BEL GCL Nog uOro15 Hecreeotabune
NOINA 4iaay>

- SBUIADS upBajysp>'
i a 3 x ca

a0Be}\s0>
*@ay O1GWIN|OD TOOL

6899-S9E

"WIOLS NI UO}{90405 poo’ o sAomyy

*peseaod nod
106 soy SYOOTH onav * Speeu INA JOABOYN,

*ejqou)6ow)
81NjxO} PUD JOJO> ‘e}Ays AsoAa Uy Sdoo7
PUuOo SIND Buyyj9xq ‘sseqieg jnyNOe@q BuysOOM
-Buo] ‘sajuoxog snojinxny Wwo1y esooyd

i3WOH YNOA NI WOON AWIAa
40d 13dN¥9 ALITUND
SU00Td O90Y RY S.JHIHL

"011 S¥001d

(4p seas gor acon
HUOMIAN ALOE
oo oeeL
oneciauie Suis ‘ion

eddn ou 198.01 e¥oH

PIO sy Oo} soso “YT

‘1y pur s0uNo

sytva
)) ‘vawysuey
‘eenoyosmm

AHS i
Phe srayon
140. Allway

at Nao ienuonn

Be ey

Zt yoy uase)4> tree 59¢ sete
NOINN L1d349. i

sBulans 1n6aj4sp5- :

ov Peuieto1>

sag

conowe
Sunsuegsip @ aausucs
0} sidwene - ey

oul 1s W0ped wemuEy hg
1b) crag pHa ee

agg ‘
&bi gs Ss ummer
a wee
By GORD MeINTOSH. re
Tho Canadian Press J
Canada's Big Three brewers hope you havo's long, hot

summer: because they're thirsty for better sales volumes, |

“+ Summor is traditionally the brewers’ favorite season for
gales and they need a good one this year to make up for
‘sagging beer ‘consumption ‘during the last year of ragged
, recession.
For years, the Canadian brewing industry operated
much the same way the Canadian banking system has with a
uniform distribution system, pricing and oven a‘ standard

bottle. The three largest breweries — John Labatt Ltd. of :

London, Ont., Carling O'Keefe Ltd. of Toronto and the
Molson.Cos, Ltd. of Montreal — have between them 98 per’
cent of the market,

Their rate of market growth was as high as five per cent

in the early 1970s although in recent years it has averaged -

only about one per cent, compared with about three per cent
in the.U.8, ~

Competition for ma:ket share has ‘always, been intense

Be. att ses

among the Big Three. But this year it's likely to be stiffer’

than ever as the major brewers bounce back from a reces-
sion that saw markets dwindle and left-them crying in their

cage * ahs :

CASTLEGAR NEWS, June 22, 1983 87
The key to
their future is a
C.G.A.

The Certified General Accountants Association, of
ritish C Uy seve!

sro from a
number of B.C. Universities EY Community Colleges
and B.C.LT. Each scholarship is equivalent to the
students’ first year tuition in the C.G.A. program.

C.G.A is pleased to announce that the recipient from
Selkirk College i is:

The Certified General
Accountants Association
Of B.C. is the largest

in British Columbia,
with over 6,500 members
and students,

ofB British Columbia

SAFETY AWARD . . . Marvin‘ Wood (left). received
ae aa ed pus acter recognition from B.C. Timber Mill. Manager’ Wilf
Sweeney (centre) along with Tony Zimmerman for

contributing to safety and accident prevention at

Celgar Pulp ‘division. The pulp milll Is the safest mill in
B.C. negeane f to °.pulp and paper industry safety
statistics,

NMO! * beer.

