BUSINESS The Castlegar Sun WEDNESDAY, November 2, 1994 How to meet in Vancouver without leaving Castlegar I went to a meeting on Thurs- day night in Vancouver, without leaving Castlegar. No, it wasn't on a magic broomstick and no, the airlines aren't flying at night. Instead I left downtown Castlegar at 7:00 pm, drove to Selkirk College, parked my car and went into the meeting. There were 11 of us in a class- room at Selkirk. Three TV moni- tors, a camera and an operator flick of a keystroke, the operator dialed a telephone number in Vancouver and instantly, on all three screens, we saw a board room in Vancouver and the young man with whom we would be having the meeting. As he spoke and walked around the room, the camera followed him. He hand-wrote some infor- mation for us on a white board and instantly it was shown on one of Then he went to the and went phos a series of notes he had made. Once again, instantly they showed up on the monitor and we even watched him using the mouse, opening and files. the monitors in our room while the second monitor focussed on him. with a box smaller than a key- board were also there. With a On top of it all, when we asked questions, he heard them and answered them. True, two- * BOULEVARD HEAD QUARTER for all your hair, beauty & wig needs turbans ¢ hair piece: full wigs & 3/4 wigs ¢ wig supplies Eva Gabor * Joseph of Rome Hair Trix ¢ Revion, New image Inspirations Add-On Hair CALL BEV PARSONS 1436 Columbia We., Castlegar (next Gabe Restaura) Phone for appointment 365-0668 My mind raced to all the opportunities that video telecon- ferencing would provide. Without having to leave Castlegar, I could tap into a conference anywhere in the world. I could my staff to Selkirk for half a day, have them sit in the classroom, dial up the annual newspaper conference and they could participate in the conference just as well as those who attended it in person. And it would save me money, Technology is changing the pace of our lives and as business people we have to keep up. This doesn’t mean that we have to know every- Glance Same faces, new places jarah T rly of Cohoe is now the new owner of Zaz0o Beauty Centre in the Castleaird Plaza. Former owner Zeila Ozeroff will remain in the shop as the esthetician. Opening soon People’s Drug Mart gift shop will be opening soon. The drywall is done as is the painting and the stock is being put on the shelves. New faces, new pieces Realt, d that Walter Rilkoff has thing about all the technok Nor do we have to own it. What we have to know is what technologies are available, and how we can access them. How can we create opportunities to improve staff training, to improve our system, to improve our products, to find out directly from our customers exactly what they like or don't like while they hold our product in their hands and tell us? Imagine having our children go to School and as they leave the door nonchalantly explain to us that they'll be working with their classmates in Australia and China today. It can happen. Today. Change impacts on all por- tions of our society. Our schools, our businesses and our culture have to plan for change. As tech- nology i ves, we, as business people have to be able to train See TECHNOLOGY 78 Rolling billboards unveiled Tourism Minister Bill Barlee has unveiled two innovative new marketing tools: a bold, eye” The City of Castlegar ering the sides of semi-trailers and tanker trucks bound for the high- ways of North America, depict catching logo that will mp: ny all Ministry of Tourism marketing materials and a fleet of “rolling billboards.” The travelling billboards, cov- Wishes to Extend our Thanks to all the Organizations and Businesses Involved in the Construction of the NEW R.C.M. POLICE BUILDING “Advertising is too expensive”’ Being unknown to potential customers is more expensive. Let us show you how to reach all the residents of the West Kootenay's. NOW DOES RADIATORS 1335 Columbia Avenue 365-0100 YOUR EXPOSED EE E_Mk REWARD 99) <=... Develop & Print We're the hottest photographers in town. 4se TEMPORARY LOCATION r) g Noah's Ark 349 Columbia Avenue 365-7515 rap images of British Columbia. Three of the billboards, which promote B.C. as a superb tourism destination, were unveiled recent- ly outside the Westin Bayshore in Vancouver. “Extensive research shows that rolling billboards area very cost- effective method of spreading the word that B.C. is a.terrific place to visit,” Barlee said. “After we've had a chance to test this new adver- tising medium in key markets, we'll expand it as appropriate.” Huge images are displayed on as many as 60 trucks in the initial phase of the ministry's campaign. The billboards’ images include a killer whale breaching the waves; a First Nations mask; a grizzly bear catching a fish; cowboys in the Interior; adventurers river- rafting; mountain picnickers; a skier in mid-flight; the skylines of Vancouver and Victoria, and the main street of historic Barkerville. The billboards also include Tourism B.C.’s toll-free informa- tion and reservation number, as well as the new tourism logo, which Barlee announced at the same time. The new logo or “wordmark” depicts the sun rising behind a mountain range, with a body of water flowing in the fore- ground. This colorful image lies beneath the province's already internationally recognized mar- keting phrase, “Super, Natural British Columbia.” Red Cross 1-800-565-8000 Action line The Canadian Red Cross Society B.C.