CASTLE NEWS, Castlegar, B.C.

Thursday, September 4, 1952

THE CASTLE NEWS

Published Every Thursday at ”
“THE CROSSROADS OF THE KOOTENAYS”
. L. Vv. © Owner-Pub
Member Canadian Weekly Newspaper Assdciation

Subscription rate $1.50 per year or 15c per month by carrier

Authorized as Second Class Mail, Post. Office Department, Ottawa .

- EDITORIAL

Your Weekly Newspaper

Because many of our subscribers have’expressed interest in how
a weekly newspaper is organized, we begin this week, a series of
seven editorials on how and why.a weekly newspaper such as the
Castle News, functions. The series we are using, appeared originally
in the Surrey (B.C.) Leader and subsequently, has been used by
weeklies across the country.)

The Castle News, like every other weekly newspaper, is a busi-
ness organization, .providing a public service, for a profit. That is an
accepted definition of a weekly. . ‘é

In the nineteenth century, publication of weekly newspapers
was the happy hunting ‘ground of unsuccessful politicians, long-
haired artistes and earnest souls striving for the uplift of mankind.
The editorial department was usually of the “highbrow” variety,
while the mechanical department was entrusted to tramp printers.
These latter were marvellous craftsmen, when they were sober.

The infant mortality among weekly newspapers was tremen-
dous.

In modern times, the publisher of a weekly has become a
business man with a highly deveolped sense of public service. The
printers are respectable ntembers of society, with the strongest
union in, America. Weeklies are now run on a business-like basis.

A paper must make a profit or it must be subsidized. And no
subsidized newspaper is free. The only way to have a free press is
to have independent journals which have to look neither to state
nor to political party and financial assistance. Therefore, to be inde-
pendent, a paper must be a business organization making a profit.

The weekly is dedicated to public service, in particular, service
to. the community it serves. In every community in Canada, all
worthwhile community .effarts receive columns of publicity and
editorial support. A weekly editor is usually automatically appoint-
ed. as a publicity committee member for any campaign, be it Victory
Bonds, Red Cross, salvage or community chest.

Therefore a weekly newspaper is a business organization pro-
viding a public service for a profit. .

Homework, A Part Of Education

Tnis week, students across the Dominion began another term of
classes and study. Among other things, this will mean that they will
be asked to bring some of their classroom into their home in the
form.of homework.

This aspect of every school term meets with varied unfavor-
able comment every year. Our Canadian magazines will soon begin
condemning the ill effects of, homework as they do every September.
‘Some will maintain that assignments after school make a nervous
wreck of the child; others will put forth the all conclusive argue-
ment that the teachers themselves do not want homework.

Regarding the first arguement, far from making a neurotic
misfit out of a student, homework teaches him to exert, effort on
his own; — to stand on his own two feet. It is a test of his sincerity
in the serious business of acquiring an education and an element of
sound character training.

As for the teachers, perhaps there are some who do not want
homework. It means extra, work marking assignments. This is no
arguement, however. Homework is part of a teacher’s task in
educating a child. It is part of the teaching responsibility. Educa-
tion is not a system of crammiing facts into a child’s cranium, will-
ing or otherwise, but a process of “leading the child” to learn for
‘himself. The teacher cannot do the learning —. the teacher can
only show the student how to learn. Homework is part of this
process.

How would you like to be attended by a doctor who had never.
«done any homework — or a lawyer or any professional man?

f Homework should begin in grade one. Not too much at first but
enough to teach the child from his earliest days the necessity of
working on his own superivision. This alone equips a student for
the many hours of homework he must do after he has graduated
from school. There is no successful professional man who does not
spend many hours at homework. Otherwise his knowledge would
become antiquated.

Of course, it’s up to the parent whether his child wil do home-
work or not. He can help the child realize the importance of home-
work. and thus help prepare him that much more thoroughly for
life, or he can let him dispense with homework and sit back to
await the flowering into manhood of a first class moron.