i ees i S1ameD) Jeyjow RVD. y .
fou ion ous mer . 5 ee a AMOS V BY Beer industry volume in fiscal 1988, which just ended
geen “puny sey LU) UDWOM jnpeMod ysow O44 Ajo}OUWW})|N puD 8503190 uD seulo> FLO 'O00'O9E Let! asoW ; : wre : trees ee ep 4 ‘ for the three majors, declined 1.8 per cent. All three brewers
Gon ons +8q OM [416 uojupuobay sood b yo Asojs yy 8][9} ‘OUUelD4 sewoe reported higher sales figures, but that was the result of

Mi HOMES

“Seagawnna

seJnyoa} O8{D Y214yM ‘OWOIP EYL ‘DEN UO Zz auNr ‘AopuoW pub 9z eunr
‘ADpung Buisjo ,{uosed D41Ag,, Ul 8]O4 es BYt SOY AVAAWNNG 3AVd

‘uowsen Auuuor.

AMINO!

TUHOIN SMBH:

Sty ouoog kan
seuAUM 491d 28H

sueiyonep sy
ob suns hema io

i 19 BIINd ucBUDG “paz
nq $1 OpUCD BIKE JOY.

“dus
© woy SueuEWe 4200)
aipevou, ue

ue Ss dseIUy OL

*@AY DIGUINIOD 69%
STWNOISS3SO¥d JHL HLM

JONVUNSNI JOHO9

i)

1. 84) JO. WoHJoRNEUOD
UL pendsuy YoY AO
IY WWanIIAD YL PUT ALOE
Ino GLY, 901B0
m1

Va BAL G9 00-1

= A “Ane
Avauo pur wiaAg ‘yer.
Siewos

(ie

20" of 83pm Tied od.

p Aew Aoupis
ASNoIs ‘3407 9 00:

sono peat
ty

06
yaUMOD- ONIN
Gu
HUM LHI

“mos yarUiuieg “umuiayaya 180g jOO4re

bel ScoNCaR: 4

JONVUNSNE 'J0n09 oe

y 4q poise)
*[) {0 zaas: yo s8u0e dos gh
eeu Aur,

‘pows)
2 yewsivey

PvE SueAsIE ABH e180
BHL

eo pu {DOOD
Wi. Ob pean. rafjujwy
BNIZYDVIN Wd ©:

gO BUGINNH TBD
."W'8'N O1e}0dg NeAntes,,

‘vaemieg  dyepuelys
NOPEVPNGS LW ARAA

€ UUM AL

fest “6Z aun Aopsouper yBnosy Ez eunr AopssayL

Thursday, June 23 through Wednesday, June 29, 1983

fast “6z ount. Aopesipaia Bag ezeunr Aopsinys

Dagtime &
“TManrsday

‘Thursday, Friday, Monday
Tuesday ond Wedeesdoy

A COHOE INSURANCE
PROVIDING A COMPLETE ~
Ob9 Columbia Ave.

MORNING

10:30 ED LOVING (MON-WED)
8: :20 GP NEWS SPECIAL (FRO. DREAM

82685
a

7:30 o seoaue otter (A)
8:30! MisTER ROGERS (R)
"© THEFACTS OF LIFE

NORTAWEBT TODAY

A
iE
FS

HUNTERS
11:30 ( VOYAGE (TUE, THU)
@KAREEN'S YOGA

(QI HERITAGE (WED)
10-0069 LOVE BOAT ¢H) CTH,

ERI

@ TOO CLOSE FOR

COMFORT (R) OMON-

WED)

QD ELECTRIC COMPANY.
NEEDLECRAFT (TUE,
SEWING POWER
FLEXIBLE READING

“
JOYCE DAVIDSON
10:15 FRIENDLY GIANT

@ pucesn
WATERCOLORS (WED)

4:30 8 FAPPY DAYS AGAIN
@LBAGIATION A
QALOP
{@ News FROM zoos
DARK ON THE MOVE
@ SPREAD YOUR WINGE
@ Gowa GREAT (WED)

@ GoTo sett THU)
@ TUKTU / SALUT (FR

McCarthyism and the ante:

mow

the 1950a had on

citizenn are reflected In 8
rth

+. (2B) GROWING YEARS:

