we Castlegar News —4.9s1 13, 1989 CLs Help Wanted TAXI Drivers 45% of company Boys gos. Full time ond part-time, Clas ce required, Contact Castlegar Tox: 965.7222 thn 62 HELP WANTED AT LOCAL FOOD STORE Apply stating experience and phone number to Castlegar News, Box 3007-X Castlegar, B.C. VIN 3H4 ATTENTION PASS CREEK RESIDENTS The Pass Creek Fire Depar tment is now accepting ap plications for Volunt Firefighters FOR INFORMATION CONTACT AFTER 6 P.M BRIAN 365-2556 OR DAVE AT 365-6007 LOOKING for atter 2 p.m September 12th. Must be hospital area 365-2554 3 63 sitter starting ‘Help Wanted Nev = WELCOME WAGON LID. Enthusiastic outgoing person required tor part-time position in Castlegar, Use of cor essen hal, good organizational background. Cali Pat Neuman (409) 298:1240 by Aug. 15. SPARTAN SECURITY SERVICES 1s ow ac cepting applications for part-time security guards. Phone 364-1118, 7/64 Work Wanted For New, Ulira-Lock ROOFING STEEL BOUNDARY METAL BLDGS HANDYMAN experienced in carpentry patio decks, fences, renovations, pain ting in and out, cement work, etc. Very reasonable rates, (senior discount). Lor ne 365-2267 tin, 52 THE PLUMBING and HEATING DOCTOR * GAS CONTRACTING + REPAIRS & RENOVATIONS * COMMERCIAL, RESIDENTIAL PLUMBING 24 Hour Emergency Service Ph. 399-4762 SET OF KEYS, Ist week August. Claim ot Castlegar News. 365-7266. 65 SCOTTY JAMES PETRIE please call into the Castlegar News for an item you lost 3.65 FOUND items ore noi charged for. Wi you've found something, phone the Ac tion Ad number 365-2212 anytime during” business hours. We'll run the ad 3 issues tree of chorge. 19/59 SHELTIE CROSS, dusty-bionde, female, tound Tuesday, Castlegar/Salmo hit claim at Dr. Wil Castlegar continued on page B5 BUSINESS DIRECTORY TELEPHONE 365-5210 Mi dor the C ws New copy ch ond Business Directory will be accepted up to.5 p.m. Tuesday, August 29 for “the month of September. Brian L. Brown CERTIFIED GENERAL ACCOUNTANT 270 Columbia Avenue Castlegar © 365-2151 TAXIDERMIST ASSISTANT Full time position available Taxidermist Assistant female or male. Experience beneficial but not necessary Will. train. Age — non restrictive, Must be prepared to deal with all aspects of taxidermy AASLAND MUSEUM TAXIDERMY 1927 Columbia Ave Phone 365-6067 For interview Ambulance Driver/ Attendant ees PREFERRED: A. ticket, Class 4 d good physical < Valid onditior Apply to Cast Station or contac 365-2617 or 365-6 Ambulance 4 Mart: Closing Date: Augus? 30. 1989 SCHOOL DISTRICT No. 9 (CASTLEGAR) Full Time, Temparary Vacancy at Stanley Humprhies Senior Secondary For — JR. &SR. ENGLISH — JR.P.ED. Boys & Girls FOR FURTHER INFORMATION CALL THE SCHOOL BOARD OFFICE AT 365-7731 Applications must be received by noon August <8, 1989 and should be submitted to SUPERINTENDENT OF SCHOOLS 865 Columbia Avenue Costlegar, B.C. VIN 1H3 Fox 365-3817 Up to 10 words for only $2.49 fot one time, $3.49 for two insertions of $4.49 for three consecutive issues Ads must be poid for at time of placement. FOR ‘all ‘your Business and personal yping needs, call Velma at DAWN'S TYPING SERVICE 365-6170 13735 362-5076 a Branching Out .. Tree Service CONCRETE PROJECT? SPECIALIZING IN: * FLOORS * FOUNDATIONS * RETAINING WALLS He Hazstwooo OLDINGS CALL RALPH BIRD 365-5063 NEED A KID-FREE WEEKEND or holiday? Willing to babysit weekends or holidays. Call me at 365-6646. ttn 43 ° » RENOVATIONS ° Carpentry — Plumbing — Overhead Doors — — Security Fencing — BOWSER’S SERVICES Phone 365-5948 BRICK then toa ‘or ates phone 364. Ba) Tax Service Sincere fox Returns * Bookkeeping BEV ,GALL 365-7033 5-3rd Street, Castlegar HANDYMAN electrical plumbing, steps decks, exterior. interior, light carpentry 365-5289 tin/ 44 B.C. SEAL COATING Do it once! Do it right! INDUSTRIAL ASPHALT SEALER Guaranteed 3 Years! FREE ESTIMATES Call Brian at 693-2226 Gordon A. Read & Co. Certified General Accountant Office 368-6471 