DIGITAL ARTS & NEW MEDIA
selkirk.ca/program/danm

Please submit your portfolio in one of the following
formats:

- cD

— DVD

— Website address
Hard copy

— Portable storage device

Note: If submitting digital image files on a CD or
DVD, they should be in jpeg format. Video and other
time-based work may be submitted on DVD.

Tf you are unable to attend an interview you may send
your portfolio to us. Please note the following:

Labels: Be sure to label each item with your name,
contact information, the date the piece was made,
and medium. With your portfolio include a printed
copy of all the contents as well as your name and
contact information. You are responsible for all costs
for the submission and return of your portfolio.

Note: Applicants may use a video camera to
document artwork -- paintings, drawings, sculpture.
It is strongly recommended that you do not send
original video or audiotape of performance.

INTERVIEW

All applicants are required to participate in an
interview with a program instructor from the Digital
Arts & New Media Program. Applicants are to
present their portfolio at the interview. In situations
where a face-to-face interview is not possible, a
telephone interview will be arranged. The interview
is an opportunity for applicants to introduce
themselves, present their work and discuss their
interests within digital media. The instructor will
assess the applicant’s preparedness for entry into
the program and will ask about commitment, goals
and expectations, computer and software skills,
design knowledge, experience and communication
skills.It is also an opportunity for applicants to ask
any questions they might have about the program and
for faculty to recommend upgrading if necessary.

COMPUTER AND SOFTWARE KNOWLEDGE

Demonstrated competency in computer hardware and
software technology, keyboarding, including Internet
skills and word processing skills is required prior to
entering the program. Basic computer, keyboarding
and Internet skills are not taught as part of the
Digital Arts & New Media curriculum. Applicants who
do not possess these skills must consult with the
School Chair before making a formal application to
the program. Upgrading may be required.

The Digital Arts & New Media program delivers
curriculum on both the Apple Mac OS X and Microsoft
Windows platforms.

60 Selkirk College Academic Calendar 2016-17

Important Dates

FALL 2016
— September 6 — Fall term begins
— December 9 — Fall term ends

— December 12-21 — Fall term examinations*
subject to exam schedule

WINTER 2017
— January 3 — Winter term begins
— February 13-17 Reading Break

— April 18-26 — Winter term examinations * subject
to exam schedule

Application Information

Download the application package at http://selkirk.
ca/program/danm/application-information

BEFORE YOU START

— Please make sure you meet all admission
requirements, including the general admission
requirements for the college and the specific
admission requirements for your chosen program
(these are listed in each program area).

— International Students (students who are
applying to Selkirk College from locations outside
of Canada) should follow the application steps
required by Selkirk International.

Program Courses

DA 101 - INTRODUCTION TO DIGITAL MEDIA

Introduction to Digital Media will introduce students
to the technical and creative principles of the Digital
Arts. Through lecture and in-class projects, students
will work towards a strong understanding of the
fundamental technical terms and concepts of digital
art, image production and optimization. Students

will be introduced to the technical and creative
principles of digital images, file formats and colour
and tonal information. Additionally, students will
explore capturing, editing, analyzing and adjusting
images from scanners and digital cameras. A term
project will be assigned and students will be guided
through the processes and workflow of designing
and managing a small Digital Arts project. Emphasis
will be placed on writing a project plan and proposal,
understanding the design project management cycle,
using tools for organizing design, and presenting a
term project in front of an audience.

DA 103 — ART HISTORY

This course examines the history of visual
communication from the 17,300 year old cave
paintings at Lascaux, France, to Ancient Egyptian
hieroglyphics, to contemporary artists like Swoon and
Banksy. This multi-cultural exploration of traditional
2-Dimensional art will analyze how messages have
been communicated visually through the ages. Major
movements/styles of art will also be explored.

DA 103 — HISTORY OF DESIGN
AS INFORMATION

This course analyzes the historical and contemporary
relevance and relationship of design and persuasion.
Additionally, students will explore early concepts

of branding, product packaging and typography,

the theories of image and text communication, and
understanding markets and audiences. Assigned
projects will provide students the opportunity to
demonstrate knowledge through practice.

DA 103 - FROM MOTION PICTURES
TO DIGITAL CINEMA

This course offers an overview of the century-long
transition from the first movies through to the
computer-generated worlds of contemporary movie
making. By viewing and discussing a select group of
short and feature length films, students will develop
an appreciation for the craft and technological shifts
in cinema. Participants in this course are required
to attend scheduled screenings where lecture and
discussion will occur before and after each film.

DA 104 - INTRODUCTION TO
DIGITAL PHOTOGRAPHY

Introduction to Digital Photography provides

an overview of the digital camera and related
equipment, digital workflow and basic image
manipulation in Adobe Photoshop. A strong emphasis
is placed on how to compose compelling photographs
using frame and perspective. It introduces shutter
speed, aperture and exposure as a means of
manipulating the creative outcome of an image.
Topics also include light, depth-of-field, focal length,
ISO and white balance. Students must have a digital
camera with aperture (Av or A), shutter speed (Tv or
S), AND manual (M)} modes.

DA 110 - INTRODUCTION TO PHOTOSHOP

Introduction to Adobe Photoshop focuses on colour
correction techniques, image editing, working with

layers, filters and effects, and becoming proficient

with different selection tools. This course prepares
learners for more advanced projects in DA 112 and
DA 113.

selkirk.ca/programs