SKI RESORT OPERATIONS & MANAGEMENT

selkirk.ca/ski

SROM 157 - SKI RETAIL/RENTAL
SHOP MANAGEMENT

Part I: SROM 157 Ski Resort Rental

Operations: Students will be introduced to the
practical aspects of ski and snowboard rental shop
operations. The layout and design of rental shops
now must accommodate a wide range of rental
equipment including: shaped skis, snowboarding
equipment, demos, and other sliding devices such
as snow-bikes. Equipment purchase, rotation and
disposal of aging rental equipment, and inventory
control will be studied. Rental agreements, the
CWSAA rental waiver, and liability issues will be
discussed. The maintenance of rental equipment
and the importance of good record keeping will be
emphasized. Finally, repair shop operations as a
satellite operation of the rental shop will round out
the topics of discussion. Students will complete

a Rental Shop Design project to enhance their
knowledge of effective rental shop layout, flow, and
balance.

Part II: SROM 157 Ski Resort Retail Shops: For the
second half of this course, students will be given an
overview of retailing and how ski resort retail shops
have become an integral revenue centre in today's
ski resort operations. The following retail topics
will be discussed including: buying cycle, customer
service and selling, shop layout, and product
merchandising. Pricing, the basis for mark-up,

and discounting as related to retail shop financial
performance will be studied. Guest speakers from
local ski or snowboard retail operations will present
content on current industry trends and successful
retail strategies. Students will carry out a critical
analysis of a local sports retail shop to enhance
their knowledge of store layout, merchandising, and
in-store security.

SROM 158 - SKI AREA RISK
PREVENTION AND MANAGEMENT

This course concentrates on analysis and
management of ski area risk potential . You will

use case studies and current ski industry issues to
study risk identification and evaluation, risk control,
skier and snowboarder safety, legal liability and
waivers, workplace safety, recordkeeping, emergency
procedures, risk financing and insurance.

This course is also available via Distance Education
please see our flyer for more information Ski Resort
Risk Management - Online.

SROM 159 - BUSINESS COMMUNICATION I

Deals with written and oral communication skills.
Topics include writing memos, letters, emails, formal
reports and other business correspondence, making
effective presentations, résumé preparation and
research techniques. Understanding the theory

of business communication and being able to

230. Selkirk College Academic Calendar 2016-17

employ this theory effectively in written and verbal
communication is critical for tourism, recreation,
and hospitality managers who wish to succeed. This
course places emphasis on the conceptual, practical,
and technical aspects of effective workplace
communication.

SROM 160 - SKI RESORT GUEST SERVICES
AND SNOW SCHOOL OPERATIONS

Guest Services personnel perform many functions at
ski resorts and ski areas. As front line employees,
they must be equipped with excellent customer
service skills. Quality service delivery, product sales
techniques and administrative skills are all employed
by staff members working in Guest Services
operations.

Snow School Operations is an integral part of a Ski
resort's services. With the proper management
techniques a snow school could be a major revenue
centre for the resort. The function, quality and
performance of front-line instructors as well as
supervisors and management of the snow school
can make or break a beginner's ski/snowboard
experience.

SROM 160 is presented to provide students with
some of the practical knowledge required to sell

ski resort products and deliver services to ski
resort guests. The size of the ski resort determines
the makeup of this operating department and the
complexity of systems used. The ability to adapt
and design delivery and product sales systems

for different size operations will be emphasized.
Interfacing management requirements for statistical
information and guest controls with the practical
design and application of systems and procedures
is a requirement for the efficient operation of this
operating department.

This course will also focus on Snow School
Operations from a management perspective. An
emphasis will be put on staffing, scheduling,
budgeting and programming.

SROM 166 - SKI RESORT
FACILITIES MAINTENANCE

Effective management of a ski resort requires
smooth functioning of all base area facilities. Base
area facilities include the parking lots, day lodges,
accommodation facilities, and resort service
buildings. Managers and supervisory personnel
need to have knowledge of both the function and
maintenance requirements of these key base

area facilities. Managers must also have intimate
knowledge of the functioning and preventative
maintenance of the building systems that provide for
the needs and comfort of guests and employees.

SROM 166 Ski Resort Facilities Maintenance
is presented to give students an insight into

the complexity of ski resort base area building
infrastructure. The necessity for effective
maintenance and preventative maintenance
programs is inherent in the quality management of
these important ski resort assets.

SROM 169 - FINANCIAL ACCOUNTING

SROM 169 is an introductory course in accounting
from the basic accounting equation to the preparation
of the income statement and balance sheet. This
course covers merchandise operations, service
business accounting, depreciation, adjusting entries
as well as specialized journals.

SROM 171 - SKI AREA PLANNING

SROM 171 provides an introduction to a wide range
of ski resort planning and development topics. In
SROM 171 you will study the mountain environment,
ski resort environmental impact issues and mitigation
practices, ski area feasibility and physical site
evaluation, ski area planning parameters, and the BC
Commercial Alpine Ski Policy. You will learn about
the requirements for ski resort mapping and you will
practice several ski area planning skills, including
topographic map interpretation, slope and fall line
analysis, ski resort terrain capacity calculations,

and mountain design. Finally, you will study ski
resort base area design and ski resort real estate
development.

SROM 172 - SKI LIFT FUNCTIONS,
MAINTENANCE AND REGULATIONS

The development of uphill transportation systems
and passenger ropeways in particular, has enabled
recreational skiing to evolve into a thriving

industry. The continuing evolution of passenger
ropeway technology and passenger conveyer systems
continues to shape the character of ski resorts and
the quality of the ski and snowboarding experience.

SROM 172 examines passenger ropeway technology
as it is applied in today’s winter recreation areas
and resorts. In this course, you will examine the
mechanical functioning of passenger ropeway
components in the most commonly used passenger
ropeways in the ski industry today - fixed and
detachable grip chairlifts.

You will also identify passenger ropeway
maintenance requirements and preventative
maintenance procedures. Finally you will learn about
passenger ropeway regulations in Canada, including
the CSA Z98 Standard.

SROM 173 - SKI RESORT SLOPE
GROOMING OPERATIONS

As with ski lift technology, the evolution of slope
grooming machinery and slope maintenance
practices has profoundly affected the ski industry.

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