Residence 365-2339 1250 Bay Ave., Trail BUY or SELL by AUCTION © Consign USSELL soveaie Ras... onmemn sat 9 399-4793 p25 LER FEATONEN 1 “The kitchen sink is all greasy.” Masonry Electrical Contractor * Hourly and Contract Rates Carpet Cleaning CLEAN-SCENE CARPET CLEANERS * Most Advanced System Gets more deep down soil than ony other cleaning method % Upholstery Cleaning Too pag tengo brpsye arr bianad ot Call Us Today FREE eatunares PHONE 3 - 6969 IZO0N COMPUTERS COMPUTERS AND ACCESSORIES GRANT DE wou 365-3760 KOOTENAY INFORMATICS Now Hos o Full Line of LAZER XT AND LAZER 128s EX South Slocan Junction 359-7755 1975 GMC |-ton wind 365-2241 COMPLETE satellite sy $350 0.b.0. 365-224 16-FT. STARCRAFT chuckw H.P. trailer included. $3.50 RIFLE, RUGER M77, 30-06 sling, case, ammo. 365-2324 89 SUZUKI A.T.V 7531 %4-T., HD Mercury tr lent dition, 96° camper, $3000, 399.4438 1981 SUZUKI 400 on, off 9.000 km., $90 0.b.0. 365-8067 36 McLARY automatic Asking $150. 365-362: 83 BRA protector others. 365-6888 1985 SUZUKI GS! 365-8285 1975 VOLKSWAGEN dition, stere 9017 /365-8455. 1979 DATSUN B210, excellent new paint, $1,900. 365-7284 NEW apple bo $2.50 ¢ crates, $2.00. 359.7307, 365-68 15. ft, Stingray ski boot, 65 HP 365-8285 HUSQVARNA 30-06 ritl« 1985 HONDA shadow 1100 km., $3,895! 365-7677 atteré6p.m. 363 1958 GMC small cam) 7044 evenings. 36 1984 TEMPO GL 5.speed, 4-door, $5,006 0.b.0. 365-8498 363 1978 DODGE Omn 0. 4-door, auto 365-5028 3/63 $3,800 3 64 399-4206 perized bus. 359 Honda Odyssey dune 365-6434 363 FUN machine buggy. just red Excellent 1980_24.ION Ford S. Cab. 2WD condition, $4,000. 365-2567 good 3,63 Giveaway 365-6199. 3.65 WE NEED HOMES! Adorable lab-setter n 365-6060 3/65 female cat eed of good 3/65 the cutting tem you'd like to p us a line or un your ad for 3 25 365-6491 3, 64 t white kittens 399-4405 FEMALE needs g >ne-year 365-8452 + Syringa boot ne 365-8293 tin, 60 Meadowbrobk ame of Wilma, 3/65 2 German Pork area. 359 3/65 Found at Woodland Park Set To claim, phone 365-3958, 3/64 MENS (boy Park. Ow tity watch found at Syringo er may call 365-3091 to iden: 3/63 WEST K CONCRETE LTD. PIPELINE PITT ROAD CALL PLANT 693-2430 CASTLEGAR 365-2430 ALL TYPES OF COMMERCIAL PRINTING * Letterheads * Envelopes * Brochures ® Raffle Tickets Castlegar News” 197 Columbie Ave. 365-7266 D & M Painting & Insulation * Blown Insulation © Batts & Poly DUNCAN MORRISON 650-5th Avenue 365-5255 ALL-AYES RESOURCES INC. TD-9 Loader/Doze' Winkie Diamond Drilling Financing Available Phone 365-7081 * industrial CALL pikes LIVINGSTONE 365-6767 J & S ENTERPRISES * BRICK ° BLOCK © STONEWORK GLASS BLOCK 362-9640 Box 91, Rossland OG 1Y0 fi STEEL a Better Way to Build * COMMERCIAL * INDUSTRIAL © AGRICULTURAL For more information, call your Authorized Gorco Builder Midwest Construction ices Ltd. Moving & Storage Williams Moving & Storage 2337-6th Avenue, Castlegar Invite you to call them for a free moving estimate. Let our representative tell you about the many services which have made Williams the most respected name in the moving business Ph. 365-3328 Collect Optometrist FAX MACHINES | Just Slightly Ahead of Our Time! Call Grant DeWolf, Your Authorized Dealer * 365-3760 ML LeRoy B.C. O.D. OPTOMETRIST 1012 - 4th St., Castlegar PHONE 365-3361 Tuesday to Friday 9.a.m,. to 4:30 p.m. Saturday 9 a.m. to 12 Noon MODERN® REFLEXOLOGY AND FOOTCARE «+ -_ columbia Ave. = S. Castlegar 365-5121 DANIEL’S PAINTING “Quality workmanship at reasonable rates Phone 365-6971 ‘CASTLEGAR Plumbing & Heating FUNERAL CHAPEL Dedicated to kindly thoughtful service. COMPLETE FUNERAL SERVICE Cremation, Traditional Burial and Pre-Arrangement Plan Available Gronite, Bronze Memorials SILVER CREST PLUMBING 713 Tamarack St., Castlegar Call 365-3044 Cremation Urns and Ploques PHONE 365-3222 IAN MACKIE BONDED CASTLEGAR PLUMBING & HEATING For all your plumbing needs and supplies © FIXTURES PARTS * SERVICE CALL 365-3388 TRAIL CUSTOMERS ONLY CALL 0343 Plumbing & Heating Bartle & Gibson The Plumbing & Heating Centre © American Standard * Valley Fibrebath * Crane ¢ Guilt Stream Spas * Duro Pumps & Softeners © PVC Pipe Fittings ® Septic Tanks * Electrical & G.E. Lighting Supplies 2317-6th Avenue, Castlegor Phone 365-7702 Radiator Repair Mike’s Radiator Repair & Sales New Location 690 Rossland Ave., Trail ‘Open 8:30 - 5 p.m. Mondoy-Friday 9:30-2 Srvosipig A Phone 364-1606 After Hours Emergency or Pickup Call Perry, 364-1506; Tim 359-7951; Mike 359-7058 RENTAL APPLIANCES & TV Rent to Own Washers, Dryers, VCRs, V, Stereos cot 365-3388 1008 Columbia Ave., Castlegar Roofing ROOF REPAIR * Quality Work * Exceptional Prices * FREE Estimates CALL JAMES 365-3282 Experienced Rooter ~ ROOFING © * Guaranteed Work * Fair Prices . 30 Years in Business ree Estimates ‘JAMES SWANSON AND SONS Ph. 367-7680 KEN BLACK ROOFING ir. NELSON 352-6399 WICKLUM ROOFING CALL LORNE 352-2917 “FREE ESTIMATES! Seal Coating KOOTENAY SEALCOATING Serving the Kootenays — East & West! © HIGH PRESSURE SEAL COATING * ASHPALT |AYS & PARKING AREAS © LINE PAINTING * PROTECT CONCRETE & BRICK WITH HI-PRESSURE WATER PROOFING PHONE 365-2635 or 825-4216 Septic Service COLEMAN COUNTRY BOY SERVICE Sump & Septic Tank Pumping Phone 365-5013 3400-4th Avenue Castlegar August 13,1989 ¢ Castlégar News SECTION. Talk to us today. ‘KS Kootenay Savings Where You a ANADIAN CONTENT Rules produce some jewels... Since Canadian content rules were introduced for radio and TV almost 20 years ago, the doom and gloom forecasts have faded. In many ways the broadcast quotas have worked, but do they havea future? By KATHYRN YOUNG The Canadian Press As expatriate Torontonian living in Los Angeles uses Japanese musical instruments to record American lyrics on German equipment and what have you got? Canadian content Nineteen years ago, when rules were unfurled forcing radio and television broadcasters to devote time to Canadian songs and programs, the response was radical. CTV president Murray Chercover said it would mean the end of the television system Thousands of Canadians mediocre TV and radio, they pleaded. Radio stations feared their listeners would tune to America. Private broadcasters considered taking their stations off air for 24 hours — before they came to their financial senses Even the CBC moaned. Gone would be the unlimited fixes of The Mod Squad, LLove Lucy and the American Top 20. On TV, 60 per cent of prime-time shows would have to be Canadian; on AM radio, 30 per cent of the music had to be domestic In came a swirl of new Canadian shows that often looked sloppy and shoddy by comparison with the American — cheap quiz shows, cliche-laden comedies, downright laughable drama. On air came new Canadian music that often sounded limp and lame, with little of the passion of the hits from abroad. Today, however, there are legitimate successes resulting from the Canadian content rules. The quotas are accepted, if grudgingly in some cases. But how well do they work? Are there too many loopholes? What lies ahead? Technically, there’s no question the quotas have worked in making Canadian performances and com- positions available to the domestic audience. Public and private broadcasters alike admit they wouldn’t have sup- plied as much Canadian content if they had not been forced to. wrote their MPs. No The jewels are there to see Degrassi Jr. High, The Fifth Estate, WS — and hear — Anne Murray, Bryan Ad- ams, CBC's Morningside, K.D. Lang. CANUCKS AND YANKS . is one of thre: . David Halton (left) reports for CBC's The noni which news, sports and public affairs programs among the top 10 shows in Canada. But The Cosby Show (right) leads the pack of American entertainment shows which the in English Canada. “I don't think we'd have any Canadian culture at ail if they hadn’t insisted on those rules," says