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DRG ete EN te be a rms MOEA

CASTLEGAR NEWS, November 23, 1980

TORONTO (CP) — Can-
adian breweries spent nearly
$18 million on advertising
last year, trying to get beer
drinkers to quaff their suds.
yet, tests still show most
drinkers can't tell one brand
from the other.

Eric Clucas is a doctor of
sorts, He diagnoses com-

mercials and works with the
three major breweries —
Molson’s, Labatts and Car-
ling O'Keefe, spotting weak;
nesses in their advertising’
and offering cures.

And he says the fact
drinkers can’t tell the beers
apart is.the most important
thing the breweries should

4
remember.

“You will find some peo-
ple who can tell the dif-
ference between an ale and a
lager, but even they will
make mistakes," he says. ©

“We've taken four
brands of beer with no labels
or identification showing and
taste-tested them with, let's

*E
say abou ‘in’ people; asking
thom thely preference. Vir-
tually each beer gets dead on
++ +25 per: ‘cent of the tasters’
preferences, In other words,
their choices are absolutely

_ random,

» “Then.you get the same
four brands, leave on the

labels and you'll suddenly get

“Bet you still can't name the

violent aren When
you ask them which brand

thoy prefer, it'll-be the brand

they drink. The point is that
without advertising, you do
not haye a large market.
share,” ’.
Brewers consider the
heavy users the ones who
snap more than a dozen-caps

Businessmen agree | ‘Canada >
has many hurdles to overcome

HONG KONG (CR) —
Canadian industry has to
overcome political, economic
and psychological obstacles

No change is planned.
after 150 years at Cartier

- By KENSMITH
CP BUSINESS EDITOR

TORONTO (CP) — Imi-.
tation is supposed to be the
sincerest form of flattery.
But Cartier, the Paris-based
designer for jet setters, isn’t
flattered.

In the last 12 years,
Cartier has developed a
startling record for selling
high-quality — and high-
priced — consumer goods
ranging ‘from watches and
lighters to leather goods and
_ Scarves.

From an estimated 4,000

before capitalizing on real
_ opportunities for expanding
trade with fast-growing Pac-
ifie markets, experienced

customers a year in 1968, Les
Must de Cartier has grown to
one million, says president
Alain Perrin. Worldwide
sales this year will total $215
million.

Perrin, 38, makes no
bones about the snob appeal

- of his firm's goods, or the

elite social circle where he
finds customers.

Canadian business spokes-

men in Hong Kong agree.
“Asia is Japan’s back-

yard,” says Pat Noonan,

“You wort find a plastic
ease bearing, the Cartier
name, just so we could sell it
at Woolworths.”

The problem is, how- —
ever, that the, Cartier name
has become sq ‘successful it
has attracted tu host of cheap
imitations, ranging from
products that try to look
similar to Cartier's to out-

+ right counterfeits.

“People look to Cartier
for quality and reputation,”
he says. “We have provided
both for 150 years and we are
not going to change.

FIGHTS IMITATIONS
Perrin says Cartier will
spend $3 million this year
fighting imitations. The firm

has about 50 lawsuits going

Chamber growth up
by 50 p.c. is ‘80 aim

A450 per cent increase in.

‘membership i is the goal set -
py the Castlegar Chamber of .

‘Commerce which started.
‘1980 with 30 members and
now has 93,

One of the biggest as-
sests is the Business Infor-
mation Centre which is about
to enter its second yeas of
operation.

The centre has an av-
erage of 50 inquiries a month.
The chamber’s Tourist In-
formation Centre had 1,543
visitors through its office in
July and August. This ser-

vice is xvailablato tourists all
year round. ~ ”

“The local chamber also
holds niembership with. the
British Columbia Chamber of
Commerce, the Canadian
Chamber of Commerce and
the Kootenay Boundary Vis-
itors Association.

An impressive list of ac-
tivities has been recorded by
the Castlegar Chamber of
Commerce for the past year.
These include the following:

Presented a brief on
tourism in Castlegar, to
government representatives
from TIDSA.

“Small retailers

. TORONTO (GP)
}©Small retailers are in grow-
} Zing danger of being squeezed
iZout of shopping malls by
H rising costs, industry spokes-
. men say.

H A recent market survey
ifby A. EB. LePage Ltd. of
ifToronto found that many
independent retailers are
'glikely to be driven out of
shopping centres, particular-
ly those built in the 1960s and
‘70s and in need of reno-
vation.

