Os E

Second Floor Retail Area

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Our Huge Warehouse, the Former Quadra Manufactu

PROMOTING TOURISM . . . Kootenay

Country Tourism

Association. co-ordinator Roy Shields is flanked by

KCTA plans programs

The Kootenay Country
Tourist Association has se-
cured a budget of $520,000
from the ministry of tourism
that president Chuck Trus-
cott says will be used for
marketing and promotional
projects.

Regional coordinator Roy
Shields added that the asso-
ciation “can now move ahead
and planall our summer ac-
tivities with the assurance
that they will be consistent
with our existing marketing
and media initiatives.”

The KCTA is the regional
tourism association whose
primary mandate is to design

their tourism visits to the

rea.

Shields said an example of
this would be the Castlegar
SunFest, which is being held
in the summer.

The KCTA will be assist-
ing them in designing mar-
keting initiatives for out of
region advertising.

“We take the event and
complement it with other
major attractions in the local
area such as golf courses,
fishing“in the Arrow—Lake
ete.,” said Shields.

“The objective is to create
a larger lure for the potential
visitor. We then invite the

marketing for the
private sector, including
ics din

SUPPLIES ITD.

SS] WANETA ROAD, JRAIL, B.C. VIR 2Y8

and ancillary merchants to
participate to ensure that

is proud to be part
of your community.

At CIBC we offer a full range of financial
services, including competitive Mortgage and Con-
sumer Loan packages. -

We invite you to come in and discuss your
banking requirements with us soon.

OPEN TO SERVE YOU SIX DAYS A WEEK
Mon.-Thurs. 10:00 a.m.-4:00 p.m.
Friday 10:00 a.m.-6:00 p.m.
Saturday 9:00 a.m.-3:00 p.m.

Canadian Imperial
Bank of Commerce

iie

Castleaird Plaza
Castlegar, B.C.

ping and ing

coming to the event

statf Kelly Sallis (right) and Diane Renz.

will get a clear message as to
what the event is all about.

“What we create for the
potential visitor is a complete
package with enough sizzle to
get them into our commun-
ities.”

Shields added once the
private sector and commun-
ity dollars are in place, the
KCTA can then double that
amount through the “part-
ners in tourism program.”

The only cost to the par-
ticipants is a five per cent
administration fee based on
the gross amount of the ad-
vertising costs.

The regional tourist asso-
ciations are, through the
provincial ministry of tour-
ism, responsible for the mare
marketing, coordination, and

application of the partners
program.

It is designed to allow all:

the private sector to par-
ticipate in tiered promotional
initiatives.

“We take our vertical mar-
kets such as golf courses, hot
springs, resorts and ski
areas, community events and
activities, ete., and use them
as the umbrella for the other
community facilities to ad-
vertise themselves under,”
said Shields.

“This strategy is working
well all over the province. It's
offered the private sector
and communities an associa-
tion to coordinate all its ad-
vertising and promotional
activity in order to maximize
our collective clout.”

Schneider's offers service

Many retail businesses talk
about “ satisfac-

available in a huge inventory
intained locally.

tion,” “wide selection,” and
“conscientious service,” but
one firm where, they don’t
just pay lip service to such
ideals but actually put them
into practice is Schneider's
Building Supplies at the
Waneta Junction in Trail.

The personal philosophy of
owner Greg Schneider is
shared by his staff, and is in
very good part responsible
for the success of the busi
ness over the past 25 years.

Greg, his son Glenn (who is
assistant manager), and their
12 friendly employees pro-
vide an extremely competent
group of knowledgeable peo-
ple who are as at home pro-
viding assistance to the first-
time do-it-yourselfer as they
are at helping the profes-
sional home builder or
tradesman.

The company has grown
through the years stressing
service to the public, fair
pricing, and an extremely
good selection of products

=z © Fruit Baskets
Judy's Fi
wet.

ine Cl
(An Expervence in Quality)

Ot Grypma family’s ne
(from lett) Rosemary, George,
cedar decor, along with a gazebo, wed:

“ALL FLOWERS A\

hocolates

In fact, it was the lack of
selection and desirable quan-
tities of run-of-mill building
products in the area that
‘caused Greg Schneider to
start the company in 1962.

As a builder, he found he
couldn't get necessary mater-
ials easily, or in desired
quantities, without being re-
quired to wait while ship-
ments were brought in.

Frustrated by this he
began to make buying trips
to the Coast, and then de
cided to go into the building
supply business himself.

He started construction of
the present building in 1962
and began making sales to
building contractors even be
fore it was completed. Then,
in September 1963, the com-
pany opened its doors to the
public.

And it hasn't looked back
since.

Fourteen years ago the
Waneta Junction building
was expanded and then, in

1977, the 32,000-square-foot
Quadra Manufacturing build-
ing was purchased a few
miles away and turned into a
huge storage area.

The year before, in 1976,
Schneider's joined the Tim-
Br-Mart group of indepen-
dent building supply stores.
This association has allowed
Schneider's access to ,the
organization's huge group
buying power.

Stretching right across
Canada, Tim-Br-Mart buys in
huge quantities, thus allow
ing group members to buy at
lower costs and subsequently
charge consumers less.

Mainly serving the West
Kootenays, it’s not unusual
for Schneider’s to make de-
liveries into the Okanagan or
as far east as the Alberta
border.

And it’s also not unusual
for Greg to help loan one of
the trucks or to go out on a
delivery himself.