6:90 3 ONE DAY AT A THE
THe murrets
Guest: Edgar Bergen.
@ ENTERTAINMENT

Leonard Maltin

toviews,
“Yellowbeard” atarring het wane fo be ‘with him
Marty Fekiman, herself. (R)
@D Macnen / LEHRER *

{® INTRODUCTION TO.
BIOLOGY
7:00 G3 PEOPLE'S COURT:
BOS NEWHART ory police Heutena
Bob has probleme at the {Bryce Kirby) presser
cice and at home Furito 10 find the man wh

cone of hi patienta ‘aie taped and aiabbed hie
love with him, ter,

PROJECT |
@IT TAKES TWO
10:00 3 20 / 20

oon.

@ sronrs JOURNAL |
@ computen

“Things To Come" A look

we “New Highway In The
Bay" (vealed
YOUNG Te

Lyons host en latormative
pon a eae 12:00 too
John

‘a new at the

ny Mann
international Cove
documentary depicting the
plight of children
12:90) So ‘OME OW ON ONE
3 Boras KARL KARLOFF'S
1000) MOVE
(071,

Wa | oon "tancan
lawman

e
men ia her lite. A)
“The Racing Game: Hore.

det
‘an outlaw gang accuss
‘of murdering en old man,

12

2:00 €3 CBS News
WIGHTWATCH

320
Live coverage of the land-

of the sp:

sorarnning
Castlegar Savings

_' CREDIT UNION
Costlogar 365-7232 Slocan Park-226 2212

“COROE TSURANCE

Noor IN INSURANCE
269 Columbia Ave.

MUPPETS
Gueat: Nancy Wal
ENTERT:

qT
On the road-with The Oak
Fildge Boys, s
@ 7 LEHRER
REPORT
(@® MATHFOR MODERN
Living”

7:00 €9 PEOPLE'S COURT.
B: a second -atring baasbed z

comes 10
Reig wihtte career,
(@B THREE'S COMPANY

Serais ot (ong fe yom
hora of “Lite Exton-

The te nature, of the
1 Horned

00 a Hizey DAYS
TEAM
re] The ‘CHINESE
‘Tho ettempt to retain tree
in he
he deg
correspondent Mayers.
11:00 3 © @ News

a

pt
vp for sale to medi:
dente.
11468 @ TEREST OF ©
CARSON

Johnny Carson.
Ringo Sle

Propane
Conversions

g

tor
fear ‘lt the etfocta ould
have on his patents.
@ STAR TREK

INSIDE BASEBALL

o
Robbie Dayle sexpiaine
wo 10 dota marin -

ad
Btroducion to'the word of
--allboat racing.
@ DEATHOF AFEGEND
MILLER,

MAGAZINE
as ‘visit wih an American
‘who became Queen of

the: day's
devdepeiit (rom Lon

e
., pose to his existence.
@ ance BUIKER'S
2:30 3 GLORIA 3
@ wRooucTon to.
ts Johany, Carson.
Richard Harris,
Miartetts Harty. (8)
‘MOVIE
ik “Violent Saturday"

| my aionia
feo 6 ries OF Te ont.

@ucve MOVIE. :

3k} "Homeward Bound”

(1900, Drama) David Sout,
id Hughes.

; 16-year-olds,”
* industry: growth : will have to come out of the hides: of

11:00 8 © @D NEWS
| Masingtor eaten | SOL LGHIT??
FIXTURES
+ '. LARGE ©
SELECTION
MITCHELL SUPPLY

490; 13th Ave, 365-7252

PEERLESS DENTAL LAB

Open on your July 1 holiday!

* New Dentures and Relines: by appointment
* Repairs while you wait.
* Canadian dental insurance claims processed.
© Canadian.currency at par,

Phone ‘collect, 509-928-9337

East 7204 Sprague,
Spokane, Washington

Dr: Orval Burgner, D.M.D.
J. MacKay, Technician

Castlegar Savings.

