LPAI wrest ee

Bs CASTLEGAR'NEWS, October. 12/1983,

” BUSINESS.

‘Econor

“By ANDREA GORDON as deposits in the ‘dal way,” Grant said, adding te the peneee
The Canadian Press ‘wold: likely be indifferent to such‘s, ‘scenario,
Some of Canada's leading economists have given the However in 9: move that could reflect herv, usness | bee
nod of approval to the federal government's 1983-84 issue of. ‘losing depositors to the new’ series, the Bark of ‘Montreal.
Canada Savings Bonds. announced immediate changes in the rate of interest it pay: ‘Imperial Bank of Commerée, ‘said while the new series is
Most seem to agree that the series — which pays 9.25 : n ‘term deposits in the $5,000 to $100,000 range.” *. certainly attractive, it isn't:so high that it \will cause ‘the: |
- per cent during the first year and a minimum of seven per While the 80-day rate, will drop a quarter of a outcry, from financial institutions that: the 1981-82 ‘series aids
cent in each of the fe ig six years to — will ber ge point to seven per cent, the teak saiditis raising int
snapped up quickly.  its‘two-year rate by three-quarters of a point to. nine per
And because the spread between first-year interest t, three-year by 1,5 points to 10 per cent and four-to-five
payments and the six per cent that depositors earn on daily os by two points by 10.5 per cent.
interest savings accounts ‘is the largest on record, the “In. a. separate interview, Larry Thibault, |e:
economists also speculate that the bulk of the funds put director ofthe’ Canadian Manufacturers’ Association,’ said
toward the new issue will come from savings accounts and__ the new issue could hurt cohsumer spending if people are .
short-term deposits. - enticed into putting too much of their aon into. bonds’.
John Grant, chief economist at Toronto-based Wood throggh; direct p' yroll
Gundy Ltd., said the issue scheduled to go on sale Oct. 24, is He said although most, Bevare will iinsly take money out
bound to be successful and-raise the amount of the money  ‘ of.short-term deposits or savings accounts, there's a chance
Ottawa is looking for. f people will curtail ‘spending to invest in the bonds, -
Financial analysts predict the federal government will .There's still a great deal of wariness and ahesttatnty.:
raise anywhere between $10 billion and $11 billion with the among consumers,” he said. “Anything now that has the
new issue which, once maturing bonds are also redeemed _ possibility, of eroding consumer. spending ottely is.a
and others cashed in.early, should leave the soverninent concern to manufacturers.” i.

two-thirds of gross national
* econgmy. :

“Ben Gestrin, chief. economis “ithe Canadian SNOW TRAILS
802: 12th Aves Genel Sm Rey a er
” 693-2382 hire haraly use wae «lke vinew. Baas,

“ CHAINSAWS

e Service

+ 6/60 & queen st SE War jerbed. Cor
‘WOOD WINDOWS Doon 7 Gote with headboard ‘ond
Hea carpe eect Toest by es johosion Rethg petied der Breese:

Castlegar Location ues se, teen :
is 5 . ee be a I
ation of Canada, said the rates announced : by K a viol, pind Vancouver 985+ field and mi thin chal Me 4

Finance’ w will march our competito rices! drawer dres ine

Minister Marc Lalonde “augur well for!us in terms of the Vs SRziE i { y : ra! e nee Nanaime a aes an mw with shade. Sara es
‘diréction of interest rates.” ‘ ts 4 ‘ S ati FRESH y 308 | Tere oie
y “I think this is a positive sign for th all around 7 . kK Satellite Systems Ltd., 5390 Im-
and in terms of real rates of interest (the difference between 1, Bi B.C. V53 166.
the inflation rate and, interest earned) it preees a good

rate of return.”

: He said the renewal. rate of seven “per cent. is
-encouraging because it shows‘a' significant drop is expected:
in interest rates by next year,

financial institutions.
Meanwhile Tom Delaney, , a fins cial ‘Sonmultant! whi
tracks forthe Con Associ.”

