c2 CASTLEGAR NEWS, April 14, 1982 _

Message clear | Children’s wear

MONTREAL — ; This
spring's fashion is taking ona
new look as big jackets, short
trousers, casy low-waisted
dressses and skirts slit to
thigh-high levels are swamp-
ing stores across Canada.

Dozens of designers, styl-
ists and fe

Canadian designer Alfred’
Sung, who divides his time
between Toronto and New
York and sells his clothes to
Canadian and American
stores, manages to cume
across clean and clear.

Kids and spring bring to move — jumping,. climbing,
mind so many of the diction. running, playing — love
ary's action verbs: to run, to action styling ‘with special
jump, to prance, to leap, to designer touches that entice
tumble, to whirl, to dance, to young imaginations to
sing. So, is it any wonder that ‘spring’ into action.”
active styling is one of the ~ “Action fabrics such as
most popular looks in child- terry, - twill, i and

When novelist F.Scott
Fitzgerald's famous charac-
ter “Bernice” bobbed her hair
in the 1920s, it was a bold

f independ

included these styles in their
collections, most created in
light fabrics that move with
the wind.

But under the circumstan-
ces, that cherished bit of
“designer identity” — where-
by clothes are immediately
recognizable as coming from

the hands of a specific,

designer — is often difficult
to establish.

Ina group of
basically white clothes, he
shows the sure touch of his

-ren’s wear for spring ‘827 jersey are easy-to-care-for,
washable, durable and per-
fect for children’ ‘on-the-
move,” says Mrs, Rodgers,

Colors this season? As
bright and fresh as spring
itself: mint green, cotton-
candy pink, cool blues'— a
painter's palatte . of\ crayon
and ice-cream colors that
make warm-weather dress-
ing extra special,

Stripes make fashion news

, According to Maryellen
talent and explains why Rodgers, Fashion Director
stores on both sides of the for Garanimals children's
border are enthusiasticabout wear, leading manufacturer
his ideas. of coordinated separates and
oringiator of the matching
animal hangtag system that
speeds up the shopping pro-
cess and enables children
from two on up to dress
themselves, "Children on the

Sung’s clothes are classic
and simple'but just a little bit
different, says his Eastern
Canada sales agent Ricky
Steinberg.

Elegance in

& Groom

Magic Wloments

BRIDAL SALON:

Traditional & Contemporary

Wedding Gowns
Bridal Accessories

For Bridesmaids
& Mother of the Bride

Formal Wear
Tuxedo Rentals

by Black & Lee

Silk or Fresh :
’ Flower Arrangements

Wedding Decorations

in children's wear — right in
line with the season's empha-
sis on sports styling, Garani-
mals’ coordinated tops and
bottoms boast.a rainbow of
colorful stripes: from: sher-
bet-stripes that add delect-
able touches to active-wear
outfits for Beg and Little Sis,
to the bold, multi-colored
automatic, rugby and engine-

classic placket and knit shirts
for boys, :

Stripes on shirt fronts and
collars tie in with waistbands
and belts for a beautifully
coordinated look, transform-
ing an outfit for play into an

up.

Scoring high are athletic
and racing stripes on sleeves,
shoulders and pant legs that
give tank tops, T-shirts,
shorts and pants the expen-
sive look of related separ-
ates, providing the “sporty”
appeal that love.

ered stripes that dress up”

ensemble just right for dress- .

o
Today, there is a new inde-
pendence in hair fashion, and’
this spring may be the right
time to find yours.

Fewer women are sticking
to the old formula of having
their hair cut first, and then
styled afterward, Today the
cut determines the style —
and there are many more
options now than ever be-

fore. i
Individual style is the
beauty secret of the 80s. Any
hairstyle today ‘can. look
sporty or dressy, depending
on how you comb it. Styling
consultant for Revlon’s Flex
System, Hugh ‘Harrison, ad-
vises:; “It is up to the
individual woman to discover
the versatility in her hair-
style. Nobody éan tell her
how she should look.”
Harrison, who works with
top New York fashion mod-
els, denies there is anything
special about their hair. To
underscore the point about
versatility he says, “A model

. May go through many chan-

ges in a single day.