RIFLES-SHEL ECOYS - COATS BOOTS: SUPPLI k
Es £0
Pe LLL a
DOMINION
AMMUNITION.
RIFLES AND SHOTGUNS

AIR
* MATTRESSES
$15.00

Mountaineer
‘Sleeping Bags

4

Just

Looking -
..« thank yo

By E.G.U. :

This is my idea alone, includ-
ing the title. Some people enter-
tain the occasional thought and
occasionally even the stray idea
but they are civilized enough to
keep it to themselves or at worst,
inflict it on some suffering friend.
However, there are others who
have the consciences of those
gentlemen who operated the gas
chambers of the Buchenwald
and the Black Forest Death
camps and are not satisfied un-
less they inflict mass suffering
by way of variously craftily cam-
ouflaged columns. So great are
their sagistic desires that they
will stop at nothing to wangle
their way into position in which
they may inflict their favorite
form of torture. Thus driven by
ambition and armed with the
knowledge that the publisher of
he Castle News has a great weak-
ness for local patroitism, we were
able to persuade him to let us
try a column — the doctors say
that it’s onlya. minor dislocation,
and that he’ll be able to use his
arm in two or three weeks... .
It is not the intention of this
column to be exclusively serious
or excluSively non-serious, pre-
ferring to be frivolous, provoca-
tive or dead serious as the occa-
sion demands. And speaking of
serious matters, we have just had
something deady serious dropped
into lap, i.e. the latest fire, of du-
bious origin in Castlegar, It con-
stitutes a black mark, or rather
several black marks against our
community.

Blot Number One is the matter
of phones. In the part of town
where these fires have occurred,
there are many new houses and
a $120,000 school and no readily
available phone. The five min-
utes which elapsed between the
time the fire was spotted and a
driver reached town, cost Mr.
Bloodoff enough in extra dam-
ages to install phones in the
whole area.

Blot Number Two — the ap-
prehension of the person or per-
sons responsible. The police in
this area“have,.an sexcellent re-
putation but they lack both’ the
numbers as well as the training
and equipment necessary in the
investigating of fires of incen-
diary origin. A detective, equip-
ped with the highly specialized
training needed for this work,
would have a reasonable chance
of tracing and apprehending the
criminal respons{ble, for these
outrages.

And Blot Number Three
resting with the public and police
alike — is that in a purportedly
free country, we permit a reign
of terror in which many people
are afraid to Ieave their houses
for fear that they should find
them in flames on their return.
Such a situation casts the shadow
of suspicion on ‘the innocent
many and the guilty few alike
and continues if not increases the
rift between the peoples of this
valley, a rift which has béen so
costly in_ property, progress and
human relationship.

It’s time to get our heads out
of the sand and realize that what
hurts one of us, hurts all, and in-
sist that our government take

both an

term basis.
The one bright spot in the en-
tire situation is the Promptness
with which the fire engines ap-
peared after the alarm. They are

immediate and tong

for their speed and efficiency.
pa

Canada’s 10 privately: owned
commercial banks have 3,700

prompt and decisive action on}

deserving of considerable credit

J. Emundsen Winner
In Subscription Drive

Theres is one winner in the
Castle ‘News subscription drive
this week. A free theatre pass has
bten. mailed to. J. Edmundson,
Kinnaird, whose name was drawn
from among ten renewals re-
newals received during the past
week. t

The dtive
September’ 30.

The Value Of
Advertising

People don’t make a beaten
path to the mouse-trap maker's
door unless they. know he has
made a better mouse-trap and hes
a stock for sale at a price they
can pay.

That is what the advertising
business is all about. Mousetraps
ang pig-iron, automobiles and
breakfast foods are . useless ‘if
people remain in ignorance of
their existence and unaware of
how they may be used. Advert-
ising serves the man who pro-
duces by enabling’ him to dispose
of his goods, and the man who
consumes, by telling him what
is available to add to his satis-
faction in life.

The question is sometimes ask-
ed — and not only by persons
with strange ideas — “why ad-

is‘ continuing till

overwhelming returns’ in the way
of sales from, the first ad or two.
Advertising ‘does not work that
way. It deposits im the mental

sion after impression until he has
a well-defined picture of the pro-
duct and the service it will per-
form for him — From Royal
Bank of Canada Letter.

storehouse of the propect, impres-

CORD

* For Boys 8

vertise?” The answer can be giv-
en-by drawing three circles: a
big one, a smaller one inside it,
and a still smaller one inside
that. The little circle represents
the number of prospects that can
be met personally by the sales

PANTS

$5.95

JUST THE THING FOR SCHOOL WEAR

SEE THEM AT
LEITRNER'S

COMPARE OUR PRICES
THEY CAN’T BE BEAT!