“THIS available, *8.o0 n payment

‘SPACE | i : a ; a \ Z . ipauls Pied ety Phone 3.

with a net take of about $6 billion.
“My sense is that the fonds will come out of savings

New TV rules
ban ad bashing

TORONTO (CP) — Adver-
tisers will ‘no longer be al-
lowed to bash their competi-
tors’ products with h .

would flunk the, guidelines
include the Burger. King ads

of a year ago in which snide

$. were ‘made about

on C ,
screens under new industry
guidelines.

Robert Oliver, president of
the Advertising Standards
Council, said the council’s
guidelines, drawn up earlier
this year, deal with compar-
ative advertising — as com-
mercial name-calling is
known — as well as the use of
research and survey data.

He said in an interview the .

guidelines are in jettest and

McDonald’s Oli-
ver said.‘ - :

And there was no way. a
series shown on CKVR-TV in
Barrie, Ont., on domestic
cars could ever ‘be shown
again.

Sponsored by car, Paes
in the Barrie: area; the ads’.
were aimed at foreign-built
cars. Some of them depicted
children of auto workers who-

had just seen. their liveli-, tee =
~ hoods taken’ away by the for-

lia, ®

tandards council has
frowned on commer-
mé-calling, but its new
guidelines tighten what
would be Oliver

eign

‘The current round ‘be-
tween Coke and Pepsi is per-
missible as long as they keep
it clean, Oliver said.

“Meantime, Prouk, creative

said,

That means many commer-
cials, some -of: them highly
successful, would no longer
be allowed on the air, ee

director and chairman. at
Scali, calls the new guidelines
censorship and contrary to
consumer interest.

strong

E osnnncttcceenngvti

‘The association has long emphasized the | epee tans of ;
n which for about

For consumers — and especially thoae who bought last
year and can earn 10.5 per cent the offer: until that issue
matures — CSBs are a good-deal, he added.

By BRENDA DALGLISH
‘The Canadian Press

| _City taps busin

When blueberry muffins began appearing on the
shelves of city-owned stands in the'\

-suburb of Burnaby,:'it was’ the sera of a marriage of - t

minds be the: y tend major
business executives. ; ; Siete

“It has beccuas.| 80 popular’ at other company
exeeilives have told. Burnaby. Mayor Bill Lewarne they'd
like to get’ involved.

f iMate unique and interesting about this is that the
polarized groups have an opportunity to meet’ and.
i ebeat things that concern the:

“The Loaned: bega!
three years ago when’, ‘Burnaby decided’ it wanted to P
the expertise of the ‘businesses i its ‘boundaries,:

“The city called six top executives from B.C.

Telephone Co., Simpson Sears Ltd, the Sheliburn: ofl”

refinery, the Weiser lock manufacturing» company,

Dairyland, a major milk products’ marketer. an B.C, and |
high-t ;

AEL “Microtel: Ltd, a

oe Manager of Weiser
ore in common’ than we.

to'be tespected for. the
it conducts; municipal

company, and'asked them to donate afew hours a month
to the’ program.
Every two months, the program's steering commit-
— the ‘six and ‘the.

department heads — Dees discuss ‘management téch-
niques and problems or specific Projects the municipality
wants to tackle.
BENEFITS ACCRUE
The benefits from the program are twofold: the city
gets technical assistance with specific p’ — which

"gs key

— whether that be garbage collection, Tepairing
potholes or maintaining’parks, 4
“You know, last year Burni y had virtually no tax
increase,” said the refinery executive. “That didn’t just
happen by accident: that was achieved by. good manage-.
ment.”
The mayor grins when he recalls the committee's
first meetings: “They sere started to realize that
Burnaby is the rate r iargaat employer in he
it with 950 full-time

= should improve the city’s overall efficiency — and: both:;
= parties gain a greater understanding of how the other
a operates, said Mel Shelley, Burnaby’s municipal mana-
= ser, who began the program ae eral
=. in'California and Massachuset!

