CASTLEGAR NEWS, July 16, 1980

Tempest in a cereal

When Charles William Post began to tire of the
healii.g business, he found solace in puttering
ud his barn with a batch of liquid cereal. Ol
C. W. had no way of knowing at the time that
the runny Hquid which swished and churned in his
vat would become his very first commercial prod-
uct, Postum.

9 re by 1893 h
was running a sort of call
Vita Inn’, C. W. had some strange i
treating the afflicted. He felt that all physical ail-
ments from he called mental

of . If you good

thoughts, C. W. preached that you could clear up

such iJlnesses as rheumatism, heart disease and
cancer. His sanitorium flourished.

For two years Post played around in his barn

endeavoring to produce his first commercial

batch of Postum. Within a year the company was
growing and profitable. Sales were of a cycli-
cal nature, always peaking in winter and dropping
drastically in summer. To balance sales, C. W.
came up with another winner — Grape Nuts. ~
By 1905 colorful, dynamic C. W. Post was at the
helm of an expanding multi-million dollar organiza-

nials.
his background in the healin,
al

at a few more. One ad state:
tighten right up when G
sumed. Another presented a] fut

Stuff That Brains are Made Of’. One dandy
ad stated that Grape Nuts was “stronger than
meat”. And then there was the grand-daddy of
them all: ‘It is a practical certainty that when's
man has approachin; f symptoms of appendicitis the
attack can be avol by discontinulas® elt food
except Grape Nuts, and by properly washing out the
intestines’’.

By coincidence, at the time C. W. was | reading
the word, Colliers Magazine was on something of a
crusade.They were ing a series of articles at-
tacking mis eading advertising, particularly for
hose patent medicines which went much too
rar in claiming miraculous cures. To add substance
to their articles, Colliers announced in their own

led the ‘La,
ideas about

able. He also informed them that since Post's
2 display ads did not make any medical claims they

¥ would ‘be accepted by the magazine.

. bit the roof. He stated that Colllers had
made up an excuse in order to force him to
take out the more expensive display ads. Despite
this, a scorching editorial appeared in the July
27, 1907 issue of Colliers. Grape Nuts was named as
a product which claimed to be responsible for
curing appendicitis, The same editorial branded
: this-elaim as ale.
C.W. Post fought back. In scores of papers
throughout New York state he ran advertise-
ments openly attac! editors of Collfers for

CLIN WAS Mao beerr yeh ON aT

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July 2nd - August 29th
Once Daily at 1:00 p.m.

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i y

ox

or Postum could prevent appendicitis, The products
were analysed. Postum was made of roasted and
ground bran, wheat and molasses. Grape Nuts con-.,
tained wheat, barley, salt aud yeast.

After several hours deliberation the jury award
Colliers $50,600 damages, at (iat rin he warded
award ever. given for libel in New York state. Two

7 |, and anew
. led a motion’ : .
For safety reasons, children under 12 years
of age cannot be taken on tour. Tours last
‘about one’ hour and we. suggest comfor-
“table walking shoes be worn. !

fi eld proci
: To allow them to do it all again woul
: to the defendant, ‘

C. W. didn't turn over a red cent to Colliers, but
the Ilbel trial did ‘serve notice to businessmen,
advertising agencies, and publishers that a new
element had entered the field of advertising.
Gradually ited controll et

\

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A few months ago, many
municipal councils in the
, West Kootenay area recoived
approaches by citizens con-

- cerned about door-to-door

canvassing carried out by
members of the Unificiation
Church (the “Mioonies").

This article, by Dave
Smith in the Vancouver Sun,
tells of the Moonies’ activities
in B.C., and outlines the cult’s
history.

. *

There is a knock on the
door. You open it and find a
clean-cut youth selling choc-
olates. Ask what the money
is for and the answer is
vague, possibly some men-
tion of the Unification
Church.

That is how Moonies in

B.C. campaign to obtain
money for their cause —
money that could run into
millions of dollars, claims a
former cult member and
critic of the church whose
members, are known as
“Moonies.”
‘A check with commun-
ities in B.C. showed that a
team of Moonies attempted
this spring to obtain licences
to sell confectionery door-to-
door, without always explain-
ing who they represent.