UROY

to 12 Years

BUSINESS ~

DIRECTORY

force, the next Iarger shows the
wider group that can be reached
by a well-built mailing list, while
the other circle shows the extent
to which prospects cai be canvas-
sed by advertising in its various
forms of publicatiom and display.
One of the first positive rules
of advertising that it is an invest-
ment, not a speculation. Gambles
in advertising, followed by dissa-
pointment and retrenchment, are
wasteful. They upset the econn-
mic equilibrium. They give busi-
telegram of the conductor of the
telegram, of the coductor of the
often-derailed train: “Off again,
on again, gone again, Finnegan.”
Another rule. is that advert-,

ing does not offer something
which will genuinely serve some
human want.

The third rule is not to expect,

“FILL YOUR
BIN BEFORE
SNOW FLIES

DRUMHELLER
LETHBRIDGE

CARLSON'S

Building Supply

Phone 4221 Kinnaird .

| branches throughout the country.

Public
THE FOLLOWING: Is AN

BY-LAW NUMBER 21.
ENFORCED IN FUTURE.

IN THE EVENT Ov FIRE:

any fire

THIS

-Nofice

EXTRACT FROM TRAFFIC

BY-LAW WILL BE

.

res-"

3. No

Person.

Village

1. No Person may follow closer than 500 feet from
é 4 in
vel

2. No persin may stop a vehicle within a radius
of 500 feet from any fire. ;
m' may. drive a vehicle over or across
any firé'hose laid’on any street,
He directed to do any of the above by
authorized persons, *.

~ THE. CORPORATION OF THE VILLAGE OF CASTLEGAR.
+ TE ASn, Horswill, : :

icle

SS such

Clerk. ,

ising is fruitless’ if*the! advertis—|:

| Phone 3008

|| Whipping Cream & Table Cream

ZUCKERBERG’S
BEAUTY PARLOR
Complete Beauty Service

LADIES’ HAIRCUTS

HAIR. COLORING

Greep’s Electric

Phone 2661, Maple St. C:

Duraclean Service

Rugs and Furniture Revived
Car: Upholstery Cleaned

“  K.. ATKINSON
Phone: 2601 __ Box 383]

Dr.. R. A. Walley
DENTIST
Suite 3 — Castlegar Building
Box 470:

Call on us for
PASTEURIZED )EILK

Chocolate Milk and Cottage

KERR’S STORE
Your General Electric Dealer
Phone 3421

No carrying charge

Plumbing & Heating
ted W
PHONE 2321

CASTLEGAR

A. Jd. WEIR
Painting Contractor

JOHN A. MacDONALD
Barrister and Solicitor
Ste. 7 Eremenko Block
Castlegar. B. C.

EMES ELECTRIC
Tom Emes
Electrical Contracting
‘Wiring Estimates.

al Ft and

Stére Hours: 1-5 p.m.
Clesed Wednesday

Kinnaird? B. C. Phone 3093)

KINNAIRD SERNICE.
24 Hour Auto Wrecker
Service

E. J. Fink Phone 4227|

Desmond T. Littlewood
Optometrist
Post Office Building

Wed. 2:30 p.m. to 8 p.m.
Phone 4947 ~

‘ HME Cand
Radio -and' Appliamce Repairs
Westinghouse Radios"

CASTLEGAR TAXE
Courteous

Day or Night Serviee
Phone 2311

G. A. SUMNER
Naturopathic Physician
Eremenko Building
PHONE 2132

KINNAIRD TAXI
Day or Night Service

Phone 3091
WRIGHT'S AUTO SERVICE

AVENUE GRILL and

. . GROCETERIA
Next to the High Suhool
Light Lunches

Ice
. Hot Degs

’ KRUEGER’S
Floor Sanding.

& FINISHING

Free Estimates
Expert Workmanship
Box: 162 - Phone: 2643

WALDIE

LUMBER AND BUILDING
SUPPLY LTD.
We can supply all your biulding
needs —. Estimates gladly: given
PHONE 2321 :

For Coal, Sand, Gravel
Local and Long Distance:’
Hauling’. . . see z

- Castlegar Transfer

DUTCH MAID BAKERY!
e@

Birthday and-Wedding: Cakes
Phone 4502

W. ‘Sharples Phone 4942

BUTCH MAID BAKERY