p’ hy. as Castlégar News Jowory 6, 1988 A Castlegar News Jonorys i908 CANADIANS BOMBARDED WITH ADS TORONTO (CP) — Canadians in large urban areas are bombarded by about 1,500 promotional messages every hour they are not at home or work. A glimpse, a surreal impression, even a subliminal image captured in the blink of an eye all count, advertisers say And nowhere in the world has _ out-of-home advertising techniques been refined as smoothly as they have been in Canada over the past two decades. The out of-home sector has flourished partly because of intense competition, partly becayse of ingenuity and largely because the size of the Canadian media — there are fewer vehicles per capita than in the United States — has made advertisers receptive to: innovative concepts. »wing at a faster rate than traditional med spending on out-of-home” advertising have more than ripled over the past 10 years and is expected to reach well above $500 million in 1987 Separate, structured out-of-home advertising cate- gories — each with its own data on audience-size and reach, cost-per-thousand exposures and other advertising measurements — have been created out of remote walls, pillars, dropped ceilings and park benches. ADS EVERYWHERE There are ads hanging from supermarket shelves, murals on buildings, aerial signs and dome ads on taxi roofs. There are golf course ads, ski lift ads, elevator ads, stadium ads and washroom ads. Cineplex Odeon Corp. of Toronto has cinema ads and, in many cities, there are garbage disposal ads ans Ad, a unit of Vancouver-based Jim Pattison Group, has begun marketing King-lites in Edmonton, a 50metre long poster rope illuminated by tiny embedded lights. The rope is fixed to the sides of buses and’can be manipulated into different messages by advertisers. Ordinary posters have their own categories: regular junior posters, giant posters, and superboard There are mall posters, transit platform more recently, (illuminated from behind) backlit posters — a concept developed by Toronto-based Mediacom Inc. In all, there are more than 30 distinctly separate out-of-home media categories — a record unmatched even by the U.S. advertising industry Many are available in sufficient quantity and dis- tributed throughout enough regions to constitute a national buy for advertisers Unlike the traditional print and broadcast media, out-of-home advertising is pervasive, said Vicky Fitz. patrick, media supervisor for Toronto-based McCann Erickson Advertising of Canada Ltd QUICK MESSAGE “Almost without exception, (these) various out-of. home vehieles are linked by one common factor, the necessity of a single-minded message.” Not only has it become the most pervasive of the media, it has become the most expensive. Over the past decade, cost for out-of-home advertising inflated about 35 per cent more than any of the traditional media However, hard hit by the ban on liquor and now tobacco advertising, prices have begun to come down — by as much as 25 per cent and the medium is being touted as a good buy, according to George Murray, senior vice-president of Ogilvy and Mather Canada Ltd. of Toronto. concrete posters, giant posters. posters and, Outdoor advertising first appeared as a promotional medium on stone in ancient Babylonia 5,000 years ago. In frontier times, tradesmen and merchants used rocks, fences, barns and chimneys to advertise. Patent medicine makers and circuses spurred the development of printed posters The automobile brought out-of-home to flower, Fitz patrick said Now, “the innovations and ideas in the area of out-of-home media seems endless. There are advertising opportunities on balloons, in bars, hotels and restaurants, fitness clubs and publie washrooms. “It seems the only limit is imagination.” Ovenjoy Sliced White or 60% Whole Wheat. Limit 3 with Family Purchase. LOOK TO US FOR SERVICE SATISFACTION GUARANTEED OR WE’LL GIVE YOU DOUBLE YOUR MONEY BACK. Four Star MUSHROOMS AS Stems & Pieces. 264 mi Tin Each .............66. 2 Campbell's TOMATO SOUP 284 mi Tin for 89 — SAFEWAY QUALITY MEATS — CHICKEN RRvMISTIONS Previously Frozen. Bulk Pack. - he. STEWING BEEF $ Fresh. $h71 2.59 Taster’s Choice COFFEE ons D Grinds. 