Pierre Berton, the snowy haired author and broadcaster “What goes on the tube — that’s the culture what gives usa sense of community.” MAJORITY APPROVE While resistance was strong at first, opinion polls this decade suggest that about two-thirds of Canadians approve of radio and TV quotas, with western Canadians. and Maritimers somewhat less enthusiastic and Quebecers the staunchest supporters. Canadian content has been more successful on French TV than on English TV. Viewers of French-language stations spend 74 per cent of their time watching Canadian shows, compared with only 28 per cent for English language viewers. On the French networks, the nine most popular shows are Canadian dramas and comedies while the 10th is Dynasty. In English Canada, however, the top seven most popular shows are American sitcoms and dramas In English Canada, CBC is the leader in televising Canadian programs, with about 82 per cent in prime time It had planned to raise that to 95 per cent within the next that’s five years, but recently announced budget cuts scuttled the plan Private broadcasters, while still grumbling about the cost, now endorse Canadian content in principle. With increasing competition for viewers and adver tising dollars, private broadcasters say they need Canadian content to make their services stand out in the crowd of American fare. IT’S THE FUTURE “The Canadian content factor is the only thing we can offer the viewer that is exclusive to our service,"’ says CTV vice-president John Coleman, a serene elder statesman of Canadian boradcasting. ‘‘It’s the inescapable reality of the future.”" For all its successes, Canadian content regulations have not done all that supporters had hoped Al Johnson, CBC president from 1975 to 1982, declares the TV experience a failure because people still don’t have a 50-50 chance of finding a Canadian show Broadcasters may have increased their Canadian con tent levels but cable television, satellites, pay TV and specialty cable channels have watered down the effect by bringing in a wealth of American programming In fact, Canadians prefer to watch domestic news, in- formation and sports programs but turn to American drama, comedy and entertainment. Canadian drama, for example, makes up only 2.4 per cent of the shows broadcast on TV and people watch it 2.2 per cent of the time Some say any Canadian content success is hollow because it’s a legislated success, not based on talent or quality ‘It may be artificial,’’ says John Meisel, former chairman of the CRTC. **But you know, being overrun by American goods because their market’s so much larger — that’s also artificial.” PROBLEM IS HOW The debate now is not so much whether quotas are justified but how to fill them with high-quality TV that people will watch and good music that people want to hear on radio Radio complain about not getting enough good Canadian recordings to fill the quotas, especially in the golden oldies format and specialized genres like classical and jazz The problem area in television is producing enough drama, comedy and entertainment programs. Cost is the inhibiting factor. Broadcasters who can buy a one-hour American program for $50,000 to $70,000 must spend roughly 10 times that amount to produce a Canadian show. And although private broadcasters tout Canadian content as the way of the future, they're loath to increase the quantity. Instead, they argue that money should be put into increasing the quality to attract bigger audiences. Many Canadians now bypass the Canadian content system by renting home videos of setting up their own satellite dishes, leading some observers to wonder whether quotas are becoming obsolete Former communications minister Flora MacDonald says they aren't yet but could be if broadcasters fail to produce quality programs that attract audiences. HERETOSTAY Still, there’s little doubt CanCon is here to