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ca CasthéarNews soy. 10

Sugar industry
fights back

By SHAWN McCARTHY

TORONTO (CP) — In the mythos of the health
cénscious “80s, sugar has become the forbidden fruit —
tantalizing, yet sure to cause the fall of man and woman.

Sugar in all its delectable forms has been blamed for
ills ranging from tooth decay, to hyperactivity in
children, to obesity. Canadians, who eat an average of 40
kilograms of sugar a year, have been told by dentists and
nutritionists to temper their indulgence in the sweet sin.

But now the much-maligned industry that produces
it is fighting back.

Rocked by competition from artificial sweeteners,
the Canadian Sugar Institute, which represents Canada's
three major refiners, has launched a $1-million
advertising campaign to convince skeptical consumers
that sugar is not the nutritional evil it has been portrayed
to be.

The glossy, eye-catching ads, which will run
throughout the year in eight Canadian magazines, argue
sugar is a natural food — a complement to a well-balanced
diet — that can't be matched by an “artificial substitute.”

CHALLENGE B'

The ads, which first appeared in the January issues

of such as and Chatelai

di y z" s’ beliefs by declaring
sugar to be a “diet food” that can also be used in a diet
drink.

1 ‘i d

Library holds
fundraising event

By JUDY WEARMOUTH

Thanks to all the efforts of
the senior citizens and
Florence Laycock in particu
lar, the Castlegar library
fundraising coffee and muffin
morning was a complete
success.

Approximately $400 was
raised by the sale of tickets

Convicts
read
porn

MONTREAL (CP) — Men
convicted of violence against
women tend to read or watch
more pornography than do
other men, a new study sug:

gests.

The 142 subjects of the
study by a women’s group in
Cowansville, Que., last year
involved 24 convicts.

and the heritage painting
raffle.

The winner is Lyn
Dodds who “really wanted
that painting.”

‘The $25 prize was won by
Catrina Ward. The money

ture, chairs for the Castlegar
Branch and shelving for the
Kinnaird Branch.

‘A cake in the shape of a
book made by Marg Harm-
ston was won by M. Town.

"85 GRAND PRIX

2-door Brougham is

a
g
Thursday, May 15 through to Wednesday, May 21

‘On Wings of Eagles,” an NBC

miniseries airing May 18 and 19.

‘

Richard Crenno plays Texas billionaire H. Ross

DRAMATIC
RESCUE STORY

BUCK HAVEN

Waneta Rd. at Beaver Creek
Trail Ph. 367-7822

‘Large tol with trust

Is.
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OPEN HOUSE
May 17 — I p.m. -4p.m.

One ad, headlined “sweet and innocent,” claims
sugar is not “the major cause of cavities,” nor does it
cause hyperactivity. The sugar producers also claim an
important nutritional role for their product because it
makes “more foods enjoyable” to children.

Sugar institute presi Robert T' P* says
“other than tooth decay, there is no scientific support for
the accusations against sugar.”

‘Thompson represents B.C. Sugar Refining Co. Ltd..

usqvarna

Modern 3 bedroom home with full basement on

for Sales and Service
on the Complete Line of
80'x192' lot. 1,080 sq. ft. home in low $50s.

HH

The Chain Saw

LIBRARY FUNDRAISER . . . Castlegor‘residents enjoy $400 was raised by the sale of tickets and a painting
Castlegar Library coffee and muffin morning held raffle.
Friday at the Castlegar Senior Citizens Centre. About

Deaier #7398 id

‘Your Ford Country Headquarters’

Supplement to the Castlegar News
of Wednesday, May 14, 1986.

* THUNDERBIRD

of Vancouver, Redpath Industries Ltd., of Toronto and
Lantie Sugar Ltd. of St. John, N.B. The three companies
produced one million tonnes — or $500 million worth — of
sugar last year.

The industry is under attack by the producers of
sugar substitutes such as Nutrasweet, which are
spending $50 million a year in Canada on what Thompson
calls anti-sugar ads. He notes that 25 per cent of the soft
drinks sold in this country are sugar-free.

With the patent on the aspartame used in
Nutrasweet due to expire in 1987, the industry worries
the competition will be even more affordable. But the
sugar industry's counter-attack has caused some
consternation in the medical profession.

