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2 _Castlegar News “oy !5. 1985

LIFESTYLES

MOTOR VEHICLE
PROPANE CONVERSION

A course for licensed mechanics and designed to
Provide certification by the provincial gover-
nment.

The course covers the principles of operation of
liquid petroleum gas (propane); the installation,
diagnosis and trouble shooting of propane
power equipment. The course will adhere to the
Code Book regulations, and students will receive
the B.C. Propane installers License and number.

Instructor: Al Walker

Location: Selkirk College, Nelson, Automotive
Shops. Dates: Tuesday & Thursday, May 28 and
30. 7:00 - 10:00 p.m. Saturday and Sunday, June
uf ane 2; 9:00 a.m. - 4:00 p.m. Tuesday, June 4,
- 10:00 p.m. Course Length: 21 Hours. Fee:
373 payable before course commencement. To
ister: Community Education Services, Selkirk
College, 200! Silver King Road, Nelson, B.C. VIL
1C8. Telephone: 352-6601 (204).

Selkirk College

ROSEMONT CAMPUS
2001 Silver King Road, Nelson, B.C. VIL 1C8

352-6601

Visit Jasper

New trends
emerge from
fall previews

NEW YORK (AP) — With the two-week whirlwind of
fall fashion previews over, some new trends have emerged
from Seventh Avenue — a passion for paisley, black velvet
for evening, slim stirrup pants and higher hems.

Louis Dell'Olio for Anne Klein paired muted paisley
swing skirts in silk and wool blend challis with-black suede
shirts, while Albert Nipon showed paisley in a belted jacket
with saucy peplum. Understated paisley silk tie blouses
added interest to loden tweed suits by Calvin Klein.

Beaded paisley appliques in hot pink appeared on black
evening gowns by Akira. Willi Smith offered paisley
sneakers and camp shirts.

Black velvet was ubiquitous for evening, as in a black
velvet hooded wrap by Calvin and Ralph Lauren's
high-necked, shirred collar black velvet blouse.

While stovepipe and cuffed trousers were shown, the
newest look was the stirrup. Adrienne Vitadinni paired
jersey stirrup pants with big sweaters, while Lauren used
wool jodhpurs with a stirrup that buttoned underneath
boots.

The shortest skirts, without a doubt, were shown by
Perry Ellis who paired them with thigh high suede boots
reminiscent of the "60s.

REVEALS LEGS

Many designers included tight, above-the-knee skirts
often without vents so walking was hobbled. The mini-look
was softened by the addition of long tunics, jackets and
sweaters.

Geoffrey Beene: French-cuff sweaters and wrap scarves
jazz up daytime skirts when teamed with tight jersey tops in

"odour

Daten As

Cozy Alpine comfort
© Family restaurant;
coffee

MOTOR LODGE
The choice for

* Intimate European-

style rooms
* Color cable tv, phones All rooms have TV,
© Excellent dining in the radio and phone
Amethyst Room * Tavern with name-
® Licenced lounge; band live entertainment
outdoor jacuzzi * Attractive rates for
*® Quiet atmosphere
Tc, d cre de
location with ample location
Parking © Ideal for active young
© Facilities for the people
Reservations: Reservations:
(403) 852-3394 (403) 852-3351
Reserve now to avoid

Mailing address for both hotels:
P.O. Box 850, Jasper, Alta. TOE 1E0

bronze, bone and copper.

BL isti ankle-button pants,
miniskirts and round-shouldered coats mark Bill Blass’
sportswear collection. Soft aqua, pink and lemon are staples.

Bill Blass: Striking day suits were accented with fur.
Dramatic red and basic black gowns in rich fabrics and
feminine cuts such as spaghetti straps, plunging V-necks,
draped cowls and big flounces prevailed for evening in rich
fabrics.

