6—Chahko-Mika Mall, Wed., Oct. 20, 1980

FASHIONS FOR WOMEN

WELCOME NEW MERCHANTS

° ELITE BLOUSES |
aoe 4,99

e WONDERBRA PANTYHOSE ‘2 PRICE

3 OFF RACK

‘Selected Dresses
Koret Stretch Knit Slacks

Chahko Mika Mall 352-3413

Nelson, B.C. .

4

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of -

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WILE E. COYOTE — greets customers as they enter Kits Camera Shop In the new Chahko-Mika Mall.

Kits Cameras offers quality prints

this field at their photo finishing to the Kootenays after running a
1

In an age of rampant inflation
and a shrinking dollar there is
one item that hasn't gone sky-
rocketing in price.

No it's not savings bonds, it’s
cameras and Gerry Price,
owner of the Kits Camera Shop,
in the Chahko Mika mall ‘ex-
Plains cameras have not in-
creased in price at*the rate of

_inflation.

“They haven't kept pace with
the cost of living,’ he said.
It’s partly for this reason that

, Statistics show there is a

growing number of people who
asa

” are turning’ to

: prints,

creative way to spend their
leisure time, he said.

And if your one of those people
who have discovered the joys of
taking pictures, Kits Cameras
offers a large selection of brand
name cameras, accessories,
film and developing services.

“Kits is the . largest
photographic specialty chain in
Canada and possibly North
America,” he said.

And as far as getting those
great shots developed into
splendid color or black and white
i Kits offers the most
modern up-to-date equipment in

lab in the lower mainland.

Price said its takes about
three days for a roll of film to get
developed.

“We may not be the cheapest,
but from the customers we have
there is not much dispute that we
are the best,” he said.

Price said if an item was
available in Canada, but they
didn’t have it in stock, they
would make every effort to get
it.

” He and his wife Lynn are the
co-owners of the store and come

store in Calgary.

People’s Jewellers

The story of People's
Jewellers Ltd. spans more than
half a century and the record of

. the company's success is

reflected in -a. phenomenal
growth pattern without parallel
in the jewellery business. The
development can be
summarized

reviewing it in pe:

present time,

In 1919 Peoples Jewellers was
founded and was the first
company in Canada to sell
jewellery on a time payment
plan. From a humble beginning.
the company grew

Pany’s continuous development
‘was well-based and which
achievement speaks for itself.
The responsibility
management was assumed by
the capable sons of the founder
who still occupy responsible
Positions on the board of
directors. In 1957, Bert Gerstein
succeeded his
president, after having spent his
school years working in all
phases of the company’s
business, : 5
The ensuing years are noted as
a productive period ~ of
Management study, re-

father as |

decade, The company's scope of
retalling has also changed
dramatically within the same
Period, partly by necessity but
wholly by design,

ere is however a common
denominator of operating
Philosophy that. is actively
sonst ;

le entire concept of proper!
managing this rapid Fon:
Panding Jewellery Chain has by
necessity, changed over the past

Puraued today as it was when
Frank Gerstein was building the
then new business. In essence he
believed that a pollcy of growth
And consolidation in a recurring
pattern provided the essential
foundation on which profits
could’ be made so that solid
growth. could again be un-
dertaken,

The same philosophy was
clearly reflected in the com-
Pany’s operations during the

1960's "and remains
7

Growth dictates certain ad-

approach to the years ahead,

With the completion of 14 new
stores during 1977 management
sees the company in a position to
place its emphasis upon
profitable operation, and, at the
same time, be ideally situated to
meet the accelerated consumer
demand that the future will

bring.
Although the company's

and changes in cor-

Porate management. and ac-

counting nothing was ever

altered in the basic and intrinsic

merchandising policies,
However, over the

by eliminating non-jewellery
ucts. In this way, the
company has been enabled to

has long hi

Toncentrate exclusively on the
most. marketable items for
which it di

founder and adhered to at every
relall outlet, so that, to this day
ie

is
watches, gold goods and gift-
ware,

With the fairly recent In-
troduction of a new charge card

must always be
completely satisfied, or. his
money refunded—immediately

Chahko-Mika Mall, Wed., Oct. 29, 1980—7

story

is best illustrated in the
classification of diamonds for
which the company has received
acclaim and the awards from
the City’ of Antwerp and the
Guild of A

is
satisfaction can always be made

system, may now
enjoy the added o

ause of the

instant credit hases in any
People store anywhere in

ada,
It was established by the

f quality

offered to
the public,

We can always return to the
founder's credo that only the
best would be good enough. This

Diamond
Cutters in New York. Today the
company continues to sel] more
diamonds than any other
Jewellers In Canada,

We are justly proud of our
status in the World's Retail
Jewellery Industry.

AVAILABLE AT CHAHKO-MIKA MALL LOCATION ONLY

Quali

North America’s leading
-chain of camera stores is
now in Nelson, B.C.

e 75 stores & growing

20 years quality reputation
Low prices

Service personality

Complete stock of photo equipment
& supplies

ity photofinishing

Rentals & repairs

forward
and transition that led to further
growth, strategic diversification
and a significant change in the
concept of future corporate
.- Management.

