Attar nerereevectitnsts iegirinmnonannenorantamesne raveaas tana keewat te

“Expanding and growing
is an essential part of almost,
every business, and the Le-
Rose family, who began with

a small butcher shop at the’.
turn of the century, are in-:

tent on following that philo-

_ sophy.

The family business be-
ganin Trail in 1918 when
Bruno LeRose opened ‘a
small meat market on Ross
land Avenue. From there,
the business has diversified
and advanced to become one
of the largest furniture out-
lets in B.C., according to
Ernest LeRose, Bruno's son.

“My father died when I
was 16, and I like'to think of
him as the founder of our
business,” said Ernest. “He
came to Canada as an immi-
grant from Italy to work with
the CPR in 1907, and at that
time, North America was
considered the
land’ by most Europeans,”

“My father was elected

mayor of Trail in 1932, and I -
am told he was the first -

Italian-born mayor in Can-
ada,” LeRose said proudly.
The business originally start-
ed by his father provided the
base’ for several different

véntures, which for the most J

part have been situated on
Rossland Avenue spanning a
period of over 50 years.
Ernest and brother Geno
became involved to some
extent with furniture when
they purchased Webster's

3 Hardware in Trail. In addi-

tion to dealing with hard-
ware, the LeRoses also sold
appliances.

That -interest led ‘to .the

Usesieeide &
Doublewide

‘Oka na gan
Recreational
Vehicles

* Motor Homes
travel Trailers

‘promised,

. frm 10 are over 3000

establishment of the. firs'
homegoods furniture store
1953, / Originally’ ‘the store had
only:.2,000 square feet said
Ernest, by 1952. there were
2,000 ‘square feet, by 1964
10,000 square feet. A: ware-
house addition in 1974 bro-
ught the floor space up ‘to
17,000 square feet which now
has: reached 35,000: square
fect with the opening last fall
of the new-furniture outlet at
China" Creek.

After over 20-years of

serving people  from®,the
HomeGoods location‘on Ross-

“land Avenue, LeRose'said he

felt it was time for a change.

“We sold’ the property
on Rossland avenue because
we needed larger ‘facilities
and our three warehouses
located in different sections
of Trail made the operation
awkward.”

Asa result,, the LeRosés
leased property on the form-

er or site ‘of! ‘Caretres. travel pe

‘trailer,’ factory at.’ China’

because as Etnest put

Creel
it,’ “the building’ was- large ”

and immediately ‘available.”
The araere Provides

85,000! s

which is’ filled pi a varlety
of furniture, appliances and
carpets, said LoRose.:,

“The size here gives us.

the opportunity to reduce our
warehouse ¢oncerns, and in-
crease’ our display, ‘space,
which we are still develop-.
ing.”

Although — born and
raised in Trail, LeRose ‘said
he hed ono qualms

bout!
"moving his. business to its

new location.
“I always felt close .to

other- communities, ° Slocan,*

Rossland, - Kaslo, © Fruitvale
«+. 1 related to the area as an
individual and as a business-
man, and I have’ always

; thought in a wider concept of :

“I.
variou Sata and
thinking’ in\ those: terms: has’
helped (me; as‘a businessman

: in communicating with ‘these

areas through the media.”

LeRose revealed‘that he;
has delivered goods to people“
in Revelstoke, Kelowna, Pen-
ticton, Creston;

were provided ‘at\ no Vextra
charge to the customer, and.’
in| addition we provide full
set-up service of. the, furnl-
in the -homes,”"

+’ The business. ‘started
with a staff of three; present--
ly operates’ with ‘nine and
plans, are ‘to ’.increase: staff:
shortly to! leven.’ The : Le-:
Rose. business is. expanding
and srowing and according”
to Erhes at, sal better:
than’ ever.

he Roxton furniture collection, manufactured

“for, Canadians since 1890, is made with'as much

care and craftsmanship today as it was: back

-then. There ’is a continuing fascination and ex-

citement about the Roxton colonia! style that

ends a warmth and beauty into any home.

‘apecial Actisfaction tn tn ownin your
vehicle. Holidays 4 leisurely,
eekends peibttbeas adventures.: For the:

CULL PAI
We) take: good’: care of our RV custo

reputation was < built. on not only offering‘ good

‘product but also in backing’ It up. with a
department. and fast eprotesslonal service parsek

“Yesterday's Tradition. |
for Today’s Lifestyle

‘Planning your bedroom
with the Roxton Collection
offers a range of styles and
sizes from which ‘to create
warmth and charm,

is Cozy Living Rooms

Roxton : living: room pieces,. cconstructed in ¢

‘ solid: maple, are made for. family living. A

living room of Roxton. furniture: reflects’ the
warmth of tradition yet’ sarves your lifestyle
with sturdy, easy-to-care-for furniture.

"Co-ordinating Lamps & Accessories

Our solid maple accessories add the personal :

. ‘finishing touches to your decor. We Have a
vhost of .accessories. to choose from —

everything from hat & wine racks) to. plant
stands.