Oscar De La Renta: Day suits in shirred wool jersey
emphasized the figure. As always, de la Renta shines after
dark. Satin evening trousers and blouses in mouthwatering
ultra pales like mint green and pastel pink were best.

orurstieuiane saeiaiaiammameimmibine: 156

Answer to Sunday, May 12 C:
SHAKESPEARE’S LITTLE-KNOWN, HARD. SUPER
MARKET DILEMMA WAS, “TO BUY OR NOT TO
BUY.”

COMMUNITY SERVICES .
Community Services (left!

. - Sally Glock of Castlegar
) shows Annie Rayner of
Ways and Means group some of the services

Provided by community services. Robson Ways and

Means donated $400 raised from bingos to community
services. Money will go to the community services
budget which has suffered some cutbacks.

Doggie Deli popular

VANCOUVER (CP) — The matron in the tailored
wool suit stood under the red-and-white awning, peering
into the glass case at the display of muffins, bars and
cookies.

“This is ridiculous,” she said to her friend, before
plunking down 15 cents for a Mutt Muffin, one of many
products available for the discriminating canine or feline
palate at Doggie Deli.

The Doggie Deli in the upscale Oakridge Shopping
Mall has done a brisk business since it opened a week
before Christmas, says manager Margaret Gloeckner.
She proudly declares that the products she sells are made
from fresh meat, theese and other ingredients and
contain no preservatives.

Some of the products — which include Persian Pie
(meat, oatmeal and vegetables) and Setters Stew
(potatoes, vegetable, meat and cheese) — look good
enough for humans to eat. And at least one has been
known to do so.

“One man buys a Salmon Pussyfoot (a bite-sized cat
treat) and eats it in front of me,” says Gloeckner, who
estimates 100 to 150 people come into the store each day,
although not all leave with a Doggie Bag. A Doggie Bag
contains Canine Cookies, Doggie Doughnuts, a Boxer
Car, and other dog delicacies.

TAKES BIG BITE

To feed a St. Bernard on the Doggie Deli’s line of
treats would take a mighty bite out of an owner's budget.
A four-cup Poodle Pie costs $4.95.

Doggie Deli is developing a line of “natural,
nutritious” pet food for everyday consumption.

Dog owners seem to indulge their pets more than do
cat owners. Big Woofers, which look like petrified
doughnuts, are the big seller.

Gloeckner says the most common comment she hears
from customers is “isn't that ridiculous” — but then they
buy something.

A downturn in the oil and gas industry in Alberta
was the catalyst for Doggie Deli founder Dan Kerr of
Victoria. He was supplying chemicals to the drilling
industry in northern Alberta but when the national
energy program came in, he says he felt it was time to get
into another line of work.

A newspaper article about a restaurant for dogs in
Chicago provided the inspiration.

Kerr researched nutrition, taste-tested the products

developed on friends’ pets, then opened a small outlet in
Victoria's public market in April 1984.
g four people turns out
re shipped to Doggie
Deli stores in Vancouver and Nanaimo. A Doggie Deli is
scheduled to open in a Victoria mall in May.

The bakery also sells the products wholesale to
supermarkets and pet stores.

Kerr, 39, doesn’t own a dog. But he does have a cat,
which he found dumped in a garbage can in -20 C weather
in northern Alberta.

“He thinks he's died and gone to heaven,”

Kerr says.

for renewal by the first of next month.

tise

t..: YOUR AUTOPLAN
RENEWAL DATE IS SHOWING.

If the sticker on your licence plate says May your Autopian insurance and licence is due

Please refer to the guide which was mailed along with your Autoplan renewal application

xtremely important to insure your
W your vehicle is improperty rated, a claim on your Own

in the

bad

erage (0.9. C:

—_a—

can be denied and you will be
for any Third Party claime paid on

INSURANCE
CORPORA

OF BRITISH COLUMBIA

ANDERSON INSURANCE

‘A Motor Licence Office
605 Columbia Ave.

365-3392

reve — CASTLEGAR SAVINGS

(5) INSURANCE AGENCIES LTD.

607-18th St., Castlegar 365-3368

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n

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1016-4th St., Castlegar 365-8313

BUSINESS

May 15, 1985

Bank says economy to improve

VANCOUVER (CP) — British Columbia will continde to
grow more slowly than the rest of Canada but its economy
will improve, a senior economist for the Royal Bank says.