CREDIT UNION &
Casttoger 365 p232. Slocan Park 226-7212

price increases rather than increased volumes.
RECESSION TAKES TOLL
have been. kind to
brewers, this last one was an exception. Labor disruptions.
have also taken:a toll on the industry as well.: 4
“We are now a lagging economic indicator,” one
* brewing executive complained; : .
Also complicating things was an ununually cool summer
in 1982 and changi

Although

Kinnaird group ri eets

On Jane 14 Kinnaird Wom-
en's Insti hosted 15 mem-

which in the long term are the ‘chief "oroblen ofany maturing
‘industry. The beer industry's target group is between the
age of 19 and 40 and as members of the baby. boom grow
older they're switching to white wine and liquors.

“We've all heard of marketing wars before and we're ©

going to see beer wars this summer,” says Robert Shoniker,
a Toronto consultant to the brewing industry in Canada and
the United States.
“And I think you're going to see an interesting battle.”
Carling. O'Keefe, .in. an aggressive campaign to win

+ market share, has already fired the first shot by signing a

licensing agreement with Miller Brewing Co. of Milwaukee
to market the best-selling U.S. brand, Miller High Life, in
Canada. It has rights to other Miller brands. _
MOLSON FIGHTS BACK

Molson has introduced’ Export Light while Labatt has
introduced; a premium beer. in Ontario, Labatt Classic.
Classic and Miller are in American-style tall bottles, instead
of the traditional stubby Canadian bottles, a factor Shoniker’
believes will come into play in the upcoming marketing
wars.

Analyst Leo Soenen of the Winnipeg-based investment
firm of Richardson Greenshields of Canada Ltd., says 1983

beer sales will likely be three per cent higher than those in -

1982. But then; it won't take much to show an improvement
from last year, he says...
But after recovering from the recession, the brewers

will get back to their hunt for growth and they're lucky if.”

they : see ‘much more than one-per-cent growth in coming:

‘industry: needs ‘is-.an. injection of =

‘this:
‘says Shoniker, adding that most of ‘any:

competitors: ** .

Current conditions ‘Bava: already: produced changes i in
the industry, with Carling O'Keefe emerging as a winner by
increasing its share of the national market by a percentage
point.’ Just one percentage point i in this industry represents
about 180,000 barrels of beer.

LABATT HAS LEAD

As things stand now, John Labatt Ltd. leads with 36.8

per cent of the market. Molson has falled a point in the past

year to 35.3 per cent and Carling O'Keefe has 25.8 per cent. _

Soenen says light beer may be the brewers’ route to

salvation as it has been for the American industry, where

, the calorie-reduced products accounts for 15 per cent of the
market.

Light beer has been favored by many older drinkers in
the U.S., he says, and it may be a way to reclaim some of the
market in Canada, where it accounts for between five end
eight per cent of the market.

Soenen says if it weren't for light beer in the US., ‘the
American three-per-cent growth figure would actually be,
about 0.8 per cent.

However, Sandra Lowe of the investment firm Bell
Gouinlock Ltd. said there will likely
Canadian consumption of light beer.

Answer to Sunday Crossword Puzzle No. 57

EILIAINEICILOWID RIF IAAI RIS IHIAIS]
IMJAICIERBAIOIRITIABG f INIUIR

tol

pommpoam
-p>a-E

>|-VOHicimiziz|
1m Zimio RAM
Pon

Limi eimim|
=
a

Ws)
icon
mize

pI

OD
nD aimig}

diol
iz —lOmemiz iD
ee
DEO
S Bas)

DED
700} DUO} comri= tai [}

Samus

BUTI
‘TAIRIAIN| ROUEE LIORRO QISILIO}
LIVIRIERSEIM UIRISHESIAITIAINESS| 7 elw
Answer to Sunday, June 19, Cryptoquip:
CHIEF CAUSE OF ATLAS’S WORRIES COULD BE
HEHAS A WORLD OF TROUBLE.