Increasing costs “could
prove the death knell for
those tenants unable to pro-
duce sales in excess of $200
per square foot,” LePage
said. .

The Canadian Federa-
tion of Independent Business
is about to conduct a survey
of its members on the topic.

An official of the feder-
ation said retailers are be-
wildered by the number and
variety of cost increases
passed on by landlords on top
of ‘rent, including advertis-
ing, maintenance and admin-
istrative costs.

“The uncertainty makes
: it impossible for retailers to
i budget,” the official said.

: The Retail Council of
}Canada has formed a com-

feeling squeeze

, Goulais said the com-
mittee is trying to smooth
out some of the wrinkles in
the relationship between
shopping centre landlords
and tenants, partly by de-
termining which charges are
valid.

For example, since land-
lords ean rightfully pass on
repair and maintenance costs
but must finance capital ex-
penditures out of profits, it
becomes important to figure
out which is which.

Goulais said shopping
centre charges affect his own
company severely, even
though it is not a small
business, with almost 600 re-
tail stores in operation across
Canada under such names as
Fairweather, Tip Top Tailors
and Thrifty's.

- Castlegar Sunfest 80.

Helped. co-ordinate
Sponsored fraud squad.
Sponsored all candidates

forum for the federal elec-

tion.

Answered. 100's of let-
ters and phone calle request-
ing information and statistics
on Castlegar. _

Presented briefs and let-
ters on the Expansion of Sy-
ringa ‘Creek Park and the
Lower Arrow Lake Reset-

- tlement Plan.

Made available employ-
ment for one full time sum-
mer student who completed
successfully the Travel Coun-
sellor's Course held in Nel-
son,

. Worked towards attract-

ting additional business to
the city that. existing firms
may prosper. i

- Actively assisted Wel-
come Wagon in their en-
deavor to make the newcom-
mers feel welcome and in-
volved.

_ It was placed in a posi-
tion to offer its’ members a
Comprehensive Group Insur-
ance Plan.

They are planning a new
city brochure that will be in
color and glossy, paper.

Assisted the Ministry of
Tourism with the filming of
-our area for films to be pre-
sented throughout the world..

Promoted the increased
flow of tourists during all
seasons to Castlegar.

Held general meetings
with informative speakers
and other programs of in-
terest.

Co-sponsored an all can:
didates forum for the mu-
nicipal elections and school
trustees.

TROUBLED BY
STAY AND

THE MAYFAIR HOTEL

HIGH PRICES ?
SAVE AT

Reasonable Rates

vice-pre: ent and’ “general
manager jof,..the Asia and,
Australasia, division of the,

Toronto-ominion Bal

on at. the moment against
bogus operations.

- Perrin was in Toronto
recently to help set up a
Canadian distribution system
for Cartier products. He
hopes to have 50 or 60 outlets
established across the coun-
try by the end of next year,
with a total of 100 eventually.

Probably the best known
Cartier product is its watch,

which starts at a price of

$1,200. Despite the price,
Cartier expects to sell 85,000

of them this year around athe -

world.

‘For those, dollars, the
customer gets a_ lifetime
guarantee of quality, plus the
Cartier name.

“We control every step
of the operation from design
to prototypes ‘and final pro-
duction,” Perrin says.

“Even when we sub-
contract some of the work,

we keep control of every,
+ step. When you give custom-

ers‘a lifetime guarentee’ and
back it with the Cartier

reputation, you can't afford ©.

to trust anyone and take the
chance of poor workman-
ship. aed

Perrin says Canada. has
proved a successful market
for Cartier products.

“There are both Euro-
pean and American influ-
ences and Canadians have
proved they like quality.

People ote buy luxury have —

good tas'

The es Cartier products
around the world are wat-
ches, a gas lighter developed
in 1968, an automatic pen ahd
leather goods such as an $85

i creates “pplit
_ omic barriers which prevent

The dominance of Japan

and the.United States in
certain, markets sometimes
*eaieal and econ-

Canada, with.. ‘only a minor
presence in the region, from
matching’ the muscle of its

” two most important trading

partners in: forging closer
links with: bujers and  sup-
pliers.

., The ,solution is a more
competitive mix of export fi-
nancing. arrangements _of-
fered by the Export De-
velopment Corp. and the
Canadian International De-
velopment Agency, federal
Canadian agencies which fi-
nance: projects using Can-
adian products and services,

But Trade Minister Ed

Lumley says Canada cannot
go after every major project
and cannot hope to beat the

* Japanese, especially, on low-

interest financing.

MUST WIN CONFIDENCE .

