Coma Tra out Mined bi ek ‘Moosehead: | proof image sells HALIFAX (CP) — Derek Oland, president of the first year (1978),” Oland says. “We ended up selling STARTS CONTEST Moosehead Breweries Ltd., pushes an empty beer bottle just over 200,000." It seems the advertisements that show outdoors - aeross the desk. Moosehead, based in Saint John, N.B., with offices in footage of a moose are too serious for British sensibilities, pp ee Mbit e eh, meaheaneninenerentn ae Halifax, now sends about six million cases a year to the —- So Olland set up a moose-calling contest: dial a number, + profile of a moose, an image that has of cases U.S), inereasing the brewery's volume by more than half, _ listen to the bellow of a moose and send in & description of 3 oh ytd carpe egegendtss and prompting a $30-million expansion of its Saint John —_—its sound. There were 45,000 responses. is the pt yene Ego plant. whole i brands imported in the United States — proo that image The 3 sete Nencchced’ martiting TREE Sake Oland says. Strathdee says volume is not important as Moose- [unption beer hes 0 pond sepaieoe ee OSD a Oe d has shipped head's strateny “to establish a pedigree for the brand the package we put around it says good Canadian beer containers” of beer to the U.K. since last October. Each — that would eventually lead to a draft launch.” rather than anything else. container holds 2,800 dozen bottles. J Moosehead's bar sign appeared in an episode of the Oland says new labelling and altering the beer's In Canada, the company is trying to edge into prime-time soap opera, Dallas, and the brand name was taste to appeal to the British palate has been expensive. Ontario and to dilute the strength of the Maritime emblazoned on a T-shirt worn by country singer Willie Moosehead had to develop a new strategy for competition. It has made a trade with Molson Breweries Nelson in the movie Honeysuckle Rose. And the . — Molson will brew and sell Moosehéad from Quebec to well-known slogan The Moose is Loose came free of promoted 4 points west and Moosehead will make and sell Molson charge, thanks to a headline in a Dallas newspaper. North Americans do Canadian in the Maritimes, SELLS MORE their Despite those efforts, Schooner lager, made by It all helped sales south of the border. Labatt subsidiary Oland, Breweries, is the No. 1 seller in “We thought we might sell 50,000 to 60,000 cases in ; . the Maritimes. — 8 : : sf ra eee =) Fu Mey ty Teattt iil. hit iy! it ce i ea hall e Sats re i TG ares lt CALE lad sat mre _Z ») NVWOLNY — 38>! saa Acre yA LL eunr ‘Aopseupem 0} YBnosys ¢ eunr ‘Aopsunys ONVUASNI 3009 S3SNIOI1 ONV JONVENSN! PAINTING & DECORATING $64 billion gas popeetre contract signed — vin. 2s? OSLO (AP) — A contract European countries not to to provide nearly $64 billion purchase more than 30 per U.S. worth of Norwegian cent of their gas outside the natural gas to European Organization of Economie Co countries will reduce West- operation and Development ern Europe's dependence on area may have swung the de- Soviet gas supplies, an offi- cision in Norway's favor. cial of Norway's oil and ener- The United States and of- gy ministry said Tuesday. _ ficials in some West Europ- ean countries have expressed earns Somtract, announced concern that a Western Eur- bilea cabs mastces of ape, Cant rolled on Bevest of between 1900 and 2000 = ergy deliveries could be sub- consortium that includes ie¢t t@ Political pressure from companies in West Germany, gig bapa Eid] France and the Netherlands. ihe biggest. Eur a pro The Norwegian official, jee" wit Egil Helle, said the deal TUPPlier with s 25per-cent . Fe share of the market. rison mf means the Soviet Union Helga Steeg, executive dir- , Jack Mor ris adit” probably will shelve plans to gctor of the Paris-based In- 3 “if you don't see build a second Siberian pipe- ternational meas