-YUKON DIVISION be sure to call ry has jolned att tntan Of aabe ansoolanes. Walter grow up in the Siecen Valley and he and his wife Marilyn are pleased to return to home. Walter has several years experience in real estate sales in the ‘hot’ Surrey market and looks forward to reacquainting himself with family ahd friends. With the addition of Walter to their sales team, Remax will be able to expand their coverage of the Slocan Valley market. Welcome! The concept of money Burt Campbell has opened up the Castlegar office of Money Con- Thought for the week Fulfillment and the joy of living do not come from the pursuit of but from the i of pursuit. Silk and Ceramics For the last 12 years Vera Popoff has operated Playmor Flowers and Gifts at Playmor Junction. She specializes in finding that hard- to-find gift for that special person. If you're looking for dragons, check out her selection. Home warranty Greg Cockwell of CalWest Manufactured Homes reports that SRI is now offering a 5 year extended home warranty on all their new homes. Renovations completed Plaza IDA (formerly Carl's Drugs) has pres proms the reorganiza- tion and i to their Plaza. The peso hagpeplraepdhsoen pin pista teprans Open Sundays The post office in Plaza IDA is now open on Sundays for the sale of stamps and postage as well as pickup of parcels. Retiring Jackie Swanson, Manager of the Bank of Montreal in Castlegar is retiring. Alan Lynas, former Commercial Accounts Manager, has been appointed Manager. Best wishes, Jackie, on your retirement. Recycled tire homes It’s true. A company in Vernon has figured out a way to mix ysed tires, adobe plaster and an earth berm to create a solar heated and cooled home. Currently there are 300 homes around the world that have used this approach and eight are under construction in B.C. There is a free lecture at the Scout Hall on November 2 at 7 p.m. which will discuss the overview of the theory and design along with video and photos and plans of completed homes. New businesses The City of Castlegar reports that 18 new business licenses were Se ee eit Comm Nine of the business licenses are E&M C and general wiring, Kentenay Kel oso Brick and Block of Fruitvale, contrac- of Kek a roofing and siding contractor Linco Construction Ltd. of Crescent Valley’ a:deywall/peinting contractor: Testy Laarz; sa choctrical and carpenter ion Co. Ltd. a home building contractor, Kooteney Door & Glass Ltd. install/repair/sell sarsee Coors, South Okseagas Rooting Ltt of Featictos s rooting and siding Ltd. a home building contractor. elcome! How come? Broadwater Road has recently been re-built and re-paved in two in the pavement, which causes a mega bump at You'd think it would be easy to match the two pavement heights so that cars don’t lose their More new businesses The ining nine busi licenses in S were issued to: jitori: janitorial services Steve Verigin a Fabri a retail store; Castlegar Business Services an office services >; TKD Adverti: ing Inc. of Calgary a salesperson; Dr. Giovanna Cunsolo and Dr. Bradley J. Rob Cc denti Kootenai C: Health Care Services, private duty nursing care; Arrow Glass Co., 'y; and Kootenay Home Care, Pro-Clean a home care service. Welcome! More building Yes it’s true. Castlegar continues to grow and judging by the num- ber of permits for single-family homes, Castlegar continues to be a good location to Taise a family. In September, 10 permits were issued for and one for institu- or ions; nine for alterations and additions; and one for residential carports and garages. Although the total dollars is less than last year, Stellar Place’s development was the major contributor to last September's figures and this year it has been completed. CASTLEGAR BUSINESS SERVICES 365-4909 1402 Columbia Avenue ¢ Wednesday, November 2, 1994 The Castlegar Sun ll, Joe Marling (c), representing his father Dr. K. Marling of Creston, fans out 25 $100 bills, the prize he won in the recent Kalawsky promotion, Spin to Win. Flanking Marling is Craig Kalawsky, Sales Manger (|) and President and General Manager of Kalawsky Pontiac GMC, Neil Kalawsky. Marling was the eighth per- son to spin before the marker stopped on the $2500 prize. Trail & District Community Arts Council presents ... ON STAGE Wusce far the GOs | Connie Kaldor Sun., Nov. 13 singer/songwriter was the toast of Trail’s Performance '87 series. “A mastertul performer, wildly funny one moment, deeply § personal the next." — Boston Globe. E, Andrew Lioyd Webber Show | Thureday, Jan. 26 Cats, Evita, Phantom of the Shari Ulrich Saturday, Feb. 25 A favounite with Kootenay audiences for two decades, this West Coast singer/songwriter performs with Selkirk College music faculty and staff. “Ulrich is all talent’ says the Hamilton Spectator Garnet Rogers Sunday, March 26 eer Literate, passionate .. Canadian tolksinger Gamet Rogers smooth dark baritohe and’ silky © Opera... Kevin Bradshaw and Carol Ann Feldstein perform all the hits from the foremost guitar form “one of the great musical theatre composer of our talents of our time’. — Boston ora. Globe Concerts: 15 L&J Books, Alpi e OOKS, ine Series: °45 ALL CONCERTS Drugs, Pete's Greater Trail Community Centre Auditorium ¢ 7:30 pm Tickets available: Who are i. People in your Well, Castieges! 