“She maybe a blushing
bride in one hour and change
to active sportswear the
next. But, her hair always
has to look the part, and the
real basis for pretty hair is
healthy, well-cared-for hair.”

Hugh Harrison recom-

mends a simple regimen of
a} and

“Just Like Dad”

Sports styling is a great
favorite with the young many
on your shopping list. From
the toddler stage through
pre-school years, boys identi-
fy with their older brothers
and Dad, wanting to imitate
their clothing styles.

Tops ‘with athletic num-
bers, mesh inserts, hockey
V-necks, worn with smart
carpenter and jean-style

ing for regular care and main-
tenance. Spring is shape-up
time for most of us, and it’s a
good idea to keep a bottle of
shampoo on hand in the
formula that's right for your
hair type.

Be sure to rinse thoroghly
with cool water to leave hair
shiny. Take it easy on wet
hair by using a wide tooth
comb to remove tangles.

* Never force comb wet hair,

ye “Poo Phone 368-8111 24 .P2nts. make your: little fellow~ ~~: Conditioning is dhe ‘most

= feel “Just like‘one of the big"
guys.” :

important thing you'can do to’
keep ‘healthy hair in shape.

Hair styles

Bold and simple is in

Conditioning is the best
therapy for winter-weary
hair. It penetrates and mois-
turizes your hair while it
restores the texture that
disappeared. with winter

ae
BENEATH A SOFT, lacy brim, the blush of
a wedding begins. A wide lace fantasy
hat... rather than viels. Magic Momen-
ts has captured the uncommon charm of

ddi,

@ gardin’

weather and over-heated
rooms. And, it repairs split
ends as it delivers shine,
sheen and healthy manage-
ability to your new casual
and carefree hair style.

“That's the new spirit of,
independence this spring. ©

Shape up your hair as you
shape up your body for the
boldest new look of the
season,

every tracing of lace, in every curve of
petal and blossom, tradition and
elegance are abound. The bridal gown
with ruffled hemline of imported: lace

very spirit — of Byron ‘dnd Keats, fora
bridal gown designed by Henry Ralph. In

e..; over. satin

—t

Meet Our Customer Needs

for you from

the TKXfothes TKOoset & d-d-8

365-7589
Castlegar

mai

Junior Sporty Fashions in cool cotton
knits, worn by Joanne Turner.

FANTASTIC
spring fashions

All the stunning new looks of the season
for work and social occasions

Presenting

Dresses...
that stand out in a crowd

By Algo, Lady Anne
Marjorie Hamilton
Pantel, Joseph Ribkoff

Suits...

high styled & up to the minute

Mix & Match Tan-Jay
Nubbly Linen by Marissa
ry Sportswear by Kates
Alia Slims in a delightful array
of spring shades

AT SPECIAL PRICES

Ter

A Complete Selection of ...

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r

Alex Davis has no
qualms about the name of
his coat and suit company
— Primrose Garment Ltd.
— which sounds like the
name of a firm that makes
intimate apparel rather
than sturdy outerwear,

“A classical pianist only
plays classical music, and
my strength lies primarily
in coats,” says the presi-

downtown Toronto com-
pany.

Mr. Davis’ career began
as a shipper in a coat and
suit factory. Later he got
involved in sales and the
subsequent creation of
‘Primrose Garment Co.
Ltd. with two other part-

* ners, who are now retired.
Two-thirds of the com-
pany’s business on Spadina
, Avenue occurs in fall and
winter, based on woo! fab-
Tics imported from Italy,
France and England.

Year-round, though, Mr.
Davis accumulates designs
from European style cen-
tres and adapts them to
suit the Canadian market,
toning down, for example,
“the too-ottlandish pat-

is ind
the Bridal Salon where Magic Moments
are all the things you are.

terns.” His wife's own coat
collection has a wide var-

dent of the 26-year-old .

