CASTLEGAR NEWS Thursday, November 24, 1977

COMMEMORATIVE PLATE bearing Captain
is presented to
Tourism Minister Grace McCarthy by Mayor

Cook Bicentennial design

MOT: Findings

On System
‘Due Dec. 15

(continued from page Al)
the Castlegar city offices would
be the. most appropriate.”

The ‘Airport Advisory
Committee, with representa-
tives: from’ the same areas,
made alrport, improvement pol-
{ey decisions in 1977 ‘which in-
cluded upgrading the present
terminal bullding to accommo-
date the increhsed passenger
load, and acquisition of a more

, functional fire truck and fire

hall, Rust said. |.

Construction

Starts Soon

On Apartments
{continued from page Al)

well as sanitary sewer, storm

sewer, and water connection
fees on behalf of the developer,
c

Audrey Moore. The plate was a creation of lea
artist Joanne Meyers.
_c, —CasNewsFoto by Doug. Harvey

Offers U.S. Tourists $1.10 for Every Dollar Spent in B.C.

Campaign Gains Support

(continued from page Al)
go across the border to
shop.”

“This campaign will tell _
our own people that their.
dollar is really only worth 89
cents across the border, but -.
it tells the people in the U.S.
we're a bargain,” she: con-
tinued. “And if just the psy-
chological. effect of that ad-
vertising is remembered and
felt by ‘our U.S. potential’
viewer, then I think it goes a

»~long way to overcoming our
‘highpriced’ image.”

. - Inaddition to the -Wash-
ington State ‘newspapers in
which the ministry: adver-.;
tised the “Christmas Shop-°
ping Holiday”, . McCarthy

+> said advertising in.two Cali-.:-.”
> fornia cities’ is under con-; »,
‘sideration as an‘attempt to’

attract California tourists-to
BC. aki resorts, “Algo under.
consideration are: radio ad-
vertiséments, she said,

asa

208 Wee i

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‘The ‘minister said the

* campaign, ‘ which has. re-

ceived about $42,000 in allo-

cated funds so far; is more

specific ‘than the  govern-

ment's traditional. tourist
promotion advertising.

“Instead, : of’ using a -:
picture of trees, and ‘a ‘boat
or: something saying. “wel-
come .'to. beautiful.. B.C.’
we're doing more of a target
type of advertising, she said.

Asked whether the .
ministry's planned Captain
Cook. Bicentennial celebra-
tions in summer | -1978—
budgeted for’ $1.6 - million -
worth of promotion—would
have any. meaning to com-
munities in the Kootenays,
McCarthy told the Castlegar
News the festivities will not
be confined to’ the B.C.
Lower Mainland.

“The only major event
that's actually going to be on
the coast is going to be the
celebrations of ‘the . Tall

rancouver harbors”

id..,"The rest of tie: ihe ey

bration is in all of the schools
{and all-of the communities 2
hout the province.”

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She..said the‘ 20-cent-
per-capita . matching grant
offered .by the ministry—-
which Castlegar city council
-tecently referred to the Sun-
flower Fest committee for
consideration—will distri-
bute more than $600,000
throughout the province to
encourage community inter-
est:in Bicentennial projects. ~

Asked what type of
projects in the Kootenays
would be appropriate for the
Captain Cook theme, the
minister said a wide range of
projects would be suitable.

“If you have an event
which is an annual event you
could attach the name of
Captain Cook toit,” she said.
“We are hoping to have new
ideas initiated and those
kinds of events would prob-
ably have.a thread running
through them that would
involve the apes Cook

symbol.”

: Special ae
on Boxed ‘Christmas Cards:
“NOW ON at Carl’s Treasure Room!

der Bay, Ont.—planned to
begin work on’ the site this
week,

.- Miller: said Headway had”

an option ‘on the Seventh
Avenue South site during the
summer; but the city’s tempor-
ary mofatorium on building
delayed the start of construc-
tion,

... He said the construction of
the building,'a Central Mort-
gage and Housing Corporation
project under the federal ‘gov-
ernment’s. Assistance’ Rental
Program, will mean a ‘payment

* of $1,000 to the city for each

unite.
° Miller said'the three-floor

building ‘will’ have. an ‘overall
+ varea‘ of 89,482 square’ feet; -
‘while the area of the units will

‘average 740; square feet. He
said he did not know the cost of
renting one ‘of the units, but
said 36 of the units are two-
bedroom apartments suitable
for small families. :

The building will also offer
a 6,600-square-foot recreation
area in the basement and 78
parking spaces, Miller said.