300 8: Package ch Huggies Disposable McCain’s January 6,1988 B81 A Sound New Investment KS. Where You Belong BREF ae Ob wrt AAO Canada on Soviet team WINDSOR, Ont. (CP) — Andy Moog made 27 saves and Wally Schreiber and Brian Bradley each scored twice to help the Canadian Olympic team post its third win in as many games by defeating the Soviet Selects 5-3 in exhibition hockey play Tuesday night. a Canada, which scored three consecutive goals in the second period, can even the eight-game series with a victory Thursday in Hamilton. The Canadian Olympians, who lost the first four games of the series, snapped their losing streak against the Selects with a 5-2 win Saturday in Sudbury, Ont. Canada, sparked by goaltender Sean Burke, made it two in a row with a 2-0 triumph Monday night in Ottawa. Claude Vilgrain also scored’ for Canada. Sergei Vostrikov, Andrei Chistiakov and Alexei Salo- matin replied for the Selects, who outshot the Canadian Olympians 30-16 before a crowd of 3,527. Canada was forced to play 19 minutes short-handed after the Soviet referee assessed it seven minor and one major in penalties. The Selects served two minor penalties. The Selects, looking to snap their losing string, came out.strongly and had three good scoring chances in the first three minutes. But Moog, the former Edmonton Oiler net minder, turned the Selects aside each time. Canada went ahead when Craig Redmond intercepted a pass at his own blueline and sent a perfect pass to Bradley, who broke in alone and beat Soviet goaltender Yuri Shundrov to the short side on a backhand on Canada's first shot of the game at 4:41. The Selects tied it up at 3:47 of the second period with Chris Felix off for holding. Vostrikov, skating down his off wing, beat the Canadian defenceman and then snapped a wrist shot that banged off two posts and nestled behind Moog. Canada replied less than a minute later with a power-play goal of its own. Schreiber scored on a deflection in front of the net, redirecting Felix's shot from the point at 4:32 Vilgrain stretched the lead to 3-1 at 10:57 on a nice setup by Cliff Ronning. The Canadian centre, taking the puck behind the Selects’ goal from Ken Yaremchuk, fed the puck to Vilgrain, who flipped it between Shundrov’s legs. Just 28 seconds later, Schreiber banged in a Bradley rebound, scoring high to the glove side to make it 4-1 The Selects outshot Canada 20-9 after two periods. Chistiakov made it 4-2 at 3:14 of the third period, banging home a rebound after Moog made a stop on Salomatin. The Soviets continued to press but Moog made a spectacular save on Vastrikov at the six-minute mark and Salomatin hit the post 11 minutes into the period. After defenceman Zarley Zalapksi was given a major for high-sticking Vastrikov at 13:15, Salomatin scored at 14:18, beating Moog with a wrist shot The Selects dominated the final period but Habscheid, Serge Boisvert, Trent Yawney and Tony Stiles all made good defensive plays Canada made. it 53 at 19:23 when Bradley took advantage of a Soviet ‘miscue and came in alone to beat Shundrov. DIAPERS _§ Varities And Sizes. REVIVE JUICES Citrus Beverage * 1 L. Carton 2°1.59 edmonton house “MORE THAN JUST A HOTEL ROOM” Welcome to Edmonton House where every room is a four room suite. The bedroom is just that, a room — separate and private. The living room 's spacious and leads out to your private balcony. Preparing a snack or a meal is No problem, as your kitchen is conveniently equipped, or if you preter, let us serve you in our restaurant and lounge. And with the following amenities we offer even more - * Conveniently located in the heart of downtown Edmonton * 340 spacious suites (1 and 2 bedroom) * Panoramic View ° Free Parking * Pool and Sauna * Exercise Facilities * Games Room * Free Continental Breakfast * Non-Smoking Rooms Available * Weekday Shuttle Service to West E ° Restaurant and Lounge WEEKEND RATE $47 DAILY RATE WEEKLY & MONTHLY $64.00 RATES AVAILABLE jonton Mall edmonton house 10205 - 100 Avenue, Edmonton, Alberta T5J 485 (403) 424-5555 or call toll free 1-800-661-6562 — IN-STORE BAKERY — CHOCOLATE CAKE $5 99 WHITE BREAD Sliced or 60% Whole D 2°1.99 GOALMOUTH SCRAMBLE . - Beaver Valley Nite Hawks push for the net in KIJHL action last night at the