stay in some form or other. The CRTC recently took the issue in a new direction by telling TV broadcasters they must spend cer- tain amounts on Canadian shows in proportion to their revenues. A review of FM radio policy is planned this fall and Canadian content may see further changes when the gover- nment reintroduces its broadcast bill broadcasters but entertainment still lacking Private TV broadcasters favor Canadian content these days — a switch from their attitude in the past. But the big question is how to produce the shows, especially in the fields of drama, comedy and entertainment. By KATHRYN YOUNG The Canadian Press Bob Harrison is adamant “don’t want anything the Americans have rejected."* The studio audience chuckles, but his stage wife isn’t listening. She wants the shocking-pink, ‘high-tech fridge, with sushi cooler and beer-glass frostifier, to replace the ailing 1953 Coolstream 2000 fridge that has chilled beer for a generation at the family retreat. She. doesn’t care if the Americans across the lake didn’t like the color This is not just anothet U.S. situation comedy This is Mosquito Lake — an adventures-in-cottage country sitcom for CBC next fall and only the 14th English- Canadian sitcom attempted since Trouble with Tracy in the 1960s. The anti-American barb makes it clear it's a distinctly Canadian show, not just imitation American fare And the show itself signals a turn in the continuing debate on Canadian content. No longer is the question whether Canadians can develop their own comedy shows, drama stars and entertainment industry; it’s a question of how Canadian content quotas were introduced in the 1950s and expanded in the 1970s to ensure that Canadian shows of any type made it into people’ living rooms. MAJOR GAP Over the years, broadcasters have produced abundant domestic news, public affairs and sports, but there’s still a gaping lack of Canadian drama, comedy and entertain ment Consider the sheer numbers Nearly 48 per cent of all shows on Canadian television are American. drama, comedy and entertainment ‘A lot of crap has been made in the name of nationalism.’ — Paul Chato, CBC's director of sitcom development Canadian shows total only 5.5~per-cent in the same categories: 2.4 per cent drama, 0.3 per cent comedy and 2.8 per cent entertainment There have been some grand successes in both of cial languages: The Beachcombers, Tommy Hunter, Lance et compte, The Nature of Things. There have also been grand flops, such as 90 Minutes Live with Peter Gzowski and Mount Royal And any tally must include the shows that never even appeared on TV because of shaky funding, a small market and, until recently, indifference from private broadcasters. The good news is that public opinion polls continue to suggest healthy support for Canadian content, and NORTH AND SOUTH produced in Canada but American shows The Beachcombers (left) is one of a handful of successful shows ke thirtysomething (right) are much less expensive to buy than to produce for Canadian networks. statistics show that Canadians tend to watch all the domestic shows that are offered The question remains, will ever get to see themselves substantially reflected in their own entertainment programs, one of the principal frontiers for culture The CBC carries on TV about 60 per cent Canadian shows, 82 percent in prime time. Private broadcasters are Canadian overall, prime-time quota The reason is mostly economic Canadian news and sports generally pay for them selves, but entertainment programs are costly. CBC's Toronto-made Street Legal costs $700,000 to $750,000 for each hour, while an A: an show like L.A one-tenth that price to buy for the Canadian market ¥ ING CONFLICT Economics also affect the content of shows Cultural nationalists prefer shows that afe identifiably Canadian: Quebec licence plates are in focus, references to Vancouver or Halifax aren't edited