Intimate Apparel

Primrose Garments

iety, he adds ‘sheepishly,
“as she buys below whole-:
sale.” Pie

Primrose Garment's
sophisticated missy appeal
translates into top-of-the-
line cashmere coats, camel-
hair coats, and less costly .
all-weather coats for
spring. Coats encompass
70 per cent of Mr. Davis’
spring collection, com-
pared to 30 per cent in
suits.

Trendy hip-length, wool-
blend toppers in the com-
pany's petite division have
gained momentum, ' Mr. .
Davis’ says, because of
their easy co-ordination
with knickers and culottes.

He calculates that most
of this spring’s coat sales
will be high-styled rubber-
ized Candora raincoats — a’
polyester/rubber blend
found in Primrose Gar-.
ment’s small upbeat Andre
Jardin line. And reversible
lightweight, combed cotton
all-weather coats have also
had a “good response,” he

says.

The reversiblesyetail for.
about $190 and, like ‘the.
rest of Primrose Garment’s
merchandise, are available
at specialty shops and de-

Primrose garments is Al-

-come with built-up shoul-
‘ders or slightly padded

partment ‘stores across

Canada. r
In the West Ke

the exclusive retailer for,

“Investment dressing,” importance on pure fabrics
“pedefined classics," “inno- like the silks, cottons and
vative " — these Lightweight wools.”
are a few of the buzz words Designer Alexander Jul-
that crop up in the forecasts

ian,'a Coty and Cutty Sark
Award winner, advises men,’ he says, “I try to make the
“Add some cheer with a rainbow wearable on a day-
upbeat wardrobe this to-day basis by integrating

spring.” Of his new collection‘

fonso Apa Ladies and

CASTLEGAR NEWS, April 14, 1982

c3

New trends for spring forecast

lots of ‘colors into patterns
desigtied to be worn togeth-
er.” Julian adds, “Men should
wear clothes that are fun.”

of men’s spring and summer
fashions ‘from the experts.
Chip Tolbert, chairman of
the prestigious Cutty Sark
Men's Fashion Awards, says,
“Much of thenew menswear
is' following a: conservative
trend. Patterning in business
suits ‘is very subtle. There
are. checks and plaids, but
mostly in medium to light
muted ténes.-Any many of
the’ tailored’ sports jackets
are enough to be
worn to business.”
However, the new sports-
wear is much more innova-
tive. Tolbert. says the sum-
mer. sweater will be one of
the most important wardrobe
items, “Most are-cotton knits
in a wide’ range of brights,
pastels: and patterns, and
they're ‘comfortable enough
to substitute for a shirt.”
Bill Blass, who won last
year’s Cutty Sark Award for

Men's Wear in Trail.

While Mr. Davis is still
showing built-up collars
and cardigan necklines, he
argues that “spring coats
in general are more de-
tailed, with quilted stitch-
ing and piping. They are
not as voluminous as they
once were. The silhouettes
have narrowed down this
year, so at least the coats
are more _

Subdued tones in lime, .
wheat, raspberry and cog-
nac together with natural
and grape shades have re-
placed vivid colors, ac-
cording to Mr. Davis.

Fine wool-worsted or
fine linen spring suits,
which retail at $250 to
$310, are more detailed
than 1981 styles. They

men.
Exclusive

for ladies.

. large variety.

witl
contract trimming and ruf-
fles. Suit skirts are asy-
mmetric side-pleated,
straight or flared. ‘

in
men's fashion design, says his
new collection accents a very
classic look, “the kind ‘of
‘clothes you don't replace
Jf every sezson. I place a lot of

See.us for the latest in Spring
Fashions for both

West
retailers of Primrose Garments

' Wide selection — expert fitting
— beautiful shades and colors —

Ladies":and Men's Made-To-
Measure — Guaranteed Fit.
“Where Service Begins’

ALFONSO APA

Ladies and Men's Wear Ltd.
1364 Bay Avenue, Trail — Telephone 368-5314

\_

ladies and

Kootenay

c

Make the most of |

spring makeup

Soft, luminescent color is
the basis for this spring’s
best beauty looks. Lips and
eyes are more dramatic and
balance one another against a
paler, porcelain-like skin and
cheeks’ that have the un-
made-up look of a natural
healthy glow.