Community Complex. The Rebels were down by a goal after the first period, but scored four unanswered goals in the second period to triumph over the Beaver Valley team 5-4 CasNews photo by Chery! Colderbank Rebels beat Hawks Hockley rink downed By BRENDAN NAGLE Staff Writer Castlegar's ‘Dale Hockley came within one shot of winning the AM Ford Super League curling champion ship Sunday in Trail. He missed the final shot in the 10th end and Trail's Paul Devlin seized the opportunity to win the tournament title. “It was a really good game,” said Hockley. “Unfortunately, I came up one shot short.” and third Bill Van Yzerloo — from winning the West Kootenay men's zone playdowns for a chance at competing in the Labatt Brier. Of the zone playdowns, which go this weekend in Trail, Hockley said: “Everybody stands a chance,” and added he is confident his side can win. “If we keep curling like we did last weekend and if we can make our breaks, we have a good chance,” Hockley said. as the teams to watch. However, Hockley isn’t going to make it easy for the other teams. “We're going to make the other guys curl really well to beat us,” he said. “We know we can play anybody and beat them.” The zone playdowns begin Friday in Trail. The winner of that tournament advances to the provingial playdowns, where the eight best sides will compete in Vernon starting Jan. 24 to Yind out — HOMEMADE SOUP FIXIN'S — DRIED PEAS 49 Townhouse. Assorted Varieties. DRIED BEANS Town House. Assorted Varities. ni g. Pkg. BARLEY 09 Town House Pearl or Pot. 450 g. Pkg. Gech........ SOUP MIX Town House. 450 G. Pkg. camath CO Delsey Bathroom TISSUE at 9144 srournes............. 97,28 Hi Dri PAPER TOWEL 2 Roll Package Each......... CASE OF 12 2-ROLL PKGS........ 200's Each.. 911.76 Kleenex FACIAL TISSUE 97 — SAFEWAY FRESH PRODUCE — GRAPEFRUIT Red * Texas Grown ¢ Size 56 1.00 GEM PO ATOES Canada No. 1 * B.C. Grown 10 $ 1.99 Prices effective through Saturday, January in your friendly, courteous Castlegar Safeway Store. Mon. to Wed. and Saturday Thursday and Friday 9 a.m. to 6 p.m. 9a.m. to 9 p.m. Sunday 10 a.m. to § p.m. We reserve the right to limit soles to retari quantities. Prices effective while stock iosts SAFEWAY CANADA SAFEWAY LIMITED By BRENDAN NAGLE Staff Writer It was a close matchup at the Community Complex last night as the Castlegar Rebels hung on to defeat the Beaver Valley Nite Hawks 5-4 in KIJHL play Jason Startup — who recorded a hattrick for the Nite Hawks — scored the game's first goal at the 2:02 mark of the first period. Cary Neil and Mike Dennis got the assists. The Hawks went up 2-0 on Start up's second marker of the game on a play set up by Bob Moon and Neil. The Rebels finally got on the board at 13:26 of the first frame after Dave Zarikoff converted a pass from Dave Terhune and Doug Jay. The period ended 2-1 in favor of the Nite Hawks. The second stanza was all Rebels as the Castlegar squad pumped in four unanswered goals. Kevin Koorbatoff got the Rebels’ scoring frenzy started after finishing a play set up by Terhune and Sandy Renwick with just under eight minutes gone in the period. Koorbatoff struck again at the 11:39 mark on a play set up by Zarikoff and Taylor Harding. Two minutes later Lorni Kanigan kept the ball rolling for the Rebels when he finished a play from Harding and Kevin Emsley. It was 4-2 Rebels with under a minute to go in the second period when Keith Semenoff found the net. Kanigan got the helper. The second period ended 5-2 for the Rebels. There were no goals scored until late in the third frame when the Nite TIGHT MATCHUP Shel By CasNews Staff Mitch Quaedvlieg’s goal with just 2:34 left to play in the game pulled Woodland Park Shell into a 6-6 tie with High Arrow Arms Motor Hotel Mon. day in Castlegar Recreational Hockey League action at the Community Complex. Doug Knowler with his third assist of the game, and Pete Tischler, set up the tying marker. The game was a tight affair from the start, with the teams deadlocked at 1-1 after the first period and 3-3 after 40 minutes. Vince Antignani picked up two goals and an assist for Shell. Single goals went to Bob Larsh, Rick Chris. tensen and Kelly Keraiff. Larsh also had three assists. Ker. aiff recorded