Jack Vermeeren said low commodity prices. will stifle
B.C.'s ery but the p should still be
encouraged by | its positive growth forecast for the next two
years.

The Royal Bank predicts that B.C. economic growth will
reach 1.5 per cent this year and 2.5 per cent in 1986,
(compared with a Canadian average of 3.1 per cent this year
‘and 3.3 per cent in 1986.

Ailing resource industries will likely prevent B.C. from
reaching the national average until the 1990s, Vermeeren
said, but the province has made some important structural
changes that should encourage future growth.

“The labor market here is becoming less rigid, with
lower wage settlements and some long-term contracts
signed and out of the way,” he said. “That's a very positive
sign because buyers will know that B.C. can be a dependable
supplier. That should encourage them to come back (to the
province).”

Vermeeren noted the Reagan administration in the
US. has resisted most calls for protectionist measures that
would harm Canadian exporters. But he warned Canadians
never to become complacent about that issue.

“We assume that p policies will
be resisted in the U.S. gage crear apne had
said. “We must keep lobbying against them because if you
take your eye off the ball, the ball could be dropped and that
could be extremely damaging to B.C.”

EXPECTS JUMP

Vermeeren expects the Canadian dollar will jump,
75-cents (U.S.) level next year but it could decline sligh
against other foreign currencies, giving Canadian exporters
a needed edge as they fight to increase their market share.

The U.S. dollar could drop about nine per cent in value
over the next 18 months, he said.

“Foreign capital continues to be attracted to the U.S.
because of high real interest rates and a general lack of

forever.”

FIRST CLASS . . . The first graduates of Selkirk
Lager ache two-year Computer Information ame

Debiasio of Trail, Len Hurley of Nelson, and Janet
McPhee, Graeme Allison, Vani Qualia and Mark

their a
icone ceremony in Castlegar: (from left) Kevin

oO of Cc The grads are qualified to
operate, program and set up computer systems.

He said North American interest rates could rise
between 50 and 75 basis points during the second half of this
year but expects they'll return to current levels tL 1986 if
the U.S. and Canadian its cut their deficits. The
Canadian prime lending rate could even drop to 10 per cent
by the end of 1986 compared with the current rate of 10.75
Per cent, he said.

ren noted the U.S. Senate already has

HIGHER THAN EXPECTED

Corporate profits up

TORONTO (CP) — First-
quarter profits of Canadian
corporations didn't maintain

Profits of 14 forest-product
companies jumped to $79.6
million from $8.6 million.

their 1984 growth rate but
were higher than expected
because of a weakened Can
adian dollar and lower inter-
est rates.

A Canadian Dow Jones
survey of 168 early-reporting
companies shows first-quar:
ter profits rose 13 per cent to
$1.98 billion from $1.76 billion
in the same period last year.
For all of 1984, the federal
government reported that
profits rose 21.3 per cent.

Most analysis had expec-
ted little change in first
quarter profits this year as
U.S. economic growth slow
ed. But recent economic in
dicators suggest the Cana
dian economy outperformed
the United States in the

latest quarter. As a result,

their estimates, expecting a
10- to 15-per-cent profit in
crease this- year.

In the first quarter, news
print producers, integrated
oil and natural gas companies
and steelmakers fared
best. Profits in the manufac-
turing and mining sectors
slipped from a year earlier.

Newsprint producers outper-
formed companies that sell
lumber and wood pulp as
newspring shipments to the
United States increased 16
per cent.

For 23 oil and gas com-
panies surveyed, net profits
increased 15 per cent to
$630.8 million from $547.5
million a year earlier, with
major integrated companies
accounting for most of the
gain.
MINING WEAK

Profits of 30 mining com
panies fell 37 per cent to $59
million from $93.9 million.
The strong U.S. dollar and
low demand continued to
hold some metals prices be-
low pre-recession levels. For
44 manufacturing companies,
profits slid 13 per cent to
$339.2 million from $338.2
million in the first quarter of
last year. Specialized mer-
chandisers and automobile
companies continued to fare
best, while consumer prod
ucts suffered from weak de-
mand.

