BBG CASTLEGAR NEWS, March 27, 1983

Pacific Homes jslng: CASE. should contact

Bob Duthie at 426-7241,
‘Financial assistance’ from

Are Proud To Have Taken Part In The Growth And
Development Of The Kootenay Region

We offer pr f ed h “Your
Plan or Ours," Trusses, " "Residential ‘& Com-
mercial” and .a complete line. of doors and
windows. We are looking to the future, con-
fident that we can make a meaningful con-
tribution to further growth of this area.

to sy ringa Creek Provin-

to cross the Columbia River cand continue on to the ° popular lakeside
campground Gnd picnic area.

sAti ry
cial Park e nearing his Toualler: 's end as he bearded the Robson Ferry

Kootenay Boundéry: Visitors Association

Working to promote tourism

"Visitors to this province
are today its third largest,
industry, generating close to
$2.3 billion this year. The
Kootenay Boundary Visitors

is a non-profit

KOOTENAY BOUNDARY
VISITORS ASSOCIATION
2-560 Baker St.,

Nelson, B.C.

Canada. V1L 5H9

™~

society established to foster,
improve and develop tourism
in the Kootenay Boundary.
Region.”

- Working for the businesses
and: the: attractions of the‘
area, KBVA Employs a full-

time regional- manager who °

oversees a $200,000 budget
and six departments.
The 0 ility for dir-

ated. it has also just recently

magazine have been produ-

been learned that. one: pro- ced.

ducer who toured the area at
the end.of February now
considers the winter of '83 as
a likely date to begin work on
a. major motion picture.

A second marketing strat-
egy utilizes the print media.
In the past KBVA has been

ection and policy rest with
an enthusi and dedi

board of directors. Marilyn
Marshall represents Nakusp,

Inger Maga. - Nelson, Herb .

Young — Creston, Bob Craik
Grand Forks, Beth Ludlow
—-Eastshore and Kootenay
lake, Brian Pritchard —
Castlegar, Val Anderson —
rossland,' Keith Kessler‘ —
Slocan Valley, Larry Royer
— Trail, and Norm Mackie —
Balfour and North Kootenay
lake. Mackie is the 1982-83
president. 3

To. increase this area’s
share of the visitor traffic,
KBVA employs several mar-

set and Westworld. The most
recent article on the area

appears ‘in the April ‘edition’
of B.C. di i

I in getting the’
region featured in’ Powder’
1 BC, Sun-.

Multiplying by 8.5 "the
accepted standard for read-
ership of this:type of mag-
azine, the region's total ex-

‘.posure by this medium alone

is over % million people.
Complementing’ ‘Discover’
are three regional brochures,
and also promotion material
from the almost 200 members
of the association. Simple
logic implies these members
are therefore benifiting by
reaching literally millions of

90,000.

‘With ‘financial assistance
from’ the Canadian. Govern-
ment . Office - of Tourism,
KBVA is able to

iP y
through KBVA.
Working in concert with its’

KBVA

rary which is constantly
being upgraded to provide
an easy access and detailed
reference source. To co-
ordinate and inform the
members of the association of
«its marketing strategies and
services KBVA, publishes a
newsletter six times a year.

KBVA understands, as
well, the importance of keep-
ing in touch with: the atti-
tudes of the communities and
the people it serves. To meet
this commitment KBVA rep-
resentatives serve on several
boards and seek to meet with
the various chambers:-. or
_other local bodies be it the

~performs a number of'edmin-

writers of national and inter--

national reputation’ to come
into’ this. area. e

While these two strategies
have an enormous impact, it~

is a necessary market with a
24-hour’ approach:and so
KBVA employs a number of
other. tech:

keting

‘Increase the
area's share’.

ly, the most cost effective
approach has been the use of
TV and feature films. These
mediums reach. millions of
viewers and in excess of 95
per cent of the costs are
borne by the producers,
Ron Mensing, regional
manager for KBVA states,
“It is imperative this area be

promoted visually as it is the.

surest’ way of exposing its
greatest asset, natural beau-
ty." -
Already one 30-minute TV
program has been aired, with
di of seven

é This year. KBVA will tra-
vel to’ Los’ Angeles, Vancou-
ver, Spokane, : Edmonton,
Calgary, 1 “and

‘Reaching millions’

istrative and support fune-
tions, perhaps the most im-
portant of these is its irter-
actionwith special
governmental agencies. —~

KBVA has a close liaison

with Tourism BC, the Can- -

adian Government Office. of

* Tourism, and. ee regional

and ic

Vernon: and. will be..repre-
sented in Toronto, Frankfurt,
and London. The purpose of
these visits are to participate
in large travel shows.

