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“Drive a Little to Save a Lot”

teers Cal McFarland (left). and Donna oho. tament
the fact that, the depot's’ cupboards are bare. And

By CasNews Statt we
The Castlegar Food Depot is taking steps to crack
down on abusers. But coordinator Sharon Demke says
she needs the public's support.
“Once I get the names I've got it made, I can put a
stop to it.”
Demke related in an interview this week how four
people were found to be abusing the Food Depot service

JOIN US
FOR GOOD FRIDAY
AND EASTER SUNDAY ©
AT THE

COLANDER

Bring the whole family for a delicious spaghetti
inner,
Open 4:30 to 8:30 p.m.

364-1816

1475 Cedar Ave., Trail

public.

“The people were living alin one house and each one
came in for groceries," Demke explained.

But she noted that only about three per cent of the
115 needy people on file are abusing the system. But spot
checks for identification are helping to weed out those

who are taking advantage of the food depot. ~

“So we are taking measures to correct the abuse of.

the system so we have enough food to feed. the needy.”

same manner as Vancouver, and Kamloops.
n 2 ail,

after she was given some information by a member of the “

Demke said adding that she is running the depot in the .

“Wasa

- loses licence’ |

"CRANBROOK tA hunt.
ing guido convicted earlicr of

poaching » ‘in: two. national:
parks\‘has. had: his licence:
cancelled by tho B.C.’ fish and-:

Wildlife Branch,
William Rankin, 45, of
nearby | Wasa, ' was «fined

$2,600 earlier this month and :

sentenced to 75 days in jail
after being convicted of seven
poaching:related offences in
B.C, and Alberta.

Rankin operated a guiding
territory located north’ of
Sparwood in the Elk Valley.

Rankin was recently con-,

4 victed of three offences under

the: National: Park -Act for
killing a sheep and elk in
dof

| 1981. He was al:

guide —

tae

enay- ‘Region Fish ana wild:
life ‘Branch,’ recently. held a
hearing in:Cranbrook’ under
‘authority of the Wildlife Act
to review Rankin’s guide « out;
fitters licence. ”; °

‘At ‘the hearing evidence
‘was presented by. park war
dens of the Banff and Jasper.
National’ Parks and by °B.C,
Ministry of Environment
Conservation Officers located
in the East Kootenays.

“In view of the seriousness
of the offences and the: value
that the public places on our
wildlife resources,: I- believe
that removal of Mr. Rankin’s
guide « outfitters’ licence is
warranted,” Andrusak said.

four offences under the B.C.

f Wildlife Act for illegally. kill-

ing-one thin horn sheep'and
illegally guiding hunters who

# killed one bighorn sheep and

two deer.
Harvey ‘Andrusak, acting

regional manager of the Koot-

they say they u urge area resident
victims of the
the depot.

sto hal support the z

CosNews tae

Depot abusers beware

Demke also said she has begun asking for help from,
some of the approximately 50 people who come in for a
bag of groceries each week. So far only four people have
agreed to donate their time ta help out with the food
depot.

But Demke pointed out that many of the people who"
come in for groceries on Thursdays are ill, looking for
work, don't drive or have children at home to look after.

Meanwhile, support in the way of money donations
continues to come in — even from communities outside of
Castlegar. Money from jars in the SuperValu in Rossland
has helped out as well as donations from the City Bakery
in Trail. ee

Demke, however, says she needs’ still more
donations. On Thursday, only 50 people were supplied
with groceries before the food ran out at ‘noon. She also
says she needs small jars, plastic containers and bags to
help package the food: — -

For information or inquiries call Demke at the Food
Depot at 365-5182. _ ‘

Nurses

VANCOUVER (CP). —
More than 14,000 nurses at
119 B.C. hospitals will vote
April 12 on a three-year con-
tract reached March 21 with
the Health Labor Relations
Association.

- Details of the contract,
retroactive to April’1, 1982,
were released Tuesday.

The tentative agreement
calls fee a lump-sum payment

“1 hope that other
guides, hunters and ‘the gen-
eral public take’ note ‘of this.
decision as yet another signal
that the Fish and. Wildlife
Branch fully intends to pro-
tect and conserve’ the prov-
ince’s valuable’ wildlife re-
source.” -

to vote

of $70 a month for each month
worked from April 1,. 1982,
through: Oct. 91, 1982;. an
eight-per-cent across-the-
board increase retroactive to
Nov. 1, 1982, and an addi-
tional five-per-cent this July
1, the B.C.’Nurses Union said
in a news release.

