THE

Coming Soon . . . See the
Castlegar News of Sun., Jan. 19

THE EXPERTS

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EW YEAR’S SPECIAL?
YUANVI WAS

Newsweek laying low

baa arta lel Fy ine sla ong

began

to narrow the gap between their circulations and those of

their American competitors.

Canada foreign held

SA Ue toed cr ek piredinad wohcorietion cabds'S 1981,
down from 70.1 per cent in 1971.

never forgiven the Canadian government and in fact was
known to be lobbying Ottawa as late as last year for
reinstatement of deductibility for its advertisers.

Edmiston isn't lobbying anybody and says he is
prepared to live with Ottawa's rules.

“Canada has a particular problem. The feeling of being
overshadowed by the U.S. is a dominating issue and will be
for some time. We think we can make money and live with
this country's rules.

“They are difficult but we can do it.”

rather than 1 domestic newamagasine lke Maclean's
tL) OS

way as long as they are equal to what Time Canada has.
ree seh to compete. Ae ee ene,

Even though Newsweek Canada’s advertisers can't
‘jail tui cask a viet ecvertiaa is asada ote nals
Seay by eitiring 0 rete earn. wen mon OF.en S01
Maclean's on an after-tax basis.

So an ad that might cost $1,000 in Maclean's could cost
about $500 in Newsweek, assuming the advertiser is in a
marginal tax rate of 50 per cent.

Dinah Hoyle, executive gl of the —

Periodical

wy Rabel <I TR coma rR

foreign market, it's the publishing equivalent of it.
“American magazines, with their large economy of

seale, can do that,” she says. “If like
Night could discount like that they wouldn't have the
problems they have had.”

Still Newsweek Canada is operating on a roughly
break-even basis even though its circulation has grown to
100,000 from 55,000 at the time of its launch, Edmiston says.

Hoyle isn't impressed.

She believes Newsweek Canada is strictly a vehicle to
qualify for the same postal rates given Canadian publications

because it's printed in Canada and can grab some extra | i

advertising revenue.
“The Canadian market is pure gravy to a big US.
publication.”

Peruvian tea

“You cant just say free trade is the way to. go — you
just can't say that for agriculture.”

‘The Milne cannery workers, members of the United
Food and Commercial Workers union, plan to discuss &

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Col bi Cast @ scientific study that con- and by mail order since 1983, Th ki t employs the same number of
1700 Ave., bad A story the editors in New York consider of prime cluded a Peruvian tea sold in scientists who performed the Ceasers fupron-$ yal pay apie but the canning
tind 365-2155 os! importance for U.S. readers might be relegated to the back the United States has cocaine study said in a letter pub- | season only lasts about five months, depending on the
Cor Or Trail — 364-0213 —,,yer of the Canadian edition, Edmiston says. And vice versa for in it, says an agency spokes- lished in the Journal of the cal tacitk efits erep. Tha pasking pleat bs open
story of wide interest to Canadians in the U.S. edition. man.

In Toronto recently to mark the opening of Newsweek's
Canadian bureau, Edmiston says the United business agent Jack Diamond.

States would likely do the same thing as Canada if it were h it n h H h Summerland is 2 municipality of about 8,000 lying
dominated by another country to the same extent. i Ss ew Ig within the of the Boundary

Although Newsweek Canada has no Canadian section as riding, represented by Consumer and Corporate Affairs
‘Time Canada once did — in fact there may not even be a WASHINGTON (AP) — The tea, called Health Inca | Minister Jim Hewitt. Next to the B.C. Fruit Packers
Canadian story in a particular week's issue —the publication The U.S. Food and Drug Tea, has been sold in U.S. tive packing plant, D.L. Milne was Summer-
is different from its U.S. counterpart, its publisher says. Administration will look into grocery and health stores | land's largest employer.

It's made up differently.

Supplement to the Castlegar News
of Wednesday, Jan. 8, 1986

nel
el hit #

Castlegar

American Medical Assoc | yp to six months.
iation.

The researchers said
drinking two cups a day of e e e
the tea, could provide the
cuc ca moa Millionaires
lation, mood elevation and an
increased pulse rate. ;
toshegs or cmcking the leaf WASHINGTON (AP) — Eighty per cent of the elite
fragments in ttes or pe
pipes. Sone Being rich is no longer a group did not inherit their

: one-in-a-million occurrence. wealth, but came from mid-
oe aad reported some In fact, by the end of this dle or working-class back-
pare it helps them year one U.S. household out grounds, it said.
paler cnghoog cocaine use, of every 100 will have a net Many millionaires don't see
ponte tre which the “orth of a million dollars or themselves as rich. Most
eatment contre, which the more, U.S. News and World retain their middle-class life-
scientists did not name, gives styles, shunning co: .
patients the tea as a diuretic pode rouge poi thinking
and cocaine substitute. .
pase : . twice before spending money

Diuretics are used to in-

. crease the flow of urine. oe verte cherlty.

a ecanedieaaie “ - idl United States was estimated magazine
PS Partaars ta latecorice ivsupse aper . . The tea's listed ingredients at 282 million in 1961. The highest concentration
SURING A PROV: : ine! decocainized coca ‘ ;
NCE OF leaves. The toa Citing inf from of is found in
—_ a os Labret market researchers, the mag- Florida, where 19 out of 1,000
pnbeppirnebgpere ee azine said the route to riches households are in that cate-
wlant withow ee is more likely to be that of an gory. Next are the District of

oclentiots said. entrepreneur than of a prof- Columbia, with 17 for every

ii fer anid’ Schoenical essional. The typical U.S. 1,000, and Connecticut, with
‘cmaivele and vineal toe A millionaire is a white male in 16 for every 1,000, the
ogi regener his early 60s, is still married magazine reported.

een ra mS to his first wife and has a “Most American million

through the United States” : -
neev no evidence that business catering to ordinary aires don’t succeed by being

: | 42882
Min
St a ui dit ig
1 ih
cocaine had been removed wie. _—_ tiving the beara 7
w rhey aad tales the tea _ Therealway people make twist,” the report says.
‘<n e, “stration, money is...hard work for 30 “The businesses in which

$32
within the range of 0.13 per years, six days a week,” said they make their fortunes
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i ° professor who has been wat- investment banking.” 23
eee ec a packaged in ‘iE millionaires for more — The average annual income

Peru and exported ‘by an {hana decade. of millionaires is $121,000,

agency of the Peruvian gov. _ Nor doesfortune always go the magazine said, which the

crcmont, the National Ext. With fame, the report stated. entrepreneur can stretch

Ceaere Cnet. tha mlentints Entertainers, athletes, even further by use of

cold. Ancstimated 15 million T#ere and the lke make up perquisites lke company:

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