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Costiews Photo by John Cherie setting concrete.

Villa president Brita Haley clearetio smoke.

Cartoon shows under fire 85 Tt Tne $6, 995

TORONTO (CP) — Seven-year-old Paul Gerezuk is an While the boys’ shows sell a might-makes-right value
unlikely revolutionary. system echoing with laser blasts and the thuds of punches, 80 ree 39 ,088

=2/

But e meyer at 5 p.m., he becomes a footsoldier ina the girls are shown a fantasy world of innocent, ml Horizon 4... cy.
g the toy industry, when sugary-sweet creatures whose happy, simple existence is

he turns on the television set to watch his favorite show — vacuous, bereft of emotion and repetitive, industry eritiea

The Tranaormers CLEAN

say.
The cartoon a legion of heroic robots, With U.8.-produced toons showing in more th
sts caapaoally Svaiatis in salle’ plese al-yeur lent] @S euatrlen, Neat Ameiees cee tee, "oeee ovens "CENTRAL KOOTENAY
toystore. promotion of military ideology to children by big business in COT TON RAGS IMPORTS LTD.
the world’s history,” says Dr. Thomas Radecki, director of

Lie oi 8 sient Tee Fry TH Hd get or [TEEgERS be {ui a E pevepetter, aan
a | j i: Pe “i! ite i 253 i EE “i Ht i vale Ht Hil inl
li peu if if het alt ie ie ar: ceiisaie ak fh “id if

Once upon a time, Lermakers ody ertised their products
425 Columbia Avenve, Costiegor

in newspapers, the National Coalition on Television Violence. QCOWe

Ror tany sie ooll Chain throng television programs Radecki and others believe war toys and programs like a ‘News Preesbee-anta
starring the products. GI Joe desensitize children to real violence.

The result blurs the line between entertainment and <

chi i reials fo But studies have shown the programs have various
the torn, eine cries — see So-minute commercials for ects, depending on the child, says peychiatrist Bruno 197 Columbia Ave., eummemamnnmnansniiassataaiy Our Action Ad Phone

Bettelh
serine fe tas easton toe gs such bathers on child becomes more violent, the normal Number i is 365-2212

to the
Captain mower and the Soldiers ne OF The Future, G.I. Tea; child actually discharges vicariously some violence and
Rambo, MASK, the Inhumanoids, the Thundercats, Straw- becomes more peaceful,” he says.
berry Shortcake, JEM, Teddy Ruxpin, Pound Puppies, and Parents should spend more time with children, playing
Cornsilk Kids — just a handful of the heroes of 75 series that simple games, he says, since most children prefer that to
have made their North American debut since 1982. watching television.
LOOSEN RULES

The: ey’ e been nurtured by rere
lations i a ibe United States enacted since the election of
President Ronald Reagan.

That movement it_ may be stemmed by a U.S. court
challenge launched by programming advocates to ask the
Federal Communications Commission to consider banning
such- programs.

Canadian regula ions governing children’s advertising
are stricter, — for example — toy advertisements
cannot a appear on the same program in which the toy is
featured as an animated character.

But Canadian codes don’t affect the sourct of most toy-
linked programming seen in Canada — U.S. shows and ads.

For manufacturers, the cartoons reflect a massive
marketing effort that has yielded a staggering boost in sales
from $52 million in 1982 up 1,577 per cent to about $870

million last year, say the Toy Manufacturers of America.
Siar PRIME COMMERCIAL
The Canadian Toy Manufacturers Association does not
provide parallel statistics, but analysts say sales patterns ;
are proportionately ide ntical to the United States. 4 f

There may be a end in sight to the Programming. |

2 Sone aavaoee a | FOR RENT CASHBACK %&
medio” " says Sheldon Klein, the president of Basten

's Canadian branch. :

“The market Laney we will abate “frome is Located on Central Avenue You CAN USE To BUY
popularity of the toy- ws te .
onward.” (Highway 3) in Grand Forks YOUR CHRISTMAS GIFTS: j

Crities are worried about the effect the deluge of pro-
gramming — much of it featuring violent sequences — is e Sales Office On Escort, Tracer, Séble, Taurus and F- Trvelle

hildren’s behavior.
———e © Fenced in Compound FORD ESCORT
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TV changing the ib rida bar apers permed
BROCKVILLE, Ont. (CP) — they van lesen on ogeliy:” 442-2 1 48

— Television is changing the Dr omatic ically Reduced Prices on Our

way young people learn, says ni pictures, in i P . TRUCKLOAD SALE OF ESCORTS!

an expert on the human 8 and ani . © Cloth sor P OVER 20, 88 ESCORTS TO

brain. " FROM. The best selling smal!
Students are getting more rea) my car in the world!

information from television

pictures than from words, y 3 [27 1963 mercury. mrs  * rah novel

i Hh oe a i ai ail I
om said Ken Lee, a high school oom reas one

ONVUASNI JOHO9

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THIS COUPON IS WORTH...

*10.00

TOWARDS APPLICATION OF RUST
ARREST ON YOUR VEHICLE.

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j sett is He cant by Hanitg “| ful fig Tie cepts the y ©MCMLXXXVII Leon Shafter Golnick Adv., Inc. 2795 Highway Drive ‘Stan + wENOY

Nie freiilt 5 init se through language and books

bad thing, Lee told about

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os re ALT iit g “Since birth, (students) hte wn & jected Prenereacee oer,
have been in front of the TV . ere ote

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