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Program Courses

SROM 150 - INTRODUCTION TO TOURISM

This course will provide an overview of the tourism
industry in Canada and the fundamental relationship
of the ski industry to the tourism industry. Specifically,
we will examine the interrelationship of the eight
tourism sectors, the benefits and drawbacks of
tourism growth and development, and national

and global trends that have an effect on travel and
tourism in Canada currently. The ski industry through
technological innovation, increased government
regulation and the transition to four-season resorts
has spawned many new business opportunities.
Entrepreneurial niches and career options will

be explored in this important fringe group of
businesses that serve and support the ski industry.
We will explore how the ski industry became a
“Travel Generator” by reviewing historical growth
of the industry. The departmental structure of a ski
resort will be introduced to enhance the concept

of interrelated Tourism Sectors as this concept
applies to the ski resort business. Environmental and
community impacts will be discussed, by looking at
recent proposed resort developments. Discussion

of career paths, employment opportunities and
transferable skills will round out the topical content
of this course.

SROM 151 - MARKETING

The roles and functions of marketing in the
tourism industry are examined. The principles of
customer service excellence and service recovery
are discussed in detail. You are lead through the
Marketing Planning Process discovering how the
“11 P’s” (THE MARKETING MIX) are used to market
tourism products and services. You will conduct

a case study of a company’s use of marketing
tactics and strategies, explain the uses of the
myriad marketing tools, and provide examples of
how marketing is applied in real world situations.
Marketing technology in the 3rd Millennium is also
covered.

SROM 152 - SKI AREA MARKETING
AND SPECIAL EVENTS

In today’s competitive recreation and tourism
marketplace, competent ski area operators
understand the essential role marketing plays in
keeping ski lifts, cafeterias and lodges busy. In SROM
251 you will explore how ski resorts use primary and
secondary market research, advertising media, the
Internet, brochures, consumer ski shows and news
releases to boost skier visits. You will also examine
the important role of special events and you will learn
event management practices. As much as possible,
you will apply your studies to hands-on projects

214 Selkirk College Academic Calendar 2019-20

SKI RESORT OPERATIONS & MANAGEMENT

that allow you some direct experience in applying
marketing concepts and methods to actual ski
resort case studies and/or projects that offer direct
involvement with ski resort marketing and event
management activities.

SROM 153 - ORGANIZATIONAL LEADERSHIP

Designed to help prospective supervisors understand
how individuals and organizations function effectively
through the study of behaviour, communication and
organizational structure. It provides students with

a working knowledge of the formal relationships
between employees and management in the work
place through the study of leadership styles, group
dynamics and motivation. Students will gain an
understanding of the skills required to lead people
and to contribute to a team effort. This course also
examines changes in society and how they are
influencing organizations relating to employee and
management roles in time management, stress
management, and problem solving.

SROM 155 - COMPUTER APPLICATIONS

Computer Applications will provide the student with
a general introduction to computers and Microsoft
application software. Setting up and using e-mail
and Moodle is emphasized, as assignments will

be submitted to the instructor via this venue. The
student will also explore and utilize the web and/or
online libraries, searching for information for class
assignments. In the second segment, the student will
assimilate the basics of Microsoft Word with regards
to correct formats for posters/announcements,
résumés, research papers, envelopes, letters,
tables and newsletters including all page and print
enhancements. Form letters, mailing labels and
directories are also covered using the Mail Merge
function. The third section will cover the basics of
Microsoft Excel, using a number of commands to
enhance a worksheet, chart sheets, templates and
graphs. Page and print enhancements will also be
utilized. The final section covers the integration of
Word and Excel.

SROM 156 - DATA BASE MANAGEMENT

The initial portion of this course will encompass

the basic concepts in the understanding, querying
and maintenance of a database system using
Microsoft Access. Creating, editing and maintaining
tables, queries, forms and reports are covered

in this initial portion. In the second segment of

the course students will study results of Google
Analytics on specific web sites and become aware of
accessibility issues with regard to standard-based
web designing practices. Students will also create a
resume portfolio via a published blog created from
WordPress.

selkirk.ca/ski

SROM 158 - SKI AREA RISK
PREVENTION AND MANAGEMENT

This course concentrates on analysis and
management of ski area risk potential . You will

use case studies and current ski industry issues to
study risk identification and evaluation, risk control,
skier and snowboarder safety, legal liability and
waivers, workplace safety, recordkeeping, emergency
procedures, risk financing and insurance. This course
is also available via Distance Education

SROM 159 - BUSINESS COMMUNICATIONS

Deals with written and oral communication skills.
Topics include writing memos, letters, emails, formal
reports and other business correspondence, making
effective presentations, résumé preparation and
research techniques. Understanding the theory

of business communication and being able to
employ this theory effectively in written and verbal
communication is critical for tourism, recreation,
and hospitality managers who wish to succeed. This
course places emphasis on the conceptual, practical,
and technical aspects of effective workplace
communication.

SROM 160 - SKI RESORT GUEST SERVICES
AND SNOW SCHOOL OPERATIONS

Guest Services personnel perform many functions at
ski resorts and ski areas. As front line employees,
they must be equipped with excellent customer
service skills. Quality service delivery, product

sales techniques and administrative skills are

all employed by staff members working in Guest
Services operations. Snow School Operations is

an integral part of a Ski resort’s services. With the
proper management techniques a snow school
could be a major revenue centre for the resort.

The function, quality and performance of front-line
instructors as well as supervisors and management
of the snow school can make or break a beginner’s
ski/snowboard experience. SROM 160 is presented
to provide students with some of the practical
knowledge required to sell ski resort products and
deliver services to ski resort guests. The size of the
ski resort determines the makeup of this operating
department and the complexity of systems used.
The ability to adapt and design delivery and product
sales systems for different size operations will be
emphasized. Interfacing management requirements
for statistical information and guest controls with
the practical design and application of systems

and procedures is a requirement for the efficient
operation of this operating department. This course
will also focus on Snow School Operations from a
management perspective. An emphasis will be put on
staffing, scheduling, budgeting and programming.

selkirk.ca/programs