34 CASTLEGAR NEWS REVIEW, March 24, 1985 The original Queen's Hote! qi rebuilt in 1970. | ] | ] ! ogee ei QUEEN’S HOTEL 621 Baker Street, Nelson, B.C. George Eisner & Frank DeCoteau 80 Years OLD SAVOY INN FINE ACCOMODATION Superb Dining at KIP'S Visit our “Downstairs Disco” > 198 Baker St. 616 Vernon Street Nelson, B.C. 352-7211 MEL BUERGE & GUS ADAMS YEARS OF SE AUTHORIZED DEALER GENERAL €@ ELECTRIC HOME APPLIANCES NELSON ELECTRIC co. LTD. 602 Baker Street, Nelson, B.C. 2-5535 ERIC TOLLES GORDON BATLEY President Secretory-Treasurer DRIE in British Col WOOD VALLANCE HARDWARE * Wholesale & Retail Hardware * Industrial Supplies 352-7221 721 Front Street, Nelson, B.C. APPLIANCES LTD. For the best in furniture — shop at the house of quality. OWNER: ED VULCANO 561 Josphine St. Call: Nelson 352-6432 Hours: Mon., Tues., Wed., Thurs. & Sat. 9-5:30 Friday, 9-9 352-6141 MGR. MRS. F. CROISDALE Sales — Rentals Cameras — Projectors — Binoculars Dark Room Supplies 1 Hour Photo Finishing on Request RAMSAY’S CAMERAS & ART SUPPLIES FULL LINE OF ART SUPPLIES Grumbacher - Talens - Liquitex - Picture Frames One day color film processing. (for most films) 352-6031 476 Boker St., Nelson Dick & Trudy Moulyn ,......5 Lyons SHOE STORE LTD. Complete Stock of Footwear! © Men's © Women's * Children's « - Don & Corinne Schelrup jon Call 352-3034 VOGUE PORTRAITS & CAMERAS LTD. Professional Photographers Call 354-4402 565 Baker Street Nelson, B.C. HELMUTH & ALICE MAYRHOFER When, you stop and think about it, the goods we produce here, for Canadians and for the world, can compete with the best made anywhere. And by thinking Canadian when we buy, ultimately we all benefit. With a proposed budget of $20.5 million, the federal government has |; hi the most prehensi national domestic marketing program it has ever undertaken. The two-and-one-half year “Think Canadian” program will aim at stimulating Canadians’ awareness of the benefits of purchasing Canadian-produced goods whenever practical to do so. It will also alert Canadian industry to both existing and emerging market oppor. tunities. The current campaign grew out of the “Shop Canadian” program established in 1978. Like a predec- essor, the new program is entirely voluntary as far as participation by 8, fi $, processors, retailers and associations goes. A coordinating committee has been formed consisting of representatives of industry and trade associations, organized labor, and related government departments. This group will provide counsel and guidance on all aspects of the campaign. Canadian manufacturers are being urged to take note of the fact that imports of manufactured goods into Canada in 1983 totalled approximately $64 billion. This represents a significant opportunity to expand the market for Canadian-made goods and to create thousands of jobs for Canadians. As well as funding visual promotion of the “Think Canadian” program, the federal government is setting up “reverse” trade fairs across the country where Canadian major association's such as the Canadian Manufacturers’ A - rity 4 y poate buyers can identify their purchasing needs to prosp Canadian sellers. Also, specialized industrial shows will be geared to acquaint local suppliers with how and where they can take advantage of opportunities offered by major projects situated in particular regions. Industrial and institutional buyers will benefit from improvements to the Business Opportunities Sourcing System (BOSS). Administered by the Department of Regional Industrial Expansion, BOSS is a service that provides a computerized list of Canadian suppliers and their products. This information, distributed to government offices, Chambers of Commerce across Canada and Canadian trade commissioners abroad, quickly and efficiently identifies Canadian suppliers to international and domestic markets. An important adjunct to BOSS is DRIE's publication “Manufacturi: A Catalogue of Canadian Market Opportunities.” This publication lists important data trends for fabricated materials, products and selected commodities, and covers 86 per cent of all products imported into Canada. = The federal government is only the catalyst in the “Think Canadian” program. It is up to Canadian manufacturers, retailers, processors and suppliers to expand enhance it and make the most of this opportunity to create awareness of Canadian-produced goods, both nationally and abroad. The program has already received the support of . the Purchasing of Canada, the Canadian Labor Congress, the Canadian Chamber of Commerce and the Retail Council of Canada. The Canadian Chamber of Commerce, in conjunction with its 700 affiliated offices, has ited to ing a series of marketing seminars nationwide in support of the program. The awareness phase of the campaign