Ian Haworth, is a former
member of People Searching
Inside (PSI), a mind-develop-
ment group and one of the
organizers of the Toronto-
based COMA (Council on
Mind Abuse) which special-
izes in educating people
against the dangers of mind
control. He describes himself
as “an ex-cult: member.”

He says fund-raising
teams, usually with seven
people per team, work in
three areas, the West, Cen-
tral Canada and the Mari-
times. They are highly mo-
bile and often travel in
rented vans. Each member
can earn up to $400 a day
selling chocol:

WK citizens contacted city council

last ‘November. Its head-
quarters are a spotless pent:
house at’ 1126 Haro in Van-
couver. A long row of shoes is
outside the door. Inside ia the
‘B.C. Moonie . movement
leader, 38-year-old Jorg Hel-
ler. cK 4
There’ are 12 Moonies in
B.C. says Heller. ‘Some earn
money for the church, others
witness.” All money raised in
B.C. goes to the Unification
Church in Canada, he says,
and there are between 800
and 1,000 members in Can-
ada. - t
Haworth identified the
bers i

he was a member of the
Unification Church,

. “He (Remage) said he
would come back and reapply
May 1, but never did,” the
clerk- said.

In Prince George, city
licence inspector Dave
Strawbridge says a permit to
sell confectionery door-to-
door was issued to Les
Remage on Oct. 17, 1979, and
was renewed Jan. 3, 1980.
The permit is‘ good for this
year, he adds. It was issued
to the Unification Church,
since Remage showed that he
was connected withit, No
official were meade

three inV

centre of the Unification
Church as Heller and two
females, Dilys Hankins and
Sylvie De Ferre.

The fiind-raising team,
he says, includes Les’ Re-
mage, Eddie Hodderick,
Pierre Beauregard, Mwbena
Jaffir, Debbie» Edmundson,

member squad would operate
throughout Western Canada,
mainly in B.C. and Alberta.
There are two other Moonies
‘in Vancouver, but. Haworth
said he could not identify
them.

inspector Ab North ‘re-
members four young women
applying on March 25 for a
licence to'sell chocolate bars
door-to-door. They list their
names on the application
form as Danielle Brousseau,
- Debbie Edmunson, Mubina

Jaffer and Aimee Valeur.
Three of them write
their address on the applica-
tion as 1125 Haro. They are
issued licences to sell, but it
is later determined they are
of the church

ig

He said the Unification
Church has 85 members in
Canada and that he obtained
the amount that Moonies
make from the former “No.

2” Moonie in Canada, Martin

in Canada, says North.

“I asked them at the
time (of application) if they
belonged to the church,”
North said, “They said ‘No,
we're four, girls who want.

In Kelowna, city licenee

after the licence was issued,
says Strawhridge, but sev-
eral verbal complaints have
been made about the solicit-
ing. .

In Kamloops on March
21 a licence to-sell candy
door-to-door is given to Ed-
ward Hoderek and Pierre
Beauregard — the names
listed on the application
form. A series of complaints
from residents are made at
city hall. They say the
solicitors are working for the
Unification Church, :

The council quickly re-

| -Moonies canvassing throughout t

voked their licence. Said
bylaw enforcement manager
Chuck Davidson: "They
didn’t indicate they were
from the Unification Church
on the applications.”

Steve Hassan, 26,’ the

president of Ex Moon Inc,,'a_

Massachusetts-based organ-
ization for former members
of the church, was a Moonie
for more than two years,
based mainly in New York
City where he was born and

raised. a‘
During the time he was a
Moonie he says he personally
raised about $50,000 for the
church. In his work as on
izer of teams

ay

into the movement in
America than we can give
him back,” says Heller,
Heller describes Moon,
whom he met in Seattle in
1974, as a prophet — “He's
quite an exciting man... a
confident man.”
‘Asked if Moon is a
messiah, Heller replies:
“Many.say Rev. Moon could
be a messiah, but a messiah is
a person who could save the
world. Whether he can save
the world or not,'the future
will prove. I think he has the
potential to be a messiah
more so than anybody else.”

