sy aaron cm i TRAN LIMITED Your Cranbrook Division Serving the Kootenays Phone 426-7271 Byers is currently endeavouring to extend their operating authorities to inch e Trail” © Castlegar © &Salmo Loop CRESTON 428-7960 GOLDEN 344-2764 INVERMERE 342-9317 SPARWOOD 425-2511 SALMO 357-9325 KIMBERLEY ZENITH 6051 EDMONTON HEAD OFFICE 464-1000 BRITISH COLUMBIA GEORGE GALARNEAU Asst. Terminal Manager; Cranbrook, B.C. FT. RAREDEO. —_ — There is samethi very special abou' publishing our annval Recreation, Education, Business and industry Review — better known as the Progr Issue of the Castlegar News. It forces ys to stop for a few moments and reflect on the community -— it’s post, present and future — and it allows us to see just what “progress” means to our area. As before, this year's Progress Issue endeavors to bring you up to date on the status of our major in- dus: s of forestry, mining, education and tourism, and of business in general. But we were struck by one thing as we assembled the highlights of the past year, and that is that it's people who make this community work. We will introduce you to some of the residents and families who have built, are building and will con- tinue to build our Castlegar area. You'll enjoy meeting They too, are builders They realize that just happens, make things go. Prarpiiat cy ong this community who have shown an uncommon measure of pride and robust spirit, who have made things better, We have over the years built @ fine community. We are located in one of the most strikingly beautitul areas of the world. Butthere ore other centres which can boast of natural settings equal to this. The difference in Castlegar is the people — people willing to give of themselves, their time and their money to make things better; people who seem more inclined to get on with the jeb- rather than ask others to do it for them. It is this community spirit that will carry Castlegar into the last half of this decade and the early 1990s as the municipal leader in the West Kootenay. The future is Castlegar’s and will continue to be Castlegar's as long as the community's vibrant spirit lives on; as long as people are involved. We hope you enjoy this Progress BURT CAMPBELL sue as much as we enjoyed putting it together. Pause with us long enough to take a look at where we're at, where we have been, what we've done and what we have yet to accomplish. people. They are e are believers. they "beileve in the 's strong past and vibrant future. — some of which span three and four generations — are to be found in a variety of workplaces. fut Bayo K O CRISP COOL, ER, + BIERE WING COMPANY LTO. CRESTON Bc. BREWED RIGHT. INTHE KOOTENAYS. Accolades to the Castlegar News for its continued optimism about Castlegar's future. I share that optimism. — The new Safeway store opened on schedule, and an additional 32,000 square feet of commercial space is planned for this site. The Kootenay Savings Credit Union is expanding and a full downtown block. The 170-room Sandman Inn will be operating toward the end of May. Castlegar is hosting the Vintage Car Rally in May, as well as the B.C. Volunteer Fire Chief Convention in July. Our role as a natural convention centre is developing rapidly. An architectural study has been awarded for the $6 million airport The Industrial C: industrial park. The Bank of Montreal opens its commercial banch here in is prog our July. There is an air of pride developing throughout the city. Good things are happening! Audrey L. Moore Mayor, City of Castlegar Business picks up when you use BCT & Long Distance. ANNIVERSARY ‘CAKE Greg ineider of ‘s Building Suppl at the Junction in Trai cuts anniversary cake cel business's 20th year in operation Schneider's growing Many retail businesses talk about “customer satis- faction,” “wide selection, and “conscientious service,” but one firm where they don't just pay lip service to such ideals but actually put them into practice is Schnei- der’s Building Supplies at the Waneta Junction in Trail. The personal philosophy of owner Greg Schneider is shared by his staff, and is in very good part responsible for the success of the ‘busi- ness over the past 20 years. Greg, his son Glenn (who is assistant manager), and their 14 friendly employees pro- vide an extremely competent group of knowledgeable peo- ple who are as at home pro- viding assistance to the first- time do-it-yourselfer as they are at helping the profes- sional home builder or tradesman. The company has grown through the years stressing service to the public, fair pricing, and an extremely available in a huge inventory maintained locally. In fact, it was the lack of selection and desirable quan- tities of run-of-mill building products in the area that caused Greg Schneider to start the company in 1962. As a builder; he found he couldn't get necessary mater- ials easily, or in desired quantities, without being re- quired to wait while ship- ments were brought in. Frustrated by this he began to make buying trips to the Coast, and then de- cided to go into the building supply business himself. He started construction of the present building in 1962 and began making sales to building contractors even be- fore it was completed. Then, in September 1963, the com- pany opened its doors to the public. And it hasn't looked back since. Twelve years ago the Waneta Junction building of p was ded-and then, in 1977, the 32,000-square-foot Quadra Manufacturing build- ing was purchased a few miles away and turned into a huge storage area. The year before, ‘in 1976, Schneider's joined the Tim- Br-Mart group of indepen dent building supply stores. This association has allowed Schneider's access to the organization's huge group buying power. Stretching right across Canada, Tim-Br-Mart buys in huge quantities, thus allow- ing group to buy at which to do business, and to live. We don’t have the booms, but we don't have the busts, either.” Glenn says he and his father are proud of the fact that so many of their employ. ees are long-term employees who have been with the com- pany for years. “We all work as a family unit to serve our customers to the utmost of each of our individual abilities,” he com- ments. Glenn says the firm also to brating the CASTLEGAR NEWS REVIEW, March 25, 1964 KB" oi fosters tourism in Kootenay Boundary