At times, the over-
whelming importance of the
U.S. and Japan works to
Canada’s advantage, .especi-
ally if countries are ‘con-

* cerned about’ reducing the

bers, who consume four to'12
beers a week, account for an

other 40° per cent of those:
who buy the 83 domestic

brands.

It takes years and ‘mil:
lions of dollars to create a:
big-solling beer, which is wh:
only a few of those 53 brands,
are actively and _ nationally
promoted.

When a beer drinker de:
cides ona brand, it’s not easy
to get. him to switch.
knows what he likes,
thinks he does.

Most people guzzle.th
advertising. They. drink >a:
brand because ‘it tells the:
something about themselves.’

Take for. examples the. ;
two men entering tl
one holding a trophy. Perféct

brand.

‘the market. Medium imbib- ax:

WORRIED about
CHIMNEY FIRES

Callus
ye OWE Crate,
ne Sur,

lly showed people over
ankering for a brew.
‘Al

365-6018
FREE INSPECTIONS

ngs
ing or floating in
‘air balloons with 10 of
theit. hi dies 0 or a half-dozen
‘young ‘Tady ‘friends.

At the Polls
“In the Election

specimens of life's wittiertho Md

young, athletic, good looking;"t
they'-strut through thée
radiating a jaunty machisino..”
When they finally join their-~
raucous, good-time guys and -

gals, we know they must,
Fave something we must-
hear about.

And we find they are '
drinking beer. Not just any
beer, but Carling O'Keefe,'::
Old Vienna, now known only’
as OV — The beer for Can-
ada’s young turks.

Molson's was likely the’
first brewery in Canada to
put consumer narcissism to’
work. About 10 years a;
says Charles Simpson, dir
tor of market research, M
son's decided to see whether.
it ‘could learn something.
more about beer. drinkers,
than the usual demograph
studies showed, a

“We went to a team of
psychologists in California,
after trying to find the right’
.people here, and asked them
‘if it was possible to break
down the market using psy-! ©

of the super-p
in the region.

. “In the developing coun-
tries the big buyers are gov-
ernments,” says’ Noonan.
“You can't come out and
knock on doors and expect to
get orders. It takes a while to
earn their, confidence.

qike a §l-per-cent local
partner before a foreign firm
is allowed to do business with
the government.

“I had to find a Malay,
contact,” says Don McLeod,
Hong Kong-based director of.
marketing for Mitel Corp. of
Ottawa, “But that's some-
thing you don't know about
before you come. You have to
learn about these things.”

Lawyer Ed Rubin, who
opened a Hong Kong ‘office
for the Montreal law firm
Phillips and Vineberg in 1971
and is a founding ‘member of
the Canadian’ Business Asso-
ciation (Hong Kong), ° said

must be p!

holder for cards and
a $1,200 attache case.

All come in a basic de- :

sign but: they can be dressed
up with precious metals and
jewels to suite any wallet.

* Although Cartier. makes
no bones about looking for
affluent customers, ‘Perrin
says it has been cautious
about moving into the Middle’
East and the oil-rich Arabs.

“We sell our products to
them, of course,” he says.

“But we have not established -

ourselves in the area-— too
unsettled for a firm with our
standing.”

PWA seeks

fare increase

VANCOUVER (CP). --
Pacific Western Airlines said
it plans to file for an air-fare
increase of between nine and
10 per cent to be effective
early next year. Earlier this
week, Air Canada filed for a
9.5-per-cent increase and CP
Air has announced, similar
plans. Spokesmen say the in-
creases are needed to cover
rising operating costs as a
result of high fuel prices and
general inflation.

to invest in time, money and *
people.

Perhaps the greatest
barrier cited by Hong Kong
spokesmen is the reluctance
of Canadian firms to test the
trade waters of the Pacific.

North America is a pol-
tically stable, economically

says.
: Psychographics, he ex-
plains, is the. study of the
‘psychological dimension peo-
ple use unconciously when
deciding to buy something.
The psychologists found
that certain kinds of people
tend to buy certain beers,

DESCRIBES DRINKERS ~

.. Asked to describe drink-.
ers of Molson'’s Export Ale,
for example, Sinipson read
from a report which says:
“They tend to be more male
oriented, more matter of fact,
more practical. They have'a
high energy tevel, and most
important, realistic and
strong friendship needs.
They are Joe and the boys
and they're the core of the
beer market.”

