seriis.1900 Castlégar News _» D....D | DINING LOUNGE LICENCED DINING ROOM BUSINESS Pizza hi YELLOW P is seamenhaieniiliien ato 004 telephone seme 1zza hit listings rarely fit perfectly on a page, he said. Most e directory companies deal with the problem by simply M f N Pl E D N slipping in small ads for their services or consumer tips. : n Os cOWw About 10 per cent of the average telephone directory INSPIRED NEW a MOSCOW (Reuter) — pizza won approval from sev- ADB INESS Piplasatare’ Umbeerda n nyeeen be used for lueratI¥@"] \4 ssoriean plana’ went on sal oral’ brides” on. trathicag] OPEN 4 P.M, DAILY “This kind of advertising lends itself to large, | in Moscow on Tuesday from a Se aa ee WESTAR & COMINCO VOUCHERS ACCEPTED se lidinal: well vara van par! on the Lenin Lenin is. Soviet pizza — AIR CONDITIONED — VANCOUVER (CP) Some people get their nat ional, well-known companies —the golden arches, Hille. Selling for the equiv. usually consists of a canned Mi estana tor Private Pasties. 866-0808 | HOARSOWAL BLT a LiF re utilis “20ds09 Burro! -p© snjd ‘260106 eqnop meu siyj Buxpnpsuj a fil tie? a His af inspiration from the Bible. Arnie Nelson got his from the things go better with Coke-type slogan.” m . a Thi looking fi st alent of about $2.50 Cdn a tomato floating in unspiced Located | mile south of Weigh Scales in Ootischenia Yellow Pages. Those commpasiee are iooking for ways tovepetitively |. si. ou, tomato and cheese sauce with other ingredients, ds yee: it] saint } eatilf 7 Sst: ij rpge TARPS yee a Tee “I was flipping through, looking for something and I _ reinforce their message to buy the product, he said. PLUS MANY MORE U LOW PRICES throughout our store * Downtown A S0S$ 3H NI 31d ONDISY TIM IHL 4O TWID3dS. i i Hl Three years and a lot of sweat and research later, “It's new and unique,” Al Lieberman, president of ee a! iit a ue Hy aH iti Speen ue i. ft iit nei ie gi i ae Hi nt ah a co 4e art sdcaedc alan PE Ce ieee Nelson, 53, and business associate David Horton have Gray Entertainment and Marketing Inc., said in a reached an agreement with the owners of one’ of the _ telephone interview from New York. “So many of us took largest telephone directories in the United States to sell. the telephone book for granted.” those spaces to major advertisers. Lieberman said the directory is one of the most The five-year deal between Nynex Information widely used books in the world and therefore a perfect HECK OUR SUNDAY FLYER FOR OUR SUPER CASE LOT SPECIALS! Resources Co. of Lynn, Mass., a subsidiary of Nyiex, medium for large advertisers who want another way to cut from canada grade A beef © 5-8 Ib. pkg. gov't inspected pork * shoulder roast * whole which runs the New York and several New England get their message home. telephone systems, and Yellow Spots Inc., a subsidiary of Rates are based on the size of the ads, ranging from a lean ground fresh pork Oriole C ications Ltd. of V; , was signed couple of lines to about seven centimetres deep, and the tae last week, Nelson said number of times it appears, from every fifth page to beef kg. 4.10, / picnic kg. 1.94/Ib. “The idea is not new,” said Bernie Bloomfield, every 15th. vice-president of marketing for the Nynex subsidiary, Costs will range deo $30,000 annually for the which publishes 300 directories for more than 30 million smallest campaign in the Manhattan directory to about d Id Hy coslomars inthe sorthecstern United Biatee. “Bot $180,000 for the deluxe ples st ripe — golden ripe nobody has been able up till now to put in the time, effort While the idea originated in Canada, Nelson said s rawberries 340 g. basket @ ananas kg. 1.06/Ib. @ and resources.” initial efforts to interest Canadian telephone directory Both Bloomfield and Nelson refused to say how much _ companies fell flat. “Frankly they were underwhelmed by SuperValu ¢ 4 flavours no name * special the contract is worth, but Bloomfield said “it's in the low the idea.” ° 2 3 & rd = 4 9 gq AL. pail 2 dogs 8 kg. bag . millions.” However, that could change. ice Prices effective up to and inclduing Sun., April 17, 1988 PLAZA SUPER-VALU OPEN SUNDAYS 10 A.M. -5 P‘M. { HT HH uri ui iid eH Tih ti HF he Er Hit ‘i ti $ af fale i! fi Hill vii. ; couldn't believe it,” Nelson, a former radio and TV ad Yellow Spots is talking to major national advertising salesman, said in an interview. “There was so much filler agencies, including an arm of Gray Advertising of New ; oii iil, ? i! igegeee AH iz z i ao ’ . between the ads. York, about lining up corporate clients to buy space in the FERRARO’S hd i il tb at AT e nt f Hl “I thought, “There's got to be a better way touse that _ directories, ti z HAY Ht ai" space than telephone company ads,” TAKE FOR GRANTED . 