two helpers, while singles went to Quadevlieg, Wayne Popoff and Antignani. Wayne Kinakin’s two goals and two assists paced High Arrow. Randy Martin also popped in a pair of markers, while single goals went to Don Deschene and Frank Costa. Deschene also helped out with three assists. Rod Zavaduk pitched in with three assists, while singles went to Costa, Doug Makortoff, Chief Mer. cer and goalie Dan Wallace. Meanwhile, the night before Shell ran into a sharpshooting Rick Shukin and emerged on the losing end of a 7-6 score with Sandman Inn. Shell took a 4-2 lead after 20 minutes, but trailed 6-5 after two periods. However, Shell tied the game Hawks tried to catch up to the Rebels. Kevin Careless scored with 4:30 remaining in the game on a play set up by Doug Colquhoun and Startup, making it 5-3 Rebels. The Nite Hawks got to within one goal of the Rebels when Startup scored for the third time. Neil got the assist Hockley remains confident that the loss will not keep his team — lead Dean Horning, second Jim Molitwenik He also said the competition would be tough and named Devlin and Doug Banks and Al Lowe's side out of Nelson who from B.C. will represent the province in curling’s equivalent to the Grey Cup. HOCKEY PLAYERS with over two minutes r But the Rebels hung on for the win. Nick Colvin faced 20 shots back stopping the Rebels in their win. Ric Edwards faced 33 shots in the Beaver Valley nets. Meanwhile, the Rebels defeated the Grad Forks Border Bruins 8-3 in Grand Forks Saturday. Dave Zarikoff got a hattrick and the defence played extremely well as netminder Nick Colvin faced only 19 shots | ties Arrow early in the final period, only to see Shukin score the winner halfway through the period. It was Shukin's fourth goal and his sixth point on the night. John Obetkoff, Jeff Townsend and Ian Stewart also counted markers for Sandman Inn. Townsend also picked up five assists, while Obetkoff had four. Jim Nazaroff was credited with two assists and Dan Walker with one. Kelly Keraiff netted a hattrick for Shell, while single goals went to Larsh, Knowler and Popoff. Martin Sander helped out with three assists, while Quaedvlieg had a pair, and singles went to Vince Antig: nani, Keraiff, Bruno Tassone, Larsh, Knowler, and Tischler. High Arrow meets Sandman Inn Thursday at 9:30 p.m. in the Com munity Complex. Bantam Reps lose pair on weekend By PAT RILCOFF The Castlegar Bantam Reps came up short over the weekend as they dropped two fast-skating, hard-fought games 5-4 and 8-7 to the Trail Bantam Reps. In the first game Castlegar opened the scoring late in the first period when Stephen Junker fed a quick pass to Derek Kazakoff and he snapped a quick shot between the Trail goalie’s pads. Close checking and good goaltending marked the play to that point. Castlegar's second goal was scored by David Vecchio on a sharp three-way goal-mouth passing-play from Kazakoff and Junker. Castlegar’s third ‘goal came on a breakaway by Roger Carlson, who capitilized on his speed to run down a clearing pass from Kevin Rilcof. The Bantams’ final goal was scored by Danny Stelck in a goal-mouth scramble, assisted by Derek Lalonde and Carlson In the second game Castlegar took the lead in the second period and re. tained the lead in th Trail scored goal-for-goal to catch up and win the game with a one goal margin. Scorers for Castlegar were Junker and David Green with a pair, and singles going to Kazakoff, Carlson, Batchelor and Vecchio. Assists went to Vecchio with three, Carlson, Strobel and Junker with two and Postnikoff and Kazakoff with one each. The Bantam Reps travel to Osoyoos this weekend to play the South Okanagan Reps. IN U.S. EARN BIGGER CHEQUES TORONTO (CP) — While Edmonton Oilers star Wayne Gretzky leads the National Hockey League salary parade at $1.1 million a year, players on U.S. teams still pick up bigger paycheques on average than their Canadian counterparts. The Toronto Sun says an NHL Players’ Association survey of league salaries shows the gap between the pay rates on American and Canadian teams seem to be closing. But if recent raises given to the Edmonton trio of Gretzky, Mark Messier and goaltender Grant Fuhr are discounted, the gap widens. The October 1987 