. Wages for the third year
are to be negotiated as of
April 1, 1984.

Legion ladies |
hold spring tea

The Ladies’ Auxiliary to
the Royal Canadian Legion

& held a spring tea in the Le-

gion .Hall Saturday | after-

f/ noon. The hall was filled to

capacity for the event, Mrs,
‘W. Leduc; Auxiliary Pre:
dent,” welcomed “the guests

CHINA GREEK SHELL & FOOD MART!
April 2 to April 4th

. Grand Opening Specials ALL MAJOR CANADIAN BRAND

CheolateBas = 2, BOS CIGARETTES

: $]10
Reg. 3-4. Kore R 20. yt yPae 1

FRUIT JUICES

Orange

1 Titre $1.40
1@ 32¢

Sipack $

APPLE JUL Smarti : K258R25... i ad
es wan 58

gots been
DAIRYLAND MILK-BY PRODUCTS | ARMSTRONG CHEESE”
12 or. Med, $2.49..

.Sove 13¢
THIRST QUENCING
12 or-Mild «.

SUPER SOCCO
g4a¢

35¢
Cottage Cheese

Management & Staff . 500g $1.6982% .
extend a warm welcome! | save 2. y
Come and joinus for our ——— ° -

GRAND OP Sadan CAKE MIXES
April 2to 4. juncan Hines 520gr.--.
pe White. 79°

cae yee SALMON

BOSTON CORN BEEF
340g. reg. $2.49

+ Deep Chocolate, Spice
Reg, $1.55. Save 76¢
en te SAUCE © g
DISPOSABLE LIGHTERS -~

Reg. $1.39, save 60¢ NALLEYS
Scripts:
sh. 89%

POTATO at

200 gr. reg. $1.55
Save 65¢

SYLVANIA

LIGHT BULBS Ia | pees...
49,60 8 100 watt ! : 5 7 MUSHROOM SOUP

em FOOD MART

Open7 days a week, 6a.m. fol pine

PRICES GOOD APR. 2704
OR

WE ALSO PUMP DIESEL FUEL. 693-2265 UNTIL QUANTITIES LAST

foam

a
CORRECTION

advertisement appearing in Sofewor r
ed Merch BEAD E 198, ted hone reed Ne

ENTER TO WIN!
1 of 2 Trips for a Family of Four to Honolulu, Howall.

NOTICE

and declare ‘the tea'officially

open.

The hall was decorated
with daffodils, while each tea
table was centred with a
petite vase of pussy willows
and daffodils: The sewing ta-
ble was looked after by Mrs.

Pearl Zone and Mrs. “Clara -

Hale. -
The most popular table was
supervised by Mrs. Ruth
Rourke, Mrs. Rose Johnson
and Mrs, Ann Podd. The
White Elephant table was
taken charge by Mrs. Molly
White and Mrs. Rose Debe-
que.

Tea ticket sales were han-

dled by Mrs. Florence Lay-
cock., Afghan: draw tickets
were sold by Mrs. Doreen
Miscavitch. Serving’ teas
were: Mrs, Joyce Turner,
Mrs. Carol Him, Mrs. Rhonda
on, Mrs, Lorraine

ey, Mrs. Wendy” Cowlin,

cis:

“and Mis.'Fr

Fi
The ever-busy kitchen was
supervised by Mrs. Muriel
Heagy, Mrs. Kay Bate, Mrs.
Eve Sperling, Mrs. Bella
Moran, Mrs. Joan Bkais and
Mrs. Pauline Piljeck. The
Auxiliary extended its
thanks to all those who at-
tended the tea, and toall who
helped in any way to make
the afternoon so successful.
The afghan which was
made and donated by Ruth
Rourke was won by C. Wil-
kie, and the doily, which was
made and donated by Mrs.
Bernice Narraway, was won
by Mario Graziatto,

Kinakin dies

Grace Kinakin of Ootis-
chenia passed away March 26

* at the age of 71,

She was born Sept. 5, 1911

. at Qotischenia ‘where ‘she

lived all her life. She is sur-
vived by three nephews and
one niece.

Funeral services will begin
tomorrow (Thursday) at 7
p.m. at the Castlegar Funeral
Chapel and continue Friday,
April 1 at 11 a.m, at Castle-
gar Funeral Chapel with

The Annual General Meeting of the
Kootenay-West Progressive
Conservative Assn.