5 * Castleaird Plaza “MIIM VW SAVGZ JISVIUVAY Juv 3M ——_—_. eee SHI NLA ‘D°@ “0604805 eNueAry DIGUINIOD ISP{ Your satisfaction is our main concern cK NOK s04 SWoY 0 YHM,, 7ZL-S9¢ Buyuysg jo}2s0ewwo> SS SMaN IE 82ZS-S9E 3NOHd F 19} — peyoroues Ayng invite In peysiuy noues %08 @10)n20WWH} “ewoy ™ Assegenig 814s UG a digs “000'SY$ "pes0y0 e210 . J " California grown * Canada no. imported uN oe a pale hes pe gl A opm, 7 99 02 [1:dy ‘Aopseupeyy 0; yBnosys »| urdy ‘kopsanyy Cann “04 40 TERA @ ria nr ‘ap ral Mi i Hi rel ij JE ete fal fed er erate Fae ait HH at ity ali b li pe irae ih mE iliat ° i pee il yl fer Farifisee “pie a rear il sfolt? HG lt He Hap it ae tell he A Frac unpungencee iy ils ee al ee a len TP BB8 908 if ie2z23 wameuaine The telephone directory company hopes to have the “I think it's an excellent idea,” J.J. Sweeney, first ads in place by November. director of communications for Bell Canada’s directory cream CAN'T AVOID subsidiary, Tele-direct Publications Inc., said from Scar- Nelson, Yellow Spot's corporate secretary, said filler borough, Ont. space is a fact of life for many publications, including “It's something that has come up at conferences but telephone directories. nobody has really thought about how it could be done.” Families are the strength of our future. An important message from Premier Bill Vander Zaim: As your Premier, |am deeply Review of ‘woo aan | ape a ih HH te rit a a a irr na: i bl Pr lh ra eceanna iit HH if i! Pai 0 (sewes '2961) Business briefs New Langan MONTREAL (CP) — Nationair Inc. has announced it will build a $13.5 million maintenance hangar at Mirabel International Airport. Ms pe Hil seit i] silei sateen) soos yer-i01 JONVEASNI 30H09 SOPHO us] 44045 ii Financing for the hanger includes $4 million from Nationair, a $6-million loan from the Toronto-Dominion Bank and a $3.5 million from the provincially-owned Societe de development industriel. Ottawa is also spending $7.5 million for a parking area for the aireraft and an access road from the runway along with water and sewer services. The hangar, which is expected to create 148 jobs, will be able to accommodate planes ranging from a DC-8 to a Boeing 747 as well as some military aircraft. Hews en PROW-4O U0 hog Spm, Sdn) of ‘eweypexdons yevoat nen we 4 7 legislation which will better en- unexpected pregnancy. able the Government to enforce In addition, a video on iv fit We 0 () ‘o@p0y 3IAQW 00: —enig dnoué dod Aaunoo 6 “ se, 10 pepunues s) Auouuy N3WOM ONINDIS30 @ G(y) "@snoy $1004 hued Due seyeq ye 26n “01 y908 01 SuRGOH Ou) 180010) Sue Ou) Ut Oy AWE S.BRETTVA @ OF-8 yem Bu) 0 © ueum ised uosud siy ») ‘Appanyos {J@ANOP 40440 tad * 00s $e1p UOWOM © UEYM jUDjU! UD 10} e/qisuodse, esuda seagate Fale ti Hae Pen iP piel ih i "S80 v0 ez eae $310 41 “@60)114 peysesep 0 ul os © ea iy: li, f g eobtes . sprees 1345 ih ii qn Te vill it ai ‘woesed peped ® ewoo a soi irae a,f ig bit Hn “it ey Hi ah ere et Fg if HAL HEH feel il at caetat ies hes Faas He iy HE ull! i i Ht ae dies th i AING 40 4NO1. YO 2ALNG 4O UNOL Senjosuseyy Pury OW S14 Jo Om, pud (xoUY 240401) wosuyor “16s * OZ 1"8dy ‘Aopsoupe)y 0} yBnosy) | judy ‘Aopsiny) svienoe 99TL-S9E Sduinys seqqny ic Mitel changes OTTAWA (CP) — Luring a senior executive from a top competitor is an indication that Mitel Corp. is serious in its attempt to change direction and return to profitability, an industry expert says. “They're not out of the woods yet,” telecommunications analyst John McKimm of Prudential Bache Securities Canada Ltd.,” said Monday. “They'll probably break even next year, that's the best hope for now. But they're continuing to do the right things. The financially troubled busi ions firm in nearby Kanata, Ont., announced the appointment Monday of Robert Dyer, former Northern Telecom executive, as senior vice-president responsible for marketing PBX, a telephone switching system. Mitel laid off 410 workers, about 10 per cent of its worldwide workforce, about three weeks ago. For the nine months ending Dec. 25, 1987, Mitel lost $10.7 million on revenue of $305 million. This represented an improvement over $34.2 million lost during the nine-month period a year earlier, when revenue was at about $340 million. Profit reported MONTREAL (CP) — Le Groupe Jean Coutu Ine. reported a nine-month profit of $11.1 million or 43 cents a share, compared with $7.8 million or 34 ceu.ts a share a year earlier. Distribution sales rose 41 per cent to $249.3 million from $176.4 million. Retail sales at the pharmacy chain’s outlets for the nine months ended last Feb. 29 rose 31 per cent to $503.4 million from $384.6 million. Bank subsidiary MONTREAL (CP) — The Laurentian Bank of Canada has created a wholly owned subsidiary called the Laurentian Bank Leasing Inc. The Laurentian Bank of Canada obtained its banking charter last Si its ial and consumer-loan capabilities to include credit leasing. Laurentian Bank Leasing will concentrate on credit leasing and term financing of equipment for medium- and large-sized businesses. RENTAL INCOME if you rented your property to tenants this past