HOMEGOODS

FURNITURE .
WAREHOUSE

Tues. - Sat., 9:30-5:30"
China Creek

“Drive a Little to Save a Lot”

be some increase in

bers of the Fruitvale W.L at
a'noon luncheon, The affair
was held in the Senior Citi-
zens’ Hall.

“After the meal, Joseph

interesting commentary.
The following day Kinnaird
WAL. held its monthly meet-

- ing in the form of lunch at a
local

will be held.at Lakeside Park. sent the $25 bursary and W.I. :
July-20 from 11 a.m. to 2:80 cookbook to a deserving
p.m. Several members will’ Home Economic student’ at
attend this affair where West Kinnaird Junior Secondary
te District W.1. will ‘School exercises,

Heagy thanked all

for their help th iout the

Hey with h from ° Kinnaird W.I. has decided

Smales showed slides of her’
‘trip to China. W.I. president

Muriel Heagy thanked Mrs.
Smales and presented her

with a small gift in appre-.

ciation for the slide show and

year and presented ‘each
a with, a notebook and

me the business session, it
was noted the annual “Hands
Across the “Border ‘Picniv,”

State. for ato buy a new. walker with
friendly day... 4.:.c1. wheels and a four-pronged~
It was announced that. cane for the loan cupboard.
competitions for Oct. 5 work- Next ee will be Sept.
shop will be Strawberry Jam. 20. Hostess will be Irene
and Shoe Bag Holders. Shelfontiuk.\ and Phyllis
‘Marge Dulsrud’ will pre-. Phipps..

SV “7aD idastial Reod | No. 1
inbrook, B.

vica ce
Tel, (604) 426-9971

d Homes of D

“YOUR PLANS OR OURS"
local Rep: '
JORGEN MUNCK
Phone 354-4973

549°

j0"" 2 lor TV .
“XtendedLife” chassis. “Super
AccuLine"' Black Matrix picture
tube. Auto. color.control. 3-¥:
Parts, Labour, In-Home Service.

‘Candle’ 20" Color TV
Random access remote’

control. 3-Yr. Parts, Labour,
Carry-In Service. each: |

‘Candle’ 4-Pc. Audio Package. AM/FM.

receiver with built-in cassette player!

recorder; semi-automatic turntable; two
& d,

579°

stand. pkg.

34

Canadian-Made 7.02 Cu. Ft. Freezer

each

- §.23 Cu. Ft., each 320.98
11.72 Cu. Ft., each 409.98
14.98 Cu. Ft., each 449.98

DEPARTMENT STORES
‘A-DIVISION OF F.W_WOCKWORIK CO. LTD.

WANETA PLAZA SHOPFING CENTRE
HWY. 3, TRAIL

Wootco Store Hours: 9:30 a.m.to6:00p.m. Weel
Thursday and Fridays 9:30. a.m. to 9:00 pum. . ursde

Prices Effective (While Quantities Last) Til July 2, 1983

CHAHKO-MIKA MALL
1000 LAKESIDE DRIVE, NELSON

“Energy-Efficient Fridges From Danby

Store Hours: 9:30 a.m. to 6:00 p.m.
Thursday and Friday: 9:30 a.m. to 9:00 p.m.

Save 20.00! 8.3 Cu. Ft. Fridge
Poly foam i
4-Yr. Parts, Labour, Service.

Our Reg., each 419.98. Now:

399%

Also Avail.: Save 30.00! All Fridges
14 Cu. Ft. Model. Our Reg.,
each 699.98. Now, each 649.98

1-Yr. Parts,
Labour, Ser-
vice. our

= Reg., each

| 299.98. nab

l269%

each

6) From eae RED GRILLE §
GHT SNACKS
) MEALS. ‘