The Zoo House

“With prices as comfortable as our furniture”

Festive Dining Rooms’. : e
Because. it serves, for family ee as wall
as entertaining, the ‘Roxton dining room’
provides every:day comfort with a festive
setting. Buffets.and hitches ate elegant,
yet’-practical and ‘always the Roxton

. superior finish on solid maple for years of
service. . ” i

Showhome of fine Coloniat furnitu
2024 Columbia Ave.; in friandly Rossland

At the tum of the century when
Le Roi. War Eagle, or Josie were

mentioned, the references wéreto ..

;Canada’s great mines.

Now the names are ‘some of .
the great: ski: runs‘ on the Red

..Mountain ski area, located about:
“four kilometres from Rossland. »

Hidden among the mountains
of the southeastern comer of West
Kootenay. Red Mountain could

easily have been overlooked— — -

except forone thing: itwasrichin
minerals!” ‘

The reason for its wealth goes
back millions of years when.a
tremendous volcano existed on
the site of the present, city of.

Rossland. This volcano eventu- -

ally blew its top.
; Rossland is built in its crater,
and Red Mountain is part of the
crater’s rim.
Wherever there has been vol-
canic action there are ofca tich
minerals.
“Red Mountain's wealth was
copper and, ‘even more so, gold.
The mines were located on the
southern side of the mountain; the
ski slopes. arc.on the northem:
side. e
The possibility of Red Moun-
tain being atr important ski area
was. Seen’ about 35 years ago.
‘Work was started on it in 1947.

Red Mountain -is:one of the ©

v areas
Canada. It. is spread over two
mountains—Red ‘and : Granite.
‘These two mountains offer acres
of terrain suited to. any tevel,

from the 166 ‘of Red—folds and.
folds of mountains can be seen in

every ‘direction.’ Granite is the ski

mountain of. the big. vertical: an

Acres of terrain for all tastes in skiing:
long. Alpine skiing at its best can
be found on the high meadows
where there is always some. un-
tracked powder. :

Paradise Basin, located on the
southwest side of Granite, offers
some of the best intermediate
skiing. Due to its-high elevation
from 1600 metres to 2000 metres,
the ski season is often extended.
When the spring winds are blow-
ing, deeply-tanned skiers are en-
joying conditions not found on the
lower slopes.

Red Mountain ski area has one
triple'chairlift, two double chair-

lifts, three surf face lifts;

beginners” lift. It: is open “seven
daysaweek during the season.
Cold, crisp night: skiing is :fea-.
tured—unforgettable when the

”. moon is high!

‘There is a ski shop for rentals
and repairs, a CSIA ski school, a
patrol, -ample: parking, a
lounge, and good accommoda-

825-metre | drop. “It has’ long, tions.

< Boni Tans vp © 6.2 Rosser

“Looking down Granite Mountain.

Itis within easy feach= nearby

Shel ad oe

crater

are -the U.S. boundary and the
larger centre of Trail.

Rossland is one of the oldest
cities in British Columbia, re-
ceiving its charter in 1897. It is
also the third highest city in
Canada. The bench mark’on the

Avenue, the main street, gives the °
city’s altitude as 1032 metres
above sea level.

From its beginning the Red
Mountain ski. area’ has. been
popular. Some visiting skiers rent
houses in Rossland forthe vi winter
season.

+ It was only a matter of time
before :Big Red produced a
champion: Nancy Greene. Raine,
whose World Cups for 1967 and
1968 and Olympic gold and silver
medals are on display in the
British Columbia Ski Hall’ of
Fame in the Rossland Historical.
Museum at the junction of High-
ways 22 and 3B.

B.C. Govt. Photos

buyers, has given us afine reputation, and gained fi
us an enviable sales position among area dealers.

3 All of us ot Nelson Toyota: would’ like. to say
thanks for your continuing support and for those who: ./-
haven't tried us, please drop by, you can be assured of

~the highest standards of service excellence. ©

NEL ZEEMAN ©:
* Office

: he
qhe following aré ¢
3 alphabetical order?

mn om = muh 20 A

Glasgow
Anchor Motors Ltd. New ,
Nelson_To: aS Ltd “i

Grahen 01 Bx
andi village of Alberta Ltd ey
“Ste. Foy “Toyota Inc..

Ottawa
Edmonton
Quebec

‘AWARD TWO — MICROWAVE OV

Burlington Toyota Inc.»

ke Toyotas
Ccupetition Motors ‘(Lo

Courtenay Toyota Sales,

MARIO MAGLIO.
Service:

MIKE KILEEN at
Parts Manager a
Mike represented Nelson: Toyota in
Japan, one of only 5 dealerships in Canada
to receive the award, Over’ 120 dealerships
participated in the program. 5

NELSON TOYO

PAT GELINAS." Ymir Rd., Nelson, Box 570 D. Lic. No. ad

Service

‘952-2235

parts ‘Awards: Program Winners