Suton

of similar ones

annual payroll of $21 million and operating costs of $100
million.
Lewarne says, as far as he knows, betel is be
only:Canadian formal R
the brains of the private s : y :
rien tt,

ing the fe m-
mercials for Nabob cotfee i in
which a package of Maxwell
Hause is crushed with a
wooden mallet.

Created by the Toronto ad:
agency of Scali, McCabe,
Sloves (Canada) Ltd., the
Nabob commercials are held
ou as a classic example of a

ed successful compara-

advertising campaign.
During the campaign's life
between 1979 and 1982, Na-
bob, with its crush-proof
package, became the best
selling coffee in Canada.

The ads won several
awards for their creators,
Gary Prouk and Andre Mor-
kell, and Maxwell House
switched to similar packag-
ing after watching its market
share smashed by Nabob.
Ironically, the agency later
lost the Nabob account.

Oliver said comparative
‘advertising is still allowed,
but advertisers will have to
be careful not to “unfairly
disparage” competition.

Other stipulations include
giving competing products
comparable visual treatment
such as equivalent color or
similar settin;

Innuendo should not be
used and fest conditions must
be similar.

ENFORCES CODE

The advertising standards
council enforces its code of
ethics’ through supporting
media which won't’run ads
that don’t conform to guide-
lines,

The guidelines were drawn
up by a committee composed
of industry, government and
consumer. representatives
because the council noticed
an increasing trend to “com-
petitor bashing.”

Other commercials on Can-
adian television that now

Be On The Look-Out
For Our Greatest
SALE EVER!
Watch for ad in the
Wed., Oct. 19 issue of the

Castlegar News

or i
Clay Castle 365-3811

On Purchase of
_Chesterfield Suites — - Dining Room Suites.

“Sleep Units (Mattress/Boxspring Sets)
Living Room Table Groups — Recliners’
‘Wall Units — Swivel Rockers

: Act Now! This Offer is Limited !

HOMEGOODS

FURNITURE WAREHOUSE

T CHINA CREEK

Open Tuesday through Saturday from 9:30 a.m. to 5:30 p.m.

Ati ERA ORY ON ae AAR le i AON: aN lt ne

ng

“IMPERIAL
— MAREARINE,

HIDE-A;:: AEDS!
mlscallaneaus chal

Gphctatser Vesa as a
ery, 650 is
icant “7 Hin/80

| SOMPLETE SET of Encyclopediq r

ritannica with yeor books one

CHECK OUR
WEEKLY
IN-STORE
SPECIALS
Mother Nature's
Pantry

“Place Your,
Action Ad by:

TIA.M
“FRIDAY =
for Sunday CasNews.
365-22 1 2.

‘ Deadline for’
{Wednesday CasNews
is Noon Tuesday,

WEDDING STATIONERY. ay fron Kal Kel

nal fen Print, ; sample book

take home Of Weeken:
ds, 625 Colina Ave, 3 365s

365- 5210.

“A perfect lawn
:Inone day!

che pines nor tao stable ad ise
seaeaites Seat “et

aro Elect
okies string, suiter.

LEATHER ip, at

liner; \size art Ae

juede Aiken with h zie ‘out,
10,12,

SNVERTIMENT: Substantial private
llaction to be.sold as one:
. Write Box 3544, tal

Run your

A classified word ad

twice at regular
\ price and get the
third insertion

NO EXTRA
CHARGE.

SALE: small child's pievcle,
is oem on 4-12"nylon-
ly. suminet tire ‘table for
vic or.Aus|

‘POOL CARE SPECIAL

Kits.
From $27.99 Plus Tox’

(CONTACT
WALDIE ENTERPRISES

*l aA AT WoRD AEE
1D _ WENT: HAYWIRE.