The roots of Lhe Moonie *

of six to eight people, he says
he raised, “over a quarter of
a million dollars": and it all
went to the church.“ -

Heller is asked if churh -

leader Sun Myung Moon, -a
wealthy industrialist, is a
millionaire. 4

He replies: “He might
be. I'm not.sure how many
millions he's got." He: then
says the luxurious estate
where Moon lives in New
York state was given to him

by the church members. .

“Rev. Moon has put: more

it go back to a
Korean hillside in 1996 when,
16-year-old Sun Myung Moon

study by Moon.and named
the Unification Curch.

- The church's doctrine is
called the Divine Principle, a
set of principles based on the
patterns Moon found in the
Bible. It also says there will
be an arrival of new Messiah
with the implication that
Moon will lead his followers

he province

to a golden age.

Moon places great
emphasis on: marriage,
preaching that because of the
original sin of Adam and Eve,
all parents will M

CASTLEGAR NEWS, July 16, 1980

Everything for your

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beget sinful children. This
chsin won't be broken until
the messiah arrives again
physically as the new Adam
and he will reestablish the
sin-free first family.

Members relinquish
their savings and personal
property to the church and
even permit Moon to select
their marriage partners. He
demands total devotion from
his clean-cut disciples, who
abstain from tobacco, alcohol,
drugs and premarital sex.

They live in church-sup-
Ported communes and sleep
on the floor in sleeping bags.
In. the 1970's, U.S. Moonies
were limited to 75 to 90 cents
expenses each day. They
spend their time lecturing on
street corners’ or selling
flowers and candies. Most
Moonies are from Jewish and
Catholic families, most are
middle class and 95 per cent
are. white.

Moon's principles — laid
out in six tracts — are,
according to critics, a pop

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Teal

‘aiers, in May. licences to sell individually’.”
. “We're -talking- about, a--*.-> He: adds *I-.would ap-

magazine that they would not accept ads making

pel e
downgrading his products through their edito-
obvious false claims and prom! rial coli

He publicly stated the attack was a
concerted effort to force

Whoever it is up

ses.
there controlling the destiny of

him.to take out display

men saw fit to place one of C. W.’s outrageous

testimonial letter ads claiming improvement of

ervousness and a heart condition due to the
Fonsumption of Grape Nuts right next to Colliers’
h sounding announcement. It took abo
utes for some busy!
y to Colliers

body ti int out th ta oe
‘0 point out the incon-
i Peas a result their

advertising manager, Conde Nast, wrote to the Post

advertising agency, Grandin Co., advising them

that the testimonial ad claiming improvement of

nervousness and a heart condition was not accept-

ads in Colliers. In fact, C. W. was screaming black-

mail. :

_ . Colliers counterattacked by suing the Postum Co.
in the amount of $250,000 for libel. The libel trial
began on Nov. 22, 1910. It was a dandy. C. W.
alternately squirmed and basked in glory as
he held forth from the witness box. Maybe he
squirmed more then he basked.

During the trial it was established that the testi-
monial letters in Post ads were solicited. Reputable
medical authorities stated that neither Grape Nuts

| fecy comer

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million dollars per year per.

team,” says Haworth.
In this province the
. church has been active since

preciate it, since’we have. to
give them licences, that they
let people know who they are
so that when people give
them money, they know who |
they are giving it to.”

In Courtenay, a young
man named Leslie Remage

+ + applied April 16 for a $50

“s licence and was told
at city hall that the licence
period runs from Nov. 1,
1979, to April 80, 1980, It is

Fitness:

for your body
it does

for your mind.

not prorated, he was told. No
mention is made of a church.
‘The Unification Church is
sometimes known as The
Holy Spirit Church).

The business licence.
clerk recalled that a mer-
chant telephoned city hall
after a youth approached him
-- “he was trying to sell
candy in a candy store,” said
the clerk. City hall called the
RCMP who, in turn, told the
business licence department

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