survey shows players on Canadian teams will earn an average 14 per cent more this season than last, compared to seven per cent for players on U.S. teams. “The guys at the top are making it look better than it really is for most players in Canada,” said player agent Rollie Thompson, who represents more than 30 players. “The U.S. dollar is higher, U.S. taxes are lower and it's still a better deal for a player to play in the U.S.” The survey shows that the average player on a Canadian team will earn $187,000 this season, up from $163,727 the year before. His counterpart on a U.S. team will earn on average $214,140 Cdn, up from $200,611 last year. RAISES AVERAGE Increases in pay for Gretzky, Messier and Fuhr alone would result in a rise in average salary of almost $4,000 for each Canadian player. Messier ranks No. 9 on the top 10 salary list at $550,000 while Fuhr’s salary was recently increased to $210,000 from $110,000 Wiftififther renegotiations under way. Mike Bossy of the New York Islanders is second behind Gretzky at $850,000, according to the study. Dave Taylor of Los Angeles is third at $838,000, followed by Bryan Trottier, New York Islanders, $730,000; Mike Liut, Hartford, $683,000; Marcel Dionne, New York Rangers, $670,000; Denis Potvin, New York Islanders, $645,000; Mario Lemieux, Pittsburgh, $567,000; Messier; and Rod Langway, Washington, $528,000 A total of 151 players in Canada and 315 in the United States took part in the survey. “I just don't believe the figures they give out,” said player agent Bill Watters, who questioned the average figures. “They just don't seem right to me.” The survey pegged the average salary in the NHL at $159,182. In comparison, the average salary in the National Basketball Association is $450,000; baseball, $412,000; and the National Football League, $230,000. Flyers back on track By The Canadian Press The Washington Capitals and Philadelphia Flyers have both found their form in recent days after sluggish starts to the seasons. But on Tuesday night, it was the Capitals who continued their comeback at the Flyers’ expense. Clint Malarchuk made 23 saves and Washington built up a 3-0 lead before going to defeat the Flyers 3-1 in National Hockey League play. The Washington win, coupled with the New York Islanders’ tie, dropped the Flyers out of first place in the tight Patrick jon race. The Islanders now lead the division with 44 points, one more than Philadelphia and the Capitals. The New Jersey Devils are fourth with 41” points, one ahead of the Pittsburgh Penguins and four in front of the New York Rangers. The victory over Philadelphia extended the Capitals’ winning streak to five games. rly in the season, a lot of things weren't going our way — we weren't getting any breaks or any bounces,” Malarchuk said. “Lately things have been turned around “We came into here knowing we could beat them . . come a long way.” In other games, it wa: Los Angeles Kings 4, Pittsburgh Penguins 4; and Minnesota North Stars 3, New York Islanders 3. Both Washington and Philadelphia have climbed their way up the standings from poor starts. In the last 15 games, the Capitals have accumu lated a 10-2-3 record; in the last 18, the Flyers stand 13-3-2. The Capitals have also benefitted from the return from injury of Mike Ridley and Rod Langway. Dave Christian and Mike Gartner, Washington's top scorer with 24 goals tonight we've and 16 assists, scored first-period goals against the Flyers. Ridley, in his first game back since straining knee liga ments Dec. 18, was credited with the third goal, in the second period. Mark Howe scored the lone Phil- adelphia goal. Kings 4 Penguins 4 Jimmy Carson's second-period goal gave Los Angeles a tie with Pitts- burgh which profited from the 10th career three-goal game by centre Mario Lemieux. Chris Dahlquist also scored for the Penguins. Bernie Nicholls, Mike Allison and Paul Guay also scored for the Kings. Islanders 3 North Stars 2 Pat LaFontaine scored at the 12:29 mark of the third period to help the Islanders tie Minnesota. New York centre Bryan Trottier picked up an assist on the night, tying former Montreal star Guy Lafleur, now retired, for 10th place on the all-time scoring list with 1,246 points.