For three steel companies,
first-quarter profits increas-
ed 66 per cent to $38.4 million

from $23.2 million. Stelco Inc.
continued the turnaround
that began in the previous
quarter, reporting a profit of
$19.7 million, compared with
$7.7 million a year earlier.

For the 10 utilities sur-
veyed, profits rose 15 per
cent to $498.4 billion from
$433.8 million.

Net profits of seven chem-
icals and textile companies
fell 51 per cent to $18.7 mil
lion from $38.4 million.

The five publishing com

panies surveyed had a profit
rise of 13 per cent to $64 mil-
lion from $56.4 million.

Profits for the eight trust
and finance firms increased
five per cent to $38.6 million
from $36.9 million.

For the 24 companies in a
miscellaneous grouping, prof-
its rose 59 per cent to $214.3
million from $134.6 million.
The group includes Canadian
Pacific Ltd., Brasean Ltd.
and B.C. Resources Invest
ment Corp.

more

to$5

in $50 billion in federal spending cuts and a $4 billion
cut in the Canadian deficit would have a positive
imp&ct on interest rates and the Canadian

dollar.

He said B.C. unemployment will remain near the
15-per-cent level during the next two years but over-all
employment growth in the province should rise to one per
cent this year, compared with 0.4 per cent in 1984, and 1.7

per cent in 1986.

He also said U.S. housing starts will remain flat next
year so no one should expect a boom in the B.C. lumber
opportunities elsewhere,” Vermeeren said. “That can't goon industry, which is heavily dependent on U.S. house

construction.

AD EXECUTIVE

BLASTS TV'S
‘ROCK VIDEOS’

OTTAWA (CP) — John
Straiton sounds like any
other television viewer dis-
gusted with today’s commer-
cials.

But the 62-year-old adver-
tising executive and chair-
man of Straiton, Pearson and
Martin Ltd. in Toronto
knows more about commer-
cials than most TV watchers.

He is not thrilled.

“The advertising business
is destroying itself with sill-
iness,” says Straiton, in Ot-

tawa recently to speak at the
Canadian Food Processors’
Association.

“In a day when you would
expect TV messages to de-
liver hard information, facts
and comparisons about value
and quality, we see appliance
commercials that are incom-
prehensible and food com-
mercials that look like rock
videos,” he says.

Two notable rock videos,
the Pepsi-Cola commercials
featuring superstar Michael
Jackson and his five broth-
ers, are said to have cost
Pepsi $7 million.

MUST SELL MILLIONS

he says.

Advertisers seem to forget
the country is struggling out
of a deep recession and more
than one million people are
out of work, he adds.

As well, Straiton says they
are too concerned with win-
ning awards for creativity
and not with how well their
campaigns sell products.

Straiton says it takes be-
tween one and two years for
a client to tell if a particular

works. By that
time a client has spent thou-
sands of dollars and, if dis-
satisfied with consumers’ res-
ponse, may have to find ano-
ther agency with a new ap-
proach and try again.

Humorous ads don't al-
ways work, he says. Often we
laugh at the jokes and enjoy
being entertained, but don't
remember the name of the
product.

BABIES WORK
What Straiton says usually
gets the réquired response
are testimonials from real
people, not actors, who talk
about favorite products, ads

Straiton says a U.S. pub-
lication estimated Pepsi
would have to sell 850 million
cans of pop to cover the cost.
“I think the advertising in-
dustry is going insane.” “If you want an attention-

Commercials portray Can- grabber, use babies and
ada as a nation of beer- dogs.”
drinking, balloon-playing —_Straiton said people want
windsurfers with swi g that
pools frequented by maidens tells them why they should
offering bottles of soda pop, buy a product.

using celebrities, slice-of-life
commercials showing how a
product works and anything
with babies.

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