These travel show draw|

between 20,000 and 320,000
persons and offer the mem-
bers of the association an
opportunity to market direct-
ly-to the consumer.
“Experienced staff mem-
bers provide the consumer

with first hand information -

and distribute to them a wide

- range’ of brochures and

printed material. The most

widely distributed piece of

million, Another one is to be
filmed shortly and six more
are presently being negoti-

is the regional

magazine. Under this year’s”

title of ‘Discover’, 150,000
copies of this 96-page color

Through them, BVA chan-
nels information and lobbies
for this area’s tourism con-
cerns. It provides advice and
assistance in-matters of as-
sistance in matters of adver-
tising and displays’ to busi-
nesses, and provides a forum
for them to discuss p:

Develop-
‘ment ‘Office or: the’ ‘minor
hockey league president:

The Kootenay Boundary
Visitors Association is, -in
short, a composite of people
and ideas working to foster,
improve and’ develop the
visitor industry.

Why we —
trail Japan

OTTAWA (CP) — Canada
trails the international high-
technology race because of
“scientific naivete” in govern-
ment and industry, says
British Columbia Science
Minister Pat McGeer.

Ten years ago, when Japan
was doing research and dev-

business and tour ideas,

With the capable assist-
ance of Tourism BC, KBVA
has organized several educa-
tional seminars. These hos-
pitality courses help man-
_agers and those employed in
“the visitor industry under-
stand what “makes a diff-
erence.”

Also in the area of educat-
ional service, KBVA main-
tains-a large reference lib-

1 that prod the
video cameras, computers,
tape decks and other pro-
ducts that flood the North
American market today, Can-
ada turned its back on
science, McGeer recently told
the National Press Club.

‘Now a new wave of high-
technology products, based
on more recent. Japanese
research, is about to hit the
market and Canada has only
begun to take notice.

MIKE’S MOBILE HOMES LTD.

‘corte. almost as much \ a

: sen i bs jae : 7 seach sees aun peel ie eed : ¢ 5 tape’/program ‘and’ a

: . : 5 ‘ i i ' : none : “ Se y yolopmeént’: Bank, ‘by defin-. workbook to be'completed by

n r us Ss ; ; ae at sa js B : ite hes ,{tion, ‘is primarily a financial: ' the esti as well ss a
a i ui oy pataae : ‘ = institution, But, inthe ‘8C0] n f Es

‘and diversity of our manage
“ment services, we have be...

‘ation

‘ school.” -

°This comment cmade re:

“shop basis und ‘i

Guy. L

; president of the! Federal’
i

‘pellgéte; to zome extent th

wide:

tinuingEi

* Gtfered “by:

and the school boards." ))*)
“Providing information on
fedoral ‘and provincial assis,

with the, small bees

E “medium size business sector.

ety

ernment assistance programs
pment alpina with

pty “There is no need’ to’

wait for a sched-..

stance is'an ongoing
“function of the bank, During

‘the FBDB may be in the form’

of term. loans, , loan: guar-
antees, equity financing or by
‘any. combination. of. these

methods. The FBDB cons!

inveatment in ‘the busine:
the owners reflects their,

. Further “information én:
any of the bank's services cai
be

“the past year
25,000 °

ere received * “tn ‘Canada,’

: which ‘résulted in upwards ‘of

65,000 apr to? fete

9-room; $6 million, San:

OON ..... Th
“dan: ‘Inn hotel which ‘will feature a dining room, in:

door pool, lounge ‘and banquet and meetings rooms is
‘expected to open in May...

ment assistance Programs or
any of the management train-
ing seniiniars can'be obtain

uled’ visit.to enquire about
assistance. The branch is
only. a telephone ‘call away,
and if the

by

the > Management Services .

Officer.
The Federal Business: ‘De:

Bank's counselling .

“are
rangements can “usually be
made for bank staff to visit
the area,”

To'help owners and man- :

agers of small businesses im-
prove. their management
vskills,” the FBDB conducts
management training. semin-
ars in cities and towns across
the country. Between nine to
12 full day or three-hour
-seminars are presented an-
nually in the West Kooten-
ays.

