The seasonality of ski resort jobs results in
somewhat higher rates of employee turnover

than in non-seasonal businesses, and this creates
opportunities for graduates to advance into
supervisory and middle management positions. In
fact, many students are able to secure supervisory
positions for their work terms or shortly after
graduation.

Graduates often need to find suitable summer
employment that meshes with the ski season prior to
becoming year round full time employees. Because
our program provides "transferable skills" to our
students, off season employment options in the
summer tourism industry are readily available. Four
season resorts also provide the opportunity for year
around employment for graduates from this program.

— Other Ski Industry Employment Options

— Cat Skiing Operations and Heliskiing Operations
— Lift construction companies

— Ski and Snowboard equipment manufacturers
— Retail wholesale agencies

— Sporting goods retail operations

TRANSFERRING TO UNIVERSITY

Through curriculum articulation agreements, Ski
Resort and Operations Management (SROAM)
graduates from Selkirk College may receive up to two
year's credit towards four-year bachelor's degrees
from several institutions.

Selkirk College has formal agreements with several
universities, but others also accept transfer credit
from the SROAM Program.

Program Courses

SROM 150 - TOURISM: A SKI
INDUSTRY PERSPECTIVE

This course will provide an overview of the tourism
industry in Canada and the fundamental relationship
of the ski industry to the tourism industry.
Specifically, we will examine the interrelationship

of the eight tourism sectors, the benefits and
drawbacks of tourism growth and development, and
national and global trends that have an effect on
travel and tourism in Canada currently.

The ski industry through technological innovation,
increased government regulation and the transition
to four-season resorts has spawned many new
business opportunities. Entrepreneurial niches and
career options will be explored in this important
fringe group of businesses that serve and support
the ski industry.

We will explore how the ski industry became a
"Travel Generator" by reviewing historical growth

selkirk.ca/programs

SKI RESORT OPERATIONS & MANAGEMENT

of the industry. The departmental structure of a ski
resort will be introduced to enhance the concept of
interrelated Tourism Sectors as this concept applies
to the ski resort business. Environmental and
community impacts will be discussed, by looking at
recent proposed resort developments. Discussion
of career paths, employment opportunities and
transferable skills will round out the topical content
of this course.

SROM 151 - TOURISM MARKETING
AND CUSTOMER SERVICE

The roles and functions of marketing in the
tourism industry are examined. The principles of
customer service excellence and service recovery
are discussed in detail. You are lead through

the Marketing Planning Process discovering how
the "11 P's" (THE MARKETING MIX) are used

to market tourism products and services. You
will conduct a case study of a company's use of
marketing tactics and strategies, explain the
uses of the myriad marketing tools, and provide
examples of how marketing is applied in real
world situations. Marketing technology in the 3rd
Millennium is also covered.

SROM 152 - SKI AREA MARKETING
AND SPECIAL EVENTS

In today's competitive recreation and tourism
marketplace, competent ski area operators
understand the essential role marketing plays in
keeping ski lifts, cafeterias and lodges busy. In SROM
251 you will explore how ski resorts use primary and
secondary market research, advertising media, the
Internet, brochures, consumer ski shows and news
releases to boost skier visits. You will also examine
the important role of special events and you will learn
event management practices. As much as possible,
you will apply your studies to hands-on projects

that allow you some direct experience in applying
marketing concepts and methods to actual ski

resort case studies and/or projects that offer direct
involvement with ski resort marketing and event
management activities.

SROM 153 - ORGANIZATIONAL LEADERSHIP
FOR THE RESORT INDUSTRY

Designed to help prospective supervisors understand
how individuals and organizations function effectively
through the study of behaviour, communication and
organizational structure. It provides students with

a working knowledge of the formal relationships
between employees and management in the work
place through the study of leadership styles, group
dynamics and motivation. Students will gain an
understanding of the skills required to lead people
and to contribute to a team effort. This course

also examines changes in society and how they are
influencing organizations relating to employee and

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management roles in time management, stress
management, and problem solving.

SROM 155 - COMPUTER APPLICATIONS

This course will provide the student with a general
introduction to computers and Microsoft application
software. Setting up and using e-mail and Moodle is
emphasized, as assignments will be submitted to the
instructor via this venue. The student will also explore
and utilize the web and/or online libraries, searching
for information for class assignments.

In the second segment, the student will assimilate
the basics of Microsoft Word 2010 with regards

to correct formats for posters/announcements,
résumés, research papers, envelopes, letters,
tables and newsletters including all page and print
enhancements. Form letters, mailing labels and
directories are also covered using the Mail Merge
function. The third section will cover the basics of
Microsoft Excel 2010, using a number of commands
to enhance a worksheet, chart sheets, templates and
graphs. Page and print enhancements will also be
utilized. The final section covers the integration of
Word 2010 and Excel 2010.

SROM 156 - DATA BASE MANAGEMENT
AND WEB DESIGN

The initial portion of this course will encompass the
basic concepts in the understanding, querying and
maintenance of a database system using Microsoft
Access 2010. Creating, editing and maintaining
tables, queries, forms and reports are covered in this
initial portion.

In the second segment of the course students will
study results of Google Analytics on specific web
sites and become aware of accessibility issues with
regard to standard-based web designing practices.

Students will review social media marketing concepts
then create a business blog that will assimilate
marketing of that business. In this process students
will use an image manipulation program to create/
rework and upload photos/videos.

SROM 158 - SKI AREA RISK
PREVENTION AND MANAGEMENT

This course concentrates on analysis and
management of ski area risk potential. You will

use case studies and current ski industry issues to
study risk identification and evaluation, risk control,
skier and snowboarder safety, legal liability and
waivers, workplace safety, recordkeeping, emergency
procedures, risk financing and insurance.

This course is also available via Distance Education
please see our flyer for more information Ski Resort
Risk Management - Online.

Selkirk College Academic Calendar 2017-18 229