= HOUSE shell 25° 40, Best
‘ALUMINUM Sheeting, 2 burns

7 Insertions for Price of 4
Nese ai ese

electric fonge. wood stove,
ven. cupboards 2259-7604 3/81

HOCKEY. . Size
eA Dons (a0) Sine yr aes, 156 u

Satellite T. V..Now

wality home
dealer installers tor many parts.
of, Western Canada for: excellent
business © opporti nly: Call
Canadian Satailite. nology.
192-620-3457...

land,

Sides of pork, cut & wra 3

Sides'of A-1 beet, fronts EHiogs nds.

Free deliv. every Tues.

farms, Creston’ wey Se Fsat
OF 365-6662. * in/61

TRO SMALE k Orangsticnc
san puppies.

‘Registered P

mieran

Seven wise ks, first Perhots;
mole

chow faves 3% months,

NELS, Golden, Betty 112-344.

5102. th i -/62

Registered Puppies

—MANY BREEDS —

WINEBURG KENNELS
Northper?, Wash. 5

S09 792-4358 i

BEEF Cow, with or wlihout 3
week old calf. 226-7507, 3/81

SHELTER
oe

966-3907 or Mobile 1499544
(Castlegar Channel)

TERE
eee

$

TOP > SALES
AWARD

Producer for the

4 aan "se September was; Norm.
Werre.

Norm is a Professional Sales
Representative who ulllized Block
Bros. su
fo the fullest ententresultiog
top notch service for his mai

use of BI proven
Marketing tisihods te leaves no
doubt, Wal @ leader i

1 Save $2.42 Kg:

» Géaada
Grade A...

255 :
BEEF

BLADE ROAST

$1.10 Le.
Blade Bowe
Remered.

395/179

GULF
MOTOR OL

Save
Cette s.0 98
feicierined Safe Saf

Store, 10032 ad

SHE EFFECTIVE OCT. 13,14, &15

‘IN THE CASTLEGAR STORE

OA SAFEWAY LiMiTao

Urs
. SALES IN RETAIL QUANTITIES ONLY

A SUPER BUY This 4 bedroom fomily
. renovated  Rxchvsive
Toth Ave South Location. Asking in $408.

Congratulations ond
geopliqued success),
Norm. ”

LIKE SETTING Estele veld home
i won snoner end sore moves Cr fol
Guance
possession.

(Buy et $41,900.

! Congratulations

alter

LUSH: GROUNDS: —" Taees
nen Nature lovers, this is
for you. 19 acres of Beauti titully

ft Property.

or subdivide (pi Fopoged sub:

division drawings on file).
Listed at $49,000.

OVE: Peep eager ond will

Ecinel tase’ colecoghoe

Meritt) ES UADIN ISON
of S| treed

"SELLING?

rs With
THE BESTSELLERS!

ocres
cpprosimaiely 1,900. it.” Excellent

eh BEING A) HOUSEWIFE!

He ond interesting
ey
teres done to haw arora Price ond a
mma negeticble. Coll Blord. |,

1. Comb
(ation minis ieom town: Entire
3 994,000.

1,
ie to bella that dream home.
Prices will never be lower!

A GORGEOUS PROPRSTY! You
it are il Vere end mabe home

EXenaGAN Tor ered feat omoge
property. Next to Eosigate
eed comme:
Property in the oreo. Cell Don now:
—————

AS fish And could be tive, ieoweloog
fo supermarh

WARES A CHALLENGE? Turn this
Motel

4 NEM? UistiN. DOWNTOWN Commer:
£6 Soo, UNs ot the. urbatievabie

YOUR TERMS. investment proper-
yess 1 156 bordering venue.
loned Bisa et ‘commercial.

seeteucent your

This 19 unit, two storey, te con:
trally located in downtown business.
with, comple pork sfovrant ond
motel Asking role is well below

hard workers,

YOUR MOTHER-IN-LAW COULD Help your own
this extentively remodelled home. Imagine
ments o only $350/mth. Think

i

FLORENCE
(SALIKEN) RYAN
999-4428