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P foreign will have sold about 1,061,000 new cars by Sept. 30, said Jack Clissold, Ford's vice-president of sales and marketing. Although sales will be below the 1986 model year record of 1,133,409, it's the third straight year they've topped the one-million mark. ‘Truck sales are projected to reach a record total of 445,000, compa?td with 418,655 in the 1986 model year, Clissold said. Clissold, attending a dealers’ meeting, said he believed sales in 1988 should nearly match this year, stretching the latest industry boom to six years: “That's a remarkable performance for a cyclical business that normally has only three years of strong sales before a downturn,” he said. Sales hit a recession low of 744,000 cars and 218,000 trucks in 1982 when Canadians drove their old vehicles a little longer, waiting for the economy to improve before trading in. PREDICT DECLINE Analysts have been predicting a decline is inevitable as the market for new cars becomes saturated or the economy slows down. Dealers have bolstered showroom traffic for almost two years with sales git § such as fi ¥ Canada executive says there’s no sign the industry is - orrtr peta .Der weaned ‘off incentives, begun initially out inventories of unsold cars, but Ford won't make the first. move to withdraw these Alihonah Se cree nay take the lead in introducing new promotions, Clissold it must continue to mateh {ts competitors’ Ingentive programs. “| think there would be « trough for two or three months if we all got out of it,” said Cliseold, but added would soon return to current levels, Ford inereased its share of the Canadian car market to 19 per cont in the first half of 1987, from 17.5 per cent « year ago. said Ford alone makers posted a sales months 6f the year — up four per cent, compared with an industry decline of 4.4 per_cent. ii Ford's share of the truck market rose to 30.8 per cent from 29.8, with an overall sales increase of 12 per cent.’ SELLER TOP The two-year-old Sable and Taurus line of family sedans posted a 43-per-cent sales increase, while Ford's Tempo compact sedan continuied to be the top-selling car in Canada, Clissold said. + Ford plans to sell more products into so-called niche markets, said Clissoki. Its European subsidiary is developing an expensive luxury car to compete with Chrysler's Italian-built $50,000 convertible and a similar Cadillac, model. The company will also continue looking outside Canada for new subcompacts to compete with inex- pensive imports, he said. Although Ford plans to keep the U.S.-built Escort subcompact — now almost 10 years old — in the lineup, it is adding a Mexican-built station wagon to its line of Tracer sedans imported from a Ford subsidiary in Taiwan. Domestic subcompacts traditionally have low profit conipared with similar cars built in places such as South Korea. Clissold also said it is grossly unfair that foreign carmakers such as South Korea's Hyundai, as well as major Japanese manufacturers, are allowed to circum- vent Canadian content regulations for their Canadian- rebates and low-int st When one pr expires it is quickly replaced by another, so The i growth of Canadian plants to now take them for granted, said Clissold. “There's no question they're starting to wear a little thin,” he said. Clissold said the market is strong enough to be ble cars from aboard in kit form not only threatens Canadian auto parts manufacturers but will lead to an over-capacity in Canadian car production which could reach 25 per cent by the end of the century, said Clissold. * egulation wah stan i hits ‘single mom hard’ tomers i with the Ltd., was told in a letter earlier this month she was out of a job. “It was like — ‘pow,’ ” said week. “It left me shattered, and I think there was a more humane way of doing things instead of a letter.” She's one of 11 Midland money market traders across Canada, including. two in Vancouver, let go as a result of a company “consolidation” of its bond and money market departments into a single department. Jack Eliot, Midland execu- tive vice-president, said the major investment dealers as competition heightens, it is becoming less profitable to offer money market services, said Burns Fry director Mark Kassirer. Gerry -Fabbro, Midland’s B.C. branch manager, said | the reduction th the money market department is a re- sult of the firm's deciding to concentrate on what it does best'— serving the smaller retail clients. Carney said another likely reason for Midland’s move was the loss of its entire bond-trading department, which left to work for Van- couver-based Pemberton Houston Willoughby Bell Gouinlock ‘Ine's Toronto off- ice in February. was promp' by an “industry trend” Burns Fry Ltd. also recently laid off three of its 18 money market traders in Toronto. Increased competition for brokerage houses is com- ing from Canadian banks and foreign firms that have been allowed to play a direct role in the Canadian, investment