's neighbor- hood has just increased by two families: Roger and Audrey Her- rick and their three children; Bob and Carmen Dolhan and their three children. Castlegar's neigh- borhood is also the newest home for Plaza I.D.A. Pharmacy, locat- ed in the Castleaird Plaza. Formerly known as Carl's Drugs, the Herricks and the Dol- hans, all of whom hail from Squamish, decided to join forces under the .D.A. banner. The two couples purchased Carl's Drugs, and até how pleased to offer a new Wk and style to suit both regular and new customers. “We toured through a lot of towns looking for a place. Castle- gar seemed to be the location with the most potential,” explained Carmen Dothan. With former pharmacy owners Cari and Doreen Knutson enter- ing into retirement, the two cou- ples purchased and officially took over ownership July 1 Roger was a former I.D.A. Pharmacy owner, so it was natural for the crew to continue with that particular Alberta-based chain. “LD.A. is the type of chain that allows each store to be pri- vately owned. Customers are get- ting the best of both sides: personalized service from people who care and are living right here in Castlegar, and a larger selec- tion due to the purchasing power offered within the I.D.A. sys- tem,” said Carmen. This allows the pharmacy to directly pass more savings to their customers. Speaking of customer service, Carmen is pleased to note that LD.A. in Castlegar carries a staff of 19 local people, many of whom were long-time employees of Carl and Doreen. “We have regular customers who really appreciate the little things: like being called by name when they walk in the Store. It’s the employees who Congratulations on the opening of Plaza I.D.A. Pharmacy § Proud to have done your glasswork LASS & Winn VEE afl your glass needs 365-7666 Staff at Plaza |.D.A. welcome you. have worked in this store for awhile who have such great rap- port with these people.” The faces inside will be famil- iar, but the interior of Plaza LD.A. Pharmacy has undergone some major cosmetic surgery. Aisles have been widened, greater space has been allowed for increased wheelchair accessi- bility, and the interior has taken on a brighter, whiter look. Plaza I.D.A Pharmacy has increased the gift selection, and like Carl and Doreen, has the exclusive rights to Noritake, the maker of fine china and crystal. I.D.A. is also the exclusive distributor of Hall- mark cards. As mentioned ear- lier, everything in the store is being displayed in the most attractive possible way. “The customers were so patient during our renovations to the store. We owe them a debt of thanks—as well as to neighboring SuperValu which provided us with the use of buggies,” says Carmen with a laugh. Pharmacists inside I.D.A. also pride themselves on top-notch customer service, particularly when it comes to patient coun- Congratulations on your § renovations and grand opening.| Best of luck in the future. RESIDENTIAL * COMMERCIAL * INDUSTRIAL PAINTING TC PAINTING 352-9190 Best Wishes and Welcome to our city. MITCHELL SUPPLY LTD. 490 - 13th Ave., Castlegar selling. Pharmacist Shauna Irwin readily admits that dealing with people is the best part of her job. “More and more people want to be fully informed on all medi- cations they are taking. It’s up to us to provide them with the latest information in an efficient and friendly way,” said Shauna. The motto for I.D.A. is “Your Neighborhood Pharmacy’ and Carmen is hoping that Castlegar residents will test that motto dur- ing their official opening, set for Saturday, November 5. Plaza I.D.A. will be offering give-aways all day long, includ- ing a color television, ghetto- blaster and Kodak CD Photo Machine. Kids can look forward to face-painting. In-store specials will be offered all day as well and for the first 200 customers to enter LD.A., each will receive a camation. Carmen says Plaza I.D.A. is now preparing for the big day, and everyone's gearing up to be busy. “We're really looking forward to seeing our regular customers, and of course welcoming new customers. We're certain the grand opening will offer some- thing for everyone!” ‘ Congratulations Thank you for choosing us for your cabinetry HDI CABINET SYSTEMS 365-0762 WEDNESDAY 8L Humidifier THURSDAY Treasure Box of 1.D.A. Products’ FRIDAY Sony Ghettoblaster Revion Flex & Go Shampoo & Conditioner 300 mi. Jergens Aloe-Lanolin Lotion 80 ml. Fa-Hand Soap 80 gr. Bar Sun Tech Sunglasses Digital Classic CD's SATURDAY SA Y First 200 GRAND PR eae receive a TAINM NENTRE FREE NT to Player Kodak Photo P bien 27" Colour/Stereo CCD TV support your LOCAL LION'S CLUB Buy a bag of popcorn & receive hot chocolate from |.D.A. - Balloons - ~ Candy & face * Painting for °*/) the kids .¥ SUNSHINE RADIO ON LOCATION SAT. NOV. 5 9:00 A.M. - 1 P.M. PLAZA I.D.A. PHARMACY "Your Neighbourhood Drugstore" N Castleaird Plaza 365-7269