hase, Lage «4 line to supply natural gas to jggued a statement wek : ; 3 Western Europe. ing the gas pahigangal ‘ Workers have completed rooting and siding and work Helle said a long-standing major step toward improving Society's 10-unit seniors housing complex on 2nd_ is proceeding on interior. Cestews Photo informal agreement between the long-term energy secur- Street and 11th Avenue begins to take shape. the United States and West ity of Western Europe.” soboyso> ‘soos Yar - CELL eay BIQUIN}OD ISP STZS-S9E OA 404 @WOY © YIM, 0 iy erat Te fad 2 if NEWS Cv me sg RL Hon Hs er Th a me ad! ge Fee Dionne Keotaloft is mun ADVERTISING SALES riage ek zes ill {gt? aa CASTLEGAR 9.0 Camus 2007, CAsnuaae OFFICE 245-S210 be | Hilt saretri lated iE 3 HH dal i le it ‘000818 Ut "| ON oyduihg ey ui Wow Jeamd SHA Ou 2 ° i 3 ti ite Bi pees ee if | QNVYASNI JOHO9 87ZS-S9E 10604805 Ay DIqQUINIO> LSP NO 4 sO} @WLOY © YIM, Forestry head says IWA in ‘fairyland’ VANCOUVER (CP) — The of Forest Industrial Rela- year agreement, an increase president of the bargaining tions, said negotiations did of $1 an hour, improvements group for British Columbia not start off well, with the in benefits such as dental forest companies labelled as union breaching its 1975 care and health and welfare, “fairyland type” the demands agreement by not having all major changes to the pension made by woodworkers when its member locals present. _ plan, especially in the area of negotiations for a new con- “How they could possibly early retirement. tract began this week. come in after knowing what The forest companies are And Jack Munro, regional not only this industry, but offering a two or three-year HER) eg president of the International their union has gone through contract, no raises in the first Woodworkers of America in the last four or five years,” year and no increases in emerged from the 90-minute Bennett said. “Their union benefits. The current base meeting saying the industry has literally been decimated, rate in the contract which offer bad ™ non- our hip has dropped expires June 14 is $14.08 an sense.” from 110 to 85 member com- hour. Keith Bennett, president panies and yet they'll come in Munro said the union bar with a set of demands that gaining committee is astoun- conservatively look like ded employers are offering around $4 an hour.” little rewards to workers COMMERCE “Thre 2.000-hour member who have made the industry cuts rate “=r efficient. TORONTO (CP) — The Canadian Imperial Bank of Commerce said Tuesday it is cutting its one-year mort gage rate, but raising its four- and five-year terms. Demand for long-term mortgages is heavy and the bank has to pay a premium for longer deposits to fund the lending, said bank spokesman Chris Donald. Four- and five-year mort (suites excepted) gages go up half a percentage point to 11 per cent. Mean time, a Commerce one-year mortgage is going down a quarter of a point to 9.5 per cent. Two- and three-year mort gages are unchanged at 10.25 and 10.5 per cent respec- © Specious, kocurious overlooking one of the world’s most beautiful BAO @ 00:8 (penujjue2) Appsnjos i iit 21:8 Re . sui walls belt ies i: 1 9 ety ae Lt eunr ‘Aopseupeyy 0) yBnosys ¢ eunr ‘Aopsuny, a exeey eznse ezeie! Steptgigity i iid mn ; Tea aiuil it sataeaetl i pet tj 3yMemEsis Tees c8EEE sie TEL wee ae ir i ae R hit: : ULE ili; if na ef ae i in AL): on 18 ye0np 7]NLNRS UN 4 i tk il ee Le lakes © Kootenai Brown Dining Room — fine cuisine, view 3DIAN3S IONVUNSN! 21371dWOD VW ONIDIAONd SZZS-S9E 104 40} BUOY © YIM, 81000) veemieg 2060803 ‘soosss Yar - (TLL 1060480 “ony a1quinjo> I S71 © Dance and relax in the Thirsty Bear Saloon ve ® Gift shop, snack bar, convention centre Legion Hall on The Bayshore is the ideal place to stay amidst Monday, June 9 some of Canada’s finest scenery. 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