The emphasis is on the
total face, strong and com-
plete with each feature get-
ting an equal play for color,
day and night, according to
former Miss America Judi
Ford Johnson, who is today

removed work best. Because

there are no hard minerals to

interfere, soaps suds up more

quickly; skin rinses cleaner.
eBea

TOGIVEORGET— ey
A NEW SPRING BLOUSE

stop
‘skin from “drinking * up”
makeup by dabbing on a
moisturizer before applying a
founation.

e Dab foundation only
where it's needed — eyelids,
sides of the nose down to the
mouth, under the eyes —.
then blend with a damp
cosmetic sponge in. an’ up-
ward and outward direction.

the .Comsumer.: Information:.:.:.e ‘Nothing « looks - worse.)

Specialist for the - Water
Quality Association.

To play up radiant looks,
Johnson recommends stick-
ing to soft colors in tones of
bronze to rose-beige and
using color to define or
enhance features.

Application the Key

According to Johnson, the

key to great-looking makeup

is the way it’s applied. She’

explains: “The extra minute
it takes to apply and blend
makeup lectly makes the
difference between. just
wearing makeup and using

. makeup to bring out the best

in youl”

To help women polish their
makeup routine to perfec-
tion, Judi Ford Johnson and
the Water Quality Associa-
tion offer a few quick point-
ers: :

e For a clearer complex-
ion, step up your skin care
strategy. After winter's dry-
ness has taken a toll on skin,
a thorough cleansing of soap
and water twice a day helps
to remove dead skin cells.

For Cleaner Skin

A pure, mild non-detergent
soap and softened water
which has had the minerals

1 BY

than a blast of color‘on a lid’

or cheek. The trick is to use a
little — then blend a lot.
Remember you can always
add but you don’t. want to
take away. Taking off “too
much” can traumatize the
skin and irritate its surface.

e For an all-over : finish,
dust your face lightly with a
translucent powder. - The
smooth, bisque-pale patina it
gives your skin is the perfect
“send-off” for a look that'll
stand up to any day or night
routine,

e Before bedtime, remove
all makeup and cleanse your
face thoroughly with soap
and water. Remember, soft-
ened water is the best to
wash with because it creates
the richest lather and clean-
est rinse to help prevent
pores from clogging and
attracting dirt and oils. Fol-
low.up with an astringent or
toner~to pick up excess
makeup and tighten pores.

> ‘The End Result

By following a daily cleans-
ing regimen and these basic
beauty techniques, this
spring's soft, shimmery
makeup will look its very
best. ;

GRADUATION TIME will soon be here. Joe Streloff of
Klothes Kloset has the stock with plenty of variety and
is ready to help the graduate make the choice best

suited for the occasion.

3 Short sleeved pin dot in. white/white,
navy/white or red/white. Sizes 10-18.

a. Polyester/rayon pant top with embroidery
detail and % sleeves. In red, white or blue.
Sizes S, M, L.

Choose from four fresh spring styles, all
machine washable for easy care. : :

1% sleeve. polyester/rayon/linen in white,
royal or red. Sizes S, M, ve

. 4 sleeve polyester/cotton in navy/white or
: red/white spes, izes S, M, L

Ladies’ Budget Fashions (Dept. 191), Trail

STORE HOURS

Monday to Saturday 9:30 a.m. to 6:30 p.m.
Thursday and Pridey 9:30 a.m. to 9:00 p.m.

eBay

Your Choice

$2100

Budsons Bay Company,