“Council Gives

Band $1,000

Founding Grant

(continued from page Al)
in doridtions, as

breakdown in the'letter
of expenses for the = bank
included $4,000 for a pair of
tubas, $1,000 for . percussion
instruments, $200 for music,

$550 for music stands and $100

for general supplies. ~-
Travel Trailer
Damaged

In Sunday Fire

A fire at 701 - 2nd Avenue
N. Sunday afternoon. was.con-
fined to a travel trailer which
was parked under the sundeck
at the home of I. T. Hartson.
The trailer was being pre-

pared for storage at the time of -.

the incident. :
No injuries were reported.
No adjustment has yet: been
made for. the damage: to the
trailer. -
Advertising=
helps you
“compare,

of Thun--

(continued from mane: PAL).

‘the’ pages of magazines, news-
‘papers’ and electronic, media, .;
“some have reptiles and some of ~
them have bugs. The only bugs
“we have. here are Volks-
swagens,” ‘
And despite reports of the
rising ‘cost of tourist accommo-
dation in the province, B.C. “is
not the highest-priced place in
the world,” McCarthy sald.

“If you want: high ‘prices,
you ought to take a look at the
places we were,”» she: sald,
referring .to the London ‘con-
ference. “It takes $12 to have a
" guit cleaned and $20 for.a very
meagre lunch.”

But ‘the minister said
people involved in the, tourist
industry ‘should find. ways to
“tell our story better” to pro-
spective - visitors,’ Those eho
want to do. business” with
-tourists must earn their reapect
‘and confidence, she sald. °

McCarthy cited the Auge
announced Friendship’ ex-.

change program—advertising .

in Washington State newspap-
ers a value of $1.10 in Canadian

currency for every.U.S, dollar’:

spent . by visitors: :to “’B.C,

between Nov. 17 and Dee. 30— "|.

as one. way of “encouraging
“people to spend thietr ‘holiday
dollars here.”

She said service industries ;

“had been ‘asked to participate

iby’ placing. in their windows ”

special red, ‘white and. blue

-stickers guaranteeing the extra “
+210 cents value to‘“implant in

“the minds, of those who have

In. Wo rd Tourn M

‘B. (e, More Co

read ‘those Washington papers:
that: we are’ competitive In.the
‘American market for the first
“tme.". The ‘atickers,. will’ be’
available.at’ Chamber of:Com-
merce offices throughout: the
Keotenays, McCarthy sald.
(See story below.) *
“Another way in’ which the
ministry has boosted the prov-
ince’s natural recreation facili-
ties aswell as its potential for
“a four-season tourist season” is
its joint effort with: B.C. ski
lodge operators in maintaining
4 telephone skiing ‘information
service, the minister. said.
“All: of the advertising
throughout the world ‘that
beckons people to come and ski
in B.C. has a special ‘zenith
number ‘68SKIBC’ ‘on ‘it,” she
said, “You can find out the state
of the weather, the condition of
the snow, and what resorts are

close to. the mountain you wish

to stay near.”

McCarthy said the service
receives an average 175 calls
daily, and 80 per cent of the
callers : from ‘outside ‘the pro-
_ vince “are ‘booking: for a ski
experience ‘in. January al-
) ready.”

‘The « minister : attributed
much. of the improvement in
tourism from’ last year ‘tothe
tourism industry's co-operation
with the ministry's “We Have a
Special Smile for You" cam-

paign' which began during the

; spring/-She said‘the

petitive |

- tourlam would take the special

McCarthy sald shé hoped
more persons connected with

hospitality courses—offered in
Trail and Nelson during the
vaummer . and). scheduled « for,
Castlegar in spring! 1978—and
urged those in'the industry to:.|
organize more package tours'of
the area.

Married?

i See the :
CASTLEGAR NEWS
for :
Wedding
Invilations

G
‘Getting feet ': For Two For One Night
ie gular 998.00

ge rr res Oot 1) re RE ROW Ow 2 wa we Bere reves

‘ scHooL bistrict No. 9 (Castle)
ELEMENTARY SCHOOLS CLOSED
_ MONDAY, NOVEMBER 2th

All ele y schools from k ie: grade
will be closed to: pupils.on Pratt November 28!
- The elementary © schools : willbe using this: day to
reportto. parents on the’ school: progress:

would te changed to “B.C. Has :
a Special Smile’ for You" int
y summer. 1978.

syou
please phone the prinelpel o eet chil ichool.

CONTINUING THIS WEEK

‘of young-:
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“schoo! time}:

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CASTLEGAR NEWS, Thursday, November 24, 197

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Friday, 9:30 a.m. - 8 p.m.
Saturday, 9:30 a.m. - 5 p.m.

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CLOSED THIS SUNDA’ : 4 ~ eae ae
Castlegar Drug Hours: 12noon- Tam. &6- 27 pain :. 5 PINE ST., CASTLEGAR r 365-31 7