is concentrat- ing on television advertising which will be reinforced by voluntary complementary retail advertising in various forms. For instance, retail outlets will be encouraged to carry the slogan “Hooray! It's Canadian” es and in-store displays. Artwork for the slogan is being supplied by the federal government and can be obtained by DRIE offices. Awareness advertising will cover the general theme of the program but attention will also be focussed on specific sectors. Initial targeting will be on agriculture, fish and seafood processing, clothing, footwear, leisure goods, automobiles and furniture. " The federal government is increasing its own commitment to purchase Canadian goods and services whenever they meet the standards of price and quality. The Department of Supply and Services will coordinate federal procurement activities to ensure they contribute effectively to Canada’s economic and regional development objectives. COMMUNITIES ORGANIZING FOR TOURISM Canada’s tourism industry will grow on the basis of communities cooperating with each other. There is enormous potential for communities in Canada to benefit from the growth of tourism over the next 20 years. In most ities, the key to tourism lies in linking up their facilities and attractions with those of nearby communities — so that an area attraction is created. This is called “clustering.” In this set-up, communities complement each other, with each providing a different kind of amenity for tourists, and facilities which support the activities in other communities, ‘The focus of “clustering” is on what the whole area can provide, so that all the ities benefit from tourism to the area. Be aware of competition, and avoid duplication. Before a community begins to plan for increased tourism, it needs to check out the competition in the area. ‘The “area” may be 20 square miles or 500, depending on the region of the country, and the scope of project planned. The goal is to identify exactly what the community can offer to tourists that is attractive, unique and comple- mentary to facilities in nearby communities. Avoid dupli- cation, Canada has a strong tourism industry that is steadily growing — but it is not so strong that we can afford to have two facilities in one area where only one can succeed. We need to compete with other countries, not among ourselves. Get local tourism associations on side before you start planning. No community can win at tourism without the cooper- ation of all the key players — especially the people who are already in the travel and tourism business. A such as and lodging owners ‘and automobile clubs are crucial to community planning. They possess most of the “hands on” expertise related to tourism — as well as the essential data needed to determine existing tourism traffic in the community or area. Their participation should be guaranteed before community planning starts. Establish a positive attitude toward tourism within the community. The transformation of a community into a tourism destination requires a good public relations program within the community — to explain to residents the benefits, the changes, the potential activities that will be involved. This public relations effort will prevent rumors and will help facilitate public spirit for the tourism program. It is absolutely crucial to develop a positive community attitude toward tourists. - A truly hospitable approach will ensure that tors are treated as “guests” and that they will have a positive experience. Some of the most successful public relations programs have been organized with respected residents as visible leaders and spokespersons. Make sure the development money is in hand — before the tourists arrive. In most cases, the community itself will need to put up KOOTRAC Kootenay Tractor & Supply Ltd. tn. © ba For all your * Logging * Mining é Industrial Supplies CALL 352-5301 323 Vernon St., Nelson WHITEWATER MOTORS Formerly Mel Buerge Motors Ltd. Combined Service to Nelson & District 352-7202 D.L.N. 7253 MERCURY Woolworth’'s Your Every Day Store For Value! 502 Baker Street Nelson, B.C. 354-4012 Mon., Tues., Wed. thru Sat. — 9:00 - 5:30 Friday — 9:00 - 9:00 We are proud to be a part of TOYOTA LTD. Ymir Road, Nelson D.L.N. 5970 352-2235 FISCHER MO Rudolf “Rudi Fischer WE MEASURE UP.. | dnd f AND O/T ALL FOR YOU © Helping you de right since 1978 MAGLIO BUILDING CENTRE |; 29 Government Rd., Nelson Thunderbird Electric & Plumbing Supply Ltd. “4 *° Plumbing ® Electrical ® Lighting * Ceramic Tile * Kitchen Cabinets * Bring in Your Plans or ideas * Free Estimates Yeni Rd. 354-449] Nelson BOUTIQUE © Infants ° Pre-Teens * Maternity * Cribs, Etc © Dance Weor © Slippers CLOSED MONDAYS OPEN FRI. THLL 7 P.M. TUES.