cman aes pepeepecite

CASTLEGAR NEWS, Thursday; April 4, 1963

The Effect
of
Advertising

By S. S. TALBERT, PhD., Chairman
Dept. of J 1; Unt ns eee

A businessman who deals with a very limited num-
ber of prospects may feel that newspaper advertising ‘does
not serve him well.

: Why not call on the few prospects in person?

The answer. would be simple but for one problem. ‘He

does not. know ‘who: his Prospects are.

: The real estate. agent i isa good. example. There may
be only. two or three prospects in the whole county for a
particular house. Yet the real estate company advertises.
It isthe only way the two-or three prospects ‘can be Io-
cated, and a single sale is worth Imany times the cost of

advertising.

A-recent survey indicates that act 50 per. cent. of
home sales are a direct result of: newspaper advertising.

Real estate advertising in ane newspaper.is valuable not -

of the ib f cust “it attracks but -be-
cause it reaches all potential customers. | 2

A realtor in ‘a, fast. growing Florida: city. ‘Said, “It’s
not -just regular readers. we reach. with ‘the - newspaper.
When a new family comes to town they have subscribed
to.the local paper to study the housing situation long, be-
fore they move.”

/ Many other advertisers use the newspaper to poeta: :

seattered: prospects.
“Which” family has entered the tnarket for a second

a3 car?: Which young’ man‘ is going to buy ‘an engagement
‘ring?, Which farmer has decided to invest’ in’ a new: .trac-.
tor? Which housewife wants a Jarger refrigerator?

The quickest, cheapest. ‘way to Tearn the answers is
through newspaper advertising. . i

3) iq 204. Te
High Single Team Ne. 2' (Webst. Spare ‘Tires -''1117;' THT, Spare
2878.
- Team No,'1)-:0 pt. ¢ Ladies Wed Nite:

: 388; MHT
i chttes’ Break League Joke Koenig'-'901;; THS HS Misfits
uae Dorothy Martin - 02

» LHT \Helen‘Batchelor -! 545;
«Ross's Meatmarket - 2440,

| Boobniks - 3; Button Poshers - 1.| THT Tired :Tutors'-'3032. +.
: "Kay -Adshead - 600; Iv.

3; MHT |”
*:Greg Stefonicv. (Ramblers. 712. | Walter Cheveldave 667; Julia Cou-
'THS Ramblers - 1045;: THT. -Ram- | ch'639;-Bill-Perehudoff 630; Reno| :

_ Bowling

Colgar Mix. od League a |.) / NP Cheveron's.- 1; I Do No -|-

"Ladies ae “Single: ng 3; Happy ,Gany. Co, Oncratives
Clarke ~ - 250; ‘Ladies High Three 20 0; Ramblers - 4; Niyhthawks - 0,
Grace “McCullough "-'; 625; Wed. Morning Drivers: Leayue

LHS ‘Blanche: Deverson -'330;
LET Blanche Deverson -.704.. THS

er) - 1055; Team rat ae Three Team | Tiras.

No,;\11'\(Heaketh) '- 2828, TP Carburattors 57 Spare: Ti-
‘Team Points Team No. 2-2! res °55; Bumpers '47;’  obarkplugs

pts. (56%4);Team No.'- 8 pts, (55);| 44; Cranks 43; Exhaut

Team No.'10.- 3 pts. '(48); Team} ” ;' No: Blow Club. Elste Hildeb-

» No. 12'- 3 ‘pts. (45); Team No. | randt, “Penny ; Harvey; “Eve Guil-

'8'- 1 pt (43% );:Team: No, 3-1} ]ium. '

pt (43); Team ‘No, 8.- 2 pts. (43); Other 600's Penny Harvey.

No, 4 #1 pt. (41); 6-4) LHS Kay Adshead -.267; LHT
(37%); Team No.'11 - 3 pts. | ay Adshead - 587, THS Beatniks
» (37); Team No.’ 8-1: pt, (38) = 1074; THT: Beatnike ‘= 2357,
‘Other 600's Dave Hiebert - 658; | ‘TP! Fiyers'- 2; Beatnika - 2;
Dave Calder -'645; Tom ‘Lockhart Sputniks:- 2 Kingpins - 2; hore.
618; Bud Allingham ’-..616;' Ne-| gi 3, Five Thumbs
cue O'Shea - 606; ak Johns0 | Be

LHS Dorothy. Martin. -» 242; 1170; Bee ‘Misti
THS | «TP Misfits“

esday 1 ? ries zi
LHS Helen‘ ‘Batchelor -. 270; | Thu
Ross's Meatmarket - 911

1 TP. Ross's Meatmarkét =

601.

