y Nii

WINNERS ALL . . . Winners of the book fair poster con-
test at the Woodland Park School are: (Back row, left
to right) Tammy Ackerman, Moya O'Connell, Tony

Pena, and Jemal Austin f
Kroon, Scot Hourston, an

Front row, left ta right) Jon
Valerie Kosowan.

New cards are fancy

TORONTO (CP) — Master.
Card and Visa credit-card
holders will soon be getting
flashy new charge plates
sporting pictures that appear
three-dimensional, along
with fancy fine-line printing
in ultra-violet ink.

The new cards — featuring
a hologram, an image pro-
duced by laser and duplicated
photography — are intended
to do more than give con-
sumers a glitzy piece of plas-
tie.

They are supposed to frus-
trate sophisticated counter-
feiting rings that regularly
turn out phoney cards and
cost MasterCard alone $9.3
million U.S. worldwide in
1982, compared ‘with $1.8
million the previous year.

However, bank official say
the new card will not prevent
theft of fraudulent use of thé
cards.

MasterCard is the first off
the mark with the new cards,
with announcements from
the Bank of Montreal and
National Bank of Canada that
they will be issuing cards
featuring a hologram in the
lower right corner.

The hologram will show a
globe, which appears three
dimensional and changes col
or as the card is moved or
tilted.

The cards will be sent to
MasterCard holders when
their current cards expire.

NEW VISA CARDS
A Royal Bank of Canada
official said that later this
month, its Visa card holders
will also start getting cards
with a hologram and fine-line
printing.

The cost of producing one
hologram works out at 2%
cents a card, a MasterCard
spokesman in New York said.

Spread over 90 million
cardholders, the total cost of
the program comes to $2.25
million U.S. That cost will be
taken up by the banks, not
passed along to the consu
mer, the spokesman said.

The hologram is difficult to
create, said William Harker,
a Bank of Montreal spokes.
man.

“It requires expensive
equipment. It makes it a lot
more difficult to manufacture

Imasco looks
for new buys

MONTREAL (CP) — Each
time another smoker kicks
the habit, it’s one more rea-
son for the country’s biggest
cigarette maker, Montreal-
based Imasco Ltd., to scan
the horizon for another com.
pany to buy.

The latest fruit of this
search is Peoples Drug
Stores, a 598-store chain
based in Alexandria, Va.,
bought last month for $410
million.

Peoples has become the
second big drugstore chain in

arette sales in Canada last
year.

Unlike some companies

that have pursued diversifi-
cation, Imasco has shown
steady growth. Chairman
Paul Pare has steered a cau-
tious course around some of
the pitfalls that can turn a
takeover in an unfamiliar in-
dustry into a financial quag-
mire.
Despite this record, the
Peoples takeover is one sign
of a change of strategy at
Imasco.

The extra-fine printing al
so makes card duplication
more difficult and the ultra
violet ink can be checked
under special lighting as ano-
ther security measure.

The MasterCard spokes

man in New York said that
with the. old-style cards,
counterfeiters with a little
artistic skill, carbon copies
from charge card receipts
and about $200 of equipment
could start punching out fake

iB ag: 20 acces

made just over $3 million for
all of 1983, facés another hard
year.

“Despite i of in-

Ae of tak 86 ini
sa °

carrying 6.7 per cent more
cargo and passengers, so the
airline's yields declined.

0; ii of

creased traffic, 1984 will be
another difficult year,” he
said. “Yields are expected to
remian under pressure and at

DATE:

$570.1 million represented a
3.6 per cent increase over
expenses of $550.5 million
last year.

Sheraton-Spokane Hotel ‘is )

Spokane Falls Ct, P.O. Box 2625TA

Our Action Ad Phone
Number is 365-2212

Kootenay Savings Credit Union

“VICTORIA DAY” WEEKEND HOURS

Trail, Salmo,
Fruitvale,
jor

Friday, May 18
Saturday, May 19
Sunday, May 20
Monday, May 21
Tuesday, May 22

South Slocan

Psctlen oS . Nakusp

the Imasco fold, foll
Toronto-based Shoppers
Drug Mart, and each had
more than $1 billion in rev
enue last year

Together they make Imas.
co the third-biggest drug re-
tailer in North America.

The purchase marks a
symbolic turning point for
Imasco. The company’s fi
nancial year ending next
March will likely be the first
with more than half of its
operating profit from non
tobacco operations.

Imasco had revenues of

. illion and a profit of
$156.8 million in the year
ended March 31, 1983.

Profit per share has tripled
in the past five years, despite
a five-per-cent drop in cig

NEW IN TOWN?
LET US PUT

OUT THE MAT

FOR YOU!

a phoney card.”

cards.

Pacific Western lowers
the cost of raising

Now children can

ake the children with you —

Pacific Western makes it alt

possible with this super eco:

nomical special fare! Travel be
tween May 22 and September 8 inclusive.
Fly to any one of Pacific Western's over
40 locations in Western Canada. Enjoy
the extra trips you can now afford be.
cause your kids can fly for just $25.00
each way. We'll even help make your trip
more affordable at the other end because
you can rent a car for as low as $159.00
a week with 1,050 free kilometers from
Budget Rent-A-Car when you fly with us!

DRI 4878

Hint: Call your travel agent or Pacific
Western at 923-4225 now because seats
are limited and at these low prices they'll
go fast!

Because this fare such a big saving,
you'll understand that a few limitations
are necessary. ® Children must be be-
tween the ages of 2-14 inclusive.# Chil-
dren must be accompanied by an adult
family member - maximum. 1 child per
adult. ® Adults may travel on any appli-
cable fare up to 35% discount. Children’s
tickets are subject to the same rules and
regulations as apply to the applicable

fly for just $25.00 when
they travel with an adult family member.

adult fare. # Adults and children’s tickets
‘must be purchased as a package and chil-

dren's tickets are non refundable. ® Sub-
ject to government approval. ® Travel
must be completed by September 8,
1984. ® Transportation taxes not includ
ed. ® Budget cars subject to availability
at participating Budget locations. ® Cars
must be reserved at least 24 hours prior
to rental. Rates do not include gas, taxes,
or insurance

< Pacific Western

WEST'S TRAVEL AGENCY

1217 - 3rd St., Cas

365-7782

HENNE TRAVEL

1410 Bay Ave., Trail
}-5595

MAPLE LEAF TRAVEL LTD.

605 - 18th St., Castlegar
365-6616