Dr. David Jenkins, professor of nutrition at the
Unitersity of Toronto medical school, says “the sugar
people are telling a tale that isn't altogether true” —
adding that sellers of artificial sweeteners are also less
than totally honest.

BAFFLED BY CLAIM

Dr. Ralph Burgess, head of preventive dentistry at
the Toronto university, says he is baffled by the
institute’s claim that sugar is not a major cause of
cavities.

The ad states that snacking and lack of hygiene are
more important contributors to decay than sugar, but

Women seek new jobs

WINNIPEG (CP) — Carol
Wiebe says a lot of people do
a double-take when they see
her in the driver's seat of an
18-wheel truck cruising down
the highway.

Many people simply don’t
expect to see a woman doing
what has traditionally been a
man's job.

But Wiebe, 29, said she
found that taking a job once
coinsidered for-men-only
came naturally.

“T've really enjoyed it,”
said Wiebe, who's currently
off work because she’s preg-
nent. She still teams up with
her truck-driver husband for

paying than jobs in construc-
tion, for example.

And educators say more
women are studying for
careers that used to be male
preserves.

For example, at Red River
Community College in Win
nipeg, nine of the 18 students
in the biological engineering
technology program are
women.

Andy Gaskin of the Canada
Employment Centre at the
University of Winnipeg said
employers are making an
effort to interview women
graduates for jobs.

“Women are standing up

“Hey, half the brains in this
country are in women's
heads.’ There is a trend to
choose the best person.”

Susan Hart, co-ordinator of
the Manitoba Federation of
Labor, said legislation that
prevents discrimimation
against women and affirma-
tive action have also speeded
up the process.

“Legislation brings forth
an attitude change,” said

Hart. “It becomes unaccept
able to keep women out.”

While women have moved
into many male-dominated
occupations, Hart said the
biggest gain has been in the
public adminstration field.
Governments were the first
to hire more women in
positions of authority.

By 1981, the number of
women employed in public
administration had increased
to 36.4 per cent.

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Burgess says the three are equally important.
Cavities occur when bacteria in the mouth breaks
down food and creates an acid, which attacks teeth.
Burgess says sugar releases more acid than most foods
and also produces the bacteria which starts the process.
If a person eats the sugar at mealtime or quickly
brushes his teeth, it won't have time to work. But, | across Canada are seeking ber of Commerce, said he £
Burgess says, “few people can honestly say they get uP | new kinds of jobs that 20 believes it makes sense for
and brush or rinse right after eating. They'd have to be | years ago were all but employers to hire more
fanatics.” ; restricted to men. Many women.
While there is no doubt sugar can cause cavities, | traditional jobs for women — “I think it's an evolution
there is considerable debate over its role in weight | clerical work, retail sales and ary thing,” said Draper. is
control. Nutritionist Jenkins says there is no evidence i nash a ores . ee Bi . togiee
that switching to an artificial sweetener helps a person iaheemimeeny are lower — “I think people are saying. cress wan E ear’ Cont oe ee ae On on Contingency tees
Will You Enter? in Noah's
lose weight Gay, eight. survived. Only
“Sure, enormous consumption of sugar contributes ‘and Caleb
to ill health in terms of weight but that is true for a lot of
foods.” geey te
Jenkins says it is important to remember that while 242-FORD. DL523 ative, salman thenins seri semmathing apacial wi

weekend hauls, but has given exceedingly well,” said Gas-

up longer trips to New York kin. “They are holding their

or Atlanta. own.”
“I wouldn't do any other

‘

‘) 4

EDUCATIONAL HELP WANTED
previous high

FEA etait]
~ Hans fit estt EB
vis Ean

euinhin ou

MAKES SENSE pps
Bill Draper, executive dir- z

‘ncn tries, more, without

ing. CSA/UL ap

a a Fre
Wiebe is not alone. Women ector of the Winnipeg Cham- 525-3481” or toli-tree at 1 deeptry
300-242-7757. DL 5674 eons

Free: 1986 guide to study-at
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As for the common charge that sugar promotes a 1302_
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Large “dots” centered above be copy in your ad i

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The most concise advice Jenkins gives is “modera
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(Staffed by David Cowen's employees)

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OPEN 7 DAYS A WEEK
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