‘Thursday ‘Mixed Com- pens
LHS Carol Jetfery~ 275; LHT
eas Jeffery 680.t' MHS Jake
Koenig -\ 324; MHT Jake Koeriig
eee THS ‘Tired Tutors.- 2082; |:

' Other 600's Barry. Scott - 611; TP. Four: Pointers
Camille

< ec Reg Bro - 612, 1) Pay’n Takit:0; Plaza’ Five 2; Fiint-
‘Tuesday’ Night ‘Mixed stones 2;:Rick’s Records: 3; Mud-

LHS Joyce Turner (Night. larks 1; Smith’s P‘and H:-Untouch-| '

wks) - 218; LHT. Vi' McLuckie| ables 3; Splinters 1;.Kay Bees: 3;
i(I. Do No)’ = 576, MES / Greg| Bank of Montreal 1..."
"'Stefonick (Ramblers) = Other 600’s .Bob: Jeffery 689;

p blers. = 2858, fi | Fabro” 625;°"Jim "Browne -609;
Barclay Creighton 80.
Classic: Mixed:

TNSURANGE |(q iter See op
Fer all Your. |/BES MPs gk ee

INSURANCE AND THT  Beatnlie 5050, ie oe
overs 3; al Ss ei
| REALESTATE NEEDS } | pests 2; ae 1; Reformers
rs tod

Phone 865-9441):

Other: 600’s Helen “McLeod o]-

Bring cnt the maps! From whence

| No! ‘Not a thousand on ‘the day!

Whitehorse Pigeon Race

By SHEILA‘ CONDY..--;. ever.

i ‘Around, a <table our planners To saiutity ‘birds aust have

(meet

:|To y ake th the Plans ‘next year to Three * se years to chance ‘this great

One ‘hundred, two; three, four and Havé yo lyou a bird that’s strong and
tough?

za aot = te omnes

4 ing. pains, . +, es Mat NEL d
Bring grey hair, heartache, when| Just sitdoing, péndering, figuring
6 eet thelr best one in this race.

pa now ae trophies all are won The pla ning, sure goes
a pega, year’s plans are fust me ty va. like to
ee oA

" eek see
What! tations ‘i we fly ‘them How" quick, my " champlon homes to
mm? me.

frame, !
a tangs ie baer. tht one ig} 4nd news a-chance for world ac

What point, will give the fairest
Prince 3H "George, “ Alberta, or
+ Williams” Lake,

Which ai distance’ do” you care to
Before next season’s course is run
Let’s race from ‘neath the'mid-
y ite’ sunt!
‘Whitehorse! Our goal for’ birds-

that fly

From midnite to the dark:of sky.
One thousand miles - a champion

flight
le ity be made. before the night! .

Bight: hundred, yes; a thousand,

AGENCIES -

2 Not yet. But let's not; say for-| ~

As SS

tough’
Well ma make folks know our club’s ire iy will Prove a champfon's | ¢,

"All Wives Should -
Breathe Properly

Estelte’ Stevens, a famous N :

York. vocal ‘coach; claims’ that if

housewives: would. only learn ‘to
breathe? Properly: they" ‘would feel
ge

thing ‘system’ for'-the
;| years and: has: helped many flekiy

persons ‘become: ‘robust ‘personali-
ties, ‘Although ‘her’ full’ system: has
to be given in person, she passes
along these“ breathing’ exercises,'\’
First: Breathe in and’out ‘very
slowly’ and. rhymically through ‘the
nose. Be''sure‘to‘keep your head
back’ and ‘your’ faw. out.’'It may
make you dizzy at first — but stop
for a'while end then go’ on.
Second: Give.your lower jaw
Plenty of exercise:‘Open your mo-
uth «wide vand: ‘wagelé' your ‘chin
from sine, to side.’ This ‘releases
tension..in. that: area and’ permits
the free flow of air from’the lungs,
‘Third: : to speak ‘while
exhaling.. Take ‘a ‘slow breath' and
as you exhale let, the words’ come
out smoothly and evenly right from
@ diaphragm and not ‘through

sensal
His feathers shine, he’s got the/ breath.

‘teeth. "Keep the mouth
wide open ‘and’ ‘tet the jaw move
freely.
Fourth:" After you.’ acquire
some rou) pa eels, read aloud from
bi ‘Teast : fifteen’ minutes,
att ito “do it Properly

ith: Try singing once'a day

letting the notes ‘and phrases come
from: the “diaphragm.” Develop ' &
ensati free-flowing sound and

"That's all‘ there ‘is to ‘it. ‘And
‘with that pleasant spring air on the

; Way. it should be a‘real pleasure.

. CASTLEGAR NEWS, ‘Thursday,’ April. 4, 1968.

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