Greg describes the Trail/
Castlegar/Rossland/ Fruit-
vale area as “a good area in

OFFICIAL GRAND OPENING

w Georama Flowers location, took place Feb. 3, 1987. Pictured above

Anna and Imelda Grypma. The new shop features a stained
ding arbor and recirculating fountain.

RE GROWN IN OUR GREENHOUSES TO ENSURE FRESHNESS”

352-5364 “Mssrsuc call

556 Baker St., Nelson

which to do business, and to
live. We don't have the
booms, but we don't have the
busts, either.”

Glenn says he and his
father are proud of the fact
that so many of their em
ployees are long-term em
ployees who have been with
the company for years.

“We all work as a family
unit to serve our customers
to the utmost of each of our
individual abilities,” he com-
ments.

Glenn says the firm also
encourages employees to
pursue their own interests on
the sales floor. If an in
dividual has a strong interest
in plumbing or in the elee-
trieal field, then he’s encour-
aged to make himself more
knowledgeable in that area
and to make that knowledge
available to customers in.
terested in purchases in
those areas.

“We've been here a long
time now,” concludes Greg.
“We'll be here a long while
yet!”

general manager.
“Overall for the 1987 I still
see some degree . . . for the
worsening,” says Doug Stan.
ley. “But I think we've
Jearned how to handle that.”
Stanley says the region's

continues to ned

biggest
be long-term unemployment,
“which won't go away over-

He points to what he calls
the “misery index” — the
combined inflation and unem-
ployment rate: He says the
rate igworse now than it was
three years ago.

In 1984 the inflation rate
was a hefty seven per cent,

itions. *

“There's some good signs
that things are happening
and they're happening
through people,” he says. -

He points to the economic
development boards in
Castlegar, Nelson and_ Trail
which are helping to identify
the needs of the various com-

and was down
around the 11 per cent range,
for a misery index of 18 per
cent.

Today, inflation has drop-
ped to just four per cent, but
urfemployment is up to 19 or
20 per cent, for a misery
index of 24 per cent, Stanley
says.

“There are many reasons
for that ... the primary one
being our resource-related
jobs have fallen significant-
ly,” he says.

Stanley says there isn't
much the region can do about
that.

“That's a fact of life.”

It has meant residents
have reduced their spending
and started living increas-
ingly off their savings.

“We'll have to live with the
fact disposable incomes are
not increasing at the rate of
inflation.”

“I see some good signs
happening there.”

He says’ Trail's focus on
sport tournaments is attract-
ing thousands of visitors to
the city, and though it may
be short-term, it will develop
into a long-term solution,
project.

In addition, Stanley says
the retail sector is working
“smarter, not necessarily
harder.”

He notes that his own
credit union has adapted to
changing economic condi-
tions. Its employees have
taken a course in customer
relations to be more “market-
oriented,” he said.

Stanley says the retail
sector isn’t simply taking or-
ders, but are seeking out and
developing opportunities.

He points out that the

LOOKING FORWARD . .

rasa manager, with Joe Kobluk, m:
it

anley predicts “bright spots” in year ahead,

service sector is also boom-
ing.

“The service sector -is
growing and growing very
well, provincially: and lo
cally.”

And the change in owner-
ship at Cominco Ltd. indi-
cates a “long-term availabil-
ii maybe at reduced lev-

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Castlegar, B.C., Canada

(Days)

But he says the new
owners also signal that Com-
ineo is going to be around
“for years to come.”

As well, Stanley says there
are other reasons for his

Doug Stanley (left), Kootenay Savings Credit Union
anager of advertising and public aftairs.

“Maybe - it’s time we
brought in Paul Bunyan and
started doing some chop-
ping.”

He also sees the new.Van-
der Zalm government an

fid in the iy.

He says on the national
scene, the Canadian mone-
tary policy directed at re-
ducing the deficit and con-
trolling price increases is a
step in the right direction.

However, he says he has
some concerns about how the
government is reducing the
deficit — such as the “quick
fix” taxes on tobacco and
junk food.

“Those are just minor, to
increase revenue.”

Stanley says it may be
time to do away with “band-
aid solutions” and take
tougher measures.

Boat
charters
available

Arrow Boat Charters,
which has been operating
from Scotties Marina since
last November, is one of the
best ways to make use of the
Arrow Lakes this summer.

— Paul and George Markin,

owners of Arrow Boat Char-
ters, operate a fishing char-
ter and site-seeing businessw
with their Sea Ray 28-foot
sedan boat.

The boat comes with twin
475 Mercury engines, depth
sounders, fish locator, and a
stereo system inside and out.

The Sea Ray also has a
command bridge, sleeps five
people, has a head and galley,
cooking facilities and outside
barbecue.

‘The boat is fully enclosed
and heated and has over 150
fishing plugs and lures.

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p! because it ap-
pears to be responsive to the
needs of all parts of the
province. Half of the provin-
cial poulation is in the Inter-
ior, Stanley notes.

Stanley also said the finan-
cial sector is undergoing
tremendous changes.

“The change in the finan-
cial sector in the last four or
five years has probably been
greater than in the last 30
(years),” he said.

Still; -he- says the future
“eokes-bright.””

fast-gro

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tloaning and digital sope for

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with Locally Produced
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71) Radio Aye., Nelson, Phone 352-350!

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8428 SHEPARD ROAD S.E.
OFFICE: 279-7541
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