Labatt’s and Carling
O'Keefe also use psycho-
graphics to sell lifestyles and
beer,

The Labatt’s Grand Prix
drinker — or targeted drink-
er — for instance is still a
student, says David Lewis,
the company's marketing dir-
ector.

This means that Grand
Prix is looking for people still
in the early stages of their
drinking lives, the best time
tocement brand loyalties. As
well, Grand Prix drinkers are
sueeens oriented __ dust like ©

secure, mar-
ket, compared with the high
risks of doing business in
politically-unsettled coun-
tries such as Korea. In addi-
tion, Asia is a region of highly
varied languages, customs

an
the pole seria in the com-
mercials,” Lewis says.

In the United States,
where light beer now ac-
counts for about 14 per cent
of the market, half the

lori:

and Pp

But, says Rubin, “if
companies already have the
U.S. and can still make a
profit here, why not?”

In some cases, he says
firms should establish a base
in the Pacific region — sel-
ecting. people with strength
in making deals. Bankers and
others agree Canadian firms
cannot make real headway.
without being on location to

take advantage of the op-.

portunities.
Rubin cites'the case of

one Canadian construction —

company which lost out toa
Japanese competitor, not on

price but because of. ina- -

dequate local organization
and ‘contacts.

+ Mostly with full k
— at no extra cost.

Free parking

Oe.

calor
are women. A similar pattern
is showing up Canada. Light
beer, Simpson says, “has
tremendous appeal for

—George Rilkoff

Who Voted for Me
Thank you for ©

br

your support
ye tet —Gerry Ehman

to all those who. voted for me in the
‘aldermanic election. -

—Marilyn Mathieson

A Message from .
Alderman-Elect
Carl L. Henne

| wish to express my appreciation to the.
. citizens of Castlegar for their support i in this‘
‘'eléction. d would. algo like’
ipddple who'pot'a special Sot io ny elec- ||
tion, especially my very able assistants, and
above all my friends.

THANKYOU .
CARLL, HENNE

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ee VEEN ITD. ):

FRANK C. DeLALLA

HAND PUPPETS caught the canon: of hess childre
during’ the annual, Christmas Croft Fair
Blueberry Creek Recreation. The, two-

R Resteation Complex,

the

i oth: Friday ond Saturday.

“to carry eae theme

A’ second eal meet-

ing of the Salmo Chamber of °

Commerce was held recently -

for ‘the purpose of making

, further, plans for community
improvements,

_ Guest. speakers were
Floyd Dykeman, chief plan-
ner. of Central Kootenay Re-
gional District and Bob Wood, *
chief designer, 7

-. Dykeman:; explafted the,
“Salmo Plan Report” recent-
uy completed by his depart-
ent. It describes, Salmo's .
and’ ‘present, dpcluding
nd*-use “and“>ownership,

* transportation, and such ser-:

a vices as. recreation, Sewage,

A wide vai ol
BA ee tar

community: says he is
Koning at least $22,500. be-"
cause of the Alaska Highway

Jacques, Levesque says.
1 Gas Ltd has

$40,000 is a more reas mable
amount.

“. Alberta’ Natural - Gas,
which is‘ building: the’ B.C,

ségment of the pipeline’ for:
Foothills Pipé Lines (Yukon)

Service

a

Melnoriat service is be-
ing held Monday morning at
11; from’ the’: “Fu-

in getfir

any Pp
Sthein Pissheiaes ‘shopping. Approximate 50

“ete. ‘Préii® | this’.
‘is plannéd ane a
_for'/ growth. a

is dispo:

circu-

Ltd., : ing“ expro|
‘ation = ge in a
although federal Energy Mit:
ister‘ Margiflonde said PE a
day in, the "Commons that!
Foothilis had agreed to fol
new, provi 8
a bill in

speople Sheleved their wares,

SIs 1 was trying t to vee

money” tfor ‘something that
wasn't: there then I could
understand but ‘all I want is
* to be for what

way wit prevent him‘ from
constructing any’ building’ on
the land, which’ Scott. says
will restrict the" businesses,

Tm losing here,” he says.
o: 6 PAIDMORE: *
* Bomie land owners were
| pai as,;much as: $1,400, an.
atlier in negotiations
iu now the company does ot

£ bi
| cid! how ‘little it pays be-

he line. count eo ot

oncobls

Monday .

ze

dt the line has been putin
ahi tiost land owners are

satisfied, bie says

w Levesque says land own-

ers have been lied: to, inti-

midated and threatened.

ic “They think they «can
treat people like dirt. I don't

§ think much can be done here

but I just.want éther people

He is favsivea by. his
ears Nellie; one an Clifford:

aang for Roy Phinias ~

So faens

Born April 6, 4906 ‘in

+ Slocan city. Mr. Tipping |
worked in. mines in the drea
and was employed by:Com- °
-inco for. a numberof years.
He ‘operated the “Lakeview
Dairy at Robson as well s
staring a ‘pasteurizing plant
in Castlegar."