out trooms wear black robes But the more **Canadian for producers to sell it elsewhere lucrative U.S. market Private broadcasters, p Canadiana in order to sell abroad. But many people object that the aim of the quotas to foster Canadian culture is being lost Producer Dick Cooper says his new series Denim Blues, a half-hour teen drama for C1 V's Ottawa affiliate, however, whether Canadians also around 60-per-cent but only just above the 50-per-cent Law costs lawyers in cour a show is, the tougher it is particularly in the ticularly, tend to reduce the CJOH, had its Canadian elements toned down in the hope it will sell in the United States But the all-time favorite target for cultural nationalists is CTV's detective show Night Heat. Camera sweeps of the Toronto skyline omit the CN Tower and Ontario licence plates are kept in fuzzy focus. CTV vice-president John apologies. Night Heat is popular, seen in prime time in the United States for years. “Certainly those are attributes that ought not to be * he says. nationalistic objective SEE THE NEED Even at CBC, where it once might have been a firing offence to talk about making programs for Americans, there’s a growing awareness of the need for universal Coleman makes no earns money and was criticize “Successes aren't born out of a purely programs “A lot of crap has been made in the nationalism,"’ says Paul Chato, CBC's director of sitcom development Actor Mike MacDonald, who plays Bob in Mosquito Lake, would like more pro-Canada jokes included — on free trade, acid rain, ozone depletion “But if you want to sell this thing in the United States, I don’t know if a lot of Americans are going to enjoy wat ching another group of people put them down so much name of he says. A side benefit of content rules has been the develop ment of the TV production industry in Canada now_the_third-largest-TV_ production centre atter Los Angeles and New York, and Vancouver is widely used for such U.S. prime-time shows as Wise Guys and MacGyver Toronto is Private broadcasters candidly admit they had a bad at- titude about Canadian content rules in the past and acknowledge there wouldn't be as many domestic shows on air without the quotas. But in recent years, as pay television, specialty cable channels and U.S. satellite stations have fragmented audiences and advertising pies, broadcasters have begun turning to Canadian content as their future. Like it or not, it’s the only thing that makes them look different I think the marketplace has told us our best in- terest is in increasing Canadian programs,”’ says Paul Mor- ton, president of the Ontario-based Global TV network, And CBC even has a plan to invade the United States with a satellite-to-cable station called Northstar to deliver the best of its work CBC believes its future is also best served as a distinct Canadian broadcaster. But a pall hangs over its Canadianization plans these days. The network is facing more budget cuts from government and must decide if it can afford to shed its profitable American programs. ending his term as CBC remains CBC’s top Pierre Juneau, Canadianization For now, president, says priority TOP 10 TV SHOWS IN CANADA By The Canadian Press The top 10 most popular television shows on Canadian networks during the 1988-89 fall-winter season English-language 1. CTV The Cosby Show — U.S. 1. CTV Cheers — U.S 3. CTV A Different World — U.S. 4. CTV Matlock — 5. CBC Dallas — U.S. 6. CTV Night Court — U.S. 7. CTV MacGyver — U.S. 8: CBC Hockey Night in Canada — Canada 9. CBC The National — Canada 10. CBC Market Place — Canada French-language 1. CBC Lance et compte Ill — Canada 2. CBC Des dames de coeur — Canada 3. TVA Entre chien et loup — Canada 4. CBC L'Heritage — Canada 5. CBC Samedi de rire— Canada 6. CBC LeGrand Remous — Canada TVA Chop Suey — Canada 8. CBC Juste Pour rire— Canada 9. TVAL'Ordu temps — Canada 10. TVA Dynastie— U.S