their old age,” Ken Dy- eases of aging are due to im- card the misconceptions they fitness, baby boomers will Coin-Operated Machines computer systems! ~: Septic Tanks chtwald told delegates at the proper maintenance over the hold about today's elderly. age differently than their Industrial Laundry South Slocan Junction 359-7755 Pre-Arrangement Plan Electrical Supplies Wellness '86 Conference. years. “We think we know what parents and be healthier. euanasicat IE sere esraaise’ gees Resworiet asir-em g8-7702 costleger . e Province-Wide Blanket B.C. , L's PLES Appliance WEST K Moving & theresa CASTLEGAR PLUMBING C Cremation Urns and Plaques 10 EATING UTD. see oncrete _ Phone 365-3222 WE __ HELP WANTED P 8 _ 365-822 Buy/lease sry Tao" FY. Free: 1998 guide to study. Overseas Positions. Hund- Singles, Line, The sensible 1CBe 7 Rentals CONCRETE LTD. Storage ae mfin‘conract. Wie, geit BRome corretontene eye? Gari, ane. erg ae he PIPELINE PITT RD. AL'S PLUMBING Diploma courses for presti lous careers: Accounting, ti Free details os _tes anu; Vancouver: Phone col ious careers: Ao - selective, unattact it 0-684-7798 Free —_——_———_——- revndtionna, eooreny. Guero Emerrent x Sali igen sna tine 6 TIRED OF CALL PLANT ae , ‘Legal/Medicai Mount Royal, Quebec. H3P eon uny for yeu Wover Secretary, ‘Paychology, Tra 3C7. OC. and "you pay LAUNDROMATS? Wer Graton, (A). 1055, ‘unattached. Tho. : "” by) ALL TYPES OF R SE West Georgia Street #2002, f members anxious to meet i Verrcouver 1-800-288-1121." Apartment! Condominium t lated Pei pene $ 9 5 MOVING COMMERCIAL PRINTING A maneger ee creat Se rans. River, Remioone, Ketawna, ROM CASTLEG Coun You, 10,lll thege positions in en wr * Letterheads * Envelopes Jour ‘weeks. ince Geor; low as .. 80% 2 n - © Brochures * Raffle lickets ry) Ne air! $08 now menage build PETS AND LIVESTOC! Mutual Funds. Rates nego® (per month) it RS : / Best of Both Worlds. Rott. ‘ 3 edgar . Fi Gold’ stocks...'tree ‘broch. And do your wash at home ' sie. Barn, Bo) corr St weiter Puppies from s work, wttation. John Gor. For your convenience, other 2337-6th Ave., Castlegar Casi News ee ago Alert, Ont youre nenartorice Fi appliances are also available Invite you to call them tor atree| 197 Columbia Ave. 365-7266 _— 'd- Son Greenshieide, 600-1006 for rent such as ranges, moving estimate. Let our Yukon Gold Washing Sluice * iter rod! excel- w c Cc t t i Bn Gold Washing = TOO WW. Pender ‘St feniVtomperarnent’h looks, Yestkenimes,qvencouver, Tid gee eet aiyern. For ontractors |Re IT Byeen 12 "x16". 1% Ibe. Vancouver, B.C. V6C 1G8. Coultrain Rottweilers (604) lect microwaves a iryers. For the many services which have Devightful 13. un Faster, more efficient than Ministry of Labour approv- 578-2088 "3 —— more information call or drop made Williams the most respec- estaurants BCs sunny Fraser Can- old pans. $15. Free °O— — REAL ESTATE + YRAVEE —_______ into ted name in the movin jon. Okanagan like weather le. Yukon Warm Winter eptiona Cheap airline tickets. Last ——— Ks Wh hours from Vancouver. Gold. Box 1249, Cloverdale, M@ Cherie Home Fashion farm tere: Excerions minute to Las Vegas, Reno usiness. 1 re S45. 986 356, ‘Secr! Shows. Est. 1975, Join our Investment. 425. Hong. Ki $830. Castlegar Plumbing [Seat Rte eames OT Rectact amy acer Seagrmnang'™ Ge Hesw! fhe, Chute 8 Heating Ltd. KINNAIRD Ph. 365-3328 Collect |~ THE COLANDER — eis jeati “ . in Taxes exira. Dial Free Lighting Fixtures. Western resenting quality lingerie 7965. Four bignting, Fixtures, Western presenting quality lingerie fxray eased, eturn on In 1 Ave. ————— t retail. Free bg wor : 11.9%. Call Bellingham Washington 1008 Columbie emese Free parties for women. Call toll: or Costleger PA pe * wi Greico, Gui Is. Lodging; winter rates, doub- burn Lighting ‘Centre, Free et 1-00-26: é 0; Gut Ie 7 $50, Canadian 365-3388 HOUSE spas- is Concrete Gravel ‘cot Hastings Street i i surtants Wanted: Market gee = Mi on . Samish Road Gravel Specializing in 7 33- Bur peby, BS SC 2K5. Phone Fragrance & Hosiery Con: : ———— Seasons ary. Sale. ice Exit 252, (206) Drain Rock Italian Cuisi Montreal Militar tus: Pi fumes & Fashion 1224-6226. : uisine jontreal Military Surplus: fiosiery Earn hundrege, ainten Qu aa Bedding Sand “A Trail Tradition” pope coped Pend pougands, portation. ai F f Fill, Gravel or Sand Dinner 5 to 9 every day. FS itary $65. 1-900°387-7875 siigriniy, pay. Ski weeks trom §99,. ln! Topsoil f tunch 11:30 to 2 week days. —_————— nee, ‘1 243, St 10- h 1 4 BS For Res ti nt pay "OF ary Specials from $89. Res- ty ervations if 1X . 3 Guebec, J08 1X0. fantaatic $i i ges at 487- Srrations/intormation 1-800- Call 365-7124 Phone 364-1816 : ~— lence Europe a WANTED USSELL % 1475 Cedar Avenue 15th year min Aus Cali Buying guns every type, UCTION * ' Trail, B. 3. Courses 1000W Ne Zz ou tor ui rifles, hi uns, shot-guns, HW 3A. Th t4 4 Cee ber wo years 0-736-8261. Mi jarge collections lwy. 3A, Thrums © Parties in pract ricultural exper jan artifacts, Buy or Sell Auction i: fence there ‘write ‘or, eal wwyer experienced 18 art, HOM il by ‘* Weddings Se aie Mc Ms) Clete aus, EEO ease lon = ~. ANERSER Septic Service TO Alt Evenings, (403)346-7916 V6B_3N9 (604)682-6636. Phone (03)204-1814 7 1632 365-2539 Province-Wide Blanket B.C. Ads tamibaiindiiiuad| DR.C.COX [~Wonrromoxe | countmy soy Reach over 920,000 homes for only $129! AVIS a little money SERVICE Family Dentistry go along way? bi Orthodontics T Business’ ae ei Teak a Vehicles Available to " ; sllow you 40 place your od in aver 80 Cc a. N “cae Claimants We like Children! ry PHONE newspapers in nearly every suburban th “ rural market e Band ne rukon: as egar ews LOCATED AT Metaline Falls Directory 365-5013 ‘ond we can also arrany same thing jor every other province in Canada. astleger Airport Terminal es ———e Se ea vue 509-446-4501 | Advertising! | >:.crAcrv Or write: Box 3007, Castlegar, B.C. VIN 3H4 Adastra Aviation — 365-2313 Castlegor Blanket Classified of the B.C. and Yukon Community Newspaper Association