- Mr ‘Tipping was. public
works foreman for the De-
partment of Highways for 17
- years, retiring in 1970.

Library

i Castlegar. and: District

‘Public Library Association is

asking the city for $69,089
“this 3 year up $20,000 from last
year's allocation. of $59,000.

} The library board. prop-.

ases. to’ spend. $18,000 ,0n .

books and periodicals, $7,
on rent for the two branches,

“$1,350 on utilities, $2,085 ‘on

administration, | $2,000. on
hew equipment and $43,369
on salaries.

Memberships will cost:
B.C. Library -Association,
$30; Canadian Library Asso-
ciation, $80; Arts Council,

, on
Mee Ed {Irene) Conroy of.
voGashleanr rive standeh
TLMQUe . erentserandch:
sro ‘artd; one, sista, porothy
Rayburn of. San Bernadino.

Rev. Ted Bristow will
officiate at the servie;with
Sylvio Demeo, John~Ken-
nedy, Ohmer Lightle, Frank
Ingham, Barry Ehman and
Walter Gelling as* honorary
pallbearers. Cremation. - to
follow. °.::

Funeral “grrangemonts

under. the: diréction of the
eared Funeral-Chapel.

submits.

: budget® to city...

amounting to $9,295 when
based on minimum wage;
Provincial book grant, $6,500;
fines and’ association mem-
berships, $1,000; Castlegar
Arts. Council, $200; .and
United Way. $500.

The “budget request,
which was subrhitted to ‘the
city Friday, will be con-
sidered in the city’ 's own 1981
budget

to ‘know what. it means ‘to
have land

‘a, trailer’: park,

-motel, resort and retail-cedar

business he operates. :\' +.

NOT JUST MONEY «

He says money, ‘isn't the
question. He would” prefer.
the land ‘not be used but if it’
is he wants $18,000 and as.
surances: the water supely
won't be" affected."

Scott” and: Levesque,
along with three other’ land
owners from Yahk, -near the

A
ted early in 1980 by ihe

=O dat
: Sahar a

zens wanted improvement i in
the business area.’ Themes

"Show ed:
sketches and. will prepare
more of them showing pos-
sible present and suggested
future appearances of store
fronts. A theme carriéd out -
by the majority of businesses.
would create an image’ that
the community desires.

, To achieve the success-
ful fulfilment of a commercial
area according to the theme
chosen would require the
close ‘ of village

present and fut

HEINE

the

cial developments would be
most useful. This plan could
be directed by a development
‘council .made-.up of village

be of” Fy a come ne-
cessary in Salino's commer:

cial area.”
’

couneil and merchant repre: |

Sentatives.

> Now is a good time to act
.because in. 1981. the pro-
vincial government will make

available, to ‘municipalities ;

and owners © “revitalization
funds” as ‘grants or low cost

loans, if the area has pre- +
pared a‘ suitable. definite, ©

qualified. plan.:

‘Adequate parking areas <

should’ be part of the plan.

Though not a real problem at .

* present,it is likely to become

so.in the near future.

Two more meetings be-

' fore the end of December will -

Branch halts
telephone

‘and, TV'service

poraae service and TV
viewing in a section of the

0 the noon hour when
ines were'brought down bya
‘tree’ branch,": ° |).
: Telephone’, dervice was
restored a few hours later:
but at the time gate tn incident
it was unders'
would not be pit? back “ite
service until the regular

"chosen were, either “Wes: * city was interrupted Saurday
"s =i rior

e
interrupted SOR SY routine |

cutting of a very targe tr ‘ee at
625 Sixth Avene id not.go
as planned. ‘branches
were nat ly lowered
path newly pa hased Popes
a smaller?’branch, for

council, retailers. and shop

reasons, . snap

re:
the rope causing the. branch

U;S. border, still are waiting . owners. A’ binding plan for to down the lines.

for their disputes ‘with the
company to be settled even
though construction of the
line is well: under way. a

the: ‘end of the year.