year, our pecially trained tox return preparers are ready to show you how they can save you money on your tax return. At H&R Biock, we look for every deduction you're entitled to. We take all the necessary steps to do the job accurately because committed to building the best possible future for the people of British Columbia. | am com- mitted to leading a Government that assists British Columbians in building stronger families. That's why | have committed your Government to provide British Columbians with the factual information and support they need to make informed decisions. That's why, over the past year, we have been work- ing to develop a number of supportive programs that we are now putting into place 1 Pregnancy — Support Services In cooperation with health professionals in British Colum- bia, we will be providing new services and sources of infor- mation on: 0 howand where a woman facing an unexpected pregnancy can obtain increased assistance and new information. O shelter arrangements that provide assistance to pregnant women who require such support. D the alternative of adoption Improved Day Care In order to make Day Care more accessible and affordable, Day Care Services in British Columbia will be substantially increased. For example, there will be increased day care subsidies for infants up to 18 months. Goverment Policies and Programs to Strengthen the Family We are committed to exploring all levels of Govern- ment, to find ways that will en- sure that programs and policies directly benefit and strengthen families in British Columbia Adoption Review The Government will be re- viewing the current Adoption Actwith a view towards finding better ways of meeting the needs of children as well as both natural and adoptive parents. Intended revisions will include CO) Changes to allow increased openness in adoption. 0 Improved flexibility in the adoption process. We will also be providing new information on adoption of older children and children with special needs; helping in the recruitment of permanent families for them, and providing counselling and training for those considering adoption of an older or a special-needs child In addition, there will be new information on the Associate Family Program of the Ministry of Health, providing parents of special-needs children with the opportunity to build the strongest families possible 5 Enforcement of peymeralt Support The pe tele d of Attorney General has introduced new maintenance orders and ensure that parents and their children receive the support payments they're entitled to. This program will be available later this year to parents who wish to register for assistance. Marriage Preparation As the beginning of a lifelong commitment, marriage is important to building strong families. For people who are getting married, a new Mar- riage Preparation program will help provide the communica- tion skills that build strong and lasting relationships. A public information package will be dis- tributed along with marriage license applications In addition, the Government supports a Marriage Preparation Resource Manual available through the B.C Council for the Family. Public Information Package Women facing an unexpected pregnancy can obtain assistance and information through a new Pregnancy Support Services Resource e@ ==. | Guide now availa- ble to doctors and other health professionals. Doctors, Pharmacists and Health Units throughout the province will also offer a pamphlet which provides information on deciding what to do when faced with an making decisions and exploring options will soon be distributed to video outlets, libraries and Health Units throughout the province. It will be offered free of charge, with no duplication restrictions. Three new pamphlets that provide information on preg- nancy prevention are available through your doctor, your phar- macist and at your local Health Unit. In addition a responsible and comprehensive new Family Life Education Program is al- ready operating successfully for grades 7 to 12 throughout the province. Complete and comprehen- sive information about these New initiatives will be available at Health Units and Ministry of Social Services and Housing offices listed in the Blue Pages of your telephone directory. Honourable Bill Vander Zaim Premier of British Columbia seboqen, ‘9085 Writ retund you're entith SuDjq juowdDg aM HOE 1) eH SET; . aii an Hie i it i} fl Lely i allt ¥ 7 Ee Hil i Pil He a a sil WE Sit i cH TE i se Hera ‘ai rau ial Wile as ua iti? ip te ba i Ta i fi H we want you to pay only the lowest tax or get the biggest i si eouounsuy Apedoig 104 il Don't be contused by all the talk over tax law changes the specialists ot H&R Block Glways have the answers you Families are the strength of our future. 1761 Columbia Ave., Castlegar BCAA (Old Shell Building) ois 365-5244 Government of British Columbia i ii Hi EF tet Cf ui : ss