“will be held at the

‘HI-ARROW MOTOR HOTEL
at 2 p.m. — Sunday, April 17, 1983

The purpose of this meeting is to elect a new association executive and to
elect 6 delegates to the leadership convention In Ottawa in June. Onl
West

those persons who hold a 1983

hip card will

wc.
be eligible:to vote at this mesting- The last date for purchase of 1983

memberships is midnight, April 1

« All 1982 members may purchase
renewals at the door prior to of the

Please note

that P.C, Canada fund sustaining membership ea cards ore not valid for the

roof of r

purpose of voting at this
vote at said meeting. © -

be req to

FOR INFO & MEMBERSHIPS
Castlegar.— 365-2936, Trail — 364-1827

Nelson — 352-3757

burial at 1 p.m. in” Ootis-
chenia cemetery.

Funeral arrangements un-
der the direction of Castlegar
Funeral Chapel.

Janzen
passes
away

Allan. John Janzen of
Castlegar, passed away in
Willowhaven Hospital in
Nelson on March 25, aged 47.

He was born Dee. 17, 1985
at Winnipeg where he grew
up. He came to Castlegar in
1971. He owned and operated
Kootenay Vacuum Service.

He also worked as a carpet
layer and for School District
No. 9 and of late was em-
ployed by BC Timber. Mr.
Janzen was a member of the
Castlegar Legion, and had
served on the board of the
Kootenay Society for the
Handicapped.

He is survived by his wife
Judy, of Castlegar; two
daughters, Mrs, Donna Mc-
Kinnon of Comox and Janice
Janzen of Winnipeg; one
step-son John Melville ‘of
Castlegar; and - one step-
daughter Lisa’ Melville of.
Castlegar; one brother,
Frank Janzen of. Mather,
“Man.; and his father Diedrich
Janzen of Winkler, Man.

No funeral service by re-

5 quest. Funeral arrangements

under the direction of Castle-
gar Funeral Chapel.

products
make it

: TORONTO (CP) —

“Arm and Hamimer ie heis had

“it in the bag once they decided their baking soda would
>!make:the ideal refrigerator. deodorant.

And Avis rental cars made a fortune when ‘the company
faced up :to the fact that Hertz was bigger. and’ simply:

‘elaimed-“We're No. 2. So we try harder.”

- - But when Listerine tried to put/its name on a shampoo
bottle and Colgate thought it could sell “Ajax” “dishwashing: ”
liquid, things didn't turn out so well.

The: difference? . It: all comes down to how hey.

approached consumers. °

Most. experts agree that in these days of. ‘istless ;
and i

markets,

companies have got to put out the: cash to ‘develop ‘a ‘solid

marketing strategy to keep their’ product: in’ the black.

The first step, most say, is researching until the target”

group is’ known inside out.

Who would ever have imagined that a grouchy husband ‘
\d-the-coliar” could make ‘Wisk

hol about “ring
detergent sell?. ’

“But that's just one ainniple ofa company niccossfally : ei S

finding its niche in the marketplace and appealing to certain

* constimers, says ‘Richard Peddie, président of Hostess Food

Products Inc.
AD MUST WORK - 4
‘ “ can't imagine Lever (Bros. ), keeping an ad on n the air
that has been so broadly « criticized unless it worked,” he told
a. Conference Board of Canada marketing seminar, | -
With? new signs every day that consumers may be ready
to start spending again, More and more companies are

jumping on the marketing bandwagon to try to’ pture a’

new breed of buyer.

Canadian consumers have been chalking up savings at a
rate of 10 to 12 percent a year — that'a more than double the

i rate — and the is ly. waiting

for them to unleash all those pentup dollars. And companies
know they've got to get, prepared for. a ‘vicious battle.

Guy French, chairman ‘and chief executive officer ‘of
American” Can Canada Inc., says. successful‘ marketing
strategy stems directly from what the consumer wants, no
matter how petty it mzy seem.

In his mind, launching unique, marketing tactics can't be ;
_ overstressed.

“Marketing must not be a spoke on the wheel, a mere

* segment of the organization chart, but the hub of the wheel,

the total,
he says.

of the whole

het

~ PWA'S. B : EING 167s

(CP)

Boeing 167 lifted ‘off the tarmac t Vancouver International
Airport, ‘last woelkt headed for the gambling city of Reno,
Noyada. It ‘was ‘the fir rt ommoreial flight ‘of a 767: in
si western Canada.