Terry Scott, owner of 7.7
acres of land on which the
company ‘has installed pipe-
line, says he refused Alberta
Natural Gas's offer of $3,000

for the right-of-way. on -his-

property.
id he~pata “about,

Alberta Natural Gas and El
den Schorn, B.C. administra-
tor of thé Northern Pipeline —

‘Agency, a. federal govern- *

ment body monitoring pipe-
line construction; said Fri

ere for ‘the prop- . carried

, a
erty: when. he bought: it in’

1974 and that $3,000 is not
proper compensation,
The

the Railway ‘Act of 1919 for

"3 right-of-

Selkirk gym

More’ public. time

Seikirk College. is ex-
tending the hours its gym-
nasium will be open to the
. public, effective Jan. ‘1.

Principal Leo Perra said
the board had agreed to ex-
tend hours at their Tuesda;
meeting and subsequently it
was decided the :gym will be
open from 5:30 p.m. to 9:30
p.m. week nights, 9 a.m. to 5
or 6'p.m. Saturday, and noon

- to 6 p.m. Sundays.

“It's open’ to anyone
during those hours.”
- Inquire by phoning. 365-
3558.

Board members also dé-
cided to-renew.’ their . fire

protection contract with the -

city.
.1 The: one-year. contract

re 3 the}

$10; West Kootenay Society,
$10. 4 4

-are: employee relations (gifts
for volunteers such as flow-
ers when they are in the hos-

100. * ; :
The board. intends to

give all employees a 50-cent-..
an-hour raise; which: would:
‘give the highest paid emplo;

ee $6.65 an hour.

board-expects
will be “made: c
income: volunteer . hours

depariment ‘to include the

college in their fire  pro-

tection service in exchange
for:a $1,000 annual retainer,
$75 an hour for each fire
vehicle going on a call and
$10 an hour for each man

sree time the services, are

= Pole | Briefs 7

~ Local RCMP are

cal

Taken to hospital were™
Lori Ozeroff, 16, who

suffered shoulder injuries, .

Donna. Ozeroff, 15, who
suffered chest injuries with,
Linda. Wasilenkoff, 15, and
Kelly Paul 16, both suffering

from leg injuries.
Hs we

rwehicle accident
y of Fifth Avenue in

approximately $2,50
damage.
Police have identifi ied the

vehicle is reported to be
Filth Avena a driveway onto
Fifth Avenue at the time of
the incident.

A passenger in. th

Stewart vehicle is said to
have suffered . head
abrasions.

Tey conditions are’ being
blamed for a single vehicle .
accident. Friday evening
results in four persons taken
to Castlegar and District
Hospital by ambulance.

oe Richard Bell, p
dent of the student executive
council, got some response to
his protest against the re-

Jease of information about

students to the academic
council. The council has re-
quested the information for a
research project. -

‘The board has said any
student: who wishes to object
to the use of his name ean do
so and it will not be re-
leased,” Perra said.

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Gordoii” "Fergus "68" OF
Robson — was.- taken to
Castlegar and District, Hos--
pital with chest. injuries late”

Wednesday afternoon follow- «

ing a two-vehicle collision at
-the . Castlegar . Airport
junction: Both. vehicles
sustained an. estimated
$2,500: damage.

The driver of the other .
vehicle has been identified as
Gordon Turner, 36, of
Castlegar. Police report the
Ferguson vehicle’ was south
bound on Highway SA and
the Turner vehicle west
bound on the airport road at
the time of the collision. The -
incident is still urider invest-
igation.

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-consulting; real estate eit through its wholly
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¢y :

- Mr. Frank ©.” Detalla to Adminisiration
Manager, Property Services In the Vancouver
Head Offices. Mr. Dotalia was formerly Ad-
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3 had considerable past experience in the
property management tiald; In addition to his
duties, Mr. Oelalla will be

responsible for the portfolio a esi in
mainland British Columble andR Baer Alta,

Mr. Jack A. Mortiott, Sere Genero! Manager

Property Services of “Gulf Pacific Investments

Ltd., a fully integrated and diversified real

entate company with its Head Offices in Van-
i pleased to announce thot with the

pf tthe company mony appointments +
ave ho eae The Company is invelved in the
development and management of shopping

centres and other commercial real estate in |
United

in the lobby of the

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Thurs., Fri., Sat.: 10 a.m. - 10 p.m.
Sunday: 10 a.m. - 3 p.m.

ymittee to find out whether:
some. of the costs can be
eased. -

‘Committee chairman’
Michael Goulais, who is also
general manager of real es-
tate: for Dylex Ltd. of Tor-
onto,’ said y share’ on
top.of rent are y 15
per cent a year...

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