-SAT. — 9:30-5:30 664 Boker Street Nelson, B.C. Helen Petsinis Heritage Capital of B.C. Come and Capture . the spirit of Nelson, the spirit represented by the above Nelson merchants. Nelson has a warmth, excitement, a frien- dliness, that makes it a truly special place! NATIONAL PAVILION . . . Canada Place, a spectacular harbortront complex in Vancouver, is several exciting structures blended into one: luxurious Pan Pacific Hotel, cruise ship terminal, giant screen 3D-IMAX theatre, World Trade Centre office building, and — after it's debut as the Canada Pavilion at Expo 86 it will become the Vancouver trade and convention centre, an international gathering place for major meetings, conventions and trade shows. DRIE SET TO OPERATE INFO CENTRE AT EXPO The Department of Regional Industrial Expansion’s British Columbia Regional Office has been given the respon- sibility for establishing, operating and promoting the Canada Business Opportunity Centre (CBOC) at Expo 86 in Vancouver. Located in the Canadian Pavilion at B.C. Place, the Centre will be open from May 2 - Oct. 13, 1986 and will serve as the Government of Canada’s official business information source at Expo 86. Trained CBOC staff will be ready to: © locate sources of Canadian goods and services by using electronic data pi s i which will help foreign buyers to pin-point more than 20,000 Canadian producers of goods and services; @ assist in planning business itineraries and meetings in all regions of Canada by arranging visits to Canadian companies, major industrial projects, or potential industrial sites for new manufacturing enterprises; ¢ offer foreign visitors briefings on the overall Canadian economic scene or on individual industry sectors, including the latest financial and marketing statistics; @ make available modern conference rooms, audio-visual and communications systems, a business library and private offices to help visitors conduct business meetings in a comfortable environment In addition, Canadian business visitors will have the opportunity to meet with Canadian trade commissioners, who will be staffing the CBOC on a rotating basis. Industrial development officers will also be available to discuss details of government programs and services pertaining to industrial development and export marketing The prime purpose of the Canada Business Opportunity Centre is to ensure that foreign business visitors receive Preferred treatment from government business specialists who will make every effort to make their Expo 86 visit and Canadian business experience both pleasant and profitable. the fe money. In Kimberley, for example, the development of the town to date has cost $20 million — all of it from private financing. The first $100,000 came from the residents themselves. Facing the bottom line from day one will separate the reality of the project from the fantasy. What can be undertaken may be less ambitious and exciting than what has been envisaged — but it will be based upon solid economic footing. With one success in place, and paid for, others can follow. A collective wisdom about tourism planning has grown up over the past 20 years as more communities in Canada and the U.S. have focused their attention on this growth industry. It is presupposed that the five conditions described above are all favorable, namely: © Clustering: A clustering of communities in our area is possible, with each community supporting the tourism efforts of the others. © No duplication: What is planned does not duplicate facilities or attractions in nearby communities. © Key players: The people already in the tourism industry are ready, willing and able to cooperate. © Attitude and awareness: Establish a program to enroll the cooperation and participation of residents. @ Money: Money is available to complete the first stage of the project — before the tourists arrive. : Spending by | visitors grows by visitors to Canada during the second ‘of 1984 poge 9.2 per cent Lo $1.09 billion from $997 turnaround for Canada's tourism industry from in Gig by larger of Boe Coats! visitors than expected. ‘eombined Canadians travelling outside the country. Federal touriem officials attributed the inerease to mare intensive promotion by the private sector and tefritorial and federal governments, combined the attractive exchange rate of the Canadian dollar vig-a-vis the U.S. dollar » Canada’ ‘and receipts — qurter of this year from $559 million a year » says Statistics Canada. * Bigns of a turnaround are expected to become even more evident once third quarter 1984 results are in. Camadians appear to have decided in favor of attending ‘@vents in Canada marking the special celebrations taking place during “The Year of Tourism” and our American SMests continue to be increasingly attracted to Canada