Reid among top pollsters WINNIPEG (CP) — Pollster Angus Reid just can’t seem to shed his nature as he a reporter attempting to interview him. “Sorry, this is the problem when you try to interview polister,” Reid says apologetically. : “We're used to asking the questions.” At 89, the Regina-born sociologist's name has become almost as popular as that of Gallép in Canadian polling circles. This hasn't happened by accident, but is the result of a deliberate strategy on the part of the company which started out eight years ago as a Western Canadian research marketing firm. : Conservatively dressed in blue slacks, white shirt and red tie, Reid appears shy and modest when talking about himself as he sits in his comfortable office on the first floor of a downtown Winnipeg building. ‘Angus Reid Associates Inc. is only one of three companies with which the father of two is involved, a fact that keeps Reid in the air half of his professional life flying to offices from Vancouver to Halifax. The policy research company, headquartered in peg, is d by inson-Reid Ltd. in Toronto, which mainly carries out consumer marketing. “We're working on political issues, they're working for Playtex,” Reid quips. Agri Studies-Canwest Ltd., an agricultural research firm based in Guelph, Ont., brings the total number of staff in his companies to 50 full-time and 300 part-time employees. In matter-of-fact pollster dol he notes the average age of his employees is 28, with an average university training of five years. In 1979-80, the first year his company was in operation, it billed about $140, 000 to its customers, Reid says. In the current fiscal year, he estimates billings will reach $5.2 million. “It's been quite gratifying, especially since in the early years trying to do this out of Western Canada was something we were told couldn't be done,” he says. “It ended up being done,” he said, adding he's trying not to succumb to pressures to move his Winnipeg-based company to Toronto or Montreal where most of his private clients are. He points out polling has become an increasingly competitive marketplace, noting that with the prospect of free trade between Canada and the U.S. some major American firms may want to expand into this country. Reid is also very much aware of criticisms that are levelled at pollsters — from politicians who come up on the losing end of a voter-preference survey to those who think the increase in the number of polls is a bad day for democracy. starting June 30 of this year. That date has been called the “Little Bang” in ref- erence to the major dereg- ulation of the London finan- cial markets last year, called the “Big Bang.” While Eliot wouldn't be specific, analysts and other money market traders say brokerage firms are rethink- ing all of their operations — ineluding the traditionally unprofitable money market departments. Money market trans- actions involve the purchase and sale of short-term gov- ernment treasury bills, corp- orate notes and other debt instruments by corporations, governments and wealthy individuals. Money market depart- ments are marginally profit- able at the best of times. But they've offered as a service to large clients — mostly corporations and government — in hopes of getting their who is putting her two sons through un- iversity, has no dispute with Midland’s decision — but she doesn't like the way it was carried out. She found out about her dismissal after réturning from a four-day vacation Aug. 8. A letter from Ken Williamson, Midland’s man- ager of corporate finance in Vancouver, was waiting for her. “It’s not even human. I've had a good rapport with clients on the street, 've had clients phone me (since the layoff.) It’s unbelievable how they did it . . . Midland always had 150 per cent of my* loyalty,” ; Shaw, cable A SPECIAL NOTICE FOR SHAW CABLE SUBSCRIBERS Due toa ari sib received a bill some subscribers may have ic service which shows an in- crease for cable service in November. These ac- counts will be adjusted to reflect November at the current approved cable rate. Shaw Cable apologizes for any inconvenience. The engine is a fuel injected 1.8 litres. The ignition is transistorized and maintenance free. The frotit suspension is independent. And the ride is ecstatic. The new Fox wagon. It has been spotted at your Volkswagen dealers. Tally-ho! transport a bunch of beagles, batches and batches of bagels or any of the myriad of objects we humans just can't seem to live without. And despite its affordable price tag. you'll be transporting your precious cargo by way of classic Volkswagen engineering. By now most people know that with its modest price the Volkswagen Fox is putting more volks into wagens. But what most people might not know is that the new station wagon Version also puts more beagles in the back. In fact, with a cargo capacity of 1750 litres, you can VOLKSWAG'E N SUILVIMS S310V1 bzDjq DyeuoyM pun 1080805 ‘ony DIqUIN{OD p> 2 £96| ‘7 sequiesdes “IOOHIS O1 1DVE