But ina real sense it is Paeillc Western that is rolling for
the high’ stakes.
Yet. Across Canada, air traffic is ‘down an estimated 20 to 25
per cent in the last year, Airlines which ordered the new
“generation of mammoth,’ ‘fael-efficient aircraft’ when .they
were still in the design ‘stage before the recession that hit
the airline industry, now-are wondering if the aircraft'can
earn their keep, especially as fuel prices decline.”

-Pacific: Western, ‘for ‘example, has bought two 767s at
«about: $50 -million each, originally ‘for. a. shuttle ‘service
“between Calgary and Edmonton.:But that service has:now
‘been delayed said airline’ president Rhys Eyton. |.
+s. It leaves the wide-bodied ' 767 dependent on the charter
_ market where it needs full passenger loads to make a ’ profit,

“We: swould have deter if

sa{d in a telephone interview. “They are two years early for
the ‘system in view of the economy.”

The dilemma of over-capacity, too many seats chasing
too few passengers, is shared by other major Canadian

‘airlines. All have been selling off, leasing or laying up

aircraft in bid to reduce unwanted capacity.

And most, with the exception of Air Canada which has
orders for 12 767s and options for 18 moro, have attempted
to delay purchase of new equipment.

Both CP Air and Wardair have 767s or their European
equivalent on delayed order.

“T feel sorry for PWA,” Wardair president Max Ward
said in a telephone interview from Toronto. “I think most
airlines can say, .‘There: but for the grace of God go I.’

“There's no question, right now, there's too much
capacity on the market. We would reduce our fleet if we
could, but airplanes aren't selling.”

Over-capacity is still a problem, in spite of drastic
pruning.

“We have gone from 28 (Boeing) 787s to 18, including

ea . 2

— ATotal
oney Management System

in One Word.

four in the first half of this year as the 767s come in,” sal
Eyton. “We are all doing the same thing, reducing capacity.
PLANES LAID UP

Air Canada spokesman Denis Chagnon said the airline
has six DC-8s laid up in Arizona and two 747s outside Las
Vegas.

Air Canada will report the largest first-quarter los:
its history this year, president and chief executive officer
Claude Taylor said. The airline lost about $27 million in the

first quarter of 1982 compared to a loss of $3.6 million the.

year before, te

“I suspect while there's an excess of capacity within the
industry, which there is today, that things like'price wars
will continue,” Taylor said.

Ward said another factor is fuel costs.

“We don't know where fuel rates are going to be. Rates
will go up again, but will they go up dramatically? Are you,
really gaining by buying a fuel-efficient aircraft? Does the.
saving in fuel compensate for the capital cost? There is a lot
of re-thinking going on.” i

The dai ly interest CHEQUABLE SAVINGS account

Canada Ltd., says Canadian businesses are “introspective to &

a fault and too little externalized” when assessing their
markets.
“But after all, it is a long-standing Canadian tradition

* that, when things get tough, we pull the wagons into a circle

and shoot inwards,” he says.

He cited the Campbell Soup Co. which wins over huge
numbers through its insights into consumers’ food cravings,
and Proctor and patel which boasts a soap for every con-
ceivable type of bather, as companies with the best of
marketing know-1 how.

But too many other companies have put themselves in
the public’s bad books by failing to consider the consumer,
he says.

“Where were the minds of the major oil companies in
the Us S. a few years ago when they published unpre-

profits following sharp

“What about the automobile industry? Should a spring
device on a Japanese two-door car which moves the front
seat smartly fevers ,+. be branded as unfair competition?”

'USTOMERS RULE

David MeCamus, ena of Xerox. Canada Inc,
agrees . sayin, . should be
“absolute rulers” of the marketplace.

And there's a greater risk in doing nothing than in
innovation to try and win their. affections, | he says.

FeBe, P of the
Decima Roaaareh Ltd. of Toronto, says marketers operating
under the old rules — that consumers are motivated solely
by brand awareness, positioning and “salience of the pitch”
— will miss the boat on the new frontiers in Canadian
marketing.

The new consumer, a product of difficult. economic
times, is “leaner and meaner,”
“post-survivors’ mentality” is to buy only what's needed, and
not so much what promotes a self-image enhance their
images. -

McCamus agrees that companies who fail toadapt tothe
new scheme of things “will be swept aside.”

, "In my view a return to. the primacy of superior
factic single goal of

is the most i
any company,” he says.

he says, and the f

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