this province society established to foster, . improve and develop tourism in the Kootenay Boundary Region. Working for the businesses and the attractions of the area, KBVA employs a full. time regional manager, an assistant manager and a sec- retary who together oversee a budget of over $150,000. The responsibility for dir- ection and policy rests with an enthusiastic and dedicated board of directors. Marilyn Marshall represents Nakusp, Jack Larhont — Nelson, Herb Young — Creston, Gary Ruley — Grand Forks, Beth Ludlow — Eastshore and Kootenay Lake, Gerry Rie- mer — Rossland, Keith Kes. sler — Slocan Valley, George Crawford — Trail, and Norm Mackie — Balfour and North Kootenay Lake. Mackie is the 1983-84 presi- dent and Lorraine Simrose is the past-president. To increase this area's share of the. visitor traffic, KBVA employs several mar mitted for the film “Old Money,” a Peter Fonda film. A second marketing strat- ogy utilizes the media. In the past KBVA has been in- strumental in’ getting the re- keting gly the most cost effective approach has been the use of television. This medium reaches mil- lions of viewers and in excess of 96 per cent of the costs are borne by the producers. John Donald, the regional man- ager for KBVA states it is imperative this area be prom- oted visually as it is the sur- est way of exposing its greatest asset, natural beau ty Already two 30-minute television programs have been aired, and the potential audience was seven million. At present, KBVA is work- ing with Tourism B.C. to focus feature film producers’ attention on our region as a potential movie location. Just recently a proposal was sub- in Powder Magazine, Beautiful B.C., Sunset and Westworld. With the financial assis- tanee of the Canadian Gov- ernment Office of Tourism, and Tourism B.C., KBVA continues to pursue such co- operative ventures with the objective of having writers of national and international reputation become familiar with our region. While these two strategies have an enormous impact, it is a necessary market with a 24-hour approach and so KBVA employs a number of other techniques. This year KBVA will trav el to Vancouver, Spokane, Edmonton, Calgary and Tor- onto and will be represented in Los Angeles, Portland and overseas in Frankfurt and London. The purpose of these visits are to participate in large travel shows. These travel shows draw between 20,000 and 320,000 persons and offer the members of the Asso- ciation an opportunity to market directly to the con- sumer. The most widely distri- buted piece of information is the regional magazine. Under this year's title, “Discover” 80,000 copies of this 88-page color magazine have been produced. By multiplying by 3.5 — the accepted standard for readership of this type of magazine — the region's total exposure by this medium alone is over one-quarter million people in 1984. Working in concert with its marketing strategies KBVA performs a number of ad ministrative and support functions. Perhaps the most important of these is its in teraction with special gov ernment agencies. ‘Nobody knows more’ When it comes to unsur. ance, “nobody knows more about insurance” than Char- les Cohoe and his friendly staff at Cohoe ficient service and a commit- ment to the client, with a “real desire” to provide the best possible insurance and service at itive rates. plan transactions as well as all types of personal insur- ance coverage. Lori Price processes all A Agency Ltd., 1127-4th St. in lower costs and subsequently charge consumers less. Mainly serving the West Kootenays, it’s not unusual for Schneider's to make de- liveries into the Okanagan or as far east as the Alberta border. And it's also not unusual for Greg to help load one of the trucks or to go out on a ploy pursue their own interests on the sales floor. If an in- dividual has a strong interest in plumbing or in the elec- trical field, then he’s encour- aged to make himself more knowledgeable in that area and to make that knowledge available to customers in- terested in purchases in those areas. “We've been here a long time now,” concludes Greg. “We'll be here a long while yet!” lenn, Greg, Colin, Ann, siesta Al, Tom, Ray, Our Huge Warehouse, the Former Quadra Manufacturing Plant Cheryl, Will, Gordon and Darlene. , Kelly, ‘ao and Ray Desnoyers our Warehouse Mamba SCHNEIDER'S BUILDING SUPPLIES L LTD. laneta Junction, Teens B.C. Cohoe ” Insurance offers complete insurance service, whether it’s for your car, home, rental, boat, camper, business, travel, or life. Cohoe Insurance has been operating since October 1972. Prior to this it was a Fruit Growers Mutual since 1965. The small operation experi- enced growth due to personal service and good business practices. Cohoe Insurance _ offers frighdly, courteous and ef: Ma a ig “We are always open Sat- ardays,” adds Cohoe. In fact, the business is open six days a week to serve the needs of its hard- working clients. The past year has seen Cohoe Insurance move to spacious new modern prem- ises at a bright central lo cation with additional, well- qualified staff. The insurance agency em- ploys Pauline Frye, a li- censed agent with five years of insurance experience. Pauling processes all Auto- and handles general office duties. She has had two years of insurance experience and is presently studying for her agent's licence. Cohoe Insurance will con- tinue to provide excellent service and insurance prod- ucts for years to come. As a result of limitations on the activities of provincial motor licence offices, Cohoe Insurance can now issue and renew policies bearing A, F, X and T plates. As well, Cohoe Insurance makes available monthly payment plans for payment of premiums — without add- itional charge. Charles Cohoe himself is a former Castlegar alderman, past-president of the Castle- gar Kiwanis Club and an active director Chamber of Commerce. As well, he is the West Kootenay area director of the Insurance Agents Association of B.C. and acts asa liason between the board of directors and local agents on matters of interest and concern within the insurance industry. He is also chairman of the Regional District of Central Kootenay Manpower Adjust ment Committee. COHOE INSURANCE AGENCY LTD. In Our 12th Year of Progress with Castlegar ‘Nobody Knows More About Insurance’’