From what had been
singlehanded executive direc-
tion over much of the first 38
years of the- company's
existence emerged the
Professional management
organization that directs the
sats of Peoples Jewellers

in the family footsteps became
the enterprising president which
position he still holds. ©

At this writing, after over 59
years of operation,.the.Peoples
organization operates a total of
244 stores in which 22 are

ic 35 An

CANON AE-1

SLR with Shutter

Fully El

ory Lock. Features Seiko

An i
SLR with Chinon’s Memotron Mem-

-. priority, Automatic expasure © Fast .":
vebiiatta Gtel iy A

Shutter, Electronic Timer, Silicon

tronic self-timer. Chrome Body. [1.8

{ MINOLTA XG-1

A Compact 35mm Automatic SLR
* with PS Priori josure.

Also Features Com,

f lete Manual
Override for complete Creative Con-

_, One of the world’s Sm:
ws mini

Lens and Case.

- PENTAX ME

LR Cameras. The ~~
ME’s Accessories are equally as
compact and easy to handle. With f2.

allest,Lightest, _

CHINON CM-4

~- A.35mm SLR Camera with Advanced _>

~ Features at an Alfordable Price.
Unique 3-Step Exposure Indicator
makes picture taking easy. With {1.9
Lens and Case.

Metering, LED Indicator,
tiple Exposure Capability. With f1.9
Lens and Case.

329°°

COMPARE 3

tens and Case.

33997

COMPARE

249”

Limit one to
acustomer,

KITSTAR |
FLASH UNITS

KITSTAR 50BC
Powerful, versatile automatic strobe
with tilting head for bounce light
effects. Thyristor circuitry.

gg"

traditional “downtown” stores
and the remainder in shopping
centres and plazas from coast to

kk *

Francines
opens

Francine's, a modern well-
lighted women's wear store
at the Chahko-Mika Mall
offers a wide selection of
clothes for the fashion-
conscious “women of the
Nelson area.

“We've had comments
from a lot of customers that
we have a good selection
here,” explains :
Phylis Forrest.

The wide selection of
between 1,500 and 2,000 pieces
of clothing includes sweaters,
blouses, dresses, blazers and
ski clothes which customers
can examine with the help of
the tous friendly staff, she
said.

22499

Limit one to ~
a cuatomer.

: 259°”

COMPARE

«¢ HEAD SHED UNISEX —

OUR SERVICES
Family Hair Cutting
Mens & Ladies styling
Hair coloring
Crazy coloring
Ear piercing

“Harrison
‘Neighbourly Sale |
apg, _ ||
¢ Jellasheen

e Essture
¢ Wella Coloring

Limit one to
customer,

COMPARE 3 COMPARE

Umit one to

a customer. a customer

OUR PRODUCTS KITSTAR LENSES

KITSTAR
135mm 2.8

‘TELEPHOTO
LENS

KITSTAR EF-110
CAMERA
Features built-in flash and fle set-
tings for cloudy and sunny

3999
KITSTAR

“ SLR BAG
Model #1700

Similar to
lustration

KITSTARFLASH35E CAMERA -

An automatic 35mm Camera with builtin lash for easy

place (or ultimate protection.
Complete with mounts.

39°
PARKER
PHOTO
ALBUMS

13% | 39°
FILM SPECIAL

TWO FOR
A compact, lightweight automatic 59
flash which adjusts automatically for 110 x 20 3
light conditions, 3.3 ft. to 13 ft. ; 59

34° rsxae S72

135x 24

Expand the capability of your new
camera with a new Kitstar lens. Su-
perior performance. Five year war-
ranty, Z

LIMITED 9 8
MOUNTS -

80-200 :
ZOOM-MACRO
LENS

indicator and sell-timer.

APPOINTMENTS
NOT ALWAYS
NECESSARY

352-9866 ©

OUR WEDDING PARTY SPECIAL:

Bring Your Wedding Party for their Hair Cut or Styling,
and the Bride and Groom receive their Hair Cut and/or
styling, courtesy of the Head Shed. This offer is limited

to 3 or more of the Wedding Party Participating. -
APPOINTMENTS PLEASE

HEAD SHED UNISEX

CHAHKO-MIKA MALL
352-9866

“T am against any kind of [
pressure selling,’ Forrest
added. “I do like the staff to
remember a customer os
they know ‘what their tastes

The Head Shed
is your hair
care centre

We use only the
_finest products:

A compact, lightweight electronic
flash.

19°°¢

, stow BB

DISCOUNT
EVERYTHING

IN STOCK.

(EXCEPT PATTERNS AND NOTIONS) -

~ . @ ~~ coast-To-coAst
YHarri

“We're not competitive,
she said. “If we don’t have
something in stock and we
know it’s in another store —
we'll suggest they go there,"
she said.

Forrest said few people buy
on the spur of themoment, but
rather spend e going to
the different shops in the mall
to compare what is available.

“Very few customers come
here and don’t find what they
want in the mall,” she said.

She likes the mall and
believes it is a good addition
to'the area.

“T think a mall like this has
been in the offing for a long
time for Nelson,” she sald,

iMlustration

KITSTAR EF-35 35mm
CAMERA A’ {45 multicoated lens with con-
i tinuous focusing from infinity to

macro range.
FULL FIVE YEAR WARRANTY!

KITSTAR 26BC

A 1, lightweight, 35mm Cai i
and fixed focus lens for fuss tree photography.

69°?

PRICES EXPIRE — NOV. 1, 1980
SUBJECT TO AVAILABILITY

CHAHKO-MIKA MALL
NELSON, B.C.
352-6812

COMPARE

STORES
WITH SERVICE
PERSONALITY

ori

FABRICS AND DRAPERIES
CHAHKO-MIKA MALL

352-9866 952-9866