. « » FOR THE BIGGEST NEWS EVER!
A New Publication

Tuesday,
September 12t

The Mid-Week Mirror is the Total Market Coverage Vehi-
cle of the Castlegar News. Published weekly on Tuesdays in
full-page format, the Mid-Week Mirror will be distributed to
households in surrounding retail trading zones.

In combination with the Castlegar News, this provides
virtually unduplicated household coverage.

The Mid-Week Mirror has been made possible, and
necessary, by completion of vital highway links making
Castlegar truly ‘‘The Crossroads of the Kootenays.

From Greenwood to Creston, and from Fruitvale to
Nakusp, we are truly one great family of communities—
sharing common interests, economic goals, and faith in
the future. ; :

ey Lop

"Mey
vale tel oy
eompriag

Vil sow rach tonto 15,430 Households

Over the past 31 years the Castlegar News ha

F S

earned a special place in the life of its contnanit and
throughout the region. It’s earned the respect of thou-

jonas of loyal subscribers and readers. A valued reputa-

So now, as it launches its Total Market Coverage
Vehicle—the Mid-Week Mirror—it offers its advertisers-a
powerful new advertising vehicle, and promises readers of
The Mirror a bright, interesting “advertising shopper with a
personality.’’

The Castlegar News, covering Castlegar and the imi -
aie Cabledardkti. a sie eas

The Mid-Week Mirror, covering surrounding retail trading
zones.

Tein,
Bog, Sees 4.
Bedi fag Bao

in 39 centres from Greenwood to
Creston and from Fruitvale to Nakusp

Castlegar News Mid-Week Mirror