‘There are currently 18:
topics available and these *.

range. from Financial State-
ment Analysis to Cash Flow .
Planning to Advertising and
Promotion to Personnel Moti-
vation.

+ Individual training on a
‘number of ‘subjects relating
,to ‘small business pee
ment iq 1B

rogram,” known as CASE
(Counselling Assistance : to
onal Enterprises) utilizes

CPE still
in good
‘shape

CALGARY (CP) —. Can-
adian Pacific. Enterprises
Ltd., which has” seen: its
earnings eroded by the reces-
sion, says its subsidiaries are
in good shape to.take advan-
tage. of economic Tecovery
when it comes.

The giant corporation said
in a news release reviewing
last year that the recession
has been more ‘severe ‘than
any in the post-war. era, Last

~dranches- thou an audio- -
visual program known as:a
management clinic. This self-
teaching method combines a

‘yeary net

- sharply to-$150.t million-or -

$1.05 a share from $404.6
million’ or; $2.87 a share. in
1981,

Seminars planned
for local
-business people ,

FINANCIAL ANALYSIS
Castlegar: Part 1 Tuesday, April 12 1:30 - 4: 80 bia or?
-10 p,m. Part 2 Wednesday, April 18 1:80 - 4:80 p.m. or 7-10
p.m. Cost: $47.50 (Multiple registration discount of $5 per

registrant is available.)
Seminar Benefits:

e You will clearly understand how |

business's financial results. :

° evaluate a

e You will learn how to calculate and interpreta ‘a number
of common financial ratios to help. analyze fhe Performance

of your business.

e You will be able to make a better presentation. to your

banker.

e You will be able to discuss, more intelligently, ‘with
your accountant the performance of your business. ;:’
HOW TO ARRANGE FINANCING +

Trail — Part 1 Tuesday, May 3 1:80 - 4:30 p.m. or 7-10

p.m. Part 2 Wednesday, May 4 1:30 - 4:80 p.m. or 7-10 p.m.

Cost: $47.60 (Multiple. registration discount of $5° per

registrant is available.)
' Seminar Benefits:

e You will be able to improve the quality of your
financing proposals and your chances of shine needed

financing.

e You will know what information a ‘lender Tequires

‘\ when making a loan decision.
© You will len how to assemble all.

: documentation to support your Ioan material. n
° You will be provided with a 16-page booklet titled “A

Financing.” This booklet

e, necessary

erally
t in service

‘in food. innovation °

‘in friendliness,

. because we care

“The Largest Recreational Vehicle
Sales lot in the Area"

covers details on how to outline your program and financing,
: ‘documentation needed, useful tips to keep in mind and-a
glossary.

Fishing
Golf:
Sailing |
The Arts
Hot Springs
Waterskiing
Museums
Rodeos
Camping
Heritage

| Ghost Towns

|ENT
HOW TO PREPARE AND USE ‘AND CONVEN
A CASH FLOW ANALYSIS

Nelson Tuesday, May 17.1:80.- 4:80 p.m. or 7 - 10 p.m.
Cost: $26.50 (Multiple registration discount ‘does NOT
apply.) :

Seminar Benefits:

e You will learn how to prepare a cash flow analysis.

You will learn how a cash flow analysis can help you
meet your cash obligations.

You will learn how a cash-flow analysis can improve a
your relationship with your banker. .° .

e You will learn the importance of a cash flow enlaysis in
planning any business expansion.

Seminar meeting rooms to be advised at a later date.
Mutliple is of $5 per is does
NOT apply on the Cash Flow seminar, . .

Trail and Casth each
seminar pi d over two three-h for’ the

of the regi Partici must register
for both Part 1 and Part 2 and no refund will be provided for
registrants’ that attend only Part 1.

Registrants are encoutaged to attend the same session
for each part, but may register for the alternate session if
ne

© Motor Homes "
-@ Travel Trailers’:
© Truck Campers

Something for Everyone's Budget!
COME IN AND SEE US AT

MIKE'S MOBILE HOMES LTD.

GARY YORGA DAVE CRAIG JAMIE CRELLIN D., N VEZINA DOUG GIBSON DOUG LINDSAY BUD EDGAR

a six-hour

1685 Columbia Ave., Castlegar DLN5012 365-5741